Forget goblins and ghouls, today's legal eagle section is sure to send shivers up your spine simply because it is all too easy to make these big mistakes...and all too troublesome to correct should you slip up.
After vetting over 300 new Twitter followers over the past 2 days, I felt inspired to write this week about why I won't follow someone back on Twitter. Let me start out by saying, I love Twitter. It is the platform I've gotten the mo...
"It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms.
There are several ways to take advantage of this SEO domination for your own benefit.
1. Follow your profile links:
Google+ not only allows you to link to your other profiles across the web, but you can embed followed links directly into your bio with the anchor text of your choice.
2. Embed post links:
Like profile links, Google+ also allows you to insert followed links directly into your posts – as many as you want. Simply insert the full URL and Google will automatically format it as a link.
The value of these links increases the number of times the post is shared, linked to and +1’ed.
3. Optimize your G+ title tags:
The first sentence of your Google+ post becomes part of the title tag, which is highly correlated with rankings and greatly influences click-through rates. Choose your keywords carefully and consider that the first sentence will be the first thing most people see.
4. Unlimited editing power:
Google+ is just like your own mini personal blogging platform. This means you can fully edit any of your posts at any time. Not so with Facebook or Twitter.
5. Index new content lightning fast:
If you share new content on Google+, chances are that Google will index the page very quickly.
Rumor has it that new URLs are crawled almost instantly. This makes complete sense as part of the purpose of Google+ was to replace Twitter when creating Google's Realtime Search.
6. Stalk Connect with influencers:
Google+ lists 17 different notification triggers that can help you connect with influencers in your industry.
Depending on the individual's account settings, these notifications can take the form of an email, phone SMS, or the omnipresent red Google notification bar.
7. Optimize your author pic for more traffic:
If you successfully implement the author tag and have an eye-catching pic you can often grab free traffic away from even your competitor's #1 ranking.
8. Test drive a G+ social media dashboard:
Adam Singer created an awesome social media dashboard that you can use for free. At one glance you can view all your essential metrics from Google+ traffic and all other social networks including:
- On Site Social Actions, i.e. Google +1's; - Revenue per Visit by Social Network; - Overall Traffic Stats by Social Source. Bonus: Install this dashboard for free in your Google Analytics account by clicking here:
My favorite new tool is CircleCount. Try it now by pasting in your Google+ URL to chart your daily follower growth, the virality of your posts, and even see your "CircleRank" score compared against all other Google+ profiles.
10. Be an awesome (Late) early adopter:
Even with it's explosive growth, only 1 in 4 people use Google+ once a month. The rest log in even less, although this number is growing fast..."
That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing.
With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.
Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.
Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: Marketing. Here’s five reasons why. 1) You Don’t Know What You Don’t Know.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.