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Gift giving as agapic love: an alternative to the exchange paradigm based on dating experiences

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Gift Giving: Consumer Motivation and the Gift Purchase Process by Cathy Goodwin, Kelly L. Smith, and Susan Spiggle

Gift Giving: Consumer Motivation and the Gift Purchase Process by Cathy Goodwin, Kelly L. Smith, and Susan Spiggle | Marketing Research | Scoop.it
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The globalization of youth culture: the global youth segment as structures of common difference

The globalization of youth culture: the global youth segment as structures of common difference | Marketing Research | Scoop.it
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Market-oriented ethnography: interpretation building and marketing strategy formulation

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