Companies that execute their social media marketing tactics poorly often conclude the channel doesn’t work.
1. Customer. Problem. Solution.
2. Define the Topics.
3. What’s the Story? Plan the Narrative.
4. Attract & Grow Your Audience.
5. Set Goals, Monitor Progress, Measure Results, Refine. Repeat.
As a communications tool, it has the ability to contribute to thought leadership, lead generation, customer service, recruiting and many other business goals.