The company provides a unified interface where social media managers can monitor and manage their activity across multiple social networks, including Facebook, Twitter, and LinkedIn. Additional social networks can be added via apps in the HootSuite App Directory, enabling users to manage YouTube, Flickr, and others.
Instagram is a big integration for HootSuite, as the service continues to grow in popularity, currently adding five million users a week. And SlideShare is a major platform for sharing presentations and PowerPoint decks.
Plus, since HootSuite already helps its clients manage their LinkedIn presence, and LinkedIn purchased SlideShare for $119 million earlier this year, it was a natural next step.