The extensive Teradata Data-Driven Marketing Survey 2013, Global Results offers an in-depth look at some of these key issues:
Marketers’ perceptions of how their companies use data to guide marketing decisionsPerceived barriers to using data to drive marketingWhere marketers’ expect their organizations to place data-driven priorities over the next couple of yearsChallenges with using data to prove return on marketing investmentThe current relationship between marketing and other key organizational functions
Keeping up with the social universe is challenging but necessary if you want to operate your marketing at unfathomable speeds.
Social marketing now drives a faster everything. In fact, social forces marketers to go faster, not the other way around. It’s for this exact reason that businesses are afraid to become a social business.
Take Uber for example. Their vision was simple in creating a service that put the power of seamless ‘right now’ transportation into the palm of our hands. How about Apple? Steve Wozniak talked about how they originally set out with a simple vision to build a personal computer. They built the first personal computer that delivered a word processor.
It turned out that the computer called for networking, which quickly grew into the need for the internet. We needed a way to see the new clusters of information created on the internet, so search engines were born. And now, social commerce is enabled. Steve says “we did not build a computer knowing all this was going to happen, we started with a simple vision.”...
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