1. Determine WHY you’re sending the email in the first place.
2. Know exactly WHO you’re making your offer to.
3. Determine WHAT you want to say, and stick with it.
4. Learn HOW to think like your customer and communicate accordingly.
5. Lead recipients exactly WHERE you want them to go as a result of viewing the email.
6. Send your blast WHEN recipients are most likely to take the action you want them to.