Business Strategy & Marketing
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Business Strategy & Marketing
News & views on busines strategy, marketing and PR
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Usability Testing Tools: The Complete List (2017 Update)

Usability Testing Tools: The Complete List (2017 Update) | Business Strategy & Marketing | Scoop.it
Usability Testing Tools: The Complete List (79 Tools & Free Spreadsheet)
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Baidu launches SwiftScribe, an app that transcribes audio with AI

Baidu launches SwiftScribe, an app that transcribes audio with AI | Business Strategy & Marketing | Scoop.it
Baidu, the Chinese company operating a search engine, a mobile browser, and other web services, is announcing today the launch of SwiftScribe, a web app that’s meant to help people transcribe audio recordings more quickly, using — you guessed it! — artificial intelligence (AI).
Julie O'Donnell's insight:
Clever Baidu
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The Power of Conferences in a Social-Media Age

The Power of Conferences in a Social-Media Age | Business Strategy & Marketing | Scoop.it
Social media has made conference-going more valuable than ever
Julie O'Donnell's insight:
Some good practical tips on how digital tools can help you get more value out of the conferences you attend.
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Mobile app usage grows by 28%: Where are users spending their time?

Mobile app usage grows by 28%: Where are users spending their time? | Business Strategy & Marketing | Scoop.it
58% of millennials have interacted with a chatbot on social media in the past year
Julie O'Donnell's insight:
Mobile app usage grew by 28% but where are users spending their time? Messaging apps...that's where. 58% of millennials have interacted with a chatbot on social media in the past year. So is artificial intelligence (AI) driving greater engagement with mobile (messaging) apps like FB Messenger? http://ow.ly/G6QL309FlX5
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How Americans Encounter, Recall and Act Upon Digital News

How Americans Encounter, Recall and Act Upon Digital News | Business Strategy & Marketing | Scoop.it
equally likely to get news by going directly to a news website (36% of the times they got news, on average) as getting it through social media (35%).
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Everything you need to know about Google's 'Possum' algorithm update

Everything you need to know about Google's 'Possum' algorithm update | Business Strategy & Marketing | Scoop.it
Wondering what's up with local search rankings lately? Columnist Joy Hawkins has the scoop on a recent local algorithm update that local SEO experts are calling 'Possum.'
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To Get More Out of Social Media, Think Like an Anthropologist

To Get More Out of Social Media, Think Like an Anthropologist | Business Strategy & Marketing | Scoop.it
To Get More Out of Social Media, Think Like an Anthropologist
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19 Amazing Slideshare Statistics

19 Amazing Slideshare Statistics | Business Strategy & Marketing | Scoop.it
A leading source of statistics, amazing gadgets and random fun. Here you'll find the most comprehensive listing of statistics for social media, messaging apps, games, mobile apps and digital services with downloadable pdfs available for more stat collections.
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Leverage the power of IBM Watson in your AdWords campaigns

Leverage the power of IBM Watson in your AdWords campaigns | Business Strategy & Marketing | Scoop.it
Columnist Russell Savage shows how you can integrate information from IBM Watson's API into your AdWords scripts to get keyword information from webpages.
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Marketing in China: Where mobile and content marketing are driving change

Marketing in China: Where mobile and content marketing are driving change | Business Strategy & Marketing | Scoop.it
Marketing in China is still in its early stages.
Julie O'Donnell's insight:
Good read on the 'Internet Plus' trend in China. The confluence of online, mobile, social and data to drive new ways of interacting with each other and with brands.
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What does the sales rep of the future look like?

What does the sales rep of the future look like? | Business Strategy & Marketing | Scoop.it
The next-gen sales rep won't be a robot. It'll be a human who understands data and knows how to do one important thing better than anything else.
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Five social media announcements that make targeting your customers easier

Five social media announcements that make targeting your customers easier | Business Strategy & Marketing | Scoop.it
Five social media announcements that make targeting your customers easier
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5 Things You Can Get in India With a Missed Call

5 Things You Can Get in India With a Missed Call | Business Strategy & Marketing | Scoop.it
You can do all sorts of things by calling and hanging up.
Julie O'Donnell's insight:
Simple ideas but great ways to open up products and services to different demographics. 
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Design Framework for Chatbots – Chatbots Magazine

Design Framework for Chatbots – Chatbots Magazine | Business Strategy & Marketing | Scoop.it
When I started designing chatbots for BEEVA almost a year ago, I applied some of my UX knowledge and did some unsuccessful research looking for tools that could fit my needs. Actually, I was quite…
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Why Mark Cuban Changed His Mind About Snapchat

Why Mark Cuban Changed His Mind About Snapchat | Business Strategy & Marketing | Scoop.it
For teens and young adults, Snapchat is the new television, the billionaire Shark said at SXSW.
Julie O'Donnell's insight:
Amongst all the 'Snapchat is dead' discussion, this is an interesting perspective from Mark Cuban
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‘Attack by President’ Is Big Business for PR Agencies

‘Attack by President’ Is Big Business for PR Agencies | Business Strategy & Marketing | Scoop.it
Public relations agencies are busy helping companies figure out how to respond to, and plan for, complaints by President Trump.
Julie O'Donnell's insight:
Insanity - what to do if the President attacks!?
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Is your brand tapping into the Power of Audio? - Mumbrella

Is your brand tapping into the Power of Audio? - Mumbrella | Business Strategy & Marketing | Scoop.it
SPONSORED CONTENT Is your brand tapping into the Power of Audio?
An introduction to Spotify’s three-part guide to moments-based marketing for a mobile-first world.
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Big Marketers Launch Audits of Their Ad Buyers

Big Marketers Launch Audits of Their Ad Buyers | Business Strategy & Marketing | Scoop.it
Big Marketers Launch Audits of Their Ad Buyers
Julie O'Donnell's insight:
Issues of trust and transparency in marketing today..an interesting read.
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Brexit: How design made the difference - Creative Review

Brexit: How design made the difference - Creative Review | Business Strategy & Marketing | Scoop.it
Brexit: How design made the difference
Julie O'Donnell's insight:
Interesting read on the power of design in the Brexit campaign in the UK. 
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Journalism Collides With Marketing

Journalism Collides With Marketing | Business Strategy & Marketing | Scoop.it
The line between journalism and marketing has become very blurred . . . but is this a bad thing?
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Should you be hiring a content marketing team?

Many B2B & B2C companies are recruiting content marketing specialists to add to or replace traditional marketing & comms teams.Should you be doing the same?
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These Hotel Sinks Will Absolutely Make You Conserve Water

These Hotel Sinks Will Absolutely Make You Conserve Water | Business Strategy & Marketing | Scoop.it
These Colgate ads by Redfuse Y&R New York depict a parched girl and are set as a sink bottom for Marriotts in Brazil to encourage guests to conserve water.
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The ‘app slowdown’ is a myth

The ‘app slowdown’ is a myth | Business Strategy & Marketing | Scoop.it
the app economy will surpass $100 billion in gross revenue by 2020 with 20% compound annual growth rate (CAGR) over the next five years.
Julie O'Donnell's insight:
Love the line - usage, not downloads, is the new currency. Something to remember.
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