Set an Agenda:
- What will be discussed in today's meeting
- Who will be leading each discussion
- How much time is allotted for each discussion
Review Important Metrics
- Leads waterfall
- Sales waterfall
- Volume of marketing qualified leads (MQLs)
- Paid vs. organic leads breakdown
- Website traffic
A Bit of Education
Big Wins - Recognition
Solicit Help - Feedback
Components to Add to Your Monthly Marketing Team Meeting:
- Review Last Month's Numbers
- The Nitty Gritty Retrospective
- How You'll Meet This Month's Goals
Tips for Making Everyone Love You
- Keep it on time.
- Don't allow computers.
- Give me a break.
- End every meeting with action items.