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6 surefire ways to become an expert in any industry, Ashlee McCullen at Ragan

6 surefire ways to become an expert in any industry, Ashlee McCullen at Ragan | Marketing, PR & Communications | Scoop.it

1. Alltop: Use this as a starting point. http://pr.alltop.com/

2. Google Alerts: Receive ongoing intelligence.

3. Twitter: Find news and intelligence.

4. Books and magazines: Go old-school.

5. Field work: Venture beyond your desk.

6. Keep your information in one place.

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Users check their phones 150 times per day, Pamela Vaughan HubSpot

Users check their phones 150 times per day, Pamela Vaughan HubSpot | Marketing, PR & Communications | Scoop.it
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6 big Don’ts for your presentation, Ben Decker

6 big Don’ts for your presentation, Ben Decker | Marketing, PR & Communications | Scoop.it

1. Never blackball yourself

2. Don’t step backwards

3. Don’t look away

4. Don’t leave your hands in a gestured position

5. Don’t rush to collect your papers

6. Don’t move on the last word

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Why Your Business Blog Sucks, Nick Westergaard

Why Your Business Blog Sucks, Nick Westergaard | Marketing, PR & Communications | Scoop.it

1. Not Aligned with a Business Goal

2. Not Fully Realized

3. Weak Call to Action

4. Internal Focus vs. External

5. Writing Quality

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8 Rules for Exceptional Slide Presentations, Rand Fishkin SEOmoz

8 Rules for Exceptional Slide Presentations, Rand Fishkin SEOmoz | Marketing, PR & Communications | Scoop.it

1. Show, don't tell.

2. Don't use bullets.

3. Create a story.

4. Adjust presentation to audience: curiosity, news.

5. Format: consistent, section breaks, tracking, url.

6. Connect emotions to presentation: memorability, humor, amazement, drama.

7. Actionable > interesting.

8. Leverage multimedia, associate yourself with great content.

 

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21 Internet Marketing Stats That Will Blow Your Mind, Kipp Bodnar at HubSpot

21 Internet Marketing Stats That Will Blow Your Mind, Kipp Bodnar at HubSpot | Marketing, PR & Communications | Scoop.it

1) The more posts per day, the less engagement -- when a brand posts twice a day, those posts only receive 57% of the likes and 78% of the comments per post.

 

2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages.

 

3) On average, companies respond to only 30% of social media fans' feedback.

 

5) Text messaging users send or receive an average of 35 messages per day.

 

7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity.

 

9) In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of.

 

10) 45% of the world's 2 billion internet users live in Asia.

 

11) 61% of emails received at professional email accounts are non-essential.

 

13) 17% of the top 1000 search terms on Twitter "churn over" on an hourly basis. (Source: Twitter) Twitter is all about novelty and news.

 

15) 40% of the accounts and 8% of the messages on social media sites are spam.

 

16) 88% of adults in the US have a cell phone, 57% have a laptop, 19% own an e-reader, and 19% have a tablet.

 

20) 73% of smartphone owners access social networks through apps at least once per day.

 

21) 91% of online adults use social media regularly.

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Jaqueline's comment, July 30, 2012 4:50 AM
Some Wow! stats here! Makes you realize just how important it is to know your market, and what their needs are-something the average Joe doesn't know or has not taken the time to find out. I heard about a company called Brandvocates the other day, and at the time wondered why companies don't just do brand advocacy themselves (instead of paying for that service). I'm now beginning to see the value of using a company that knows the ins and outs of what really works, and who are dedicated to making it work-after-all, their reputation is at stake if they weren't good at it.
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Good reasons to add Pinterest to the social media strategy, Heidi Cohen

Good reasons to add Pinterest to the social media strategy, Heidi Cohen | Marketing, PR & Communications | Scoop.it

- Pinterest encourages viral activity as shown by the number of repins. Specifically over 80% of pins are repins as reported by RJ Metrics.


- Pinterest is growing in its ability to drive traffic to other sites. In February, Pinterest referral traffic surpassed Twitter while Facebook’s referral traffic declined according to Shareaholic data.

 

- Pinterest’s partitipants’ buying power is only second to those of LinkedIn.

 

- Pinterest shoppers spend more, buy more items, and make more purchases than other social media buyers including Facebook and LinkedIn according to comScore.


- Pinterest received $100 million investment from Japanese firm, Rakuten

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The state of B2B marketing in Australia, Marketing

The state of B2B marketing in Australia, Marketing | Marketing, PR & Communications | Scoop.it

It’s 2012 and B2B marketing teams are expected to deliver more from less in an increasingly timeand resource-poor environment. And the forces of digital, measurability, data, process re-engineering, changes in buyer behaviour and cut-through are all impacting, just as they are in B2C. In fact, it is a pivotal time for B2B marketing.

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Brand Loyalty Survey, ClickFox

Brand Loyalty Survey, ClickFox | Marketing, PR & Communications | Scoop.it

The Brand Loyalty Survey was conducted to discover which brands consumers are most loyal to, why, and how they show their loyalty.

 

The findings underscore the critical role of reliable products, superior customer service and rewards programs on consumer perceptions, buying habits, and advocacy.

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Developing content strategy for boring industries, Stephanie Chang at SEOmoz

Developing content strategy for boring industries, Stephanie Chang at SEOmoz | Marketing, PR & Communications | Scoop.it

Step 1: Asking the Right Questions (Learning About the Industry)

Step 2: Compiling the Data (Analysis of the Industry)

Step 3: Defining the Target Audiences and Identifying Project Goals

Step 4: Prospecting Influencers / Determining Shareability

Step 5: Creating the Content

Step 6: Analyzing the Results

 

The reality is that there is no "boring" industry and all industries have the ability to build a passionate community because ultimately, the Internet has become a source for all forms of knowledge. The difficulty is in finding these individuals, reaching out to them, and building content that they would read, enjoy, and share.

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Achieving Brand Integrity, Annette Franz Gleneicki at CX Journey

Achieving Brand Integrity, Annette Franz Gleneicki at CX Journey | Marketing, PR & Communications | Scoop.it

Brand Integrity happens when your company is who and what it says it is. In product branding, your product does the talking with the way it operates and the benefits it delivers. Your people make organizational branding happen. Employees are the driving force behind the execution of a successful brand strategy.

 

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4 big trends in social media, Janet Tyler at CommPro

4 big trends in social media, Janet Tyler at CommPro | Marketing, PR & Communications | Scoop.it

1. Keep an eye on three impending social giants: BuzzFeed, Pinterest and Tumblr. We need to watch them as closely as we do Facebook and Twitter.
2. Search and social now are more integrated than ever. If you’re doing well in one, you’re likely doing well in the other.
3. Amplification trumps circulation. Appearing in an influential online publication is one thing, but becoming the subject of online communities who begin discussing you represents a whole new level of success. 
4. Visuals matter more than ever. Think infographics, video, slides and any other way to tell our story beyond words.

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The Noob Guide to Online Marketing, Unbounce

The Noob Guide to Online Marketing, Unbounce | Marketing, PR & Communications | Scoop.it

Get me to page 1 of Google, while emailing our customers a bi-weekly newsletter, engaging influencers on Twitter, maintaining a captive Facebook audience, capturing new leads, and putting out 3 blog posts a week. Harsh?

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How to shortening your in-bound sales cycle, Kevin Jorgensen Social Media Today

How to shortening your in-bound sales cycle, Kevin Jorgensen Social Media Today | Marketing, PR & Communications | Scoop.it

#1 - Address closing objections directly in blogs, webinars and social media

#2 – Acknowledge your fans, pursue your prospects

#3 – Tap your customers to overcome objections
#4 – Don’t fear the phone

#5 - Anticipate resistance issues. Use all your resources.

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Shine on your next panel, Susan Taylor Decker Communications

Shine on your next panel, Susan Taylor Decker Communications | Marketing, PR & Communications | Scoop.it

Do:

- Show energy! 

- Listen carefully to your fellow panelists. 

- Keep it simple.

- Use SHARPs throughout. Stories, humor, analogies, references/quotes lend themselves best to panelists.

- Provide a final close. 

 

Don’t: 

- Don’t ignore the audience. 

- Don’t monopolize the conversation.

- Don’t get too serious. 

- Don’t look bored. 

- Don’t let your intro go too long.

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How to pitch your blog and being shared, Danny Brown

How to pitch your blog and being shared, Danny Brown | Marketing, PR & Communications | Scoop.it

How to Pitch Your Story or Partner On Your Product

1. Know my readers
2. Know my topics
3. Check the archives
4. Know my style

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Killer Blog Post Titles: Why You Need Them, Heidi Cohen

Killer Blog Post Titles: Why You Need Them, Heidi Cohen | Marketing, PR & Communications | Scoop.it

5 Blog title guidelines

1. Provides a benefit for your target market. 

2. Has a sense of urgency. 

3. Delivers the goods. 

4. Is short and to the point.

5. Contains your keywords. 

 

8 Blog post title formulas that work
1. Take a number. 

2. Teach me. How-tos are powerful.

3. Ask a question.

4. Are you talking to me.

5. Just say no. Don’t Tweet This.
6. Take advantage of stars and/or popular trends.
7. Make an unusual association.
8. Be a contrarian.

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6 essentials for a successful email campaign, Nathan Betz at KISSMetrics

6 essentials for a successful email campaign, Nathan Betz at KISSMetrics | Marketing, PR & Communications | Scoop.it

Don't forget:

1. Determine WHY you’re sending the email in the first place.

2. Know exactly WHO you’re making your offer to.

3. Determine WHAT you want to say, and stick with it.

4. Learn HOW to think like your customer and communicate accordingly.

5. Lead recipients exactly WHERE you want them to go as a result of viewing the email.

6. Send your blast WHEN recipients are most likely to take the action you want them to.

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Hootsuite users can now manage Instagram & SlideShare too, John Koetsier at VentureBeat

Hootsuite users can now manage Instagram & SlideShare too, John Koetsier at VentureBeat | Marketing, PR & Communications | Scoop.it

The company provides a unified interface where social media managers can monitor and manage their activity across multiple social networks, including Facebook, Twitter, and LinkedIn. Additional social networks can be added via apps in the HootSuite App Directory, enabling users to manage YouTube, Flickr, and others.

 

Instagram is a big integration for HootSuite, as the service continues to grow in popularity, currently adding five million users a week. And SlideShare is a major platform for sharing presentations and PowerPoint decks.

 

Plus, since HootSuite already helps its clients manage their LinkedIn presence, and LinkedIn purchased SlideShare for $119 million earlier this year, it was a natural next step.

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Global advertising spend increased globally, decreased in Europe, Nielsen

Global advertising spend increased globally, decreased in Europe, Nielsen | Marketing, PR & Communications | Scoop.it
After a boost in advertising spending in Q3 2011, many of the world’s biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010.


According to Nielsen’s quarterly Global AdView Pulse report, global advertising in 2011 totaled USD 498 billion. All traditional media types showed positive trends globally in 2011, with Television and Radio seeing the highest percentage increases of 10.1 percent and 9.7 percent respectively. Television ad spend, which holds a 65 percent share of ad spending, grew in all regions.

Spending for Internet, Outdoor, and Cinema also all showed increases in 2011 when compared with 2010. Internet ad spending, which grew by 24 percent in 2011 vs. 2010, saw increases in almost all markets measured.
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Why is customer loyalty important, NBRI

Why is customer loyalty important, NBRI | Marketing, PR & Communications | Scoop.it

Customers are a business’ most important asset, without them the business wouldn’t exist. So it’s imperative to keep these customers happy and improve their loyalty to your business. We created this customer loyalty infographic to help you not only understand it, but to help you cultivate that loyalty among your own customers.

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The Case Against Corporate Social Responsibility, Aneel Karnani at WallStreetJournal

The Case Against Corporate Social Responsibility, Aneel Karnani at WallStreetJournal | Marketing, PR & Communications | Scoop.it
The idea that companies have a responsibility to act in the public interest and will profit from doing so is fundamentally flawed. It's not surprising that CSR has won over so many people—it's a very appealing proposition. You can have your cake and eat it too!´But it's an illusion, and a potentially dangerous one.

Very simply, in cases where private profits and public interests are aligned, the idea of corporate social responsibility is irrelevant: Companies that simply do everything they can to boost profits will end up increasing social welfare. In circumstances in which profits and social welfare are in direct opposition, an appeal to corporate social responsibility will almost always be ineffective, because executives are unlikely to act voluntarily in the public interest and against shareholder interests.

Irrelevant or ineffective, take your pick. But it's worse than that. The danger is that a focus on social responsibility will delay or discourage more-effective measures to enhance social welfare in those cases where profits and the public good are at odds. As society looks to companies to address these problems, the real solutions may be ignored.   The ultimate solution is government regulation. Its greatest appeal is that it is binding. Government has the power to enforce regulation. No need to rely on anyone's best intentions.

But government regulation isn't perfect, and it can even end up reducing public welfare because of its cost or inefficiency. The government also may lack the resources and competence to design and administer appropriate regulations, particularly for complex industries requiring much specialized knowledge. And industry groups might find ways to influence regulation to the point where it is ineffective or even ends up benefiting the industry at the expense of the general population.

Outright corruption can make the situation even worse. What's more, all the problems of government failure are exacerbated in developing countries with weak and often corrupt governments.

Still, with all their faults, governments are a far more effective protector of the public good than any campaign for corporate social responsibility.

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How to prepare for a media interview in just 15 minutes, Tom Nixon at Ragan

How to prepare for a media interview in just 15 minutes, Tom Nixon at Ragan | Marketing, PR & Communications | Scoop.it

1. Unplug.

2. Close your door.

3. Get your story straight .

4. Rehearse.

5. Review your work. Re-read the press release.

6. Know the company fight song. Review your elevator pitch.

7. Brevity is the soul of wit.

8. Be human: Take a deep breath, and relax.

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Journalists loves e-mail and backgrounders as content, PwR

Journalists loves e-mail and backgrounders as content, PwR | Marketing, PR & Communications | Scoop.it

Most wanted content for journalists:

- 91% backgrounders, bios and supporting information.

- 87% High resolution images and graphics.

- 73% Verbiage from a press release.

- 48% Link to relevant blog.

- 48% Link to social media page.

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8 Attributes of Content That Inspire Action, Daniel Tynski at SEOmoz

8 Attributes of Content That Inspire Action, Daniel Tynski at SEOmoz | Marketing, PR & Communications | Scoop.it

Every piece of content you publish should be crafted with this in the forefront of your mind. If you’re not doing this, you’re wasting your time.

- What action do you want people to take after reading your content?

- Which piece of past content inspired the highest number of these actions?
- What elements of this content do you think contributed to its success?

The Elements of Impactful Content

1. Provocative

2. Visionary

3. Differentiated

4. Relevant

5. Timely

6. Demonstrates Mastery

7. Can Be Delivered On

8. Narrative

 

Using the Content Evaluation Rubric

https://docs.google.com/a/blueglass.com/spreadsheet/ccc?key=0Aj1fS7E2HfcKdE1udGdoQXZ2VDJxTXpnaDFSWU1IaGc#gid=0

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