Marketing Planning and Strategy
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5 Ways to Improve Your Facebook News Feed Exposure

5 Ways to Improve Your Facebook News Feed Exposure | Marketing Planning and Strategy | Scoop.it

Facebook Edgerank: What you need to know to improve your Facebook marketing. Discover how to calculate your reach and grow your audience.

 

Excerpted from article:

"If you already have a decent fan base, it makes more sense to first focus on reaching your fans before you shift your focus to growing your audience.

 

Here are some tips:

#1: Calculate Your Reach:

You need to know how well you’re doing at reaching your fan base.

How do you find out what percentage of your Facebook page’s fans you’re reaching? Go to your Facebook Insights and average your reach for the last 30 days, then divide that number by your fan count.

Facebook has claimed that Facebook pages reach 16-17% of their fans on average. And typically, the more fans you have, the lower the percentage you’ll reach.

 

#2: Always Post Photos:

Choose the right type of content to share on Facebook.

Of all the types of content you can share, photos give the best results. Photos are most engaged with and reach the most people.

 

#3: Stimulate Engagement:

Try one of these four kinds of posts to generate engagement:

- Caption contest;
- Multiple choice;
Fill in the blank;
Inspirational quotes;

 

#4: Create Viral Exposure:

Ask users to upload their photos in a specific category. They are consciously (or subconsciously) participating in an ego contest. Often on Facebook it seems like we succeed most when we take advantage of the momentum of our fans’ self-interest.

 

#5: Build Fans Virally and Drive Revenue With Sweepstakes and Coupons:

Sweepstakes can build fans more affordably than ads, they’re engaging and they’re fun. Lots of pages do them.

Here are five tips for successful fan-building sweepstakes.

1) Be creative, but keep it simple.
2) Make sure the prize is related to the brand.
3) Give folks an incentive to share.
4) Look for strategic partners to co-brand with.
5) Keep the entry form short. Less is more..."

 

Each tip is analyzed with more information and some examples.

Read full interesting article here:

http://www.socialmediaexaminer.com/master-facebook-edgerank/

 


Via Giuseppe Mauriello
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How to Master Facebook Marketing in 10 Days-FB

Start garnering fans and customers on Facebook.
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Presentation Links - Jon Turino: Marketing Help in Portland, Oregon

Presentation Links - Jon Turino: Marketing Help in Portland, Oregon | Marketing Planning and Strategy | Scoop.it
Links to marketing presentations, planning and strategy worksheets, The Marketing Plan Game and more.
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Ads and Offers for You - Jon Turino: Marketing Help in Portland, Oregon

Ads and Offers for You - Jon Turino: Marketing Help in Portland, Oregon | Marketing Planning and Strategy | Scoop.it
Ads for links to affiliates with offers ranging from solar panels to cultural information and destinations in Oregon to business coaching and training.
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Business 2 Community - Building Deeper Business Relationships Through Engaging Communities

Business 2 Community - Building Deeper Business Relationships Through Engaging Communities | Marketing Planning and Strategy | Scoop.it
An inside look at business news and trends focusing on Marketing, Strategy, Leadership, Branding, Public Relations, Technology, Social Media, Mobility, Media and Entertainment.
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4 Tips To Get More Traffic To Your Blog From Pinterest

4 Tips To Get More Traffic To Your Blog From Pinterest | Marketing Planning and Strategy | Scoop.it

Excerpted from article:

"Getting lots of pins from your blog posts can increase engagement and drive traffic.

It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links.

Here are 4 tips:

 

#1: Share a Lot of Content:

One of the best ways to promote your blog is to pin a lot of images onto your boards.

You need to share both your own content and content from other people.

Aim to create content-rich boards where people come searching for articles on your particular topic.

 

#2: Create Taller Images:

Think of ways in which images can be elongated, either when you combine several images or stretch images wherever possible.

 

#3: Add Images to Every Post:

A blog post can be pinned onto a board on Pinterest only if it has at least one image on it. This image should also be a minimum size of 110 x 100 pixels.

If there are no images on your blog post or if the images aren’t big enough, you won’t be able to pin the post. So try to add at least one image to every post.

 

#4: Add Default Images to the Entire Blog:

Another option would be to add default images to your blog that will be visible on every page and post.

This way if your post doesn’t have an image or if you forget to add the image, you can always be sure that one image on your posts can always be pinned. This image could be on your blog sidebar, header or footer..."

 

Read original article here:

http://www.socialmediaexaminer.com/pinterest-traffic-to-your-blog/


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25 Little Email Marketing Experiments That Deliver BIG Results

25 Little Email Marketing Experiments That Deliver BIG Results | Marketing Planning and Strategy | Scoop.it
Learn about the email marketing experiments and A/B tests you can run to improve CTR and lead generation.
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10 Reasons Your Business Needs External Advisors

10 Reasons Your Business Needs External Advisors | Marketing Planning and Strategy | Scoop.it

Far too many business owners baulk at the perceived costs of engaging external advisors to assist them to improve the performance of their businesses.

 

In the long run, this reluctance to invest in external advice generally proves detrimental, to the profitability and sustainability, of their businesses.

 

As a questionable but understandable cost saving measure, many owners of established businesses tend to rely on web-based information sites or Government Small Business sites in preference to engaging external advisors.

 

Whilst accessing free advice from reputable online sites is a step in the right direction, the main problem with this approach is that often, the key link between the advice offered and the skills available in the relevant business to successfully apply the advice, is missing.

 

Sometimes, less experienced business owners, access information from sites where the business information on offer is not only of poor quality but is often wrong, and acting upon such advice, can create additional problems.

 

The other aspect which limits the value of free online advice is the assumptions made by the business owners or their managers, as to the actual problem that they are seeking information to help them to resolve.

 

It is often the case, that a symptom of a problem is being addressed, where a more complete, focussed and analytical investigation by an experienced external advisor, would establish the real underlying problem, one that must be resolved before the business can move forward.

 

Aligned to the perceived cost of external advisors being a barrier to greater engagement between businesses and external advisors, is a poor understanding by many businesses of the benefits that external advisors bring to any assignment, and the real return on investment that building a short term or ongoing relationship with an external advisor, can provide.

 

The real benefits that external advisors bring to any business which has the foresight to engage them include;

 

1) Fresh and different perspectives

 

External advisors are usually very experienced, well qualified, and through interacting with numerous businesses in a variety of industries over many years, they can look at your business from multiple perspectives, as distinct from your own limited perspective.

 

2) Unbiased viewpoint

 

An external advisor is independent, unaligned to prevailing points of view within a business, and can call it exactly as they see it, usually without fear or favour. They are able to resist filtering information via the cultural bias of the prevailing culture, and as such, can readily spot the obvious.

 

3) Greater and often more up to date expertise

 

Good external advisors generally hold relevant business related tertiary qualifications, are usually continuous learners, and generally hold memberships of relevant professional bodies that assist them to stay up to date with current business thinking, and relevant technological advances.

 

4) Broader experience base

 

External advisors in general, work from a base of extensive experience, often across many industries, and most have held senior positions in listed and unlisted companies, as well as private companies, before becoming business advisors. They also come with an extensive base of contacts that they can draw upon depending on the situations they encounter.

 

5) Time management

 

Your time is vital, and the more of it you can spend on areas which utilise your strengths, the better off your business will be for this focus. An external advisor, by focussing on what they do best, will complete assignments much faster that you can, and the results they deliver will usually be time effective in implementation, thereby saving you even more valuable time.

 

6) Level of analytical skills

 

To survive in the business world, analytical skills of a high order are a pre-requisite for any professional business advisor. The skill to ask the right questions, of the right people, and analyse the information provided, before making recommendations or assisting to rectify a problem, is a skill not easily, or quickly, attained.

 

7) Add more weight to management change initiatives

 

Any management team attempting to introduce change initiatives, will find that support for the changes in the form of well justified recommendations coming from an external advisor, will assist greatly in selling those changes into the rest of the business.

 

8) Transference of skills and methodologies

 

External advisors undertaking assignments in any business will interact with key employees, who will observe both the skills displayed by the external advisor, and the methodologies they utilise as they proceed.

 

9) Stakeholder evidence of your mindset

 

All businesses have stakeholders and whether they are shareholders, vendors, suppliers, customers, clients or employees, they will notice the engagement of external advisors. The mindset of a business owner or manager who is willing to engage external advisors, is different than that of someone unwilling to do so, and engaging external advisors is a clear and positive mindset indication.

 

10) Profitability enhancement

 

To build a successful reputation, leading to future engagements, an external advisor is very conscious of the need to deliver tangible and measurable outcomes. As a consequence, the usual outcome of the involvement of an external advisor, are changes which once bedded down, positively impact on bottom line performance.

 

Clearly understanding the range of benefits that an external advisor can bring to a business, allows a business owner to conduct a more balanced assessment of the potential return on investment available, from engaging a suitable external advisor.

 

In most cases, a balanced assessment will establish that the returns on offer will fully justify a business owner’s decision, to advance down the path of engaging an external advisor.


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Marty Koenig's comment, September 28, 2012 12:13 PM
Right on!
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How to Use Facebook Targeted Posts to Improve Your Facebook Engagement

How to Use Facebook Targeted Posts to Improve Your Facebook Engagement | Marketing Planning and Strategy | Scoop.it
Facebook targeted post: Learn how to get more engagement on Facebook with this recent feature.
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OK, so you agree you need a new marketing plan,how are you going to fund it, finance it or get buy in? - Ecademy

OK, so you agree you need a new marketing plan,how are you going to fund it, finance it or get buy in? - Ecademy | Marketing Planning and Strategy | Scoop.it
Marketing Expert, Fraser Hay, Business Startup Coach, Business startup bible, Small Business Coaching Club, Small Business Coach, Marketing seminars, marketing training...
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90% Of Small Businesses Network Online | BusinessInSavannah.com

90% Of Small Businesses Network Online | BusinessInSavannah.com | Marketing Planning and Strategy | Scoop.it
Business in Savannah GA Local Business News & Industry Information Resource Updated Daily | BusinessInSavannah.com - business news for the creative coast.
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Prepping Your Back Link Profile for 2013 | Business 2 Community

Prepping Your Back Link Profile for 2013 | Business 2 Community | Marketing Planning and Strategy | Scoop.it
Many people have seen their websites’ rankings drop recently and are wondering why.
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One Direction - What Makes You Beautiful (5 Piano Guys, 1 piano) - ThePianoGuys

Enter promo code PIANO123 on Amazon and get $2 off our new album! Pre-order our brand new album on Amazon: http://www.amazon.com/Piano-Guys/dp/B008XX6J4C/ref...
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Resources

Resources | Marketing Planning and Strategy | Scoop.it
The Resources You Need to Succeed I'll bring you the latest, most useful information on ways to improve your marketing and networking efforts.
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Calendar of Events - Jon Turino: Marketing Help in Portland, Oregon

Aggregated calendar showing major events in Portland, OR, of interest to business owners and marketers.
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Using Blogs to Promote Your Online Marketing

Using Blogs to Promote Your Online Marketing | Marketing Planning and Strategy | Scoop.it
With all of the excitement and newness of social media, is it still important to have your own blog? Absolutely! Blogs are very much alive and doing better than ever.
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Free Technology for Teachers: 17 Free Tools for Creating Screen Capture Images and Videos

Free Technology for Teachers: 17 Free Tools for Creating Screen Capture Images and Videos | Marketing Planning and Strategy | Scoop.it
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Power Nap With This Head-Consuming Ostrich Pillow

Power Nap With This Head-Consuming Ostrich Pillow | Marketing Planning and Strategy | Scoop.it
A new product called "Ostrich Pillow" claims to help users power nap anywhere and everywhere.
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The Jon Turino Daily

The Jon Turino Daily | Marketing Planning and Strategy | Scoop.it
A newspaper by Jon Turino - updated daily with a curated selection of articles, blog posts, videos and photos.
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Blog - Jon Turino: Marketing Help in Portland, Oregon

Blog - Jon Turino: Marketing Help in Portland, Oregon | Marketing Planning and Strategy | Scoop.it
Jon Turino's blog covering a wide range of marketing topics of interest to business owners and marketing professionals.
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Nonprofit Marketing Plan Best Practices - Nonprofit Hub

Nonprofit Marketing Plan Best Practices - Nonprofit Hub | Marketing Planning and Strategy | Scoop.it
Your nonprofit is fighting for a cause. And, chances are, it's because things are looking grim in your nonprofit's sector.
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Why You Should Integrate Video Into Your Marketing Plan | ClickZ

Why You Should Integrate Video Into Your Marketing Plan | ClickZ | Marketing Planning and Strategy | Scoop.it
Four ways video can be used to leverage your brand's online presence.
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Twitter Move Impacts LinkedIn and Facebook - Small Business Trends

Twitter Move Impacts LinkedIn and Facebook - Small Business Trends | Marketing Planning and Strategy | Scoop.it
File this one away under the heading of unintended consequences.
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4 Tips to Evangelize Your Brand on Facebook

4 Tips to Evangelize Your Brand on Facebook | Marketing Planning and Strategy | Scoop.it
Facebook Strategy Case Study: Learn how Crestview Doors capitalized on an opportunity and increased their Facebook reach more than four fold.
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