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How to run team meetings that don't suck, Corey Eridon at HubSpot

How to run team meetings that don't suck, Corey Eridon at HubSpot | Marketing, PR & Communications | Scoop.it

Set an Agenda:

- What will be discussed in today's meeting
- Who will be leading each discussion
- How much time is allotted for each discussion

Review Important Metrics

- Leads waterfall

- Sales waterfall
- Volume of marketing qualified leads (MQLs)
- Paid vs. organic leads breakdown
- Website traffic

A Bit of Education

Big Wins - Recognition

Solicit Help - Feedback

 

Components to Add to Your Monthly Marketing Team Meeting:

- Review Last Month's Numbers

- The Nitty Gritty Retrospective

- How You'll Meet This Month's Goals

 

Tips for Making Everyone Love You

- Keep it on time. 

- Don't allow computers. 
- Give me a break. 
- End every meeting with action items.

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8 Productivity Tools We Love

2015-02-25

8 productivity tools that have increased productivity and can help you do the same.
1. MailChimp’s email marketing service is a must-have for any small business.
2. Vero, If you’re in need of action-triggered email automation, for example for drip campaigns where you send a series of emails to your customers, we recommend Vero. Zapier, if you need to connect data from different apps or trigger activities in one app based on an event in another, then using Zapier is a no-brainer.
3. Google Apps. When it comes to tools for small businesses, Google Apps are hard to beat. Email, storage, collaboration tools like spreadsheets and docs, and calendar.
4. Slack. Anyone who’s used Slack in a team knows its power – you’ll almost never have to email your teammates again, so the number of emails in your inbox gets significantly smaller. We also like their alternative called Fleep.
5. Yesware is a tool that will help you see what happens to an email after you hit “send”.
6. Buffer is a great social media automation tool for small businesses.
7. iDoneThis is a tool for recording all the things you get done at work.
8. Pipedrive is the one productivity tool we use on a daily basis is. CRM and tracking of progress in a phunnel view.

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8 storytelling techniques for creating engagement

8 storytelling techniques for creating engagement | Marketing, PR & Communications | Scoop.it

2014-11-28

Deliver a presentation that captures the hearts and heads of your audience by stealing one of these classic storytelling techniques. Start with the story – the rest will be history.
1. Monomyth: Also called the hero’s journey, is a story structure that is found in many folk tales, myths and religious writings from around the world. The hero is called to leave their home and sets out on a difficult journey. They move from somewhere they know into a threatening unknown place.
2. The mountain: Mapping the tension and drama in a story. It’s similar to the monomyth because it helps us to plot when certain events occur in a story. It’s different because it doesn’t necessarily have a happy ending. The first part of the story is given to setting the scene, and is followed by just a serious of small challenges and rising action before a climactic conclusion.
3. Nested loops: Layer three or more narratives within each other, with your most important story – the core of your message – in the centre, and use the stories around it to elaborate or explain that central principle.
4. Sparklines: Contrast our ordinary world with an ideal, improved world. They compare what is with what could be.
5. In medias res: You begin your narrative in the heat of the action, before starting over at the beginning to explain how you got there.
6. Converging ideas: Converging ideas is a speech structure that shows the audience how different strands of thinking came together to form one product or idea.
7. False start: You begin to tell a seemingly predictable story, before unexpectedly disrupting it and beginning it over again.
8. Petal Structure: You tell your stories one by one before returning back to the centre.

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Chose channel depending on focus, Pardot

Chose channel depending on focus, Pardot | Marketing, PR & Communications | Scoop.it

Plan the appropriate channel for distribution as well as the optimal point in the sales cycle to use your content for maximum impact.

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Content marketing warfare on Google Panda & Penguin, Social Media Today

Content marketing warfare on Google Panda & Penguin, Social Media Today | Marketing, PR & Communications | Scoop.it

What have been the results of the Google Panda and Penguin updates?

- 12% of search results were affected by Panda, as it focused on “spam factors”, “keyword stuffing”, and “over-optimization.”

- 3% of search results were affected by Penguin, as it focused on quality over quantity.

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Brand positioning strategy, Stephanie Wu

Brand positioning strategy, Stephanie Wu | Marketing, PR & Communications | Scoop.it
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Scarlett Yeounju Kim's curator insight, September 24, 2013 1:57 AM

Brand positioning may be tough work as a marketer and it may be harder if the product already exists. However, there is a good example of a brand which repositioned well in order to change their image and earn brand equity. Burberry is a well-known brand with history and tradition. It was established in 1856 by Thomas Burberry who sold men’s outerwear in England. He made good decisions which meant that this brand became an international luxury brand. He recognised the attributes of the material his company used, which aided him in engaging with the right distribution channels and eventuated in positive associations with the military “trench coat”.  Burberry evolved into a retail and wholesale business as well.  However, it confronted a crisis because of non-strategic location, inconsistency in price, design and quality control due to a wide range of retail environments that were a product of low-risk investment. Yet this situation dragged the brand into bankruptcy. Therefore, they were in urgent need of reform. A newly appointed chief executive tried to reorganise it to utilise the 4P’s; Price, Place, Promotion and Product.  First of all, they changed their name from ’Burberry’s’ to ‘Burberry’ and created a new brand logo as well as more contemporary packaging in order to attract customers and create a lasting impression. They used promotions to change perception of Burberry. In order to increase brand awareness they launched a new style of advertising with celebrity models such as Kate moss and renowned fashion photographers. In order to create the new brand image, it is important to be selling the product in the same place as similar quality brands. Thus, they also repositioned their locations with flagships near Gucci, Versace, Prada, Chanel, YSL, and Bulgari. They established a multi-level brand strategy with a target market which ranged from well-off customers to the middle class, children to the middle-aged, western culture to eastern. They made careful decisions about their distribution channels in order to create a unique image and personality for their brand. To put it simply, positioning is at the core of IMC. Every marketing element needs to be well-integrated in order to create and carve the brand image in customers’ mind. Positioning is a measure of perception. A seed of thinking is hard to plant in people’s minds but if it is planted successfully it is also hard to remove. Therefore, the fundamental role of a marketer is to apply the right brand strategy at the right time in the right place. Successful positioning not only increases brand awareness but it also provides competitive longevity in the market. Therefore a well-positioned brand radically affects the success of business.

Yuhang Wei's comment, September 26, 2013 8:54 AM
@Scarlett Yeounju Kim: The article is about "Burberry" which is a very famous fashion brand for clothes; shoes; bags and other fashion products. For fashion companies like Burberry, brand is the most important factor for the company because they need to build up a nice brand image to tell the consumers that they are stand for high-end product and styles. Therefore, brand management is becoming a significant object to find out the correct way to promote its brand. First of all, a special product design can be the most successful way to attract consumers and let them remember the brand. Advertising and other promotion methods can increase the exposure of the brand, such as TV commercials; Magazine advertisement; etc. Those can really help Burberry build the brand image and also reputation in the fashion field. How to sell the product is also very important due to this is another way to let consumer feel the brand and experience the different promotion of the brand. You mentioned 4P (Price; Place; Product and Promotion) which is very helpful and useful link to the article. You have some very interesting points. Good work.
Holly Adams's comment, September 26, 2013 11:34 PM
@scarlett brand image is extremely important for excample Carnavel Cruise lines we looked at in class. Their brand image was extremely good initial two major instances which caused an understandable black lash from the public. This caused the company to have to re market their interest brand which is a huge job that no company would want to have to undertake. With this example we have seen new television commercials trying to put the focus on 'fun' as well as advertising for a huge target audience. This excample provides excactly what can happen to a brand name and how fast it can happen. Great article above with very useful points :)
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Believable branding, Nielsen

Believable branding, Nielsen | Marketing, PR & Communications | Scoop.it

In the race to win over customers and win out over the competition, brands today are inundating consumers with a barrage of brand messages and ads.

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How can a programmer learn to design websites that don't suck, Vasco Pinho

How can a programmer learn to design websites that don't suck, Vasco Pinho | Marketing, PR & Communications | Scoop.it

Graphics are really important in every project.

1. Start with a basic set of styling rules

2. Use as few visible elements as you possibly can

3. Align everything on the page and make sure its pixel perfect

4. Write the copy as soon as you can

5. Black backgrounds are only cool on your terminal

6.Build on top of previous designs

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How to run team meetings that don't suck, Corey Eridon at HubSpot

How to run team meetings that don't suck, Corey Eridon at HubSpot | Marketing, PR & Communications | Scoop.it

Set an Agenda:

- What will be discussed in today's meeting
- Who will be leading each discussion
- How much time is allotted for each discussion

Review Important Metrics

- Leads waterfall

- Sales waterfall
- Volume of marketing qualified leads (MQLs)
- Paid vs. organic leads breakdown
- Website traffic

A Bit of Education

Big Wins - Recognition

Solicit Help - Feedback

 

Components to Add to Your Monthly Marketing Team Meeting:

- Review Last Month's Numbers

- The Nitty Gritty Retrospective

- How You'll Meet This Month's Goals

 

Tips for Making Everyone Love You

- Keep it on time. 

- Don't allow computers. 
- Give me a break. 
- End every meeting with action items.

more...
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10 tips to write the perfect email pitch, Mickie Kennedy at Ragan

10 tips to write the perfect email pitch, Mickie Kennedy at Ragan | Marketing, PR & Communications | Scoop.it

1. Don't use capital letters in the subject line.

2. Nix exclamation points.

3. Put the best information in the subject line.

4. Use spell check.

5. Don't get fancy.

6. Make sure your attachment is actually attached.

7. Say no to emoticons.

8. Be polite.

9. Don't send multiple emails.

10. Reply quickly.

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21 reasons people don't trust your company, Corey Eridon HubSpot

21 reasons people don't trust your company, Corey Eridon HubSpot | Marketing, PR & Communications | Scoop.it

1) You're rocking an erratic website design.

2) There's no way to contact someone.

3) You have absolutely no pricing information available.

4) You're writing vague copy.

5) You're spelling and grammer isn't well.

6) You're writing for search engines, not people.

7) You haven't established a thought leadership position.

8) You're givin' the ol' bait and switch.

9) You have overly personal form fields.

10) You don't have a visible privacy policy.

11) No third-party organizations are vouching for you.

12) And customers aren't promoting you, either.

13) You've got bad online reviews.

14) You have no social presence.

15) You're not engaging in social media conversations.

16) You're getting all defensive.

17) You're emailing people that didn't opt in.

18) It's not easy to unsubscribe from your emails.

19) You're sending poorly targeted email content.

20) Your emails keep going into SPAM folders.

21) Be excellent to each other.

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Watch out for the Zombie writers, Helen Sword NewYorkTimes

Watch out for the Zombie writers, Helen Sword NewYorkTimes | Marketing, PR & Communications | Scoop.it

Nouns formed from other parts of speech are called nominalizations. Academics love them; so do lawyers, bureaucrats and business writers. I call them “zombie nouns” because they cannibalize active verbs, suck the lifeblood from adjectives and substitute abstract entities for human beings:

The proliferation of nominalizations in a discursiveformation may be an indication of a tendency towardpomposity and abstraction.

The sentence above contains no fewer than seven nominalizations, each formed from a verb or an adjective. Yet it fails to tell us who is doing what. When we eliminate or reanimate most of the zombie nouns (tendency becomes tend, abstraction becomes abstract) and add a human subject and some active verbs, the sentence springs back to life:

Writers who overload their sentences with nominalizations tend to sound pompous and abstract.

 

Only one zombie noun – the key word nominalizations – has been allowed to remain standing.

 

Check out your flabbyness at http://www.writersdiet.com/WT.php

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88 social media monitoring tools for marketers, Igor Beuker ViralBlog

88 social media monitoring tools for marketers, Igor Beuker ViralBlog | Marketing, PR & Communications | Scoop.it

Here is our guide to the Top Social Media Monitoring companies, selected from a CMO point of view. If you have used other great tools, please share them in the comments below.

 

Brandwatch. Our overall score 7.6
Sysomos. Our overall score 7.5
Amplify. Our Overall score 7.4
Nielsen Buzz Metrics. Our overall score 7.1
Visible Technologies. Our overall score 7.0
Seer. Our overall score 6.5
WaveMetrix. Our overall score 6.5
Radian6. Our overall score 6.4
Kantar Cymfony. Our overall score 6.25
Simplify360. Our overall score 6.25
Whitevector. Our overall score 6.1
Onalytica. Our overall score 6.1
Attentio. Our overall score 5.7

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15 secrets of highly persuasive people

2015-02-23

Persuasion is a skill that's instrumental to your success in life:
1. They know their audience.
2. They connect.
3. They aren't pushy.
4. They aren't mousy.
5. They use positive body language.
6. They are clear and concise.
7. They are genuine.
8. They acknowledge your point of view.
9. They ask good questions.
10. They paint a picture.
11. They leave a strong first impression.
12. They know when to step back.
13. They greet people by name.
14. They are pleasers.
15. They smile.

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Best performing companies have integrated sales and marketing, and uses more market automation

Best performing companies have integrated sales and marketing, and uses more market automation | Marketing, PR & Communications | Scoop.it

2014-08

200 US B2B companies were divided into 3 categories:
- Best-In-Class - top 20% performers
- Average - middle 50% performers
- Laggards - bottom 30% performers

Best-In-Class performers showed:
- 39% marketing contribution to sales pipeline, compared to 28% for Average and 7% for Laggards
- 57% of leads accepted by sales to pipeline, compared to 33% for Average and 10% for Laggards
- 14% yearly growth of marketings contribution to revenue, compared to 8% growth for Average and 1% decline for Laggards

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Top online project management software, GetApp

Top online project management software, GetApp | Marketing, PR & Communications | Scoop.it
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What's the challenges in content marketing, TechValidate

What's the challenges in content marketing, TechValidate | Marketing, PR & Communications | Scoop.it
1. It takes too much time 2. It’s too labor intensive 3. Can’t get customers to talk/go on the record

 

Other notable findings from the survey:

- The median time to produce a finished content asset was 5 weeks.

- 94% of respondents felt the voice of their customers was most effective in convincing prospects to buy.

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The importance of targeted content, TechValidate Blog

The importance of targeted content, TechValidate Blog | Marketing, PR & Communications | Scoop.it

Targeted content. Tailored content. Segmented content. No matter what label you use, B2B marketers agree that one of the best ways to make your content relevant to your prospects is to craft customized content for different segments of your audience. In the age of information overload, one-size-fits-all content often doesn’t cut it.

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How small businesses are competing with big brands, Cox BLUE

How small businesses are competing with big brands, Cox BLUE | Marketing, PR & Communications | Scoop.it

Small businesses are not letting big brands rule the school.

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Why are brand colors important, Branding Magazine

Why are brand colors important, Branding Magazine | Marketing, PR & Communications | Scoop.it

When it comes to branding, the main backbone of a strong and easily recognizable identity is expressing the right colors through a ingenious graphic design. Without it, the majority of popular brands would not exist in the form as we know them today.

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The social media ROI cookbook, Altimeter

Social data is different. This report identifies six primary approaches and includes case studies for how organizations measure the impact of social media on revenue.

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Twitter, Facebook and YouTube use among top 100 companies, Burson-Marsteller

The Burson-Marsteller Global Social Media Check-Up 2012 examined the Fortune Global 100’s use of popular social networking platforms including: Twitter, Facebook, YouTube and, for the first time, Google Plus and Pinterest.

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Why I fired my marketing agency, Brian Signorelli at HubSpot

Why I fired my marketing agency, Brian Signorelli at HubSpot | Marketing, PR & Communications | Scoop.it

Advice for Marketing Agency Owners:

Lesson #1: Don't Forget Why You Were Hired

Lesson #2: Challenge (the Hell Out of) Your Clients’ Assumptions

Lesson #3: Measure Your Impact on the Client's Business

 

Advice for Small Business Owners:

Lesson #1: Hire Marketing Agencies Only When You Can't Solve Your Problems Solo

Lesson #2: If You Decide to Hire, Hire Only Thought Partners

Lesson #3: Hold Your Marketing Agency Accountable for Producing Results

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7 shameless tactics marketers use to fool you, Rachel Sprung Hubspot

7 shameless tactics marketers use to fool you, Rachel Sprung Hubspot | Marketing, PR & Communications | Scoop.it

1) Cute Animals

2) Using Numbers to Shock People

3) Babies

4) Berating Your Audience

5) Hyperbolic Headlines

6) Sex Appeal

7) Newsjacking

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Gillian Ye's comment, April 7, 2013 7:50 PM
All very true! I can say that these marketing tactics definitely work on me especially the cute animals, shocking numbers and the babies!
Clare Chen's comment, April 8, 2013 8:43 AM
Something i find in common with most of these tactics are that they trigger emotions. This tells us that emotions are a great way to attract your consumers, something that is quite a new revelation in the last decade. They all play with your feelings and lure you in before they drop the bomb on you. An example is the ad of a young thai girl who learns to play the violin through a dying homeless man. We are lured into the ad through the emotional story and later find out it's an ad for Pantene, a hair product brand we know too well.
Cindy Cao's comment, April 9, 2013 1:59 AM
This article is definitely pointing out the truth, I have to say it, being human we are attracted to at least one of those tactics. but hey, like the article says, getting genuine attention f the consumer is crucial to engaging the consumer to awareness.
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Lying to journalists is not a genius PR stunt, Frank Strong at Ragan

Lying to journalists is not a genius PR stunt, Frank Strong at Ragan | Marketing, PR & Communications | Scoop.it

1. We persuade with truth. When we pitch, we should aim to convince people—reporters and bloggers—that our idea is so compelling that it deserves a headline on its own merit. We work through persuasion, not manipulation. Critics might argue semantics, but the contrast is stark.

 

2. We build trust. Not everything can be fact-checked, but PR pros still need to earn trust. It cannot be taken for granted. We deliver relevant pitches, promptly respond to inquiries and remain true to our word. Make no mistake: our word is our living. When in doubt, say you do not know the answer but will find out. That’s far more powerful than making something up.

 

3. Zero tolerance for manipulators. This individual is not a PR professional. And this incident doesn’t deserve a spot on the same bell curve. There should be little tolerance for disingenuous antics like this.

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