Marketing Revolution
28.2K views | +0 today
Follow
Marketing Revolution
Moving Toward A New Marketing.
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

How Netflix Is Changing Content Curation - ScentTrail Marketing

How Netflix Is Changing Content Curation - ScentTrail Marketing | Marketing Revolution | Scoop.it
Netflix & Amazon know something most new to web merchants miss; Information creates online scale becoming the gold at the end of a means rainbow.
Martin (Marty) Smith's insight:

Netflix and Amazon understand something most "new to web" catalog merchants don't - information is both means and ends. Online scale depends on information more than money. 

This post is about how Netflix uses their reviews-based User Generated Content engine to disrupt online retailing. Where that disruption will end who knows? The advantage of online scale is, once built, you can point a scaled and increasingly intelligent system at any business vertical and win. 

Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online.  

more...
Deanna Dahlsad's curator insight, December 28, 2013 4:45 PM

@Martin (Marty) Smith says,"Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

Deanna Dahlsad's curator insight, December 28, 2013 4:46 PM

@Martin (Marty) Smith says, "Amazon will make more money from their cloud services than from book sales soon. Why? Because online scale presents ways to monetize one could only imaging at the beginning of the journey. Netflix's genius use of review curation shows, once again, the value of online scale and of thinking like an Internet marketer instead of print or brick and mortar based retailer....at least online."

Scooped by Martin (Marty) Smith
Scoop.it!

Video Marketing Captures Hearts & Minds BETTER Than Other Content [Video]

Video Marketing Captures Hearts & Minds BETTER Than Other Content [Video] | Marketing Revolution | Scoop.it
Video Captures Hearts & Minds
Glad friends +Atlantic Creative reminded me of this panel conversation. The issue was a tough one. How can a man whose son…
Martin (Marty) Smith's insight:

Winning Hearts and Minds with Video Marketing
Glad friends at Atlantic Creative reminded me of my answer to a TOUGH question. I was on an Internet marketing panel and was asked how a man whose son has a disease only 700 people get a year could create a movement in support of his son.

My answer was STORY and VIDEO. Tell the "Universal Story", the "Hero With A Thousand Faces" story that connects us. True only 700 people are unlucky enough to get this illness, but our ability to care about and create a cure for is infinite.

Infinite but dependent on telling a great story that connect a disease that 700 children get a year to our human desire to HELP, FIX and SUPPORT. Video is the best tool to tell that story because video engages our hearts and minds.

Video marketing is also highly viral. When someone embeds your video the juice goes back to the source. If you read that sentence like you MUST play video inside your website IN ADDITION TO YouTube you read it correctly.

Where does GoogleJuice go when a video is on YouTube? Yep to THEM not YOU. YouTube is a valuable CHANNEL for your video marketing, but you MUST host and play videos within your website's "technical stack" too.

more...
No comment yet.