marketing professional services
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marketing professional services
Topic dedicated to the marketing of professional services firms. Be they legal, medical, surveyors, and other professional consultants. The topic looks at all aspects of marketing and business development ,including digital, social media ,offline, promotion and pricing.
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The Future 100 - JWT Intelligence

The Future 100 - JWT Intelligence | marketing professional services | Scoop.it
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury. As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are …
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SmartLaw: The firm of the future

SmartLaw: The firm of the future | marketing professional services | Scoop.it
The future of law is SmartLaw: the intersection between culture, clients and technology. Law firms need to get the balance right to be successful in the future.
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5 Key Themes for All Professional Services Marketers - YouTube

Authors, events and practical guidance from Kogan Page, Europe's leading independent business book publisher.
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The Social Law Firm White Paper — Good2bSocial - Boutique Social Business and Digital Marketing Firm

The Social Law Firm White Paper — Good2bSocial - Boutique Social Business and Digital Marketing Firm | marketing professional services | Scoop.it
The Social Law Firm White Paper — Good2bSocial - Boutique Social Business and Digital Marketing Firm http://t.co/gMoHqM9paG #socbiz
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Social Capital is the New Marketing - The Law Insider

Social Capital is the New Marketing - The Law Insider | marketing professional services | Scoop.it
RT @lawinsider: Social Capital is the New Marketing - The Law Insider http://t.co/1cg5PAmTXA
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Medical E-Marketing Made Easy - Business 2 Community

Medical E-Marketing Made Easy - Business 2 Community | marketing professional services | Scoop.it
Medical E-Marketing Made Easy
Business 2 Community
Marketing a hospital, healthcare facility, or medical practice is different than sliding a flyer in a windshield wiper.
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Know Your Mo | Visual.ly

Know Your Mo | Visual.ly | marketing professional services | Scoop.it
Fun infographic looking at the global charity phenomenon Movember. The graphic illustrates some popular 'tash types to spot over the Movember period a
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Financial Advisors: These Social Media Stats Are For You

Financial Advisors: These Social Media Stats Are For You | marketing professional services | Scoop.it
When I meet with Financial Advisors to discuss their online strategy and use of social media the conversation nearly always turns to the advisor’s skepticism about generating business from social media.
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Social proof in your healthcare marketing

Social proof in your healthcare marketing | marketing professional services | Scoop.it

Social proof is a powerful signal to prospective purchasers, it works to validate the purchase in quite a strong way. Put at it’s simplest it is the concept that “they have purchased or used this product or service with good result. Therefore I should purchase or use this product or service with good result”. In all healthcare fields, prospective patients and the people responsible for their care tend to be guided by researching what others have decided or are doing when faced with questions in relation to their disease. We all have seen the effect of this through Patient referrals, the word of mouth customers that we are all happy to see. 


The concept was exceptionally well explored in a recent article “The Secret Power Behind Why We Pick Crowded Restaurants Over Empty Ones”.As I have said before that word of mouth phenomenon is now firmly online, this in fact amplifies the power of that phenomenon. More people receive that word of mouth referral because it is online and free to view to anybody who searches for it.


As per the article “Healthcare Marketing, Pew Research” over 70% of Internet users say that they had searched online for health information in 2011, with the most commonly researched topics being specific diseases or conditions; treatments or procedures; and doctors or other health professionals.  [Pew Internet: Health]

Healthcare marketing and social proof

So how will you use social proof in your online activities and more importantly what counts as social proof. Testimonials are the first thing that pop to mind, they are the premium of social proof. But there is more than just testimonials that count as social proof in the online world. Among the many ways to harness social proof online is first to be mindful that the core concept is to harness and display the validation of others. If you consider this simple concept, it opens up many ways that you can apply validation to your online presence. Some of the following ideas can be applied to your website, blog and social channels.


Testimonials

Everyone of us has a list of positive Patients who are more than happy with the outcome of their treatment at our hands. The positive comments of satisfied customers are a very powerful form of social proof, probably the most powerful. You should ask for them, ask for permission to use them and at the very least digitize them and place them on every on of your online channels. You should also at the very least place a picture of each Patient beside the testimonial. It is more powerful if you can collect them in video format, video on a website drives more engagement and reduces bounce rate. It is also much more powerful and personal than a written quote. You should ensure that they are posted on your website, blog and any social media channel you are using, video comments should also be used on your waiting room television.


Social activity counters

You can see above and below this post several different types of social activity counters. They actively display the amount of times a page, post or in deed the website have been shared or liked. Again it is a simple validation process, someone has liked or shared this content therefore it probably has worth. That validation of worth by extension is shared with the website. Website pages, blog sites, individual blog posts and any other public-facing pages can and should display activity counters.


The use of visuals

Consider the use of visuals of real people and activities that are involved with your Practice or using your products/services. They can be informal photos taken around the Practice or more formal photos taken at events. 

 

Talk about your qualifications awards and recognitions

Don’t go nuts here, that award for the safe cross code in primary school doesn’t count! Having said that these things are important so without turning it into a festival of self love. Talk about professional recognitions, community and civic awards including any media quotes or spotlights.


Your history is powerful

The longevity and the background to your business holds power, explain it clearly, talk about your background, business history and your links to the community.  This is a strong indication of your business stability. Something that is very important  particularly with our demographic. I have seen other industries use things like the number of people served, products sold, or family generations participating. I think these can be powerful for our industry as well.


Social proof is an amazingly powerful phenomenon, we are faced with and influenced by it every day. Up to now, it has not really been used within healthcare marketing, it is important that you use it to your best advantage in your Practice.  Our demographic are traditionally conservative, traditionally careful about making purchase decisions. Social proof is exceptionally important to our demographic particularly in difficult economic times,  so shouldn’t you be using it? Below is a little infographic I came across, interesting reading.


Via Plus91
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Online strategy marketing India

Online strategy marketing India | marketing professional services | Scoop.it
Online Strategy Marketing India will help you to be successful in all the internet platforms and social media platforms
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Social Media Marketing for Doctors

Social Media Marketing for Doctors | marketing professional services | Scoop.it
Doctors need to be careful about how they promote themselves online. We can help you manage your entire online persona, as well as to create and manage your online reputation

Via Eugene Aronsky
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9 Ways to Market Your Practice With LinkedIn

9 Ways to Market Your Practice With LinkedIn | marketing professional services | Scoop.it
LinkedIn is the most beneficial social media network's for professionals, it's time to capitalize on its value and extend the reach of your practice.
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Think 2016 Was Crazy? Wait Until the Accountants Get Replaced by Robots.

Think 2016 Was Crazy? Wait Until the Accountants Get Replaced by Robots. | marketing professional services | Scoop.it
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Professional Services Marketing

Professional Services Marketing | marketing professional services | Scoop.it
Ein Informationsblog rund um das CIM Professional Services Marketing Diploma in Deutschland
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Job for the droids - FT.com

Job for the droids - FT.com | marketing professional services | Scoop.it
The Future of the Professions: How Technology Will Transform the Work of Human Experts, by Richard Susskind and Daniel Susskind, Oxford University Press, RRP£18.99, 368 pages Humans Are Underrated: What High Achievers Know that Brilliant Machines
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Most Consumers Go Online to Look for an Attorney : Larry Bodine ...

Most Consumers Go Online to Look for an Attorney : Larry Bodine ... | marketing professional services | Scoop.it
When you read this statistic, let it sink in: 3 out of 4 consumers seeking an attorney over the last year used online resources at some point in the p.
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NOVA Legal Marketing- Modern Ethical Legal Marketing Guide Now Available - PR Web (press release)

NOVA Legal Marketing- Modern Ethical Legal Marketing Guide Now Available - PR Web (press release) | marketing professional services | Scoop.it
NOVA Legal Marketing- Modern Ethical Legal Marketing Guide Now Available
PR Web (press release)
... Virginia (PRWEB) December 17, 2013.
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A Simple Guide to Inbound Marketing for Solicitors - Tips & Ideas

A Simple Guide to Inbound Marketing for Solicitors - Tips & Ideas | marketing professional services | Scoop.it
Are you a lawyer or a solicitor? Then why not read this simple guide on inbound marketing for solicitors to help you get more clients.
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10 Google Apps for Social Media Management and Marketing

10 Google Apps for Social Media Management and Marketing | marketing professional services | Scoop.it

Via Daniel Watson
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Brad Couper's curator insight, November 9, 2013 3:00 AM

If you live & breathe Google Apps like I do -  check out these tips on employing them social media.

Iron Dane Richards's curator insight, November 9, 2013 7:10 AM

Great Info for Any Business Owner or Marketing Manager

Ahmed Alkandari's curator insight, November 24, 2014 9:03 PM

Google Apps are a cloud-based, hosted service that allows you to integrate a variety of Google products (Gmail, Drive, Calendar, and others). Applications work very well with accounting and finance, productivity, project management, and sales and marketing. All of these comes under Google Apps Marketplace. 

Here is a list of tools that the writer have reviewed and recommend.

1- Wishpond Social Media Marketing Campaigns: 

It offers eight types of social media campaigns in one suite including sweepstakes, photo contests, and group offers. In order to interact with an app that is included, you need to like the page. It's 14 day free trial. Premium plans start at $19 per month. 

2- Blog Upp:

It features all-in-one blog promotion tool where it connects a blog community and media distribution network that broadcasts via different tools or channels. It's free to use and there is a premium version that is available.

3-Fyrebox: 

Helps you create games for your Facebook page. It's free for up to 50 plays per month. Paid plans start at $15 per month.

4- OnFast Social Marketing: 

It's a social media management solution designed for small businesses that enable users to manage and measure social networks from a single dashboard. It's free for 30 days. Prime plans available for small, medium, and enterprise businesses.

5- Zoho campaigns:

They combines email and social marketing software that integrates with a customer relationship management (CRM) application. It offers design templates to make campaign creation easier, and includes post scheduling options for Facebook, Twitter, and LinkedIn, as well as real-time stats. It's Free for up to 500 contacts and 2,500 emails per month. Premium plans start at $5 per month.

6- Tweasy:

It enables marketing via multiple channels that include email, mobile, websites, and Facebook. You can publish news and coupons, launch a contest, create a landing page, or collect customer feedback on all channels. It costs $29 per month.

7- e5: Google Apps + WordPress:

It's an open source plugin that fully integrates WordPress with Google Apps for Business. You can embed files from Google Drive, post photos to your site directly from Picasa, and schedule posts using Google Calendar It's free to use.

8- Web2Express.Social Media Monitoring:

It helps businesses monitor social networks and integrates with some CRM programs. Google Apps Marketplace lists the price as negotiable.

9- Rapportive: 

It's a social CRM application that enables you to view publicly available data about email contacts directly from Gmail including a contact’s photo, list of occupations, location, recent tweets, and social media profiles.

10- Desk.com:

It's a social help desk that features real-time customer support via email, Facebook, Twitter, live chat, web, and phone from a single administrative console. It costs $3 per month for up to 3 people.

 

It was really exciting reading the scoop. It added to my knowledge about Google Apps a lot. All of thees apps and tools are useful to use and access. It helps protect your information and data. It also allows you to monitor your data and your social networks. After reading this scoop, I really advice people to use these apps and to benefit from them. It's also amazing how Google made them all in one as a cloud, were you don't have to worry about loosing informations or data. 

Moreover, most of these apps and tools are free to use. Even for the ones that you have to pay for them, it's actually not expensive and really worth what are you paying for. 

Technology is really developing more and more and it's really important to keep up with thees developments and changes because they are helping us managing our life and makes our life easier. 

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Worlds Biggest Accounting Companies : Revenues vs Employees - Online Marketing Trends

Worlds Biggest Accounting Companies : Revenues vs Employees - Online Marketing Trends | marketing professional services | Scoop.it
Online Trends and digital marketing, Internet usage, Consumer Insights,social media Blog Description
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Doctors go digital - Zawya (registration)

Doctors go digital - Zawya (registration) | marketing professional services | Scoop.it
Doctors go digital
Zawya (registration)
The digitalization of health has clear benefits.
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Need for Law Firm Mobile Websites Increases with Consumers ...

Need for Law Firm Mobile Websites Increases with Consumers ... | marketing professional services | Scoop.it
About Larry Bodine: - Editor-In-Chief of Lawyers.com, the top online destination for finding a lawyer and the latest legal news for consumers. - Over 20 years of experience as Legal Business Development Expert who helped more than 250 law ...
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The Four Biggest Content Marketing Pain Points | Professional ...

The Four Biggest Content Marketing Pain Points | Professional ... | marketing professional services | Scoop.it
Professional Services Journal. Insights for B2B executives and service professionals ... that is relevant and timely. Brands identify multiple pain points when dealing with content strategy and the execution of content marketing programs.
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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success | SEO Tips Techniques

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success | SEO Tips Techniques | marketing professional services | Scoop.it
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development (Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation...
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