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Tell a four-word story.

Tell a four-word story. | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Forget the elevator pitch. You only get four words. 

If you want to start a business or launch a new project, you need to be able to descri…

Via Laura Brown
Anna Morgan's insight:

AWESOME advice!! Loved this!

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Anna Morgan's curator insight, June 19, 2013 4:45 PM

Great article!

Susan Kay Daniels's curator insight, January 13, 9:37 AM

This article proposes breaking down a business into four words by section, category or whatever fits your business. I didn't find the article believeable but I found the calls to action to be enticing.

 

Warmly,

Susan Daniels

http://goldenstarsocial.com

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8 Tips for Startup Success

8 Tips for Startup Success | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
If you’re anything like most entrepreneurs, you love the idea of the startup. It’s always an exciting time to be in the startup phase of a new business. However, this can also be a very volatile time, as it really matters how you make use of your resources. Here are a few tips for startup …

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Jeremy Barton's curator insight, December 11, 4:33 AM

Some straightforward tips..

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Ten Honest Tips for Entrepreneurs

Ten Honest Tips for Entrepreneurs | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Business is hard, demanding, and often much less rewarding than we thought it would be. Social media may open doors, but it won't do anything for you if you are not willing to make it work no matter what.

 

If you have ever watched "Shark Tank," you know the kind of entrepreneur Robert Herjavec is. He stays true to his television "persona" in this article. The tips he delivers are not only realistic but also a good wake-up call to anyone who feels that solo-entrepreneurship is for everyone.

 

The quote below is tip #2: "Test before you jump in"

 

"Don't ask your mom, your wife, your friends, your barber what they think — those are opinions (and often biased one’s at that!). Test the idea with the only people who really matter: the ones who are going to cut you a cheque for it. Call on some potential clients and see if they will buy whatever it is you’re selling."

 

A very good post to bookmark and revisit occasionally. Read it at https://www.linkedin.com/pulse/article/20141129135810-3945137-my-top-ten-tips-for-entrepreneurs

 

----------------

 

Cendrine Marrouat

 

 


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10 Startup Tips Learned the Hard Way

10 Startup Tips Learned the Hard Way | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Be up front with customers about what you do and how much it will cost, and consider romantic relationships with co-workers very carefully.

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12 Habits of Successful Marketing Executives

12 Habits of Successful Marketing Executives | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Too many chief marketing officers don't live up their lofty title. Here's what the best CMOs do.

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BSN's curator insight, November 12, 7:10 AM

12 Habits of Successful Marketing Executives. 

#marketing #business

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15 Questions You Must Answer when Creating a B2B Content Marketing Plan

15 Questions You Must Answer when Creating a B2B Content Marketing Plan | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

I decided to share the 15 questions we find are critical for any organization going into any content marketing campaign. And if your company is in the process of embracing content marketing, and you haven’t yet answered each of these questions, I’d strongly urge you to answer them before moving forward. Here goes,...


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Guru Cancer Center's curator insight, October 29, 6:01 AM

What is  #surgicaloncology and it's procedures and when it is used in cancer  treatments?For more details  visit the link,http://goo.gl/vUjHwy

dave@zudepr's curator insight, October 29, 6:39 AM

Worth a read.

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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.

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11 Keys Of Persuasion For Social Media Marketing | @Steveology

11 Keys Of Persuasion For Social Media Marketing | @Steveology | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Marketers use social media actively for their various marketing efforts. According to the Social Media Examiner’s 2014 Social Media Marketing Industry Report, 92% of marketers indicated that social media is highly relevant for their businesses; and this finding is relatively higher than 86% from last year’s results.

 

With various social media platforms available, most marketers jump into the bandwagon by posting instantly, but all they get are paid likes, with no engagement at all. Is this what we want to achieve?In order to win the marketing influence game, incorporating the science and art of persuasion is a must. But how do you do it?

 

Here are 11 keys of persuasion for your social media marketing efforts...


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Jeff Domansky's curator insight, October 9, 8:49 AM

Steve Farnsworth shares 11 top tips for better content marketing results.

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11 Startup Lessons From A Successful Female CEO

11 Startup Lessons From A Successful Female CEO | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
For those with a great idea and some investor cash, a down economy and a troubled job market mark the right time for a small business to tak

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Marc Kneepkens's curator insight, October 7, 6:33 PM

Excellent advice.

Alanna Rogers's curator insight, October 10, 1:03 PM

Great tips - for men and women.

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Why LinkedIn Is Brilliant for Small Business Marketing [INFOGRAPHIC]

Why LinkedIn Is Brilliant for Small Business Marketing [INFOGRAPHIC] | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
As a social platform, LinkedIn takes it lumps. There is the perception that it is a business job site, corporate networking site, not as good for business development as other platforms, and so on. But, ignoring LinkedIn in your small business marketing strategy is folly.

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lorrinda's curator insight, September 24, 5:56 PM

If your customers are not on FaceBook, Twitter or Google+...  they are probably on LinkedIn if they are online at all.

Marco Favero's curator insight, September 25, 3:27 AM

aggiungi la tua intuizione ...

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The Psychology of Color in Marketing and Branding via HuffPost

The Psychology of Color in Marketing and Branding via HuffPost | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Marty Note
Great HuffPost roundup of several important infographics and psychology of color studies. Which ones surprised you? Problem is every website wants ALL of those emotions, but not all at once (lol). Key is picking right color for right content / place on your site.

RED may SUCK as a homepage because it chases people away, but red could ROCK as an accent. Red "buy" buttons have only been beat ONE TIME in thousands of tests we've run. So find the right color conversation and have it at the right time.

At Curagami (http://www.Curagami.com) we think of colors as ways to help tell stories. We try to "match the hatch" of the story we are telling to colors in our images or within supporting graphics such as icons or widgets.

When our story is EXCITING we like RED or variations of it. We may also isolate the red by using black and white. Isolating red makes its power SHOUT in just the right minimal way sometimes. Too much red makes you want to RELAX so we may follow a RED with a soothing green or blue.

Websites are hub and spoke so it van be impossible to map stories to color in sequence. BUT if you match the PAGE to your colors you can win and be sure to daisy chain content telling the same story with enough similar colors and scenttrail to create a sense of connection. If you tell a GREEN story and suddenly smack your readers with too much red they RUN.

Win the page, link the page and win the psychology of color battle in your web design.

And YES I'm breaking my Big Blogs curation rule for the 3rd time in a day (lol). Soon as you state a stupid rule like that you break it and that is a definite RULE (lol). M

 

 


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Martin (Marty) Smith's curator insight, September 20, 4:45 AM

add your insight...


Linda Alexander's curator insight, September 23, 11:09 PM

I've always found the reaction to color fascinating. Here is a terrific article related to the psychology of color....and how it might impact your BRAND.

Scott Langston's curator insight, September 23, 11:52 PM

Emotion and marketing

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Top 25 Small Business Tips from America's Top Experts

Top 25 Small Business Tips from America's Top Experts | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Discover these insights from some of the brightest minds in business today.

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Jeremy Barton's curator insight, September 18, 5:35 AM

Quite a few to read through, you will no doubt find one or two that you can relate to.

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The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables

The 99% Reality: Online Marketing Is Broken, Migrate Toward Wearables | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Low conversion rates are generally expected in online marketing campaigns these days. But the rise of wearables may change that - do you have a wearables marketing strategy in place?

 

In any publishing house, you will hear cheers and applause when a marketing campaign is working - the thrill of awareness-induced sales, online buzz, viral chatter, and click-throughs that turn into sales. It's a celebratory event.When the fanfare dies down, however, the ugly reality of the world we have become accustomed to shows its face. We celebrate the fact that we sold 80,000 items from our publishing catalog. That is fantastic. But, we also then have to face the 99 percent reality. 

 

This reality reminds us that we are celebrating 0.2 percent of our population responding to our campaign. We reached out 1 billion times, and left 999,999,920 opportunities untapped....


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Jeff Domansky's curator insight, September 13, 10:19 AM

A wearables marketing strategy may not be necessary for everyone, but it's an interesting idea to keep in mind for future market growth.

alaa alnasri's curator insight, September 13, 12:01 PM

add your insight...

 

Luis Cano's curator insight, September 14, 4:58 PM

New trend wearables ... 

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10 Startup Tips Learned the Hard Way

10 Startup Tips Learned the Hard Way | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Be up front with customers about what you do and how much it will cost, and consider romantic relationships with co-workers very carefully.

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Alain Theriault MBA's curator insight, September 5, 9:19 AM

learn from the mistakes of others....

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The Four SEO and Marketing Pillars of Online Business

The Four SEO and Marketing Pillars of Online Business | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

There are four basic elements to optimizing your online business for sales, success and conversion.

- Engaging Content that converts visitors in to loyal fans

- A technically efficient and fast website

- Outreach or Social Media that makes contact with potential customers or clients

- Building Links and Networks across your industry...


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Marco Favero's curator insight, November 30, 5:54 AM

aggiungi la tua intuizione ...

Experienceexchange's curator insight, November 30, 8:54 AM

If you have a Online Business or thinking of starting one, read this article! (Isabelle)

Chuck Taylor's curator insight, December 1, 9:33 AM

Some good basic reminders

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Top 6 Disruptive Marketing Trends for 2015

Top 6 Disruptive Marketing Trends for 2015 | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing platforms (not just social networks). More specifically, I’ll be focusing on how, why, when and where we share and how it will change the way customers do business with people and brands. Here we go...


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María Dolores Díaz Noguera's curator insight, December 3, 4:52 AM

Se profundiza en COMPARTIR como clave y epicentro de las tendencias en marketing 2015...Top 6 Disruptive Marketing Trends for 2015 | @scoopit via @ThePRCoach http://sco.lt/...

Bart van Maanen's curator insight, December 3, 8:36 AM

Delen zal volgens Bryan Kramer de spil worden van marketing in 2015. Daarnaast bespreekt hij nog 5 interessante ontwikkelingen die van invloed zullen zijn op de manier waarop we online gaan communiceren, waaronder techniek en big data, storytelling en api's.

Jan Wallen's curator insight, December 3, 1:34 PM

More trends - of a disruptive nature 

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Secret Small Business Keyword Strategies for 2015

Secret Small Business Keyword Strategies for 2015 | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
The secret formula for blog content and keywords that any small business can use.

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BSN's curator insight, November 18, 7:44 AM

Secret Small Business Keyword Strategies for 2015.

#smallbiz

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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Landing Pages for Content Marketing

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ManufacturingStories's curator insight, November 3, 9:39 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Benjamin Labarthe-Piol's curator insight, November 3, 12:41 PM

Critical topic

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4 Ways to Use Traditional Marketing Techniques in the Digital World

4 Ways to Use Traditional Marketing Techniques in the Digital World | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Traditional marketing techniques involving tradeshows, events, direct mail etc. are still very prevalent, and they are heavily used by many companies to market their product and service offerings. While online marketing is gaining a much larger share of the marketers’ budget – it would be imprudent to ignore the traditional marketing techniques that are still …

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Content Curation: The Art of a Curated Post | Content Marketing Forum

Content Curation: The Art of a Curated Post | Content Marketing Forum | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

What should a curated post look like? How much of the original article should I include? How do I align this content with my own content?

 

To help answer some of these questions and outline the anatomy of curated piece of content, we have created “The Art of a Curated Post.” Just like a painting, a good curated post is not complete without all of the necessary elements. Follow along as this curator — let’s call her Claire — paints the perfect post....


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Jeff Domansky's comment, October 10, 6:27 PM
You're welcome Karen, I agree it's a useful depiction of curation.
Alexandre Rispal's curator insight, October 11, 1:55 PM

#Curation #what you  should do #social media #rules

Miguel Damiani's curator insight, October 12, 1:17 PM

Muy interesantes secretos para aprender a curar un artículo. Hay que tenerlos en cuenta

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How to Effectively Market Your Brand's B2B Message on Twitter

How to Effectively Market Your Brand's B2B Message on Twitter | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

What was once a way for the technorati to share their day-to-day activities with the rest of the world, 140 characters at a time, Twitter has emerged to take on a much more powerful role than many of us expected. In short, this social network has revolutionized the way people connect and share with each other. In addition, it has also been proven to be an excellent tool for B2B communication. However, leveraging Twitter for this purpose requires a different strategy than someone would typically use for engagement.

 

There are clear rewards for businesses that make good-faith efforts to engage current and prospective customers through social media. Not only have we witnessed growing interest in Twitter as a platform for customer service and product support, more recently, conversations related to the role of social media in B2B marketing have also included Twitter. What drives most of the social media utilization is the fact that 56% of consumersbelieve that mobile makes the shopping experience more enjoyable....


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Jeff Domansky's curator insight, October 8, 2:44 AM

Mobile is making huge marketing gains and Twitter is a valuable way to deliver your B2B message.

Gonflat's curator insight, October 13, 7:31 AM

Some way to go yet I fear, at least in the UK.

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5 Ways to Grow Your Business

5 Ways to Grow Your Business | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Here are a few strategies to jump-start your company's growth, increase revenues, and find new customers.

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Jeremy Barton's curator insight, September 25, 6:01 AM

Another view to growing your business

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How Emotional Storytelling Makes a Good Story Great for Business

How Emotional Storytelling Makes a Good Story Great for Business | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.

Via Cendrine Marrouat - www.socialmediaslant.com
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A.K.Andrew's curator insight, September 28, 11:42 AM

People need readable material in any context and everyone loves stories.

Rob Patterson's curator insight, September 29, 12:16 AM

#storytelling

Nadhirah Aljffri's curator insight, September 29, 6:09 AM

I find the article to be spot-on. I do believe that having an emotional bond with a brand is good for business. This is because consumers want to have an emotional bond or they can relate to the brand in an emotional way. This will will make them have a better relationship and always choose to be loyal to the brand. 

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How to Launch and Grow a Business Blog From Scratch | Hubspot

How to Launch and Grow a Business Blog From Scratch | Hubspot | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Learn how to actually launch and grow a business blog in this SlideShare presentation.

 

...Fortunately, I was working with an amazing team. My manager, Brian Balfour, had perfected the art of audience research. And my teammate, Dan Wolchonok, had the perfect mix of coding expertise and marketing passion to quickly ship experiments. The three of us worked together to launch what is now the Sidekick Blog, and within five months we generated over 22,000 engaged email subscribers and retained an average of 30,000 monthly blog viewers. 

 

Now, we didn't reach these numbers by making all the right moves. We messed up plenty of times. But the most important thing I learned throughout this entire process was that it should not be this hard to learn how to launch and grow a blog. So I documented every step we took, hoping to share a starting playbook that others could adopt and employ.

 

Below is that playbook. Check it out to learn how you can actually launch and grow a business blog....


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Jeff Domansky's curator insight, September 19, 9:54 AM

Valuable blogging tips and great results in building a business blog from scratch. Recommended reading 9/10

McKinley Agnesi's curator insight, September 19, 8:26 PM

I really liked this. It is helpful for me to see all the little different things I have to do to start a blog. Like how it can successful. Showing all the different members and how they work on the blog. Showing that messing up is key in being a susses in this business and that only by messing up can we see the real prize. 

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6 free visual marketing tools

6 free visual marketing tools | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I'm worried I'll get left in the visual storytelling dust.

 

I know I'm not alone.

 

Luckily, we non-artists have a few tools to mask our lack of design talent.

 

These tools are free, but often have advanced paid features for when you're ready to step up your game. They don't replace a designer's expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates....


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Two Pens's curator insight, September 18, 2:27 PM

My fave is Recite:  let's you make any quote look art directed. Given Twitter's predilection for quotes, it's a no-brainer.

Martin (Marty) Smith's curator insight, September 20, 11:51 PM

Great share from Jeff and all new to me. Don't let Jeff fool you, if his artistic abilities are failing then I hope I can fail that good (he just past me the other day like a bullet on Scoop.it views). Great share here of new cool tools. 


lepidopt's curator insight, September 23, 3:51 AM

confirmo la buena selección

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7 Steps to Starting Your Own Business

7 Steps to Starting Your Own Business | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
From your business type to your business model to your physical location, there are so many variables you need to take into account when planning and starting your business. The key, regardless of what type of business you’re starting, is to be flexible! Here are the 7 core steps to starting a business.

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