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Marketing, PR & Communications
Marketing, advertisement, PR and Communications
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Good Marketing = The Perfect Crime, Jessica Hagy Forbes

Good Marketing = The Perfect Crime, Jessica Hagy Forbes | Marketing, PR & Communications | Scoop.it

Communication, sales, and murder all work on the same basic levels.

1. A crime requires three things: means, motive, and opportunity.

2. An author writes for one (or more) of three purposes: to inform, to entertain, or to persuade.

3. Marketing requires three factors: product, promotion and pricing*.

Messaging, marketing, and personal actions (criminal or not) are simple human behaviors. We all want need to be in the right place with the right message at the right time.

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Low Price Strategy: High Risk For Brands, Jack Trout with Steve Rivkin

Low Price Strategy: High Risk For Brands, Jack Trout with Steve Rivkin | Marketing, PR & Communications | Scoop.it

Price is often the enemy of brand differentiation. By definition, being different should be worth something. It’s the reason that supports the case for paying a little more for a product or service, or at least the same amount.

 

But when price becomes the focus of a message or a company’s marketing activities, you are beginning to undermine your chances to be perceived as being unique. What you’re doing is making price the main consideration in picking you over your competition. That’s not a healthy way to go.

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5 Must-Watch Movies Scenes To Motivate Sales, Jon Birdsong

5 Must-Watch Movies Scenes To Motivate Sales, Jon Birdsong | Marketing, PR & Communications | Scoop.it

A motivated sales rep is the strongest asset of a company. They sell fast, hard, and use every second to their advantage. We’ve found 5 videos every sales rep must watch. Selling styles differ in each video below, but one thing is certain, after watching them, you’ll want to push your limits in sales like never before.

 

1. Will Smith in the Pursuit of Happyness

2. Matt Damon in Good Will Hunting

3. Al Pacino in Scent of Woman

4. Vin Diesel in Boiler Room

5. Alec Baldwin in Glengarry Glen Ross

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