Nouns formed from other parts of speech are called nominalizations. Academics love them; so do lawyers, bureaucrats and business writers. I call them “zombie nouns” because they cannibalize active verbs, suck the lifeblood from adjectives and substitute abstract entities for human beings:
The proliferation of nominalizations in a discursiveformation may be an indication of a tendency towardpomposity and abstraction.
The sentence above contains no fewer than seven nominalizations, each formed from a verb or an adjective. Yet it fails to tell us who is doing what. When we eliminate or reanimate most of the zombie nouns (tendency becomes tend, abstraction becomes abstract) and add a human subject and some active verbs, the sentence springs back to life:
Writers who overload their sentences with nominalizations tend to sound pompous and abstract.
Only one zombie noun – the key word nominalizations – has been allowed to remain standing.
Executives are saying… - 35% of respondents feel social media presents a great opportunity for their business and uses it heavily - 39% believe the use of social media is no longer an option, but rather a necessity - 72% are planning to invest the same or more in social media in 2012 than they did last year - 36% of Canadian executives feel that social media experience is at least as important as speaking a second language and having international work experience (32%) when recruitingfor new employees.
Executives are using social media to… - 82% are personally using social media, with LinkedIn as the clear front runner among the channels. - 39% of Canadian executives feel that social media may be beneficial in enhancing brand awareness. - 17% of executives reported that gaining a deeper understanding of their customers was the main benefit of using social media. - 21% believes recruitment of top talent as one of the benefits of using social media for a company. - 5% think the main benefit of social media is the opportunity to monitor how a company’s brand is being perceived.
Targeted content. Tailored content. Segmented content. No matter what label you use, B2B marketers agree that one of the best ways to make your content relevant to your prospects is to craft customized content for different segments of your audience. In the age of information overload, one-size-fits-all content often doesn’t cut it.
When it comes to branding, the main backbone of a strong and easily recognizable identity is expressing the right colors through a ingenious graphic design. Without it, the majority of popular brands would not exist in the form as we know them today.
The Burson-Marsteller Global Social Media Check-Up 2012 examined the Fortune Global 100’s use of popular social networking platforms including: Twitter, Facebook, YouTube and, for the first time, Google Plus and Pinterest.
1. We persuade with truth. When we pitch, we should aim to convince people—reporters and bloggers—that our idea is so compelling that it deserves a headline on its own merit. We work through persuasion, not manipulation. Critics might argue semantics, but the contrast is stark.
2. We build trust. Not everything can be fact-checked, but PR pros still need to earn trust. It cannot be taken for granted. We deliver relevant pitches, promptly respond to inquiries and remain true to our word. Make no mistake: our word is our living. When in doubt, say you do not know the answer but will find out. That’s far more powerful than making something up.
3. Zero tolerance for manipulators. This individual is not a PR professional. And this incident doesn’t deserve a spot on the same bell curve. There should be little tolerance for disingenuous antics like this.
2. Integrate your name and URL into your images. 3. Incorporate branding into your images and photographs. 4. Optimize images for search. 5. Choose large images since size counts. 6. Incorporate a call-to-action (where appropriate). 7. Make images sharable.