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3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami

3 Simple Metrics Help Find Your Site's 80-20 Rule via @Curagami | Marketing Revolution |

This post shares 3 simple web metrics to help find the 20% of stuff controlling 80% of your online business because online only Pareto can hear you scream.

Use these three simple metrics to find your long tail:

% of Total
Running Total

malek's curator insight, January 21, 9:41 AM

A simplified review of the 80-20 rule in sales.  The Running Total is an interesting parameter to be considered.  Need more on "Profitability" fractal from @Martin (Marty) Smith

Martin (Marty) Smith's comment, January 21, 5:51 PM
@malek good idea to write more about how to use the 80-20 "fractal" to gain greater return. Will tackle that next on Curagami. Thanks, Marty
Scooped by Martin (Marty) Smith!

Searchlight Is A Great Enterprise SEO Tool from NY based Conductor

Searchlight Is A Great Enterprise SEO Tool from NY based Conductor | Marketing Revolution |

Enterprise SEO with Conductor Searchlight the world's leading natural search platform. Benchmark your performance against competitors, find the best keywords to target, uncover your competitors backlink strategies and more.

Marty Note
This is one of the best #SEO tools I've seen combining the best elements of other tools such as SpyFu and SEOmoz. Searchlight by Conductor creates an SEO tool for content marketers and curators and who isn't a content marketer these days? The tool is agency friendly too!

Strengths of this impressive tool include:

* Keyword management (for you and competitors). 
* Paid and organic search data.

* Templated and easy to private label "work spaces" to share reporting with clients.

* Reasonable price / value.

* Sliders to manage prioritization based on dimensions such as difficulty of the task or ROI. 

Searchlight by Conductor is a great SEO tool built for content marketers and curators.  

Will write more about why this tool should be a MUST for any Internet marketing team on  over the weekend. 

No comment yet.
Rescooped by Martin (Marty) Smith from Startups and Entrepreneurs!

Seven Startup Metrics You Must Track - Forbes

Seven Startup Metrics You Must Track - Forbes | Marketing Revolution |
The Seven Startup Metrics You Must Track
Not spending enough time gauging your business's progress can be just as harmful as wasting your time with needless emails or Excel sheets.

Via Kristine Santos
Martin (Marty) Smith's insight:

Agree, our Triangle Startup Factory Funded startup is tracking most of these "magic metrics".

malek's curator insight, June 21, 2014 6:19 AM

Conversion to paid rate: if you started with a freemium model

Marc Kneepkens's curator insight, June 21, 2014 10:41 AM

If you want to creat an amazing business you have to keep track of your progress. Test, implement, adjust, keep on creating.

Rescooped by Martin (Marty) Smith from Marketing_me!

How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Marketing Revolution |

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

  • • Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);
  • • Consideration (longer average visit duration, social shares); and
  • • Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...

Via Lauren Moss, Alessandro Rea
Martin (Marty) Smith's insight:

Social media requires new Key Performance Indicators because the value of social media marketing goes deeper than a single Stimulus -Response monkey on a string conversion. Greatbinfographic to help figure out those new KPIs.

tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing