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The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami

The Future & the 4 Horsemen: Amazon, Apple, Google & Facebook - Curagami | Marketing Revolution | Scoop.it

Marty Note
Excellent bricks vs. clicks rant here by Scott Galloway. We agree with about half of what he says and note our disagreements here: http://www.curagami.com/news/the-future-the-4-horsemen-amazon-apple-google-facebook/

Biggest disagreement is defining Amazon as a "e-retailing pure play". That is nonsense. Amazon is an INFORMATION pure play and they are agnostic about where information takes them. Professor Galloway is going against trend here.

Are we really all going to start piling in our cars and buying on our phones to ship to store? Maybe and I like his Best Buy example, but Amazon can zero out any advantage bricks and clicks brings in about a day.

As I noted in the post, we all can. There is so much SPACE out there waiting for stores we could start up a multi-point store system in a matter of days. We don't see bricks as the distinct advantage Scott does. Not by a long shot.

We see the world moving to digital goods and away from hard goods. That doesn't bode well for anyone NOT in the information business. Galloway even notes Amazon functions as a search engine as much as an e-retailer. That advantage doesn't erode fast. He needs to see my pagespread chart showing Amazon with millions of pages indexed vs. next closest competitor (Apple).

His points about mobile, search and Google feel correct. Search is changing and he gets one of the forces right - appification. Apps = search less, so appying up is a good idea. Run out and open 100 stores? Not so much, at least not unless the Renaissance Galloway preaches looks like a reality.

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How Netflix Is Changing Content Curation - ScentTrail Marketing

How Netflix Is Changing Content Curation - ScentTrail Marketing | Marketing Revolution | Scoop.it
Netflix & Amazon know something most new to web merchants miss; Information creates online scale becoming the gold at the end of a means rainbow.
Martin (Marty) Smith's insight:

Netflix and Amazon understand something most "new to web" catalog merchants don't - information is both means and ends. Online scale depends on information more than money. 

This post is about how Netflix uses their reviews-based User Generated Content engine to disrupt online retailing. Where that disruption will end who knows? The advantage of online scale is, once built, you can point a scaled and increasingly intelligent system at any business vertical and win. 

Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online.  

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Deanna Dahlsad's curator insight, December 28, 2013 4:45 PM

@Martin (Marty) Smith says,"Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

Deanna Dahlsad's curator insight, December 28, 2013 4:46 PM

@Martin (Marty) Smith says, "Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

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5 #stealthis Content Marketing Ideas From Amazon via Curatti

5 #stealthis Content Marketing Ideas From Amazon via Curatti | Marketing Revolution | Scoop.it
Streaming Downton Abbey via Roku and Amazon Prime this weekend struck a nerve. As the web continues to destroy middlemen and gatekeepers concepts like “CBS” and “Time Warner Cable” are in play. Watching Amazon move from webpage arbitrage to web services platform to streaming video seller got me thinking about tips every content marketer should steal …
Martin (Marty) Smith's insight:

Fun post to write after binging Downton Abbey all weekend (lol). Got me to thinking what happens when the web becomes the TV station and cable network. Amazon is set up nicely to rule the world. 

Well before that happens here are 5 ideas any content marketer should steal TODAY.  

  • Create original content.
  • Crowdsource your content.
  • Infinite Inventory Becomes Buzzing Inventory.
  • Be agnostic about content source.
  • Vertically integrate merchandising.
Steal away and share any other ideas you've stolen from Amazon.

 

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