Step 1: Asking the Right Questions (Learning About the Industry)
Step 2: Compiling the Data (Analysis of the Industry)
Step 3: Defining the Target Audiences and Identifying Project Goals
Step 4: Prospecting Influencers / Determining Shareability
Step 5: Creating the Content
Step 6: Analyzing the Results
The reality is that there is no "boring" industry and all industries have the ability to build a passionate community because ultimately, the Internet has become a source for all forms of knowledge. The difficulty is in finding these individuals, reaching out to them, and building content that they would read, enjoy, and share.