Banana In Pocket Or Just Happy To Tell Brand Stories? Use Brand Storytelling to Make Customers Go Bananas | Marketing Revolution |
Betabrand sells clothing with a quirky, California feel. The company has managed to turn a relatively small product line into an internet sensation by offering strangely appealing oddities (e.g., Disco Pants) and by encouraging customers to become brand storytellers by sharing photos and videos of their lives.

Via Brian Yanish -