Every piece of content you publish should be crafted with this in the forefront of your mind. If you’re not doing this, you’re wasting your time.
- What action do you want people to take after reading your content?
- Which piece of past content inspired the highest number of these actions?
- What elements of this content do you think contributed to its success?
The Elements of Impactful Content
6. Demonstrates Mastery
7. Can Be Delivered On
Using the Content Evaluation Rubric