IT HAS survived famines and factory closures, two World Wars and the arrival of the worldwide web. It was approaching its first centenary when de Valera’s Constitution was passed. UK brands are lagging behind their European counterparts when it comes to the sophistication of their channel integration, according to new research. 
Everywhere you turn, people are talking about design. It’s been hailed as the core ingredient to the success of everything from ad campaigns, to products, to entire companies. 
No. 20: ‘Caffeine and alcohol, in that order.’ If you can relate, there’s a good chance you work in public relations. 
2012 Edelman Trust Barometer: Government Takes a Hit and Pharma Drops in the Ranks 
Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. To celebrate the growing success of gamification, we made this infographic to show you just how popular gamification has become. 
[Curated by Giuseppe Mauriello]
I excerpted some interesting pieces from this article by David Weinberger. He wrote:
"The rise of the digital is changing just about everything about curation, mainly for the better but not entirely.
Collections themselves used to be physical assemblages of works. Now, not only are the works unassembled, the collection consists of metadata about the works. The metadata includes not only where the object exists (usually a clickable address), but also information designed to help the user evaluate whether it's worth the click.
[read full article http://j.mp/uA5gJC] Via Giuseppe Mauriello 
At the heart of every great presentation is a skilled presenter. Great presenters are storytellers.
Mistakes Happen... 
Clothes catalogues just got more interesting thanks to an innovative use of augmented reality by online outdoor clothes retailer, Moosejaw.
Nike have launched a few shoes in their time but take a look at how they brought the launch of the Jordan Melo M8 to a new level using some impressive water projections. |
Vytautas Mineral Water have developed an advert that contains literally everything...worth a look. 
It's been a long time since I'd given up hope on banner ads but I thought this campaign from Beacon (Tokyo) for AR Drone was interesting to say the least. While 73% of consumers now access websites on mobile devices, only 20% of companies have a mobile-optimized site... 
The social network registered three domain names based on the phrase Facebook Newsroom. 
Clever but simple use of QR code technology allowing you to find your nearest ATM when one is out of order. 
We asked CMOs of 15 top consumer brands to predict how digital media and technology will impact brand marketing in 2012. 
Marketers are flocking to content marketing at a never-before-seen rate. In fact, our recent survey found that 82 percent of marketers now use content marketing in their programs, which makes it more popular than search marketing, events and public relations, and over two times more popular than print, TV or radio advertising. 
Here's a cool little illustration of the history of advertising, the advertising timeline dates back to 2000BC when Egyptians first invent outdoor advertising by carving public notices in steel, to the year 2011 where online advertising worldwide becomes second in budget priority, typically at the expense of print and radio. ![Delicious.com - [Interesting Marketing,PR or Media news] | Marketing & PR | Scoop.it](http://img.scoop.it/eIKt2_pRrVpzkYwuU6USLDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
My curated content on Delicious...thinking of migrating there from Scoop.it! 
‘Dragon Tattoo’/'New Yorker’ Situation Shows Why Embargoes No Longer Work... 
Greg Joswiak is part of the product marketing team who brought us the iPod, the iPhone and the iOS. Safe to say he knows about marketing. 
Has social media fatigue hit the brands? |
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