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Small but Mighty Marketing Tools Your Team Can Use Today

Small but Mighty Marketing Tools Your Team Can Use Today | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Marketo vs. Eloqua vs. HubSpot. Kapost vs. Newscred vs. Percolate. Sprinklr vs. Buffer vs. Hootsuite. And so on, and so on. The list of marketing technology vendors keeps growing. Which makes sorting through and implementing those martech tools a job in itself.

 

But how does the explosion in martech help your marketing team get sh*t done today?

 

It doesn't. So, while waiting for you to evaluate, decide, deploy, integrate, and optimize the spaghetti of solutions, try feeding your team a few lightweight apps that cost next to nothing and are dead simple to use....


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Jeff Domansky's curator insight, October 26, 11:23 AM

Excellent list of social marketing tools from Marketing Profs.

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What Successful Marketing Looks Like Today: 8 Foundational Principles

What Successful Marketing Looks Like Today: 8 Foundational Principles | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

When you think of the basics of marketing, you might be thinking: Okay, create an awesome website; design and send some cool emails; post strategically to social media; maybe supplement with some advertising.

 

But what about the principles behind your campaigns? When you're planning and doing all of these marketing activities, what motivates your decisions?

 

Today, the most successful marketers aren't just crossing items off their to-do lists; they're taking a holistic, adaptive approach to their marketing. They're elevating the customer experience, building personalized connections, adapting to the evolution of technology, attracting customers to them using inbound marketing, and more.

 

When marketers take this approach, they start creating a better brand experience and driving real business results. To learn more about the eight pillars of modern marketing,check out the infographic below from Olive & Company....


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Jeff Domansky's curator insight, October 14, 11:12 AM

Learn the eight foundational principles of modern marketing so you can start creating a better brand experience and driving real business results.

Gonzalo Moreno's curator insight, October 15, 3:04 PM
Modern
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How to Successfully Become an Online Brand Publisher #Infographic

How to Successfully Become an Online Brand Publisher #Infographic | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Content - Create high-quality brand content that attracts and engages your customers. The following tips can help you get started.

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16 Free Tools for Facebook Marketing #socialmediamarketing

16 Free Tools for Facebook Marketing #socialmediamarketing | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Recently, in “30 Facebook Tools for Business,” I listed Facebook’s free and low-cost tools for businesses to promote their brands and reach customers. 


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Social Media Marketing: What You Need to Know about Facebook Live

Social Media Marketing: What You Need to Know about Facebook Live | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Learn what Facebook Live means for social media marketing: best practices, pitfalls to avoid, & brands rocking the platform with great content.
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10 ways to make bright color pop in your next design - 99designs Blog

10 ways to make bright color pop in your next design - 99designs Blog | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

There’s no denying it… Bright, bold colors have been a huge trend this year—not only a 2016 web design trend, but across all mediums. This color palette is popular with good reason; when bright color pops in design, it can conjure excitement, joy and intrigue. For that reason, it’s a great skill to master as a designer.

There are many different ways to incorporate bright color into your designs. This article takes a close look at 10 different examples which accomplish just that. Enjoy!...


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Jeff Domansky's curator insight, September 27, 1:18 PM

Looking to add some design creativity to your blog? Lots of inspiration here. Recommended reading. 9/10

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3 Secrets to Great Content Marketing

3 Secrets to Great Content Marketing | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
With so much to do, how can we cut through the clutter and focus on creating fresh content that really resonates with the audience we’re trying to reach?


In a joint presentation with my colleague and creative director, David Lesue, we shared six answers to this question — both at the Intelligent Content Conference in Las Vegas in March as well as Workfront’s LEAP user conference in Miami in May.


Read on for our top three secrets to great content marketing, adapted in part from those presentations


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Jeff Domansky's curator insight, July 1, 11:43 PM

Three great tips to content marketing success from Joe Staples.

Victoria Phillips's curator insight, July 3, 5:32 PM
This article is about what you need to do to have good attractive content on your social media sight. It highlights putting time into different ideas, keeping up with social trends, and working within multiple channels. I just thought Coca Cola's 70/20/10 rule was interesting because they focus a lot on experimenting with different things and they are also successful so there must be a correlation.
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11 Tools to Help Launch Your First Content Marketing Campaign

11 Tools to Help Launch Your First Content Marketing Campaign | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Are you ready to give content marketing the time, money and resources it deserves?

While your answer may be yes, it’s never easy to get up and running with a new marketing strategy. There are questions to answer, challenges to overcome and various tasks that need addressed.

With 88% of B2B marketers currently using content marketing as part of their overall strategy, neglecting to do so will put you in the minority.

As you get started, you’ll soon find a variety of ways to better research, plan, create and distribute content.

What I’ve created here is a list of content marketing tools that you’ll want by your side as you roll out your first campaign.

These tools cover the most important details you’ll need to address before you get started, as well as in the early days (and weeks) of running your campaign....


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Jeff Domansky's curator insight, June 4, 11:47 PM

If you're new to content marketing or just starting up for your business, Neil Patel's list of tools is a great place to start.

rodrick rajive lal's curator insight, June 5, 12:34 AM
Neil Patel's tools will help novices and pros alike to develop an effective Content Marketing Campaign. Even though the Internet helps promote and market content in a big way, effective reach and  consistent appeal will require much more than a single strategy.
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How to Create a Killer Brand Video in 2 Hours

How to Create a Killer Brand Video in 2 Hours | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

If you’re looking to make use of video to market your brand (and there’s literally no reason why you shouldn’t), it might seem a little daunting at first:


Most videos online have increasingly decent production value. A low quality video can damage your brand’s image and reputation.


What’s more, there’s the big issue of time: making quality content requires a lot of man hours, so throwing a video together quickly may feel like a bad idea.


The good news is, video content is nowhere near as complicated as you might think.


With technology that’s readily available and a small budget, you can create fantastic video content in a couple of hours.


Let’s go through the tips and tricks you’ll need to create killer video content with a high production value that does a great job of selling your brand....


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Mark E. Deschaine, PhD's curator insight, April 4, 11:57 AM

Video is a hugely important marketing medium. Websites with videos keep site visitors for 88% longer than sites without video content.

Disera Doss's curator insight, April 5, 7:39 AM

Video is a hugely important marketing medium. Websites with videos keep site visitors for 88% longer than sites without video content.

Elsie Whitelock's curator insight, April 5, 12:53 PM
Always know what your customers want before using video marketing
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12 Design Tips That Turn Your Welcome Pages Into Customer Retention Pages

12 Design Tips That Turn Your Welcome Pages Into Customer Retention Pages | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
When it comes to your welcome page design, there are many patterns to choose from. You can launch your new users into a product tour, or create a personalized experience. You can have them populate their feed with relevant content or do something entirely unique.


Whatever your pattern, your user onboarding starts with your welcome message. Here are 12 design tips to optimize your welcome page


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Kate Marsh's curator insight, March 21, 8:59 AM

Lots of lessons and 12 design tips on welcome pages.

Tommy Landry's curator insight, March 21, 11:40 AM

Lots of lessons and 12 design tips on welcome pages.

Cristian Puca's curator insight, March 27, 7:17 AM

12 consejos de diseño en las páginas de bienvenida.

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A Proven Blueprint for Creating a Sales Funnel with Content

A Proven Blueprint for Creating a Sales Funnel with Content | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

You want to be writing the right content, right?

I mean, if you're not getting anything out of your blog, why are you (or your content creators) spending hours researching, writing and formatting?

This article will break down the 10 most important pieces of content and how they can be used in combination to attract readers, generate leads, nurture those leads into signups and those signups into upgrades....


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Anna Morgan's insight:

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10

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Adrian Leighton's curator insight, March 14, 10:54 PM

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10

advancedrampant's curator insight, March 14, 11:44 PM

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10

Mark E. Deschaine, PhD's curator insight, March 15, 7:28 AM

Here's an excellent content marketing blueprint from the folks at Wishpond. Recommended reading for PR, marketing and social marketing people. 9/10

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75 Content Marketing Tools You Can’t Live Without

75 Content Marketing Tools You Can’t Live Without | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Are you seeking ways to take your content marketing strategy to the next level? There are thousands of tactics to consider, but you have a limited supply of time, money, and energy.

Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, you need to know which strategies to implement and which tools to use.

In this post, we’ll examine 75 content marketing tools proven to increase reach, generate sales, boost traffic, and much more....


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Anna Morgan's insight:

Neil Patel shares an invaluable list of tools to help you with your content marketing programs. Highly recommended.  10/10

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Jeff Domansky's curator insight, February 26, 1:22 PM

Neil Patel shares an invaluable list of tools to help you with your content marketing programs. Highly recommended.  10/10

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An absolute beginner’s guide to setting up Google Analytics for your website | ClickZ

An absolute beginner’s guide to setting up Google Analytics for your website | ClickZ | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.

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Jayne Courts's curator insight, February 8, 4:53 AM

if you need help setting up your Google Analytics contact Human Interface Publications http://humaninterfacepublications.co.uk

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77 Tremendous Tools to Make You a Content Marketing Superstar

77 Tremendous Tools to Make You a Content Marketing Superstar | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

If you're a content marketer, chances are you have the same obsession with new, fancy content marketing tools that I do. I find myself spending lots of time looking for the next big thing - the content marketing tool that will help propel me to content marketing stardom.

 

Though that's still a long way off, I've curated the best tools I've come across during my hunt and created a list of 77 Tremendous Tools to Make You a Content Marketing Superstar.

 

I've divided the tools into sections based on their purpose, so if there's a certain type of tool you're looking for you can skip straight to the right section by clicking one of the links below....


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Jeff Domansky's curator insight, October 13, 1:09 AM

Great set of tools for your content marketing toolkit from Wishpond.

Jeff Domansky's curator insight, October 13, 1:13 AM

Great set of tools for your content marketing toolkit from Wishpond.

Wisestep's curator insight, October 13, 7:08 AM
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Curate to Create Your System for Success - Rock the Dream

Curate to Create Your System for Success - Rock the Dream | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

The term "curate" became a buzz word in the social media world a few years ago but don't let that fool you. Top bloggers have been curating for more than a "few years".

 

This slideshow in this article contains software, apps, sites and tools for curating content. Regardless of your topic of choice, something on this list will appeal to you.

 

Personally, I use Scoop.it and List.ly. I started using them a few years ago and I’ve never stopped. I enjoy them both so much! However, in this list, there are lots of great choices to assist you to curate content for your blog, social media, or website.


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7 Social Media Marketing Secrets No Marketer Wants to Admit

7 Social Media Marketing Secrets No Marketer Wants to Admit | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad.

Obviously, the former group has an incentive to tell you how great social media marketing is, and the latter group has a negative bias toward communications technologies. Does the truth lie somewhere in the middle? Kind of. 


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How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula

How Much Should You Spend on Paid Ads? Here’s My Data-Driven Formula | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it
Some of my takeaways?

LinkedIn, for example, provided an excellent return on B2B ads, while Google still reigned supreme for B2C. StumbleUpon’s conversion rate for paid products was woefully low.

The top three paid ad spots on Google’s SERPs, for example, get 41% of the clicks. Even the best SEO techniques will only expose you to 59% of the viewing audience, and Google’s knowledge graph and infoboxes are quickly cutting into that as well.

Marketing professionals across the board agree that pay-per-click advertising works. The hard part is getting set up with a solid PPC plan to serve as your foundation.

We need to know how much to spend, when to spend it, where to spend it, and how to spend it correctly.

Those are tough calls to make, especially if you’re a paid advertising newbie. The paid platforms can be complicated and confusing. What do you do with all these options, data, and metrics?

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Jeff Domansky's curator insight, August 26, 5:01 PM

Sage advice on paid social media advertising from Neil Patel.

Sagar Bhardwaj's curator insight, August 27, 12:36 AM
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Complete Guide to Creating a Digital Marketing Strategy That Works | HubSpot

Complete Guide to Creating a Digital Marketing Strategy That Works | HubSpot | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

As we’ve already outlined, your digital strategy is the series of actions you take to help you achieve your overarching marketing goal. Your digital marketing campaigns are the building blocks or actions within your strategy that move you towards meeting that goal.


For example, you might decide to run a campaign sharing some of your best performing gated content on Twitter to generate more leads through that channel. That campaign is part of your strategy to generate more leads.It’s important to note that even if a campaign runs over the course of a couple of years, it doesn’t make it a strategy -- it’s still a tactic that sits alongside other campaigns to form your strategy.


Now we’ve got to grips with the basics of digital strategy and digital marketing campaigns, let’s dig into how to build your strategy....


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Jeff Domansky's curator insight, September 8, 12:08 PM

Tactics do not a strategy make. Learn how to harness the power of a digital strategy, along with helpful tactics and tips for getting started with your online growth from this HubSpot checklist.

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55 of Our Favorite Digital Marketing Tools for 2016 | Snap Agency

55 of Our Favorite Digital Marketing Tools for 2016 | Snap Agency | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

From my perspective, digital marketing is all about the thinking involved rather than just the tools. But tools these days are making it increasingly easier toimplement those creative ideas, connect with more people, do research quickly and get your content out there.


So without further ado, here are a list of some of our favorite digital marketing tools for 2016....


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nonagonstoic's comment, July 19, 5:00 AM
Great
cowbirdroutine's comment, July 19, 5:55 AM
Great
Jeff Domansky's curator insight, July 19, 5:14 PM

Many potential tools for your social media toolbox.

 
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Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources

Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Success at blog marketing depends on a myriad of content, design, technical, and promotional factors. Though it would be prohibitively exhausting to excel at all of them simultaneously, the good news is that there are many small changes you can make that can significantly improve the success of your blog content over the long term.


Whether you’re just starting to explore the world of blog marketing, looking to spruce up the look and feel of your existing blog, or are ready to take your efforts and expertise to the next level, the 65 tips (8 more than when I wrote the original post two years ago) on this handy checklist will support your journey to blogging success....


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Jeff Domansky's curator insight, June 14, 1:37 AM

Follow the 65 tips, tools, and resources on this handy Content Marketing Institute checklist to support your journey to blogging success.

Vince Mundy's curator insight, June 14, 8:57 AM

I totally love this......

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7 Content Marketing Tools You Need to be Successful

7 Content Marketing Tools You Need to be Successful | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Did you know that 59% of B2C marketers and 55% of B2B marketers are planning to increase their content marketing spend this year? Content marketing has become an extremely competitive arena now.


For this, you need to understand the buyer’s journey. It’s interesting to note that 70% of the buyer’s journey gets complete before they even reach out to a sales rep.


So focusing just on sales would make you miss out on a major part of the buyer’s journey.


With marketing automation tools, you can influence this journey at different stages:


-. Awareness: This is the start of the buyer’s journey, where your buyer is probably unaware of your business and that they have a need. At this stage, you should focus on creating awareness for your business and offerings so that your buyers start to understand what you do, and how you can help them address their needs/overcome their pain points.


-. Consideration: Buyers now have already shortlisted a few companies and start to do deeper research to arrive at a decision. You should use your marketing automation tools to keep track of their growing interest and adjust your content so that they see what can influence their decision in your favor.


-. Decision: Buyers are ready to make a purchase and start thinking and comparing about implementation, costs, customer support etc, which will decide the company they’ll finally buy from.


This is the time to get brand-specific with your content. You can use customer testimonials and case studies to brag about how others have had a positive experience with your offerings.


Let’s have a look at some tools that will help you experience content marketing success, and nurture buyer’s all the way along this journey....


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Steven Adams's comment, May 30, 8:58 AM
Thank u for sharing this with us.
donhornsby's curator insight, May 30, 1:42 PM
Content marketing isn’t just about framing what to write and how to write. It’s much more than that. You not only need to create interesting, precise and engaging content, but have to ensure that it reaches your target audience and is shared by them across various social networking platforms. It’s an uphill task but with the tools mentioned above, you can automate a sizable chunk of the job and get useful insights to fine tune your content to make it work. Wooing your visitors and keeping your existing and potential customers happy with tailor-made content was never this easy! 
BYO's curator insight, May 31, 4:38 AM
7 Content Marketing Tools You Need to be Successful
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Ultimate Content Marketing Strategy | Content Marketing Forum

Ultimate Content Marketing Strategy | Content Marketing Forum | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

You were not given a content marketing budget in order to create content. You were given one to increase brand awareness and build your sales and marketing pipelines. Using the Content Marketing Pyramid helps you do just that. (For a deep dive, download Curata’s Content Marketing Pyramid eBook.)


The Content Marketing Pyramid enables the development of content and related assets intended to reinforce common messages/themes through multiple content formats, distribution methods, and promotion channels across owned, earned, and paid media.


The Pyramid assures optimal content consumption, reuse, reach and impact. It provides a common strategic process to align different parts of an organization around “content,” ensuring consistency across functional, geographic, and business unit boundaries....


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Kelly Coffee's curator insight, April 1, 6:36 PM

Use the Curata Content Marketing Pyramid to help develop your content marketing strategies.

มานะ ตรีรยาภิวัฒน์'s curator insight, April 2, 12:21 AM

Use the Curata Content Marketing Pyramid to help develop your content marketing strategies.

Jhones Robat's curator insight, April 2, 5:28 AM

Use the Curata Content Marketing Pyramid to help develop your content marketing strategies.

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4 Things Small Businesses Should Do to Succeed with Inbound Marketing

4 Things Small Businesses Should Do to Succeed with Inbound Marketing | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

Inbound marketing utilizes that permission-based approach, reaching people organically through SEO, blogs, and social media. Instead of interrupting consumers with cold calling and ads, inbound marketing leverages captivating content that solves a real problem for your target market, ultimately guiding potential customers directly to your website where you can pull them into your sales process.


And it really works. Inbound marketing delivers 54 percent more leads than traditional marketing at much lower costs.


So how can your small business tap into inbound marketing to capture and convert more customers without spending more money? Here are four things you should do to make inbound marketing work for you:...


Via Jeff Domansky
Anna Morgan's insight:

Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.

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Jasper Molina's curator insight, April 1, 3:42 AM

Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.

JunoPark's curator insight, April 2, 3:57 AM

Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.

Christophe de Pierpont's curator insight, April 4, 9:58 AM

Inbound marketing leverages captivating content that solves a real problem for your target market, guiding potential customers to your website where you can pull them into your sales process.

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8 Tools That Will Help You Get Inside Your Readers’ Heads

8 Tools That Will Help You Get Inside Your Readers’ Heads | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

I’ve put together a list of the eight best tools for getting inside your readers’ heads.

They will give you tangible data you can use to produce content that resonates with your readers.

Finally, I’ll show you how to use the key features of these tools. I promise that none of them are difficult to use and that they are worth your time....


Via Jeff Domansky
Anna Morgan's insight:

Neil Patel suggests eight tools to help you understand your readers better.

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Jeff Domansky's curator insight, February 22, 9:18 PM

Neil Patel suggests eight tools to help you understand your readers better.

Marco Favero's curator insight, February 23, 4:16 AM

aggiungi la tua intuizione ...

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3 Greatest Paid Marketing Hacks to Amplify Your Brand’s Reach

3 Greatest Paid Marketing Hacks to Amplify Your Brand’s Reach | Marketing, Sales, Entrepreneurship, PR, Business (in general) | Scoop.it

The reason people hate advertising is because of the pushy nature of messages. Shoving irrelevant pop-ups in people’s faces is a huge turn off. But, a smart marketer like you can marry these two strategies to effectively expand your brand exposure.


Rather than shouting in your ads to be heard, you can invest your precious dollars to launch precisely targeted campaigns and get your brand in front of the right people. That’s the real power of paid advertising. You can clearly measure your results and optimize your campaigns to keep reaping more revenue.


And that’s the reason I experimented with 7 different paid acquisition channels for acquiring new visitors while working with Timothy Sykes. 5 of these channels created positive ROI (remarketing campaign to get visitors back to Tim’s website got a 218% ROI). Paid advertising had a major contribution in making Tim $1.2 million extra in profits....


Via Jeff Domansky
Anna Morgan's insight:

Neil Patel shows how paid advertising can turn into major profits.

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Jeff Domansky's curator insight, February 28, 11:47 PM

Neil Patel shows how paid advertising can turn into major profits.

Govtjobs Jobs New's curator insight, February 29, 12:05 AM

 

An awesome post & must read it..
http://indguru.com/2015/indian-navy-recruitment-joinindiannavy-gov-in-online-apply/3066/
http://indguru.com/2016/upcoming-railway-recruitment-2016-2017-rrc-rrb-jobs/3058/

Linda Buckmaster's curator insight, February 29, 7:14 AM

The article shows how paid advertising can turn into major profits