Number 1: Online recommendation is now more important than traditional word of mouth.
Number 2: Normal hygiene factors prevail online.
Number 3: Social media is still failing to meet its potential.
Number 4: The high street has some catching up to do.
- Recreate the buzz, chat and open and honest feedback of the marketplace.
- Focus on the basics: price, availability and delivery.
- Educate in-store staff on the benefits of education and connect the dots to the online world.