Marketing, Sales, Entrepreneurship, PR, Business (in general)
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Tell a four-word story.

Tell a four-word story. | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Forget the elevator pitch. You only get four words. 

If you want to start a business or launch a new project, you need to be able to descri…
Anna Morgan's insight:

AWESOME advice!! Loved this!

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Anna Morgan's curator insight, June 19, 2013 4:45 PM

Great article!

Susan Daniels's curator insight, January 13, 2014 9:37 AM

This article proposes breaking down a business into four words by section, category or whatever fits your business. I didn't find the article believeable but I found the calls to action to be enticing.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

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11 Tools to Help Launch Your First Content Marketing Campaign

11 Tools to Help Launch Your First Content Marketing Campaign | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....


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Jeff Domansky's curator insight, June 4, 11:47 PM

If you're new to content marketing or just starting up for your business, Neil Patel's list of tools is a great place to start.

rodrick rajive lal's curator insight, June 5, 12:34 AM
Neil Patel's tools will help novices and pros alike to develop an effective Content Marketing Campaign. Even though the Internet helps promote and market content in a big way, effective reach and  consistent appeal will require much more than a single strategy.
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How to Create a Killer Brand Video in 2 Hours

How to Create a Killer Brand Video in 2 Hours | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

If you’re looking to make use of video to market your brand (and there’s literally no reason why you shouldn’t), it might seem a little daunting at first:


Most videos online have increasingly decent production value. A low quality video can damage your brand’s image and reputation.


What’s more, there’s the big issue of time: making quality content requires a lot of man hours, so throwing a video together quickly may feel like a bad idea.


The good news is, video content is nowhere near as complicated as you might think.


With technology that’s readily available and a small budget, you can create fantastic video content in a couple of hours.


Let’s go through the tips and tricks you’ll need to create killer video content with a high production value that does a great job of selling your brand....


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Mark E. Deschaine, PhD's curator insight, April 4, 11:57 AM

Video is a hugely important marketing medium. Websites with videos keep site visitors for 88% longer than sites without video content.

Disera Doss's curator insight, April 5, 7:39 AM

Video is a hugely important marketing medium. Websites with videos keep site visitors for 88% longer than sites without video content.

Elsie Whitelock's curator insight, April 5, 12:53 PM
Always know what your customers want before using video marketing
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12 Design Tips That Turn Your Welcome Pages Into Customer Retention Pages

12 Design Tips That Turn Your Welcome Pages Into Customer Retention Pages | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
When it comes to your welcome page design, there are many patterns to choose from. You can launch your new users into a product tour, or create a personalized experience. You can have them populate their feed with relevant content or do something entirely unique.


Whatever your pattern, your user onboarding starts with your welcome message. Here are 12 design tips to optimize your welcome page


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Kate Marsh's curator insight, March 21, 8:59 AM

Lots of lessons and 12 design tips on welcome pages.

Tommy Landry's curator insight, March 21, 11:40 AM

Lots of lessons and 12 design tips on welcome pages.

Cristian Puca's curator insight, March 27, 7:17 AM

12 consejos de diseño en las páginas de bienvenida.

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A Proven Blueprint for Creating a Sales Funnel with Content

A Proven Blueprint for Creating a Sales Funnel with Content | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

You want to be writing the right content, right?

I mean, if you're not getting anything out of your blog, why are you (or your content creators) spending hours researching, writing and formatting?

This article will break down the 10 most important pieces of content and how they can be used in combination to attract readers, generate leads, nurture those leads into signups and those signups into upgrades....


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Anna Morgan's insight:

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10

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Adrian Leighton's curator insight, March 14, 10:54 PM

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10

advancedrampant's curator insight, March 14, 11:44 PM

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10

Mark E. Deschaine, PhD's curator insight, March 15, 7:28 AM

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10

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75 Content Marketing Tools You Can’t Live Without

75 Content Marketing Tools You Can’t Live Without | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.

Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.

In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more....


Via Jeff Domansky
Anna Morgan's insight:

Neil Patel shares an invaluable list of tools to help you with your content marketing programs. Highly recommended.  10/10

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Jeff Domansky's curator insight, February 26, 1:22 PM

Neil Patel shares an invaluable list of tools to help you with your content marketing programs. Highly recommended.  10/10

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An absolute beginner’s guide to setting up Google Analytics for your website | ClickZ

An absolute beginner’s guide to setting up Google Analytics for your website | ClickZ | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.

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Jayne Courts's curator insight, February 8, 4:53 AM

if you need help setting up your Google Analytics contact Human Interface Publications http://humaninterfacepublications.co.uk

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41 Ways You Can Use Mobile to Grow Your Business | Mobile X Festival

41 Ways You Can Use Mobile to Grow Your Business | Mobile X Festival | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Have you ever wondered what secrets the Fortune 500 leverage when they use mobile to grow their businesses?

 

Have you ever wished you had a cheat sheet of tools and techniques that you could use when you were brainstorming ideas for your next mobile campaign?

 

Good news – what follows are 41 tools and techniques you can use to deepen your knowledge of mobile and use it to grow your sales and revenues. They’re based on the research I did when writing Go Mobile, the #1 bestselling mobile marketing book on Amazon when it was first released....


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Jeff Domansky's curator insight, January 22, 2:29 AM

Interested in learning how to use mobile to grow your sales and revenues? Check out this post from Jamie Turner, one of the world's leading experts.

Marco Favero's curator insight, January 22, 4:00 AM

aggiungere la vostra comprensione ...

J. Steven Sprenger ✔'s curator insight, January 22, 9:23 AM

Highly actionable insight about tools and techniques that  businesses of all sizes can and should be using today.

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How to Grow Your Online Shop: 26 Ecommerce Marketing Experts Share Their Tips - Ecommerce Platforms

How to Grow Your Online Shop: 26 Ecommerce Marketing Experts Share Their Tips - Ecommerce Platforms | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

No matter what niche you are in, setting up a successful ecommerce store requires both planning and a lot of smart work. If you take into account that customers now have around a gazillion of online stores to turn to for their shopping spree, you can understand why you have to develop both a short term and a long term strategy. From figuring out exactly what you have to sell to choosing the right platform for you (this comparison might be of use here), you have to take into account almost everything.

 

The following experts answered these two important questions:

In your opinion, what’s the one and most important thing any store owner should focus on right after they launch the website?What’s the worst mistake that would set a new online shop on the wrong path?...
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jinigramllc's curator insight, December 8, 2015 12:24 AM

www.jinigram.com

John Norman's curator insight, December 8, 2015 3:13 PM

Call this compulsory homework for anyone wishing to do business using e-commerce. It's on my list.

Craig Broadbent's curator insight, December 8, 2015 6:37 PM

SOme great tips for anyone wanting to start an online business.

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How to Design an eCommerce Store to Maximize Conversions (13 Strategies)

How to Design an eCommerce Store to Maximize Conversions (13 Strategies) | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

eCommerce is about making sales. Period. That means if you own an eCommerce website, maximizing conversions should always be one of the top items on your to-do list. Today let’s look at a few ways you can improve the conversion rate on your eCommerce site.

Search the web, and you’ll find all kinds of advice about how to “improve conversions.” Let’s focus on the ones that are important in eCommerce....


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Mike Allen's curator insight, November 20, 2015 8:26 AM

good article for retailers and e-commerce psychology basics

John Norman's curator insight, November 20, 2015 5:02 PM

Ryan's article provides a number of useful strategies to use when implementing an e-commerce solution. Otherwise it's a great checklist to use against your existing site , just as I have done.

Robert Gosselin's curator insight, January 3, 4:08 PM

Voici 13 références stratégiques pour vous assurer que vos fournisseurs font du bon boulot avec votre site #eCommerce

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21 Sneaky Tools for Spying on Your Competitors | Branded3

21 Sneaky Tools for Spying on Your Competitors | Branded3 | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

My article today will discuss the best competitive intelligence tools that will give you a secret advantage over your competitors. Integrating these solutions into your daily routine will help you make informed decisions based on real data.

 

I have carefully selected 21 tools that provide competitive insights about your rivals’ content marketing activities in paid and organic results, display advertising and social media. After giving these softwares a try, I promise that you’ll see that spying on your competitors has never been so easy!


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Jeff Domansky's curator insight, October 12, 2015 2:11 AM

21 competitive intelligence tools you should consider.

Jeff Domansky's curator insight, October 12, 2015 3:18 AM

21 competitive intelligence tools you should consider.

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10 powerful examples of upselling online

10 powerful examples of upselling online | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Last week I wrote a post about cross-selling online and how it can benefit online businesses. This week I want to focus on cross-selling’s slightly better looking cousin: upselling.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, September 2, 2015 3:02 PM


When done well, upselling can be a very effective technique. These real-life examples are stellar IMO. 

ansibicycling's comment, September 3, 2015 11:42 PM
nice one
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4 Phenomenal Photography Marketing Videos on Instagram

4 Phenomenal Photography Marketing Videos on Instagram | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Check out at a few of our favorite Instagram videos inspired by Ana Brandt in our recent CreativeLive class, “How to Boost Your Business with Animoto Video”.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, July 25, 2015 3:47 AM


Phenomenal is the right adjective indeed! If you are a photographer or work in a visual field, these four examples will certainly inspire you. 


Emotions can be expressed very simply...

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How to Leverage the Magic of Content Personalization At Scale

How to Leverage the Magic of Content Personalization At Scale | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Learn how this children's book went from zero to 600,000 copies sold in two years by leveraging the power of content personalization and human emotion.

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Peg Corwin's curator insight, July 13, 2015 8:28 AM

Content personalization at scale?  Read this interesting piece to learn how this is possible in various industries.  For example, a book with "a clever storyline and the right software" can facilitate content personalization at scale."

Mylène BOUSQUET's curator insight, July 27, 2015 3:21 AM

When the power content personalization manages to deliver magical experiences.

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7 Content Marketing Tools You Need to be Successful

7 Content Marketing Tools You Need to be Successful | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year? Content marketing has become an extremely competitive arena now.


For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep.


So focusing just on sales would make you miss out on a major part of the buyer’s journey.


With marketing automation tools, you can influence this journey at different stages:


-. Awareness: This is the start of the buyer’s journey, where your buyer is probably unaware of your business and that they have a need. At this stage, you should focus on creating awareness for your business and offerings so that your buyers start to understand what you do, and how you can help them address their needs/overcome their pain points.


-. Consideration: Buyers now have already shortlisted a few companies and start to do deeper research to arrive at a decision. You should use your marketing automation tools to keep track of their growing interest and adjust your content so that they see what can influence their decision in your favor.


-. Decision: Buyers are ready to make a purchase and start thinking and comparing about implementation, costs, customer support etc, which will decide the company they’ll finally buy from.


This is the time to get brand-specific with your content. You can use customer testimonials and case studies to brag about how others have had a positive experience with your offerings.


Let’s have a look at some tools that will help you experience content marketing success, and nurture buyer’s all the way along this journey....


Via Jeff Domansky
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Steven Adams's comment, May 30, 8:58 AM
Thank u for sharing this with us.
donhornsby's curator insight, May 30, 1:42 PM
Content marketing isn’t just about framing what to write and how to write. It’s much more than that. You not only need to create interesting, precise and engaging content, but have to ensure that it reaches your target audience and is shared by them across various social networking platforms. It’s an uphill task but with the tools mentioned above, you can automate a sizable chunk of the job and get useful insights to fine tune your content to make it work. Wooing your visitors and keeping your existing and potential customers happy with tailor-made content was never this easy! 
BYO's curator insight, May 31, 4:38 AM
7 Content Marketing Tools You Need to be Successful
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Ultimate Content Marketing Strategy | Content Marketing Forum

Ultimate Content Marketing Strategy | Content Marketing Forum | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

You were not given a content marketing budget in order to create content. You were given one to increase brand awareness and build your sales and marketing pipelines. Using the Content Marketing Pyramid helps you do just that. (For a deep dive, download Curata’s Content Marketing Pyramid eBook.)


The Content Marketing Pyramid enables the development of content and related assets intended to reinforce common messages/themes through multiple content formats, distribution methods, and promotion channels across owned, earned, and paid media.


The Pyramid assures optimal content consumption, reuse, reach and impact. It provides a common strategic process to align different parts of an organization around “content,” ensuring consistency across functional, geographic, and business unit boundaries....


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Kelly Coffee's curator insight, April 1, 6:36 PM

Use the Curata Content Marketing Pyramid to help develop your content marketing strategies.

มานะ ตรีรยาภิวัฒน์'s curator insight, April 2, 12:21 AM

Use the Curata Content Marketing Pyramid to help develop your content marketing strategies.

Jhones Robat's curator insight, April 2, 5:28 AM

Use the Curata Content Marketing Pyramid to help develop your content marketing strategies.

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4 Things Small Businesses Should Do to Succeed with Inbound Marketing

4 Things Small Businesses Should Do to Succeed with Inbound Marketing | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Inbound marketing utilizes that permission-based approach, reaching people organically through SEO, blogs, and social media. Instead of interrupting consumers with cold calling and ads, inbound marketing leverages captivating content that solves a real problem for your target market, ultimately guiding potential customers directly to your website where you can pull them into your sales process.


And it really works. Inbound marketing delivers 54 percent more leads than traditional marketing at much lower costs.


So how can your small business tap into inbound marketing to capture and convert more customers without spending more money? Here are four things you should do to make inbound marketing work for you:...


Via Jeff Domansky
Anna Morgan's insight:

Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.

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Jasper Molina's curator insight, April 1, 3:42 AM

Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.

JunoPark's curator insight, April 2, 3:57 AM

Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.

Christophe de Pierpont's curator insight, April 4, 9:58 AM

Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.

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8 Tools That Will Help You Get Inside Your Readers’ Heads

8 Tools That Will Help You Get Inside Your Readers’ Heads | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

I’ve put together a list of the eight best tools for getting inside your readers’ heads.

They will give you tangible data you can use to produce content that resonates with your readers.

Finally, I’ll show you how to use the key features of these tools. I promise that none of them are difficult to use and that they are worth your time....


Via Jeff Domansky
Anna Morgan's insight:

Neil Patel suggests eight tools to help you understand your readers better.

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Jeff Domansky's curator insight, February 22, 9:18 PM

Neil Patel suggests eight tools to help you understand your readers better.

Marco Favero's curator insight, February 23, 4:16 AM

aggiungi la tua intuizione ...

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3 Greatest Paid Marketing Hacks to Amplify Your Brand’s Reach

3 Greatest Paid Marketing Hacks to Amplify Your Brand’s Reach | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

The reason people hate advertising is because of the pushy nature of messages. Shoving irrelevant pop-ups in people’s faces is a huge turn off. But, a smart marketer like you can marry these two strategies to effectively expand your brand exposure.


Rather than shouting in your ads to be heard, you can invest your precious dollars to launch precisely targeted campaigns and get your brand in front of the right people. That’s the real power of paid advertising. You can clearly measure your results and optimize your campaigns to keep reaping more revenue.


And that’s the reason I experimented with 7 different paid acquisition channels for acquiring new visitors while working with Timothy Sykes. 5 of these channels created positive ROI (remarketing campaign to get visitors back to Tim’s website got a 218% ROI). Paid advertising had a major contribution in making Tim $1.2 million extra in profits....


Via Jeff Domansky
Anna Morgan's insight:

Neil Patel shows how paid advertising can turn into major profits.

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Jeff Domansky's curator insight, February 28, 11:47 PM

Neil Patel shows how paid advertising can turn into major profits.

Govtjobs Jobs New's curator insight, February 29, 12:05 AM

 

An awesome post & must read it..
http://indguru.com/2015/indian-navy-recruitment-joinindiannavy-gov-in-online-apply/3066/
http://indguru.com/2016/upcoming-railway-recruitment-2016-2017-rrc-rrb-jobs/3058/

Linda Buckmaster's curator insight, February 29, 7:14 AM

The article shows how paid advertising can turn into major profits

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10 Ideas for Improving Your Business Website

10 Ideas for Improving Your Business Website | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Your small business website is the online face of your business. But what do you put on your site. Members of the small business community, this week, shared some helpful tips on building a better business website.


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Linda Buckmaster's curator insight, February 2, 4:31 AM

Your business website isn’t just a place for potential customers to learn about your business and potentially make purchases. It’s the face of your business, an arm of your online marketing plan, and so much more.


This article will help you to improve your website with useful tips and links from members of the small business community.

ismokuhanen's curator insight, March 27, 7:05 AM

 

Any business seeking growth via acquiring more customers or clients needs to ensure that their business website performs effectively and attracts the right viewers. Far too many small business websites need reviewing and updating, and one barrier faced by business owners tackling this task, is finding ideas to make their site perform. The ten ideas outlined in this article should greatly assist anyone finding themself in this position.

Antonio Ormachea's curator insight, April 1, 12:33 PM

 

Any business seeking growth via acquiring more customers or clients needs to ensure that their business website performs effectively and attracts the right viewers. Far too many small business websites need reviewing and updating, and one barrier faced by business owners tackling this task, is finding ideas to make their site perform. The ten ideas outlined in this article should greatly assist anyone finding themself in this position.

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10 Top Digital Marketing Automation Tools That Could Transform Your Business

10 Top Digital Marketing Automation Tools That Could Transform Your Business | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

It was 2008. Trying to find a way to shorten a link for Twitter to get the tweet under 140 characters was a challenge. You needed a tool to do that simple task.

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11 Marketing Tools Worth Trying in 2016

11 Marketing Tools Worth Trying in 2016 | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Every individual, small business and large enterprise will not only create content and engage on social media in 2016, but seek new ways to cut through the noise and stomp out the competition.

So how do you ensure your brand gets the exposure needed to fuel growth? With the help of great tools, of course. Here are 11 marketing tools you can use to grow your brand in 2016:...


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Jeff Domansky's curator insight, December 5, 2015 12:04 AM

Here are 11 very useful tools to help your small business being more effective and efficient.

Marco Favero's curator insight, December 5, 2015 4:33 AM

aggiungere la vostra comprensione ...

Lori Wilk's curator insight, December 5, 2015 10:23 AM

Loved these #socialmedia #marketing tools and find they were very helpful. 

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Instead of Business Cards, You Should Do This - Power Networking Tip

Instead of Business Cards, You Should Do This - Power Networking Tip | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Have you ever given someone a business card and never heard back from them? That’s actually quite common. What if I tell you that I have a business card alternative that will get you a response almost 100% of the time. Yes it is possible, and I have been using this power networking trick for …

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The great unbundling of marketing is here

The great unbundling of marketing is here | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
We'll soon be saying sayonara to the CMO role we used to know.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, September 28, 2015 5:41 PM

 

This post by Armando Biondi is not just about CMOs and marketing. It also dives into the importance of standing out. As a business owner, your audience wants more, faster, and better. 

 

"the challenge today really isn’t about struggling to reach more customers (after all, they’re easily accessible); instead, it’s about making them care. Magic happens when you do. This is called the attention economy."

 

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How to Write Copy that Converts: The Customer Comfort Zone

How to Write Copy that Converts: The Customer Comfort Zone | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
How are you feeling?

If you read my stuff often and have come to know and trust me, you probably feel quite comfortable.

Is it your first time? Now that’s an entirely different bale of

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, August 28, 2015 6:15 PM


All I could think of while reading Barry Feldman's post is how marketers and small owners need to try their hand at poetry or photography. 


Barry starts with the idea of discomfort, which is exactly what all potential customers experience before they find you. It's your role to make the experience unforgettable for them. 


He then goes on to describe seven things you need to focus on when writing your copy, with examples to help you better absorb the advice. 


Based on the many posts I have read on the topic, this one is hands down the best because it "walks the talk". It is long but has a lot of bulleted parts and short paragraphs, with bolded sentences and sub-headers.

Jon Turino's curator insight, August 31, 2015 5:05 PM

Another good scoop by Cendrine.

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Study: B2B marketers still struggle to make sense of social media | B2B News Network

Study: B2B marketers still struggle to make sense of social media | B2B News Network | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Social media has not just made the world smaller. It has also opened the door to bigger opportunities for B2B marketers. But with it, comes more competition, pressure to deliver, and overall confusion.

 

According to a recent research by Simply Measured, marketers mostly struggle to fit social media into the business equation.

 

There are four major challenges at play.


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Brian Chaulk's curator insight, July 27, 2015 6:44 AM

Most companies know they need to be using social media but struggle with putting the resources into a strategy. Especially true for small business!