YOUnique Touch
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YOUnique Touch
YOUnique touch - is a human-centric approach to build marketing strategy because Humans like Humans.
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The Persuasion Slide: An Introduction | Neuromarketing

The Persuasion Slide: An Introduction | Neuromarketing | YOUnique Touch | Scoop.it
In my keynote at the ConversionSUMMIT in Frankfurt (an amazing one-day conference I highly recommend!), I introduced a new concept I’ve been working on: The Persuasion Slide™.
Natalia Goloskokova's insight:

Great new model of persuasion customers by Roger Dooley, I like that it shows a 2 way process of persuasion, that there is a customer's starting point and his frictions to subbotage change) 

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What Are Them Mars Guys Like: Archetypes for SFR Writers By Maybelle - THE GALAXY EXPRESS

What Are Them Mars Guys Like: Archetypes for SFR Writers By Maybelle - THE GALAXY EXPRESS | YOUnique Touch | Scoop.it
Natalia Goloskokova's insight:

Archetypes

 

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Color Theory for Designers, Part 1: The Meaning of Color | Smashing Magazine

Color Theory for Designers, Part 1: The Meaning of Color | Smashing Magazine | YOUnique Touch | Scoop.it
Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background.
Natalia Goloskokova's insight:

Colors can add a lot to your customer experience.

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Winning With Demand Generation & Marketing Automation

Winning With Demand Generation & Marketing Automation | YOUnique Touch | Scoop.it
Most companies don’t get value out of marketing automation. One way to win, though, is to  get started on the best foot possible.

Via David Ednie
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David Ednie's curator insight, April 14, 2013 1:01 AM

GTM Thinking: Sales and Marketing as a process. Winning with Demand Generation – the art and science of creating lead flow for sales – and Marketing Automation – the technology supporting demand generation.

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Crafting-Contagious-Workbook.pdf

Natalia Goloskokova's insight:

Great Workbook on crafting Contagious Content based on "Contagious: Why things catch on" Jonah Berger

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Branding Strategy Insider | Shared Values In Brand Storytelling

Branding Strategy Insider | Shared Values In Brand Storytelling | YOUnique Touch | Scoop.it
Brand Storytelling is not something we just happen to do. It is an activity we virtually must do if we want to remember anything at all.
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‘Inconsistent tone of voice will damage brands’ | News | Marketing Week

‘Inconsistent tone of voice will damage brands’ | News | Marketing Week | YOUnique Touch | Scoop.it
Brands need to use the same language in all communication with customers or risk creating a disconnect.

Via Liz Wilson
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Liz Wilson's curator insight, February 9, 2013 11:16 AM

Tone of voice isn't just something for written communications - it needs to extend everywhere.

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Walt Disney, the world's first user experience designer

Walt Disney, the world's first user experience designer | YOUnique Touch | Scoop.it
I'm a huge fan of the Walt Disney Park experience, and have traveled with my family to Walt Disney World and Disneyland several times. The service and experiences I receive is unparalleled, and I a...
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Understanding How to Frame Your Creative Expertise

Understanding How to Frame Your Creative Expertise | YOUnique Touch | Scoop.it
You don't need to be all-knowing to make a meaningful contribution to your team.
Natalia Goloskokova's insight:

great article to help you unleash your writing potential

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Rescooped by Natalia Goloskokova from MILE Leadership
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Leadership With Heart: The Four “E’s”

Leadership With Heart: The Four “E’s” | YOUnique Touch | Scoop.it
Leadership is like Baskin Robbins ice cream offerings; there are many flavors. The world is now hungry for new and innovative ideas and concepts to replace the old worn out definitions that have served us for centuries.

Via The People Development Network
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donhornsby's curator insight, January 28, 2013 8:38 AM

(From the article): An leader can easily become ineffective if the tribe is not in alignment; but a team with heart is difficult to beat.  Take a new look at how you are leading, you can get more by inclusion than exclusion.

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Creating your brand's myth, using archetypes - The brandgym blog:

Creating your brand's myth, using archetypes - The brandgym blog: | YOUnique Touch | Scoop.it
Guest post from Prasad Narasimhan, our Managing Partner for Asia, based in Bangalore, India. In London recently, I made my customary pilgrimage to Hamleys, the 'Finest Toy Shop in the World'. Even as I pretend to myself ...

Via Sandra Pickering @opento
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Rescooped by Natalia Goloskokova from End2End Customer Experience
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How to map a Customer Journey mapping that improves customer retention.

How to map a Customer Journey mapping that improves customer retention. | YOUnique Touch | Scoop.it

Via David Ednie
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David Ednie's curator insight, January 17, 2013 11:22 AM

 Start with a deep understanding of the Customer Journey

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Intersectional Thinking Requires a Different Mindset by Carol Mase

Intersectional Thinking Requires a Different Mindset by Carol Mase | YOUnique Touch | Scoop.it
If an Agile Enterprise is an intersection of five big ideas that can, and will, change the way we experience work (see January 7, 2013 blog on this topic), how do we begin the process?

Via The People Development Network
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The Behavior Wizard

The Behavior Wizard | YOUnique Touch | Scoop.it
Natalia Goloskokova's insight:

Great resource from Stanford Persuasive Lab if you want to change behavior of your customers, it will help you to structure your thinking, try it!

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5 Mentor Archetypes I’ve Met – And How to Spot Them

5 Mentor Archetypes I’ve Met – And How to Spot Them | YOUnique Touch | Scoop.it
Ask any career development expert how to succeed in the workplace, and they’ll probably tell you to find a mentor.
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How to create a Brand Strategy Road Map

How to create a Brand Strategy Road Map | YOUnique Touch | Scoop.it
Master Brand Strategy Road Map Having the brand road map on one page can help align everyone that works on a brand.   This is especially useful when managing a Branded House or Master Brand where t...
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Second-Level Uniqueness: Three Ways To Get To This Elusive Point

No matter how good your positioning or uniqueness, it’s dead easy for the competition to take it away from you. Unless—unless you do something that takes the uniqueness to a whole new level.
Natalia Goloskokova's insight:

Uniqeness mastery - more advanced way when word Safety is taken:) Analogy, Catch phrase, Specific promise.

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Branding Strategy Insider | Rethinking Emotions In Marketing

Branding Strategy Insider | Rethinking Emotions In Marketing | YOUnique Touch | Scoop.it
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Harshika Mistry's comment, August 20, 2013 6:26 PM
A very well written insight Vrinda. I strongly agree with you that emotional thinking works faster than rational thinking. It is true that when consumers are confronted with a brand that they are strongly engaged with, there is a high chance for them to experience emotions towards the brand. It is very important for brands to build customer loyalty as these consumers tend to have emotion and feel attached to that particular product and would therefore repurchase it. The article explains and illustrates specific examples of the different techniques marketers use to enhance emotional responses. Brands are more likely to become successful in IMC if they enhance emotions in their marketing communications.
Manasi Ambavane's comment, August 21, 2013 3:15 AM
Yes i agree with article and Vrinda Emotional advertising always works than rational advertising. All the beauty products are emotional advertising like they say if dont use these beauty products your skin will have bad effects. Even Social campaigns like dont drink and drive or anti- smoking. Even example u have given is perfect like when you are attached to some brand then you end up buying the product even if you are with less of cash.
Jordan's comment, August 22, 2013 11:06 PM
This article focuses on the importance of how our emotions ultimately influence what we buy. It covers the science behind why we make decisions, in regards to our emotional response.
“Emotional thinking works faster than rational” which is a statement that intrigues me, and I now understand the importance of creating a good brand image, as it is an instant for consumers to create an emotional bond towards s brand or product. Therefore it is vital that the marketers understand their consumers, and produce material that is emotionally appealing to them, while still achieving IMC.
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The Age of Collaborative Marketing Has Arrived

The Age of Collaborative Marketing Has Arrived | YOUnique Touch | Scoop.it
Facebook's Mark Zuckerberg was once famously quoted as saying that "A more open and connected world will help create...more authentic businesses and better products and services." That vision is already being realized, and its name is collaborative...
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Three Myths about What Customers Want

Three Myths about What Customers Want | YOUnique Touch | Scoop.it
This post is the last in a three-part series. Most marketers think that the best way to hold onto customers is through "engagement" — interacting as much as possible with them and building relationships.
Natalia Goloskokova's insight:

My fav Myth is #2, not interactions and their frequency, but shared values build relationships with consumers

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Best and Worst of Super Bowl Marketing Strategy: 2013 Edition

Best and Worst of Super Bowl Marketing Strategy: 2013 Edition | YOUnique Touch | Scoop.it
Natalia Goloskokova's insight:

Full of examples best and worst)

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We’re all marketers now - McKinsey Quarterly - Marketing & Sales - Strategy

We’re all marketers now - McKinsey Quarterly - Marketing & Sales - Strategy | YOUnique Touch | Scoop.it
Engaging customers today requires commitment from the entire company—and a redefined marketing organization. A McKinsey Quarterly Marketing & Sales article.
Natalia Goloskokova's insight:

we are all marketers

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How To Solve Problems Like Sherlock Holmes

How To Solve Problems Like Sherlock Holmes | YOUnique Touch | Scoop.it
Are you a Dr. Watson or a Sherlock Holmes?If we could choose between a Watsonian and Holmesian mind, I’m sure most of us would prefer Holmes. He’s brilliant and perceptive: the consummate problem-solver.

Via David Ednie
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David Ednie's curator insight, January 15, 2013 6:09 PM

Creative Solving Problems requires looking at what is present AND observing what is absent. Which means looking for seen and unseen clues.

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Purpose, Passion and Pleasure are the secret to sustainable engagement | Enablers Network

Purpose, Passion and Pleasure are the secret to sustainable engagement | Enablers Network | YOUnique Touch | Scoop.it
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The Fortune Cookie Principle | The Story of Telling

The Fortune Cookie Principle | The Story of Telling | YOUnique Touch | Scoop.it
Marketers spend most of their time selling the cookie when what they should really be selling is the fortune.
Natalia Goloskokova's insight:

There are 2 parts in each product - the tangible (logical) and intangible (fortune), smth that make people feel smth special about your product|sevice, that is worth to tell about)

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