Marketing, PR & Communications
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Marketing, PR & Communications
Marketing, advertisement, PR and Communications
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Destroying the 7 Myths of B2B Social Media, Brian Larson at Top Rank

The session was titled ‘Destroying the 7 Myths of B2B Social Media‘, and here are the 7 myths Jay Baer shared.

 

1. My Customers Don’t Use Social Media

2. Social Media Is Not Worth the Trouble

3. Social Media Doesn’t Apply to Our Business

4. If Nobody Tweets About Us, Then We Don’t Need Social Media

5. Having a Page=Having a Social Media Strategy

6. Social Is Just Marketing

7. Social Media is Not Measurable

 

- In 2010, consumers consumed 5.3 pieces of content before making a purchasing decision. In 2011, that number jumped to 10.4.

- 33% of B2B marketers have fully embraced social media marketing.

- B2B customers contact a sales rep after 60% of the purchasing decision has been made.

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When a B2B Blog Posts and Nobody Comments, Does It Make a Sound? Aaron Schoenherr & John Corey

When a B2B Blog Posts and Nobody Comments, Does It Make a Sound? Aaron Schoenherr & John Corey | Marketing, PR & Communications | Scoop.it

For B2B, the return on investment (ROI) from those networks is less clear. Buyers of professional services, in particular, pose an interesting challenge for marketers. Such customers are aware of these social networks and are most likely engaging consumer brands on them—just like many others. But to what extent are B2B customers willing to engage with business service providers via social media? What is their level of engagement, and which social media tools are most effective?

For the B2B marketer looking to limit her time and resource investment in search of an efficient approach to social media, the research we conducted is likely to disappoint.

   1. Blogs present a clear opportunity to reach sophisticated audiences such as in-house counsel, but the cost of entry involves a precious commodity—time.
   2. LinkedIn presents a strong communications opportunity because of its high level of credibility and its standing as a preferred information source among this audience.
   3. "Listening" via social media networks may not be adequate for measuring new media ROI among sophisticated buyers of business services.

 

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