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Reaching the 5 Types of M Shoppers | Beyond Philosophy

Reaching the 5 Types of M Shoppers | Beyond Philosophy | Marketing Research | Scoop.it
In this article, Colin Shaw looks at the 5 types of M Shoppers and the best way you can go about reaching them.
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Y&R Study Results: Secrets and Lies--The Hidden World of the New Consumer


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 19, 2013 11:04 AM

This Slideshare deck provides details of the recent Y&R study using "implicit association" to uncover hidden consumer feelings about brands. 

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4 Tips for Making Visual Content Go Viral — and Benefit Your Business

4 Tips for Making Visual Content Go Viral — and Benefit Your Business | Marketing Research | Scoop.it
A new study out of Italy looks at what types of visual content have the most viral potential on Google+. Comparing visual attributes, the study points to potential avenues for optimization of conte...
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Interesting study measuring the psychological relationship between likes and shares as relating to visual content marketing.

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