"It’s not enough to simply be creating content—to be publishing blogs and newsletters, and producing webinars and podcasts. Instead, brands have to be consistently creating and sharing really great stuff—not just stuff that’s merely good enough.
In content marketing these days, either you rock or you suck. This new era isn’t about storytelling; it’s about telling a true story well.
Such content creators will convey your company’s true story in a compelling way by uncovering the stories about your brand and how your customers are using your products and services; narrating them in a human, accessible way; and sparking conversation about your company, customers, or employees.
In other words, brand journalists bring a reporter’s sensibility to your content. They bring an editorial approach to building a brand.
Companies can’t adopt the “everyone is a publisher” mantra without a broader awareness of what it means to use content to build an audience, and they can’t cherry-pick the most “fun” parts of being a publisher and discard time-honored editorial processes. Here are some guidelines:
1. Tell the truth...
2. Use data...
3. Cite sources...
4. Seek out the best sources...
5. Check your spelling...
6. Root out opposing viewpoints...
7. Be aware of hidden agendas...
9. Keep things simple...
10. Think visually...
The best content has a human element to it. Why? Because your readers are people, which means they will relate better to your story if you relate it to them on their level. Even if you sell something inherently boring like technology or toasters, focus on how your products or services touch people’s lives...."
"If you're in the corporate events industry, you've got a tough job on your hands. There are thousands of events every year, and they're all competing for one goal: to be the most talked about event in their industry.
Here are some tips to help all of us plan corporate events that nobody will be able to stop gushing about!
1) Make a good impression from the second your attendees check in.
2) Keep check-in and registration organized.
3) Start things off with a bang.
4) Offer variety in your schedule.
5) Have a lot of caffeine available.
6) Create a mobile app for the event.
7) Ensure your sponsors are a good fit for your attendees.
8) Place ushers in your largest rooms.
9) Provide networking opportunities.
10) Include case studies in your breakout sessions or workshops.
11) Surprise your attendees throughout the conference.
12) Have a mix of celebrity speakers, and just plain awesome speakers.
13) Consider the flow of your schedule.
14) Station friendly faces around the venue.
15) Take every opportunity to make your event green.
16) Pepper small common areas throughout the venue.
17) Make your staff identifiable.
18) Give out useful SWAG.
19) Have engaging visuals, graphics, and music throughout the venue.
20) Draw connections between sessions and other activities.
21) Have information available about your next event.
Each tip is analyzed with more information. Read full original article here:
In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.
But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience.
To help ensure you’re ranking for the right words -- not just any and all words -- it's important to ensure that your content is consistent.
Here are some critical SEO considerations to include so your marketing copywriting is both compelling and search engine-friendly!
1) Well-Defined Target Audience and Tone:
In SEO -- and all of inbound marketing for that matter -- content is king. However, your attempt to optimize that content for search engines will be worth nothing if your content serves no purpose. Don't just create content for the sake of creating content. Start by defining your target audience and the appropriate tone for your different types of content.
2) Keyword Research:
Clearly identify which specific topics and keywords your writers should focus on. Conduct keyword research to confirm your intuition about their topics of interest. To help you conduct this research, you can use tools like Google's Keyword Tool or even HubSpot's Keyword tool.
3) Proper Spelling and Grammar:
Make sure to always use proper spelling and grammar. A proper written style guide should outline common keyword variations in addition to which version your company has decided to use.
4) Branding Nuances:
You should always be striving to maintain a well-defined and consistent brand -- and your SEO efforts should reflect that. Establish how to approach words specific to your particular brand such as your company name, names of product lines, services, and individual products.
5) Content Formatting:
Spelling out best practices for content formatting is a smart idea.
Make sure you provide your copywriters with all the resources they need to succeed with SEO. It’s absolutely worth taking the time to spell all this out.
6) Copy Editors
Every marketing team should designate a copy editor (or a few) to review the content the team creates.
7) Content Calendar
The one thing that is arguably more important than how frequently you publish is how consistently you publish. You already know that consistency of language is important; the same holds true for the timing of when you publish. Studies show that early morning publishing times, Monday through Thursday, work best.
If you plan on increasing your ROI through your content creation and SEO efforts, then you’ll need to create some calls-to-action (CTAs).
CTAs lead your traffic to highly optimized landing pages which offer them something in exchange for their contact information
4 Don'ts of SEO Copywriting
- Creating Content for the Sake of SEO... - Don’t Obsess About Keyword Density... - Don’t Optimize Content for Misspelled Words... - Don’t Create a New Page for Every Single Possible Keyword Variation..."