Marketing research
10 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Oulianov
Scoop.it!

La géolocalisation, l’avenir du marketing mobile

La géolocalisation, l’avenir du marketing mobile | Marketing research | Scoop.it
Localiser un objet ou une personne sur une carte ? C’est possible grâce à la géolocalisation. De plus en plus d’entreprises, notamment dans les...
more...
No comment yet.
Rescooped by Oulianov from Era Digital - um olhar ciberantropológico
Scoop.it!

About Netnography

NETNOGRAPHY:Some considerations about the benefits of this method to marketing research...

Via Adelina Silva
Oulianov's insight:

Intro claire sur la netnographie.

more...
No comment yet.
Scooped by Oulianov
Scoop.it!

Swatch Netnography: A Look at Consumer Sentiment in Social Media | Business 2 Community

Swatch Netnography: A Look at Consumer Sentiment in Social Media | Business 2 Community | Marketing research | Scoop.it
Swatch wants its watches to be perceived as hip, trendy and affordable. And they are—to some people.
more...
No comment yet.
Rescooped by Oulianov from Era Digital - um olhar ciberantropológico
Scoop.it!

A Brief Introduction to Netnography

History of Netnography Basic Concepts Ethical dilemmas Case study: The shopping diets...

Via Adelina Silva
Oulianov's insight:

Powerpoint complet sur la netnographie

more...
No comment yet.
Rescooped by Oulianov from netnography
Scoop.it!

What is Netnography? The effects it places on the Web and Social ...

What is Netnography? The effects it places on the Web and Social ... | Marketing research | Scoop.it
Netnography enables the social media industry to gain an insight, on how consumer co-creation, influences product development online. Research and design specialist constantly gain product knowledge from Netnography, ...

Via Giovanna Schettini
more...
No comment yet.