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Scooped by Martin (Marty) Smith!

Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing

Brands Under ATTACK By 5 Ninja Trends - ScentTrail Marketing | Marketing Revolution |

Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.

What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?

Martin (Marty) Smith's insight:

add your insight...

malek's curator insight, August 25, 2014 8:39 AM

Coming from FMCG background, I can't help but notice the digitalization of Coupons.

  • Consumers are hunting high and low for coupons to load on a smartphone app, eliminating the need to carry slips of paper around.
  • Companies are actively catching up with social referral coupons
  • With geo-targeting, businesses are able  to learn when consumers are nearby, delivering coupons that entice them to stop by.
Scooped by Martin (Marty) Smith!

Stumbling On Hero Marketing - The Only Marketing Left - via Curatti

Stumbling On Hero Marketing - The Only Marketing Left - via Curatti | Marketing Revolution |
Share compelling stories with a movement worth joining & community growing fat with advocates to discover the only tactic left - Hero Marketing.
malek's curator insight, June 18, 2014 9:55 AM

Thank you [url=/u/129000 x-already-notified=1]Martin (Marty) Smith[/url] for another hero's journey to spark our storytelling  wired brains. Marty picked the fear of Cancer, many won't ever realize they have. Enter "Big Idea", the hero, and here goes a movement which empowers stakeholders  to make change and provide a hope for one of our worst fears.

For the personal story here's a special gift 

"When a Hero Come Along"

Scooped by Martin (Marty) Smith!

Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti

Customer Loyalty - 5 Ways SoLoMo Disrupts Loyalty - Curatti | Marketing Revolution |

Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it? 

5 Ways SoLoMo Disrupts Loyalty
* Changing Times.

* Shifting Buyer Perceptions.

* Tech Trends.

* Winning Hearts & Minds.

* Giving Things Away FREE to mine gold of loyalty & data.

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Suggested by Bill Gassett!

The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents

The Revolution Will NOT Be Televised: Google Plus For Real Estate Agents | Marketing Revolution |
When it comes to social media, there are two platforms that are no longer optional: Facebook and Google Plus. Yes, Twitter is cool and Pinterest is fun, but they can’t do for your real estate business what Facebook and Google Plus can -- at least not yet.
Martin (Marty) Smith's insight:

The Revolution Won't Be Televised YOU Will Create & Publish It
Real Estate is about to CHANGE. The space is being "rolled up" by outside forces - forces who know more about Internet marketing than real estate such as Redfin, Zillow and Trulia.

Bloomberg shared the GOOD NEWS ( ) about the "resilience" of "the old model". It seems buying a home is something people want help with and are willing to pay for that help.

If the attack of the roll up artists have been at least momentarily slowed there is another problem - how should realtors market themselves. I just scooped a post about niche marketing ( ).

Finding an ownable "content niche" may be the most important mission any realtor faces and few understand or discuss. An attempt to be all things to all buyers/sellers online is a prescription for disaster.

Online your ability to own a niche such as relocation specialist or passionate about Arts and Crafts bungalows CREATES AN ABILITY TO SELL MORE BROADLY.

This is the CATCH-22 of marketing online where you must effectively narrowcast to have the authority needed to broadcast. Tools mastery reflects this online marketing irony for realtors. YES you can get business from StumbleUpon, but that business may be costly since learning StumbleUpon took away from your mastery of Facebook and GooglePlus.

I don't agree with the elimination of Twitter for realtors. Twitter is the "radio of the web" when you blog something Twitter is a great place to announce its presence. Twitter helps build community and its time to use to mastery is low enough it shouldn't take away from a more concentrated focus in learning how to use Facebook and G+ at high levels.

I do agree with Facebook and G+ along with a blog / website (see my Curatti post on the difference between blogs and websites ) as the core of any realtors online marketing tool set and arsenal and the linked post does a great job explaining why.

The most important, and counter intuitive, idea is to NARROW to an ownable niche in a real estate agents online marketing since doing so creates the permission and authority needed to benefit from broadcast.

In other words, if you are the Arts and Crafts bungalow expert in Durham, NC you will get more condo and Victorian sales too because your online presence has authority. Trying to become an online authority in more than one niche is HARD to IMPOSSIBLE.

And that online marketing lesson applies to lawyers, doctors, accountants and car dealers too. Find the ownable niche, become an authority even if it is only "local authority" and use Facebook to create community and GooglePlus to create conversation and you will continue to beat back the Zillows of the world.

Marc Kneepkens's curator insight, February 13, 2014 11:28 AM

Totally agree, this is not limited to real estate agents. It's an excellent article that describes all the potential of Google+ in everyday language.

Bill Gassett's comment, February 13, 2014 3:04 PM
Thanks for sharing Marc! I have followed and recommended your page:)
Scooped by Martin (Marty) Smith! & Curagami Record Views Analysis: Find & Invest In Get More w/ Less Tools & Curagami Record Views Analysis: Find & Invest In Get More w/ Less Tools | Marketing Revolution | & Curagami Record Day
Thanks to Curagami's Evolution of Web Design & Marketing Infographic ( and post we had record views on 7.3.14. We wanted to look inside our record day so we created a series of charts & Graphs.

Since we can't share multiple images on we've pinned images to

Chart 1 Traffic Pie Chart
66% of's record day visitors came from My Scoops just passed 150,000 views. Views are helpful especialy for testing but conversions rule. In this context I would count a click from to the Curagami blog as a "conversion".

Find Charts Here

Chart 2 ROI By Traffic Source Chart

ROI v Work bar chart shows traffic over the work investment required.'s "work units" of 6 were behind Twitter's 9 and ahead of G+'s 4. generated 6.5 "conversions" (traffic into

I combined G+ and Google Search and Google is the next closest in work efficiency generated 2.5 conversions per unit of work. This means was 260% more "efficient" on Curagami's record day. than Google.

Google was 500% more efficient than Blog Links.

Find Charts Here

One Day Doesn't Make A Trend
While one record day doesn't make a trend the idea of creating an "efficiency index" for "Social conversions" is an important new metric we are working on at our Startup Factory funded startup called Curagami.

Social media requires INPUT, MONITORING and TUNING. Finding "get more with less" tools like are becoming increasingly important for digital marketing success. We don't have our Curagami set up yet. is another favorite "get more with less" tool.

We encourage marketers to think their INPUT, MONITORING and TUNING cycles with an eye for efficiency. Efficiency, how much RETURN comes from how much "work", is the great equalizer. TIME isn't infinite, but social demand is.

Given this contradiction, the amount of content you could create is always infinite while content you should create based on return is TINY. Efficiency like the one showed on Curagami's record day is something to watch.

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Scooped by Martin (Marty) Smith!

Funny Marty Story Ending In Admiration, Respect & Kudos for @FedEx

Funny Marty Story Ending In Admiration, Respect & Kudos for @FedEx | Marketing Revolution |

After speaking at the Digital Marketing For Business Conference in Raleigh today, a place where I heard a few "funny Marty stories, I created ANOTHER funny Marty story. Funny NOW, not so funny when I was half way to the beach before my FedEx meeting today.

Read the Funny story and learn why FedEx is one BIG TRUSTED brand that really GETS #socialmediamarketing and #contentmarketing. Also why I have HUGE respect for FedEx drivers after almost racking up a huge body count in the car for a mere 2 hours (they drive on those Route 70s and 54s all day long = #respect).

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Scooped by John van den Brink!

Only 28% Brands Can Measure Content Marketing ROI

Only 28% Brands Can Measure Content Marketing ROI | Marketing Revolution |

Almost two-thirds (63 per cent) of brands now have a dedicated content marketing budget, research from Bite has found, with 43 per cent of those surveyed saying content marketing was a board priority for their company

Martin (Marty) Smith's insight:

Yep, this infographic sounds and feels right to me. Fact I was surprised it was as high as a third :). Marty

Tim Mustill's curator insight, March 18, 2014 6:16 AM

No worse than print media imho!