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There is no wizard to conjure an audience for you; you must build it for yourself. Do it by publishing content in front of Other People's Audiences ("OPA").
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Scooped by Martin (Marty) Smith |
Scoop.it!
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Wow my friend Mark Traphagen's boss (@MarkTraphagen) is GOOD! Here Eric Enge, founder of Stone Temple Consulting (@StoneTemple), clearly explains a favorite tactic - using other SCALED people, websites, brands to help you scale.
Eric discusses the use of OPA (Other People's Audiences), but I also like OPC (Other People's Content) via content curation, OPN (Other People's Networks) and my personal favorite and what Phil Buckley (@1918) and I are doing right now at Triangle Startup Factory (@TRI_VC) Oter People's MONEY (OPM).
Eric's post is #toogood a #mustread and I will be riffing on it for our blog at http://www.curagami.com soon.