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Marketing Questions on Quora Summary - Curagami

Marketing Questions on Quora Summary - Curagami | Marketing Revolution | Scoop.it
Marketing Questions on Quora Summary
We’re answering a marketing question a day on Quora, and we’re frustrated. We are frustrated by difficulties of incorporating other platforms into our site.


NOW = Gamification, Content Marketing & Content Marketers
Wish every platform would sign...Read More
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Curagami's Week On Feedly - Top Riffs From Around The Web

Curagami's Week On Feedly - Top Riffs From Around The Web | Marketing Revolution | Scoop.it

The Week On Feedly
We use the RSS reader Feedly to inspire our curation, content marekting and blogging. Easy to miss cool stuff so every Saturday we create a week in Feedly review.  

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SEO THE DEBATE via @NJMarketingNerd

SEO THE DEBATE via @NJMarketingNerd | Marketing Revolution | Scoop.it
What does it take to achieve search engine success these days? The answer to this question is incredibly wide-ranging and often debatable. SEO’s, digital marketers and web professionals seek to find the answer [...]

Via Marilyn Moran
Martin (Marty) Smith's insight:

Much like Marilyn we've been fascinated by the SEO mystery. In fact we've started a 3 part triptych entitled: Why The New SEO Looks Like The Old SEO on Curagami. Our first post on Brands is up now: http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa 

Marilyn's post captures the technical seo or no debate between Rand Fishkin and Jayson Demers. Fishkin freely admitted his "flywheel" content idea doesn't seem to be holding water (because there is no correlation between social shares and SEO ore even social shares and engagement). I embedded that Rand Fishkin Whiteboard friday into the main Why New SEO Looks Like Old Page: http://www.curagami.com/why-new-seo-looks-like-old-seo/?v=7516fd43adaa 
 
Along with a a few caveats. Will finish the Why New is Old Curagami triptych next week.  In the meantime, read Maryilyn's post for the latest on the SEO DEBATE. 

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Marilyn Moran's comment, October 10, 2015 7:55 PM
@Martin (Marty) Smith - thank you so much for sharing & for the kind words! I really appreciate it! :)
Marilyn Moran's comment, October 10, 2015 7:55 PM
@Martin (Marty) Smith - thank you so much for sharing & for the kind words! I really appreciate it! :)
Kbizsoft Solutions's curator insight, October 26, 2015 8:13 AM

SEO  stand for index your site in top result.Its can be complete with build back links for site.

 

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Mad Jonesing For SEO White Papers? We Can Fix That via @Curagami

Mad Jonesing For SEO White Papers? We Can Fix That via @Curagami | Marketing Revolution | Scoop.it

If you need to know why ecommerce is broken and what you can do about it download Why Ecommerce Marketing Is Broken.

Wondering what happened to SEO? Curagami Fellow Phil Buckley explains in How Conversations Became The New Links white paper.

Bot white papers are free, easy to download and on our homepage. You don't HAVE to join to get at 'em, but we love it when you do (join that is).

Http://www.Curagami.com

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5 Reasons You Don't Want A "Free" Website via @Curagami

5 Reasons You Don't Want A "Free" Website via @Curagami | Marketing Revolution | Scoop.it

Free websites can become expensive fast. So called Free Websites can hurt brand, seo and marketing. If something seems to good to be true...it is.

5 Reasons To Avoid "Free Websites"
* You Lose Control.

* Limited Plugins and Addons.
* Ads.

* Slow Site.
* Migration Challenges.

Thanks to @malekfor his great summary (as always) that reminded me to put the bullet points into the Scoop. Not following Malek?  You should because he SHARES, curates amazing stuff and helps a friend out (all the time). #toogood and a #mustfollow on my Top Scoopers list. Marty


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malek's curator insight, September 24, 2014 11:51 AM
You get what you paid for.  The price of a website also includes
  • More credibility with the search engines
  • No banners or popups
  • The master of your domain
Martin (Marty) Smith's comment, September 24, 2014 12:27 PM
@malek YES, good idea to put the 5 point list in the Scoop. Thanks brother Malek and Thanks for the share as always. Marty
malek's comment, September 25, 2014 6:31 PM
#Gratitude promotes #positivity, Thank You.
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Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck

Invisible Giant: Why New SEO So Hard To See - Most Shared @Curagami Haiku Deck | Marketing Revolution | Scoop.it
There is a new invisible giant, a giant using 5 "tricks" so the "new seo" is hard and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts, minds and loyalty online.

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Crowdfunding Million Dollar Water Balloons @Curagami & @MajesticSEO

Crowdfunding Million Dollar Water Balloons @Curagami & @MajesticSEO | Marketing Revolution | Scoop.it

Bunch O Balloons Featured on TODAY Show This morning!

Bunch O Balloons, an easy to use time saving water balloon invention, may make $1M on Kickstsarter thanks to great crowdfunding marketing and the new SEO. Team Curagami is in Charlotte at the Search Exchange Conference.

This Curatti post combines a fascinating new tool set capable of making "Editors of Chaos" come true and the story of how a crowdfunding project goes "mega-viral".





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malek's curator insight, July 31, 2014 11:39 AM

Curagami helps form the “Ambassador Layer” every website and brand needs these days. Ambassadors, people who’ve “bought in” to a brand’s mission and want to help, need to be given contextually appropriate “jobs”.

Martin (Marty) Smith's curator insight, August 1, 2014 5:08 PM

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Experience the Zen Of Curagami

Experience the Zen Of Curagami | Marketing Revolution | Scoop.it
The Startup Factory funded startup Curagami launches its new content marketing roi tools into "friends beta". What's your Curagami Score? #helpastartup
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Stop Solipsistic Marketing II - 10 Tips on Two Blogs (Curatti & Curagami)

Stop Solipsistic Marketing II - 10 Tips on Two Blogs (Curatti & Curagami) | Marketing Revolution | Scoop.it
Is you digital marketing talking to itself about itself? Here are 10 Tips so your online marketing wins hearts, minds and loyalty. On Curagami & Curatti.
Martin (Marty) Smith's insight:

Tips on Curagami
http://www.curagami.com/featured/stop-solipsistic-marketing-10-tips/
1. Follow more followers.
2. Value & Curate User Generated Content ( #ugc ).
3. Find Your 1% Contributors & Give Them JOBS.
4. Follow & Brand Customers (like Red Bull Branding Lessons http://curatti.com/red-bulls-branding-lesson-media-companies-now/ )
5. Gamify UGC.

Tips 6 -10 are on Curatti
http://curatti.com/stop-solipsistic-marketing-ii-10-tips/

6. Build Community.
7. Curate 90%, Create 10%.
8. Create An Ask.
9. Use new #marketingchannels like #crowdfunding .
10. Use #newmarketing tools such as +Curagami, +Listly, +Haiku Deck, +Scoop.it  & +Paper.li.  

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The Stengel Brand Ideals & Sentiment Analysis of Keywords

The Stengel Brand Ideals & Sentiment Analysis of Keywords | Marketing Revolution | Scoop.it

How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.


Stengel defined 5 Brand Ideals:

  • Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
  • Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
  • Inspiring Exploration: Helping people explore new horizons and new experiences.
  • Evoking Pride: Giving people increased confidence, strength, security, and vitality.
  • Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.
How do your band ideals map? What is your bran's main benefit? 

 

Martin (Marty) Smith's insight:

Thinking about how to use these 5 basic "brand ideals" to create a sentiment analysis tool for Curagami (http://www.curagami.com ):

* Joy.

* Connection.

* Exploration.
* Pride.
* Society (change the world).

Imagine a spider graph showing sentiment on each of those poles based on keyword usage. Trying to make reviews meaningful, social and visual.

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Martin (Marty) Smith's curator insight, March 14, 2013 6:45 PM

I use the Stengel brand ideals ove and over as a "report card" to inform HOW a brand should be marketing. 

Ferananda's comment, March 31, 2013 6:04 PM
Provide True Wealth.
Ferananda's curator insight, March 31, 2013 6:06 PM

For those who are authentically looking towards creating brands which are Good, True and Beautiful 

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Martin Smith (@Scenttrail) on Quora re: Marketing Plans

Martin Smith (@Scenttrail) on Quora re: Marketing Plans | Marketing Revolution | Scoop.it

Is Planning A Dirty Word?
We aren't going to say planning is a dirty word, but we would say the LARGE desire for them stems from an illusion built on a fantasy. The illusion is that a plan can save you. 

The fantasy is thinking marketing plans can exist. Marketing ideas can exist as can well-executed campaigns based on values (something we think of as MOVEMENTS), and community, collaboration and curation exist. 

Planning...not so much as we share on Quora. We are answering a marketing question a day. Be sure to ask your marketing question and we will add it to the best Q&A app on the web. 

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SEO and Brands via Curagami

SEO and Brands via Curagami | Marketing Revolution | Scoop.it

SEO & Brands
Cart gets in front of horse a lot these strange marketing days. Team+Curagami has clients who know more about #seo  than branding. Cart squarely in front of horse. 

Think about the process. You know how to tell Google's spiders about your pages better than you know how to tell your customers why your products, services and company are their best bet (i.e. branding). Cart in front of horse. 

Don't be seduced by the latest shiny object. The core of online success is similar to the core of offline success - create great things that people MUST talk about, tell their friends and marvel at. Average need not apply anymore. as we share in Why The New SEO Looks Like the Old SEO: Brands: http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa 

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malek's curator insight, October 7, 2015 8:58 AM

Thoughtful, you can't help trying to answer "why" in a different way.

The greater sense of community and why it developed is worth reading the whole post.

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Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami

Invisible Giants Curating Content - 3 @HaikuDeck via @Curagami | Marketing Revolution | Scoop.it

Invisible Giant of the New SEO
http://shar.es/1fwYBl
4,974 Views

7 Reasons Must Curate Content
http://shar.es/1fwjnY
6,745 Views

Gamify Content Marketing
http://shar.es/1fwjfa
6,166 Views

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Curagami New Look Includes 3 Favorite Content Curators Every Month

Curagami New Look Includes 3 Favorite Content Curators Every Month | Marketing Revolution | Scoop.it

Content Curators Added To Curagami
Content curation may be the ultimate team sport. Together we are smarter than alone. As we changed our startup http://www.Curagami.com look and feel today we added a place to share 3 favorite content curators each month.

December's Must Follow Content Curators:

@Cendrine Marrouat - cendrinemarrouat.com


@Neil Ferree

@Brian Yanish - MarketingHits.com

Significant curators across every social net these special marketers sift a mountain of content daily so we their lucky followers are smarter, wiser and better informed. If you are NOT following Cendrine, Neil and Brian on Scoop.it, Twitter, Gplus and wherever else they contribute (blogs and company sites) you are missing the easiest way to learn content curation and Internet marketing we know.

Happy holidays to three of our favorite content curators, Scoopiteers and people. We will share 3 curators a month and won't have a problem filling up our 2015 content curation dance card.

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Cendrine Marrouat - cendrinemarrouat.com's comment, December 11, 2014 4:57 PM
Wow, thank you @Martin (Marty) Smith!
Brian Yanish - MarketingHits.com's curator insight, December 22, 2014 3:46 PM

Thanks @Martin (Marty) Smith for including me on your must follow list. You the best!!! Brian

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How To Get Your Best Customers To Do Your Marketing For You

How To Get Your Best Customers To Do Your Marketing For You | Marketing Revolution | Scoop.it

As a small business owner, you’ve got a lot on your plate. With so many different hats to wear, it’s easy to get overwhelmed.


Wouldn’t it be great if you could get your best customers to do your marketing for you?


If only it were that easy, right?


Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:

Our epiphany was realizing the most socially shared and linked to content on our websites and blogs wasn't ours but THEIRS. When customers share content they support it with links from their social nets. This "Friends of Friends" marketing is how your brand breaks through to the other side of the filter bubble. 

Filter bubbles, well outlined by Eli Pariser in a TED talk, http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles?language=en,  make it all but impossible for branded marketing messages to reach their intended audience. 

Marketing today must be done by friends of your and friends of theirs where "theirs" are people your brand doesn't know yet. When your brand is introduced thanks to "friends of friends" marketing then trust and conversion aren't far away.

Going in cold is not something that works very often in a socially connected time like this.  

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Matt Rogers's curator insight, September 14, 2014 11:16 PM

This article presents an interesting five step process for effectively creating brand ambassadors.  The process consists of creating goals, recruiting a small group, creating a community around your product, rewarding the ambassadors, and adjusting it based on what works and doesn't.  Brand ambassadors can be vital to the success of a company and potential superiority over competitors.  Getting customers involved can also create a greater sense of loyalty than just doing business as usual.

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Can Subscriptions Smite The SEO Giant? - Curatti

Can Subscriptions Smite The SEO Giant? - Curatti | Marketing Revolution | Scoop.it
Can subscriptions help your online marketing smote the invisible SEO giant? Like Curagami subscriptions create immediate engagement with real customers.
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malek's curator insight, August 12, 2014 12:07 PM

Another intriguing piece of  ever-changing marketing. The car renting app is a case-in-point in online subscription magic. But you can't go without deeply looking at the "Creating Ambassadors" bullet,  details are still building the big picture

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The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video

The Illusion of PPC and E-Mail Success - via @Curagami w/ Phil Buckley Video | Marketing Revolution | Scoop.it
If you're still betting the farm on Email and PPC delivering you customers and revenue, you're falling behind.

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4 Missing Digital Marketing Ingredients

4 Missing Digital Marketing Ingredients | Marketing Revolution | Scoop.it

Marty Note
Agree with every one of these "missing" ingredients:

* ROI Driven Metrics (what we are working so hard to create at our Startup Factory funded startup Curagami.
* Behavior Based Marketing.

* Complete goal alignment.

* Willingness to FAIL.


The last bullet is the one that really registers. When I started creating websites in 1999 we had nothing to lose and everything was new. As things grew we became more cautions. "More cautious" is a RX for disaster in Internet marketing.

Google may have done us a great favor by shuffling the deck so violently reminding us control is an illusion so taking RISKS makes sense.

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Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help

Once Upon A Time: Overwhelmed By Digital Marketing? Curagami Can Help | Marketing Revolution | Scoop.it

The New New Marketing
There was a time before the web when "digital marketing" was somethign you did with your fingers. Then everything changed. Change came fast and furious thanks to Moore's Law - Integrated circuit POWER goes up exponentially even as costs plummet.

Once our digital world got to a certain point, let's call that point X, acceleration accelerates. Mobile throws gasoline on the social fire and gets answered by social media marketing with rocket fuel on the fire.

The resulting explosion in a kingdom called BRANDING in a land far, far away once upon a time...

Read the Curagami Story and worry less :). M

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Brian Yanish - MarketingHits.com's curator insight, June 20, 2014 11:53 PM

You gotta read this, Marty's done it again!!!