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4 Do’s And Don’ts For Using Social Media To Promote Your Small Business

4 Do’s And Don’ts For Using Social Media To Promote Your Small Business | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Many small businesses worry about making mistakes on social media. These tips can help get started promoting your business.Many small businesses hold off on social media because they’re worried about making mistakes in an unfamiliar environment. Don’t let that obstacle stand in the way of using social media to build your company’s brand, reach new prospects, and nurture client relationships.


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Anna Morgan's insight:

Great advice

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dan's curator insight, June 27, 2013 12:22 PM

Check out these 4 do's and don'ts for using Social Media!

Jeff Domansky's curator insight, June 27, 2013 1:34 PM

Here are four do’s and don’ts for using social media to promote your small business....

Janice Mobsby's curator insight, December 28, 2013 5:11 PM

Great Article on Do's & Don't..Thanks for sharing!

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Marketing Tools

Marketing Tools | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

TABLE OF CONTENTS

Marketing Automation

Analytics and Testing

Content Marketing

Influencer Marketing

Social Media

Landing page tools

Payment Collection

Email Marketing

Visual Marketing

Video Marketing and Live Streaming

Website tools …


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Jeff Domansky's curator insight, February 15, 11:55 PM

Here's more of Ian Cleary's social media toolkit. Useful stuff!

 
rrajdev's comment, February 16, 11:51 PM
http://softwareengineeringmca.blogspot.com/2016/11/unique-nature-web-apps-attributes.html
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The Essential Artificial Intelligence Glossary for Marketers

The Essential Artificial Intelligence Glossary for Marketers | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

As Turing predicted, the concepts behind AI are often hard to grasp, and sometimes even more difficult recognize in our daily lives. By its very nature, AI is designed to flow seamlessly into the tools you already use to make the tasks you do more accurate or efficient. For example, if you’ve enjoyed Netflix movie suggestions or Spotify’s personalized playlists, you’re already encountering AI.

In fact, in our recent HubSpot Research Report on the adoption of artificial intelligence, we found that 63% of respondents are already using AI without realizing it.

When it comes to marketing, AI is positioned to change nearly every part of marketing -- from our personal productivity to our business’s operations -- over the next few years. Imagine having a to-do list automatically prioritized based on your work habits, or your content personalized based on your target customer writes on social media. These examples are just the beginning of how AI will affect the way marketers work....


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Jeff Domansky's curator insight, January 31, 11:44 PM

Is it AI or a real human? It's getting harder to tell and HubSpot helps marketers understand artificial intelligence in-depth.

facialyen's comment, February 1, 4:01 AM
Good
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Top 10 Digital Branding Trends for 2017: Chiefmarketer

Top 10 Digital Branding Trends for 2017:  Chiefmarketer | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Is your company ready for the new year?


The Borenstein Group shartes the Top 10 digital marketing trends you need to know now to be ready for a happy 2017.


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Jeff Domansky's curator insight, December 3, 2016 1:10 PM

Trend watchers take note!

Massimiliano Montebelli's curator insight, December 4, 2016 2:46 AM

I trend per fare branding in maniera efficace ed efficiente su web

Everett Bowes's curator insight, December 5, 2016 11:22 AM

Trend watchers take note!

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How to Earn Your Audience Through Content Marketing - Insights

How to Earn Your Audience Through Content Marketing - Insights | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Our content marketing infographic series covers three challenges that most marketers face today: scaling content production, creating a distribution strategy, and earning your audience. 

This infographic, “Earn Your Audience,” details how to reach your target audience through engaging content. Marketers understand that they need to provide tangible value in their customers’ lives, and content is one of the last mediums left to effectively do this. Instead of allocating a large portion of marketing budget to traditional advertising, successful marketers are opting to think like consumers and deliver engaging content that creates a two-way conversation with their audiences. 

Take a look at the infographic below for more on how to build and retain meaningful relationships with your audience

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Jeff Domansky's curator insight, November 20, 2016 11:03 PM

B2B buyers research thoroughly before buying and they do pay attention to reviews.

rodrick rajive lal's curator insight, November 20, 2016 11:35 PM
The key word for successful content marketing is research! 
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The Biggest Content Marketing Trends in 2017

The Biggest Content Marketing Trends in 2017 | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Here are what I believe are some of the biggest issues enterprise marketers are dealing with, as well as some thought leaders who are covering this topic at #CMWorld (hint, hint).

Note: These are not in any particular order. They are all important, depending on where you are in your content marketing maturity.

One thing is for sure: Content creation and distribution in the enterprise, outside of the content about our products and services, have become both more important and more integrated over the past year....


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Jeff Domansky's curator insight, December 24, 2016 2:26 PM

Joe Pulizzi on what's ahead for content marketing in 2017.

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Research Reveals 7 Keys to Lead Generation Success | Aggregage

Research Reveals 7 Keys to Lead Generation Success | Aggregage | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces.  This represents more than 1,000 titles across 10 industries.


The title of your lead gen content marketing item accounts for 82% of the variance in performance. 


This is the single most important performance factor.


Certainly, you want good content, ideally on a topic that will perform well, but the reality is that the title is hugely important.  Of course, when we are talking about performance/effectiveness, it’s a question of whether someone will choose to download it.What did our research find?  Here are the 7 Key Factors to creating the most effective title....


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Jeff Domansky's curator insight, January 5, 1:24 AM

Useful data on blogging best practices to guide you to stronger lead generation.

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Small but Mighty Marketing Tools Your Team Can Use Today

Small but Mighty Marketing Tools Your Team Can Use Today | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Marketo vs. Eloqua vs. HubSpot. Kapost vs. Newscred vs. Percolate. Sprinklr vs. Buffer vs. Hootsuite. And so on, and so on. The list of marketing technology vendors keeps growing. Which makes sorting through and implementing those martech tools a job in itself.

 

But how does the explosion in martech help your marketing team get sh*t done today?

 

It doesn't. So, while waiting for you to evaluate, decide, deploy, integrate, and optimize the spaghetti of solutions, try feeding your team a few lightweight apps that cost next to nothing and are dead simple to use....


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Jeff Domansky's curator insight, October 26, 2016 11:23 AM

Excellent list of social marketing tools from Marketing Profs.

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What Successful Marketing Looks Like Today: 8 Foundational Principles

What Successful Marketing Looks Like Today: 8 Foundational Principles | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising.

 

But what about the principles behind your campaigns? When you're planning and doing all of these marketing activities, what motivates your decisions?

 

Today, the most successful marketers aren't just crossing items off their to-do lists; they're taking a holistic, adaptive approach to their marketing. They're elevating the customer experience, building personalized connections, adapting to the evolution of technology, attracting customers to them using inbound marketing, and more.

 

When marketers take this approach, they start creating a better brand experience and driving real business results. To learn more about the eight pillars of modern marketing,check out the infographic below from Olive & Company....


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Jeff Domansky's curator insight, October 14, 2016 11:12 AM

Learn the eight foundational principles of modern marketing so you can start creating a better brand experience and driving real business results.

Gonzalo Moreno's curator insight, October 15, 2016 3:04 PM
Modern
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How to Successfully Become an Online Brand Publisher #Infographic

How to Successfully Become an Online Brand Publisher #Infographic | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Content - Create high-quality brand content that attracts and engages your customers. The following tips can help you get started.

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16 Free Tools for Facebook Marketing #socialmediamarketing

16 Free Tools for Facebook Marketing #socialmediamarketing | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Recently, in “30 Facebook Tools for Business,” I listed Facebook’s free and low-cost tools for businesses to promote their brands and reach customers. 


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Social Media Marketing: What You Need to Know about Facebook Live

Social Media Marketing: What You Need to Know about Facebook Live | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Learn what Facebook Live means for social media marketing: best practices, pitfalls to avoid, & brands rocking the platform with great content.
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10 ways to make bright color pop in your next design - 99designs Blog

10 ways to make bright color pop in your next design - 99designs Blog | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

There’s no denying it… Bright, bold colors have been a huge trend this year—not only a 2016 web design trend, but across all mediums. This color palette is popular with good reason; when bright color pops in design, it can conjure excitement, joy and intrigue. For that reason, it’s a great skill to master as a designer.

There are many different ways to incorporate bright color into your designs. This article takes a close look at 10 different examples which accomplish just that. Enjoy!...


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Jeff Domansky's curator insight, September 27, 2016 1:18 PM

Looking to add some design creativity to your blog? Lots of inspiration here. Recommended reading. 9/10

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3 Secrets to Great Content Marketing

3 Secrets to Great Content Marketing | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
With so much to do, how can we cut through the clutter and focus on creating fresh content that really resonates with the audience we’re trying to reach?


In a joint presentation with my colleague and creative director, David Lesue, we shared six answers to this question — both at the Intelligent Content Conference in Las Vegas in March as well as Workfront’s LEAP user conference in Miami in May.


Read on for our top three secrets to great content marketing, adapted in part from those presentations


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Jeff Domansky's curator insight, July 1, 2016 11:43 PM

Three great tips to content marketing success from Joe Staples.

Victoria Phillips's curator insight, July 3, 2016 5:32 PM
This article is about what you need to do to have good attractive content on your social media sight. It highlights putting time into different ideas, keeping up with social trends, and working within multiple channels. I just thought Coca Cola's 70/20/10 rule was interesting because they focus a lot on experimenting with different things and they are also successful so there must be a correlation.
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The Technology Part to Your Content Marketing Plan

The Technology Part to Your Content Marketing Plan | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Content marketing tools are an essential part to your content marketing plan. Find out the best tools you can use to promote your business!

 

The content marketing tools that I suggested in this article are just a few out of hundreds available. We can expect to see this area of marketing technology flourish in the future, as content marketing becomes more and more important to businesses in every industry.

 

With a well-documented plan in place and the right tools to support it, you can build a content marketing machine that will help grow your business online. Did I miss to mention your favorite content marketing tool? Share it in the comments section!...


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Working on Your Content Marketing Plan? 9 Components to Consider

Working on Your Content Marketing Plan? 9 Components to Consider | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Building an overall brand story is essential to effective marketing, and doing so online can be achieved by mixing a little business operations with journalistic procedures.

Documenting a content marketing plan can be simple, and it must be done. Here are nine essential components to consider....


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Jeff Domansky's curator insight, February 8, 2:37 AM

Here are nine components to document in your content marketing plan from Neil Patel.

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10 Essential Browser Extensions for Marketers

10 Essential Browser Extensions for Marketers | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

The following are some of the best browser extensions for marketers to help them perform all blogging-related work with ease.

 

Some tasks may include staying up-to-date more efficiently, being able to add images to Pinterest with the click of a button, saving important articles for later, and much more.Let’s dig right in....


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Jeff Domansky's curator insight, November 4, 2016 1:20 AM

These are 10 essential browser extensions for marketers and bloggers. Make publishing easier, analyze SEO metrics with the click of a button, and more.

bandagegatz's comment, November 4, 2016 1:45 AM
Its striking
Treathyl Fox's curator insight, November 4, 2016 12:39 PM
If we work via the Internet, the browsers we use hugely impact our capabilities to get things done!  A marketer using a great browser enhanced with the right add-ons or extensions is armed to go out and conquer the digital world!   Hey!  It's a jungle out there!   :)
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Why Local Search Marketing is the Marketing Strategy for 2017

Why Local Search Marketing is the Marketing Strategy for 2017 | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

What’s the point of advertising your brand far and wide if the people down the road don’t know you exist? If growing your business is important to you, then you have to start in your own neighborhood.

The best way to get your name out to your community is by optimizing your local search engine traffic.

In this article, we’re going to explain what makes local search engine optimization so important to your business and the best ways to take advantage of that traffic....


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Jeff Domansky's curator insight, November 22, 2016 10:47 PM

Here's a simple list of local search marketing tactics.

deust2's curator insight, November 23, 2016 2:52 AM
Les outils de curation
Ryan Bonnell's curator insight, November 23, 2016 9:25 PM
If you read one thing read this. An absolute must for community-based businesses. Doctors, dentists, lawyers,  and chimney sweeps. GO LOCAL!
 
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These 8 Business Apps are Going to Crush It in 2017

These 8 Business Apps are Going to Crush It in 2017 | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Do you know them all?
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Jeff Domansky's curator insight, December 29, 2016 11:55 PM

Checkout these eight useful business apps.

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Essential-Digital-Marketing-Tools-2016

Essential-Digital-Marketing-Tools-2016 | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Here's an invaluable look at the social media tools universe according to Social Smarts.
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Jeff Domansky's curator insight, January 13, 1:39 AM
Check out the social media tools that make up the social media universe.
Dove Nobel's comment, January 13, 7:37 AM
http://hptechnicalsupportnumber.jigsy.com/entries/general/how-to-fix-hp-wireless-printer-network-problems-
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77 Tremendous Tools to Make You a Content Marketing Superstar

77 Tremendous Tools to Make You a Content Marketing Superstar | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

If you're a content marketer, chances are you have the same obsession with new, fancy content marketing tools that I do. I find myself spending lots of time looking for the next big thing - the content marketing tool that will help propel me to content marketing stardom.

 

Though that's still a long way off, I've curated the best tools I've come across during my hunt and created a list of 77 Tremendous Tools to Make You a Content Marketing Superstar.

 

I've divided the tools into sections based on their purpose, so if there's a certain type of tool you're looking for you can skip straight to the right section by clicking one of the links below....


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Jeff Domansky's curator insight, October 13, 2016 1:09 AM

Great set of tools for your content marketing toolkit from Wishpond.

Jeff Domansky's curator insight, October 13, 2016 1:13 AM

Great set of tools for your content marketing toolkit from Wishpond.

Wisestep's curator insight, October 13, 2016 7:08 AM
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Curate to Create Your System for Success - Rock the Dream

Curate to Create Your System for Success - Rock the Dream | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

The term "curate" became a buzz word in the social media world a few years ago but don't let that fool you. Top bloggers have been curating for more than a "few years".

 

This slideshow in this article contains software, apps, sites and tools for curating content. Regardless of your topic of choice, something on this list will appeal to you.

 

Personally, I use Scoop.it and List.ly. I started using them a few years ago and I’ve never stopped. I enjoy them both so much! However, in this list, there are lots of great choices to assist you to curate content for your blog, social media, or website.


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7 Social Media Marketing Secrets No Marketer Wants to Admit

7 Social Media Marketing Secrets No Marketer Wants to Admit | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad.

Obviously, the former group has an incentive to tell you how great social media marketing is, and the latter group has a negative bias toward communications technologies. Does the truth lie somewhere in the middle? Kind of. 


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How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula

How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Some of my takeaways?

LinkedIn, for example, provided an excellent return on B2B ads, while Google still reigned supreme for B2C. StumbleUpon’s conversion rate for paid products was woefully low.

The top three paid ad spots on Google’s SERPs, for example, get 41% of the clicks. Even the best SEO techniques will only expose you to 59% of the viewing audience, and Google’s knowledge graph and infoboxes are quickly cutting into that as well.

Marketing professionals across the board agree that pay-per-click advertising works. The hard part is getting set up with a solid PPC plan to serve as your foundation.

We need to know how much to spend, when to spend it, where to spend it, and how to spend it correctly.

Those are tough calls to make, especially if you’re a paid advertising newbie. The paid platforms can be complicated and confusing. What do you do with all these options, data, and metrics?

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Jeff Domansky's curator insight, August 26, 2016 5:01 PM

Sage advice on paid social media advertising from Neil Patel.

Sagar Bhardwaj's curator insight, August 27, 2016 12:36 AM
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Complete Guide to Creating a Digital Marketing Strategy That Works | HubSpot

Complete Guide to Creating a Digital Marketing Strategy That Works | HubSpot | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal. Your digital marketing campaigns are the building blocks or actions within your strategy that move you towards meeting that goal.


For example, you might decide to run a campaign sharing some of your best performing gated content on Twitter to generate more leads through that channel. That campaign is part of your strategy to generate more leads.It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy -- it’s still a tactic that sits alongside other campaigns to form your strategy.


Now we’ve got to grips with the basics of digital strategy and digital marketing campaigns, let’s dig into how to build your strategy....


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Jeff Domansky's curator insight, September 8, 2016 12:08 PM

Tactics do not a strategy make. Learn how to harness the power of a digital strategy, along with helpful tactics and tips for getting started with your online growth from this HubSpot checklist.

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55 of Our Favorite Digital Marketing Tools for 2016 | Snap Agency

55 of Our Favorite Digital Marketing Tools for 2016 | Snap Agency | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

From my perspective, digital marketing is all about the thinking involved rather than just the tools. But tools these days are making it increasingly easier toimplement those creative ideas, connect with more people, do research quickly and get your content out there.


So without further ado, here are a list of some of our favorite digital marketing tools for 2016....


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nonagonstoic's comment, July 19, 2016 5:00 AM
Great
cowbirdroutine's comment, July 19, 2016 5:55 AM
Great
Jeff Domansky's curator insight, July 19, 2016 5:14 PM

Many potential tools for your social media toolbox.