Marketing, Public Relations, Social Media & Technologie
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Marketing, Public Relations, Social Media & Technologie
News, Trends, Reviews und Meinungen von Experten, Leaders und Journalisten zur Strategie, Produkte und Entwicklungen im Bereich Digital Business. (German and English Edition)
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Funciones de Google - Strategia Digital

Funciones de Google - Strategia Digital | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Buscas algo en Google y no lo encuentras? No te preocupes. La mayoría de la información esta Online pero hay que saber buscarla con las funciones de Google!
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Portal: Magazine, Jobbörse - Strategia Digital

Portal: Magazine, Jobbörse - Strategia Digital | Marketing, Public Relations, Social Media & Technologie | Scoop.it
We are proud to introduce our wordpress portal that has the particularity of offering super fast data filtering options within a top notch Design
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Aplicación de Gestión PYMES: CRM, ERP, POS, BA, PM - Strategia Digital

Aplicación de Gestión PYMES: CRM, ERP, POS, BA, PM - Strategia Digital | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Después de charlas y experiencias muy constructivas hemos decidido presentarles una aplicación de gestión optima para la gestión de PYMES y proyectos
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Asesoría en Marketing Digital & eBusiness - STRATEGIA DIGITAL

Asesoría en Marketing Digital & eBusiness - STRATEGIA DIGITAL | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Asesoría en Marketing Digital e implantación de negocios digitales: Nubes, Social, CRM, estudios de mercados, Desarrollo Web, SEO, Publicidad y Monitoring
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Qualitative Analysemethoden - eMART Digital

Qualitative Analysemethoden - eMART Digital | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Heute geht es um qualitative Analysemethoden. Einige sind für die Erkundung von Daten, andere für Vergleiche oder den Bau und Testing von Modellen geeignet.
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Big Data Experten, die Sie kennen sollten

Big Data Experten, die Sie kennen sollten | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Im Rahmen unserer Recherchen konnten Big Data Experten lokalisiert werden. Jetzt können Sie sich nun eine unabhängigen Meinung zu Big Data-Themen holen
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Info - eMART Digital | Market and Business Intelligence

Info - eMART Digital | Market and Business Intelligence | Marketing, Public Relations, Social Media & Technologie | Scoop.it
We help people and companies to connect with customers and employees in effective ways focusing on: Digital Marketing, Market and Business Intelligence
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Brandwatch - (Social) Media Monitoring and Analysis - review - eMART digital

Brandwatch - (Social) Media Monitoring and Analysis - review - eMART digital | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Brandwatch is the only tool that has fulfilled the criteria 10 and 12 to 100 percent. In general the tool has convinced because of the following: The implementation of external research models and metrics is possible
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Content Marketing ROI | Tips and Info | Social Media Today

Content Marketing ROI | Tips and Info | Social Media Today | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Uberflip's latest visual is a step by step guide on how to determine ROI for content marketing campaigns.
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The Most Accurate Twitter Analyst Says It's Time To Buy (TWTR)

The Most Accurate Twitter Analyst Says It's Time To Buy (TWTR) | Marketing, Public Relations, Social Media & Technologie | Scoop.it

After dropping like a rock since the company reported earnings almost two weeks ago, Twitter stock is making a slight recovery today. It was up about 2% as of 10 a.m. at $32.68 per share.


Via Esther Turón Perez
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24 Powerpoint Alternatives & Presentation Programs For 2014

24 Powerpoint Alternatives & Presentation Programs For 2014 | Marketing, Public Relations, Social Media & Technologie | Scoop.it
At CustomShow, we decided to list some alternatives to powerpoint that could help in solving your overall presentation problems. These programs serve many purposes.

Via Baiba Svenca
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Lino's curator insight, May 2, 2014 5:50 AM

24 Powerpoint Alternatives & Presentation Programs For 2014

Alfredo Corell's curator insight, May 5, 2014 5:18 AM

A new list of the most popular digital presentation tools available.


And a very helpful list of advantages and disadvantages for any of the tools.


Ness Crouch's curator insight, March 28, 2015 10:18 PM

Lots of great tools here!

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Mashable's Social Media Guide for Small Businesses

Mashable's Social Media Guide for Small Businesses | Marketing, Public Relations, Social Media & Technologie | Scoop.it

Via Daniel Watson
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Pat Headley's curator insight, April 12, 2014 5:34 AM

The major impediment to many business owners embracing social media for the greater benefit of their business, is simply finding the pathways to follow, in order to successfully create a strong social media presence.

Sunil Kumar's curator insight, April 12, 2014 9:14 AM

thanks

Barbara Alevras, PMP's curator insight, April 12, 2014 10:48 AM

Terrific resource for anyone using social media for their business.  Very comprehensive with links to lots of great info/tools.

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Monitoring Tools Evaluation - Strategia Digital

Monitoring Tools Evaluation - Strategia Digital | Marketing, Public Relations, Social Media & Technologie | Scoop.it
You can find more than 300 monitoring tools for media monitoring, Social Media and PR on the internet and that is just the start. Why?
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Tiendas Online (E-Commerce): Oportunidades y Retos - STRATEGIA DIGITAL

Tiendas Online (E-Commerce): Oportunidades y Retos - STRATEGIA DIGITAL | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Las tiendas online generan más de un billón de dólares en ganancias. América del Norte registra un consumo promedio por usuario en el comercio electrónico de $ 2.221 millones de dólares mientras que los británicos que están mas tiempo online registran ventas promedio de $ 3.585 de dólares en Australia $ 3.547, en Noruega $ 2.530 de dólares.
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Strategia Digital - Digitale Strategie und Marktforschung

Strategia Digital - Digitale Strategie und Marktforschung | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Wir planen und setzen die digitale Strategie Ihres Unternehmens optimal um. Wir helfen Ihnen dabei Ihre Management-Instrumente durch die besten Alternativen im Markt zu modernisieren und den richtigen Marketing-Mix umzusetzen. Durch unsere innovative Marktforschungstechniken und Media Monitoring werden Sie Ihr Publikum besser verstehen und Kunden mittels SEO- und SEA-Maßnahmen gewinnen.
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Der Analyse Zeitungsartikel - F.A.Z. und SZ | eMART Digital

Der Analyse Zeitungsartikel - F.A.Z. und SZ | eMART Digital | Marketing, Public Relations, Social Media & Technologie | Scoop.it

itDer Analyse Zeitungsartikel liefert eine wichtige Grundlage für die strategische Ausrichtung und Erfolgsmessung der Kommunikation eines Unternehmens.

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E-Commerce in Europa: Die stärksten Wachtunsmärkten - eMART Digital

E-Commerce in Europa: Die stärksten Wachtunsmärkten - eMART Digital | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Der E-Commerce in Europa ist einer der größten Wachstumsmärkten Weltweit. Die Verbraucher ändern Ihr Konsumverhalten, da verbesserten Einkaufsbedingungen.
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Vom Customer Relationship Management (CRM) zum Social Customer Value Management (SCVM)

Vom Customer Relationship Management (CRM) zum Social Customer Value Management (SCVM) | Marketing, Public Relations, Social Media & Technologie | Scoop.it

"Einbeziehung der Kunden als neuer Trend in der Shareconomy

Offensichtlich setzt sich in der heutigen Shareconomy auch im Management von Kundenbeziehungen das Pull-Prinzip durch. Dieselben Kunden, die sich ungeliebten Unternehmen ganz oder teilweise verweigern, legen ihren bevorzugten Unternehmen freiwillig nicht nur ihre persönlichen Stamm- und Bewegungsdaten offen, sondern sie engagieren sich darüber hinaus aktiv für diese Unternehmen. Die Einbeziehung der Innovations- und Kreativpotenziale der Kunden in die konkrete Produktentwicklung von Unternehmen durch Crowdsourcing und Open Innovation sowie das Engagement der Kunden auf Service Communities sind ein deutlicher Beleg für diese Entwicklung in einer Shareconomy.

Herausbildung eines Social Customer Relationship Managements (SCRM)

Damit bildet sich immer mehr ein Social Customer Relationship Management (SCRM) heraus. Ein Social Customer Relationship Management ist als ein vom Kunden erwünschtes und aktiv mitgestaltetes Interaktionssystem zu verstehen. Es geht über den Softwareeinsatz mit einem effizienten Social Media Monitoring Tool zur Einbeziehung der Informationen über Kunden in den sozialen Netzwerken also deutlich hinaus. In einem so verstandenen Social Customer Relationship Management sorgt der Kunde im eigenen Interesse selber für die Speicherung und Pflege seiner Daten. Er entscheidet sich bewusst für den Aufbau einer Beziehung zum Unternehmen."


Via Metrinomics, Dr. Roger Seiler
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64 Tactics to Drive Traffic to Your Blog - Jeffbullas's Blog

64 Tactics to Drive Traffic to Your Blog - Jeffbullas's Blog | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Building your own digital distribution online provides you with the global networks to reach customers. Here are some tips to drive traffic to your blog
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Corporate Communications should not be implementing pharma's social media

Corporate Communications should not be implementing pharma's social media | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Corporate Communications is fine for implementing social media for investor relations but patients and caregivers want someone who can keep it real and speak to them with respect, transparency and honesty.

Via Andrew Spong
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Andrew Spong's curator insight, May 6, 2014 6:57 AM

Aside from corporate reporting, I whole-heartedly agree with Rich on this.

 

Clearly, pretty much the opposite is the case at present, and the longer the status quo is preserved, the harder it will be for the industry to break away from a decision which use and familiarity have legitimated over time, and which is looking less and less viable.

 

Social media sits for the most part in pharma corporate communications because it's the easiest thing to do, not because it's the right thing to do.

Tanja Juslin's curator insight, May 15, 2014 4:13 AM

Challenges seen both when corporate communication is doing what they "technically" know best and when therapy area specialist would know the area best, it's not clear that they can "technically" manage this.

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Hop on board—and go almost anywhere—with public transit on Google Maps

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15 Storytelling Techniques for Writing a Better Brand Story

15 Storytelling Techniques for Writing a Better Brand Story | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

Via Stefano Principato, Eva Sanagustin, Clyo Gulliveria, Rubén Alonso, Esther Turón Perez
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Therese Torris's curator insight, March 6, 2014 9:31 AM

Storytelling refresher, always good (article is in English

Mr Tozzo's curator insight, March 6, 2014 10:30 AM
15 Storytelling Techniques for Writing a Better Brand Story
Riccardo Esposito's curator insight, March 6, 2014 10:55 AM

Facile fare storytelling? Sembra, ma non è così. Per essere convincenti non basta saper raccontare una storia. Ecco perché ho deciso di condividere con te questo post.

 

E per approfondire ecco gli ingredienti necessari per raccontare una grande storia http://goo.gl/E25Pnb

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Say it with pictures with these 16 tools

Say it with pictures with these 16 tools | Marketing, Public Relations, Social Media & Technologie | Scoop.it
Do you use Instagram or Pinterest? If so, you may have noticed that visual quotes are all the rage.

Via Cendrine Marrouat - cendrinemarrouat.com
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Hugo Callens's curator insight, April 17, 2014 7:51 AM

Bekijk ook eens http://www.powtoon.com/

Hugo Callens's curator insight, April 25, 2014 4:13 AM

Het gebruik van korte teksten of citaten in een grafische achtergrond is interessant om je social media inhoud visueler te maken en dus meer te laten opvallen.

Hier vind je een overzicht van verschillende tools om dat op een eenvoudige manier te realiseren.