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From the Trenches: Real Estate Marketing Tips – Bill Gassett

From the Trenches: Real Estate Marketing Tips – Bill Gassett | marketing real estate online | Scoop.it
Thanks for stopping by to read From the Trenches, our Q&A series here on
FreeAgent. These posts feature interviews with smart marketers and
tech-savvy advisers who share their wisdom on the web and through social
channels.
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How to Work With Freelance Writers (and Get the Results You Want)

How to Work With Freelance Writers (and Get the Results You Want) | marketing real estate online | Scoop.it
Freelance writers are a great way to feed your ever-hungry content machine. And if you're paying your freelancer writers well (that's good, you should), you need to ensure you're getting your money's worth from what they deliver.

Via Neil Ferree
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Neil Ferree's curator insight, November 5, 2013 2:01 PM

Odesk is OK for some IM tasks. Caution is in order if you're going to use someone overseas to add to your content marketing effort.

Rescooped by Enakeno Ogbo from Public Relations & Social Media Insight
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This PR Hacker's 10 Tips Will Probably Get Your Brand Mentioned on CNN

This PR Hacker's 10 Tips Will Probably Get Your Brand Mentioned on CNN | marketing real estate online | Scoop.it

Want 10k new website visitors and $25k in new sales tomorrow? No problem. Just get your brand mentioned on CNN. These 10 PR tips will help you pull it off.

 

PR hackers use technology & tools to execute PR strategies on a massive scale *ON THE CHEAP* — to get their companies mentioned in print, TV, radio & online media.

 

The goal is to not just get 5 media hits, but 500! To not just get 1,000 new users to your site, but to get a million or 10 million new users.


Below I’ll tell you more about how Kaplan first got his book on CNN. But let’s first go through his 10 essential laws of PR hacking....


Via Jeff Domansky
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aanve's curator insight, April 2, 2014 11:25 PM

www.aanve.com

 

malek's curator insight, April 3, 2014 9:03 AM

Doing PR the Buzzfeed way...genius in action

massimo scalzo's curator insight, April 4, 2014 7:41 AM

"The" Digital Strategy refers to many aspects of a tactical and technical nature.


This article, written by Pat Parkinson about Ben Kaplan, for sure describes one of the most important pieces of the jigsaw puzzle....The evolution of mktg public relations campaigns and how businesses can benefit from it.