8 productivity tools that have increased productivity and can help you do the same. 1. MailChimp’s email marketing service is a must-have for any small business. 2. Vero, If you’re in need of action-triggered email automation, for example for drip campaigns where you send a series of emails to your customers, we recommend Vero. Zapier, if you need to connect data from different apps or trigger activities in one app based on an event in another, then using Zapier is a no-brainer. 3. Google Apps. When it comes to tools for small businesses, Google Apps are hard to beat. Email, storage, collaboration tools like spreadsheets and docs, and calendar. 4. Slack. Anyone who’s used Slack in a team knows its power – you’ll almost never have to email your teammates again, so the number of emails in your inbox gets significantly smaller. We also like their alternative called Fleep. 5. Yesware is a tool that will help you see what happens to an email after you hit “send”. 6. Buffer is a great social media automation tool for small businesses. 7. iDoneThis is a tool for recording all the things you get done at work. 8. Pipedrive is the one productivity tool we use on a daily basis is. CRM and tracking of progress in a phunnel view.
Deliver a presentation that captures the hearts and heads of your audience by stealing one of these classic storytelling techniques. Start with the story – the rest will be history. 1. Monomyth: Also called the hero’s journey, is a story structure that is found in many folk tales, myths and religious writings from around the world. The hero is called to leave their home and sets out on a difficult journey. They move from somewhere they know into a threatening unknown place. 2. The mountain: Mapping the tension and drama in a story. It’s similar to the monomyth because it helps us to plot when certain events occur in a story. It’s different because it doesn’t necessarily have a happy ending. The first part of the story is given to setting the scene, and is followed by just a serious of small challenges and rising action before a climactic conclusion. 3. Nested loops: Layer three or more narratives within each other, with your most important story – the core of your message – in the centre, and use the stories around it to elaborate or explain that central principle. 4. Sparklines: Contrast our ordinary world with an ideal, improved world. They compare what is with what could be. 5. In medias res: You begin your narrative in the heat of the action, before starting over at the beginning to explain how you got there. 6. Converging ideas: Converging ideas is a speech structure that shows the audience how different strands of thinking came together to form one product or idea. 7. False start: You begin to tell a seemingly predictable story, before unexpectedly disrupting it and beginning it over again. 8. Petal Structure: You tell your stories one by one before returning back to the centre.
Nouns formed from other parts of speech are called nominalizations. Academics love them; so do lawyers, bureaucrats and business writers. I call them “zombie nouns” because they cannibalize active verbs, suck the lifeblood from adjectives and substitute abstract entities for human beings:
The proliferation of nominalizations in a discursiveformation may be an indication of a tendency towardpomposity and abstraction.
The sentence above contains no fewer than seven nominalizations, each formed from a verb or an adjective. Yet it fails to tell us who is doing what. When we eliminate or reanimate most of the zombie nouns (tendency becomes tend, abstraction becomes abstract) and add a human subject and some active verbs, the sentence springs back to life:
Writers who overload their sentences with nominalizations tend to sound pompous and abstract.
Only one zombie noun – the key word nominalizations – has been allowed to remain standing.
Persuasion is a skill that's instrumental to your success in life: 1. They know their audience. 2. They connect. 3. They aren't pushy. 4. They aren't mousy. 5. They use positive body language. 6. They are clear and concise. 7. They are genuine. 8. They acknowledge your point of view. 9. They ask good questions. 10. They paint a picture. 11. They leave a strong first impression. 12. They know when to step back. 13. They greet people by name. 14. They are pleasers. 15. They smile.
200 US B2B companies were divided into 3 categories: - Best-In-Class - top 20% performers - Average - middle 50% performers - Laggards - bottom 30% performers
Best-In-Class performers showed: - 39% marketing contribution to sales pipeline, compared to 28% for Average and 7% for Laggards - 57% of leads accepted by sales to pipeline, compared to 33% for Average and 10% for Laggards - 14% yearly growth of marketings contribution to revenue, compared to 8% growth for Average and 1% decline for Laggards
Targeted content. Tailored content. Segmented content. No matter what label you use, B2B marketers agree that one of the best ways to make your content relevant to your prospects is to craft customized content for different segments of your audience. In the age of information overload, one-size-fits-all content often doesn’t cut it.
When it comes to branding, the main backbone of a strong and easily recognizable identity is expressing the right colors through a ingenious graphic design. Without it, the majority of popular brands would not exist in the form as we know them today.
The Burson-Marsteller Global Social Media Check-Up 2012 examined the Fortune Global 100’s use of popular social networking platforms including: Twitter, Facebook, YouTube and, for the first time, Google Plus and Pinterest.
1. We persuade with truth. When we pitch, we should aim to convince people—reporters and bloggers—that our idea is so compelling that it deserves a headline on its own merit. We work through persuasion, not manipulation. Critics might argue semantics, but the contrast is stark.
2. We build trust. Not everything can be fact-checked, but PR pros still need to earn trust. It cannot be taken for granted. We deliver relevant pitches, promptly respond to inquiries and remain true to our word. Make no mistake: our word is our living. When in doubt, say you do not know the answer but will find out. That’s far more powerful than making something up.
3. Zero tolerance for manipulators. This individual is not a PR professional. And this incident doesn’t deserve a spot on the same bell curve. There should be little tolerance for disingenuous antics like this.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
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Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.