Most of us know the marketing mantra KISS – Keep It Simple, Stupid.
1. Make Decisions Simple. How easy it is for consumers to gather and understand (or navigate) information about a brand, how much they can trust the information they find, and how readily they can weigh their options.”
2. Aid in Navigating a Site. This really is about creating a clear path to purchase.
3. Trust the Information They’re Gathering. If you want to tell your company story, ask customers to do that for you.
4. Easier to Weigh Options. Use the word “versus” when you write content. Not only does it answer a customer’s question. This answers the question your customer would ask, in a way that makes it easier for them to weigh the option.