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Today's Consumers are Social Buyers

Today's Consumers are Social Buyers | Marketing Research | Scoop.it

Via The Fish Firm, Elisabet Kurnia
Lily Sanders's insight:

Because everyone loves a good Infrograph 

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Rescooped by Lily Sanders from Digital-News on Scoop.it today
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Infographic: The Social Media Marketing Explosion

Infographic: The Social Media Marketing Explosion | Marketing Research | Scoop.it
Here is an infographic put together by the folks at the University of Florida that quantifies just how massive the activity level is on the most popular social media networks, and what it means to ...

Via Thomas Faltin
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A Five-Step Process For Conducting User Research | Smashing UX Design

A Five-Step Process For Conducting User Research | Smashing UX Design | Marketing Research | Scoop.it
Here are five social media statistics that will knock your socks off! http://t.co/Nry08uZ5da
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Rescooped by Lily Sanders from Marketing Research, Marketing
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Today's Consumers are Social Buyers

Today's Consumers are Social Buyers | Marketing Research | Scoop.it

Via The Fish Firm, Elisabet Kurnia
Lily Sanders's insight:

Because everyone loves a good Infrograph 

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Rescooped by Lily Sanders from The Marketing Technology Alert
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Data Driven Marketing Research | Teradata Applications | #TheMarketingAutomationAlert

Data Driven Marketing Research | Teradata Applications | #TheMarketingAutomationAlert | Marketing Research | Scoop.it

The extensive Teradata Data-Driven Marketing Survey 2013, Global Results offers an in-depth look at some of these key issues:

Marketers’ perceptions of how their companies use data to guide marketing decisionsPerceived barriers to using data to drive marketingWhere marketers’ expect their organizations to place data-driven priorities over the next couple of yearsChallenges with using data to prove return on marketing investmentThe current relationship between marketing and other key organizational functions
Via iNeoMarketing
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iNeoMarketing's curator insight, August 9, 2013 4:55 AM

And here's the Teradata report.


  • See the article at www.aprimo.com
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Rescooped by Lily Sanders from Public Relations & Social Media Insight
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The Speed of Social Marketing | Social Media Today

The Speed of Social Marketing | Social Media Today | Marketing Research | Scoop.it

Keeping up with the social universe is challenging but necessary if you want to operate your marketing at unfathomable speeds.


Social marketing now drives a faster everything. In fact, social forces marketers to go faster, not the other way around. It’s for this exact reason that businesses are afraid to become a social business.


Take Uber for example. Their vision was simple in creating a service that put the power of seamless ‘right now’ transportation into the palm of our hands. How about Apple? Steve Wozniak talked about how they originally set out with a simple vision to build a personal computer. They built the first personal computer that delivered a word processor.


It turned out that the computer called for networking, which quickly grew into the need for the internet. We needed a way to see the new clusters of information created on the internet, so search engines were born. And now, social commerce is enabled. Steve says “we did not build a computer knowing all this was going to happen, we started with a simple vision.”...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 1, 2013 6:58 AM

If you're not becoming a "social business", your competition may be leaving you behind.

IOANNIS APOSTOLOU's curator insight, October 21, 2013 12:17 AM

When you want to be social make the correct collaborations!

 

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Five Social Media Statistics That Will Knock Your Socks Off | Radiate Media

Five Social Media Statistics That Will Knock Your Socks Off | Radiate Media | Marketing Research | Scoop.it
Here are five social media statistics that will knock your socks off! http://t.co/Nry08uZ5da
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Rescooped by Lily Sanders from Marketing Research in the Global Scene
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Sentiment Analysis Helps Predict Where a Market is Heading

Sentiment Analysis Helps Predict Where a Market is Heading | Marketing Research | Scoop.it

Via Civicom MRS
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Civicom MRS's curator insight, August 28, 2013 8:54 AM

By indexing certain words and phrases that respondents use, and then ranking them, thoughts that can predict where a market is heading can better be understood.