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21 Insider Tips to Make Your Next Event a Smash Hit

21 Insider Tips to Make Your Next Event a Smash Hit | Marketing Planning and Strategy | Scoop.it

Excerpted from article:

"If you're in the corporate events industry, you've got a tough job on your hands. There are thousands of events every year, and they're all competing for one goal: to be the most talked about event in their industry.

 

Here are some tips to help all of us plan corporate events that nobody will be able to stop gushing about!

 

1) Make a good impression from the second your attendees check in.

2) Keep check-in and registration organized.

3) Start things off with a bang.

4) Offer variety in your schedule.

5) Have a lot of caffeine available.

6) Create a mobile app for the event.

7) Ensure your sponsors are a good fit for your attendees.

8) Place ushers in your largest rooms.

9) Provide networking opportunities.

10) Include case studies in your breakout sessions or workshops.

11) Surprise your attendees throughout the conference.

12) Have a mix of celebrity speakers, and just plain awesome speakers.

13) Consider the flow of your schedule.

14) Station friendly faces around the venue.

15) Take every opportunity to make your event green.

16) Pepper small common areas throughout the venue.

17) Make your staff identifiable.

18) Give out useful SWAG.

19) Have engaging visuals, graphics, and music throughout the venue.

20) Draw connections between sessions and other activities.

21) Have information available about your next event.

 

Each tip is analyzed with more information. Read full original article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33578/21-Tips-for-Pulling-Off-a-Spectacular-Live-Event.aspx


Via Giuseppe Mauriello
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John Moreno's curator insight, August 30, 2013 8:33 AM

You only have one opportunity to make a first impression.  As business gets more competetive we have to do all we can to make every decision count.  

Call John with any questions you may have. 864-326-5257

Rescooped by Jon Turino from Marketing Strategy and Business
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8 Ways SEO Should Influence Your Marketing Copywriting

8 Ways SEO Should Influence Your Marketing Copywriting | Marketing Planning and Strategy | Scoop.it

Excerpted from article:

In the world of inbound marketing, your content is your business and your calling card. Your effectiveness as an inbound marketer relies on the quality of your content, and your content is what helps you get found online, build trust with your readers, educate and inform them, build a pathway to conversions, and sustain ongoing and profitable relationships with loyal customers for years to come.

 

But for content to truly be successful, marketers must think like SEO professionals to ensure that content gets found online by the proper audience.

To help ensure you’re ranking for the right words -- not just any and all words -- it's important to ensure that your content is consistent.

Here are some critical SEO considerations to include so your marketing copywriting is both compelling and search engine-friendly!

 

1) Well-Defined Target Audience and Tone:

In SEO -- and all of inbound marketing for that matter -- content is king. However, your attempt to optimize that content for search engines will be worth nothing if your content serves no purpose. Don't just create content for the sake of creating content. Start by defining your target audience and the appropriate tone for your different types of content.

 

2) Keyword Research:

Clearly identify which specific topics and keywords your writers should focus on. Conduct keyword research to confirm your intuition about their topics of interest. To help you conduct this research, you can use tools like Google's Keyword Tool or even HubSpot's Keyword tool.

 

3) Proper Spelling and Grammar:

Make sure to always use proper spelling and grammar. A proper written style guide should outline common keyword variations in addition to which version your company has decided to use.

 

4) Branding Nuances:

You should always be striving to maintain a well-defined and consistent brand -- and your SEO efforts should reflect that. Establish how to approach words specific to your particular brand such as your company name, names of product lines, services, and individual products.

 

5) Content Formatting:

Spelling out best practices for content formatting is a smart idea.

Make sure you provide your copywriters with all the resources they need to succeed with SEO. It’s absolutely worth taking the time to spell all this out.

 

6) Copy Editors

Every marketing team should designate a copy editor (or a few) to review the content the team creates.

 

7) Content Calendar

The one thing that is arguably more important than how frequently you publish is how consistently you publish. You already know that consistency of language is important; the same holds true for the timing of when you publish. Studies show that early morning publishing times, Monday through Thursday, work best.

 

8) Conversions

If you plan on increasing your ROI through your content creation and SEO efforts, then you’ll need to create some calls-to-action (CTAs).

CTAs lead your traffic to highly optimized landing pages which offer them something in exchange for their contact information

 

 

4 Don'ts of SEO Copywriting

- Creating Content for the Sake of SEO...
- Don’t Obsess About Keyword Density...
- Don’t Optimize Content for Misspelled Words...
- Don’t Create a New Page for Every Single Possible Keyword Variation..."

 

Read full original article here: 

http://blog.hubspot.com/blog/tabid/6307/bid/33695/8-Ways-SEO-Should-Influence-Your-Marketing-Copywriting.aspx

 

 

 


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google_plus_vs_pinterest_where_should_you_market_your_business.pdf

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5 Tips for Using Google+ to Boost Your Marketing | Social Media Examiner

5 Tips for Using Google+ to Boost Your Marketing | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
Google+: Learn how to boost your Google+ profile and increase your business's online presence.
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75 Must Read Marketing Blogs to Make Your RSS Reader Epic | Unbounce

75 Must Read Marketing Blogs to Make Your RSS Reader Epic | Unbounce | Marketing Planning and Strategy | Scoop.it
Wanna learn more about new online marketing strategies? Here's 75 of the best blogs and RSS feeds all ready for you!
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SETH GODIN: This Is How You Create A Remarkable Product

SETH GODIN: This Is How You Create A Remarkable Product | Marketing Planning and Strategy | Scoop.it
No longer acceptable to be ordinary.;...
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Are You Solving the Right Problem?

Are You Solving the Right Problem? | Marketing Planning and Strategy | Scoop.it
“If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” Albert Einstein said.
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How to Maximize Your New Twitter Profile | Social Media Examiner

How to Maximize Your New Twitter Profile | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
The new Twitter Profiles: here's everything you need to know about the new Twitter design and how to use it to share your business story with images.
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20 Ways to Use Twitter for Business | 60 Second Marketer | @AskJamieTurner

20 Ways to Use Twitter for Business | 60 Second Marketer | @AskJamieTurner | Marketing Planning and Strategy | Scoop.it
This excerpt from Mark Schaefer's book The Tao of Twitter provides 20 tips on using Twitter for business.
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Ensure Your Social Marketing Strategies Won’t be Seen as Spam

Ensure Your Social Marketing Strategies Won’t be Seen as Spam | Marketing Planning and Strategy | Scoop.it
Online marketing methods can seem like a slippery slope that you have to carefully navigate to avoid looking like spam, which equate to ‘scam’.
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Inbound Marketing: Social Media Ideas for Small Businesses | Business 2 Community

Inbound Marketing: Social Media Ideas for Small Businesses | Business 2 Community | Marketing Planning and Strategy | Scoop.it
Social media plays a huge role in the success (or failure) of most small businesses.
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Three Economic Scenarios Marketers Should Plan for Now

Three Economic Scenarios Marketers Should Plan for Now | Marketing Planning and Strategy | Scoop.it
No one knows what the economy will look like next year.
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The Jon Turino Daily

The Jon Turino Daily | Marketing Planning and Strategy | Scoop.it
A newspaper by Jon Turino - updated daily with a curated selection of articles, blog posts, videos and photos.
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10 Content Marketing Must-Do's for Brands

10 Content Marketing Must-Do's for Brands | Marketing Planning and Strategy | Scoop.it

Excerpted from article:

"It’s not enough to simply be creating content—to be publishing blogs and newsletters, and producing webinars and podcasts. Instead, brands have to be consistently creating and sharing really great stuff—not just stuff that’s merely good enough.

In content marketing these days, either you rock or you suck. This new era isn’t about storytelling; it’s about telling a true story well.

 

Such content creators will convey your company’s true story in a compelling way by uncovering the stories about your brand and how your customers are using your products and services; narrating them in a human, accessible way; and sparking conversation about your company, customers, or employees.

In other words, brand journalists bring a reporter’s sensibility to your content. They bring an editorial approach to building a brand.

 

Companies can’t adopt the “everyone is a publisher” mantra without a broader awareness of what it means to use content to build an audience, and they can’t cherry-pick the most “fun” parts of being a publisher and discard time-honored editorial processes. Here are some guidelines:

 

1. Tell the truth...

2. Use data...

3. Cite sources...

4. Seek out the best sources...

5. Check your spelling...

6. Root out opposing viewpoints...

7. Be aware of hidden agendas...

8. Edit...

9. Keep things simple...

10. Think visually...

 

The best content has a human element to it. Why? Because your readers are people, which means they will relate better to your story if you relate it to them on their level. Even if you sell something inherently boring like technology or toasters, focus on how your products or services touch people’s lives...."

 

Read full original article here:

http://www.convinceandconvert.com/social-media-strategy/10-content-marketing-must-dos-for-brands/


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You're killing me with that Unsubscribe email confirmation - Marketing & Sales

You're killing me with that Unsubscribe email confirmation - Marketing & Sales | Marketing Planning and Strategy | Scoop.it
We have an opportunity as service providers to continue that service all the way up to the very end of the experience, even when that action is an unsubscribe from our newsletter.
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Top 8 Social Media Plugins for Your Blog or Website | The People Behind the Paper.lis

Top 8 Social Media Plugins for Your Blog or Website | The People Behind the Paper.lis | Marketing Planning and Strategy | Scoop.it
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A Pinteresting Email Strategy: Integrating Pinterest & Email | In The Box: MailerMailer Email Marketing Blog

A Pinteresting Email Strategy: Integrating Pinterest & Email | In The Box: MailerMailer Email Marketing Blog | Marketing Planning and Strategy | Scoop.it
Pinterest isn't limited to decorators and party planners. Email marketers can take advantage of the social pinning site to build awareness and drive traffic.
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If you can’t explain what you do in one paragraph, you’ve got a problem

If you can’t explain what you do in one paragraph, you’ve got a problem | Marketing Planning and Strategy | Scoop.it
Guest Post Want to pitch to investors? Better get that pitch short and sweet, or you'll look like you don't know what your own company is about.
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Redesigned profiles on their way: LinkedIn

Redesigned profiles on their way: LinkedIn | Marketing Planning and Strategy | Scoop.it
LinkedIn, the social network for business professionals, announced that it was rolling out a new version of its profiles during a press conference on Tuesday.
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Top 10 Social Media Mistakes Made by Small Business - Maximize Social Media|Maximize Social Media

Top 10 Social Media Mistakes Made by Small Business - Maximize Social Media|Maximize Social Media | Marketing Planning and Strategy | Scoop.it
Very few social media management firms have the luxury of working with an attorney so it should come as no surprise that legal problems arise from time to time.
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Your B2B site doesn't need more freakin' words | SEO Copywriting

Your B2B site doesn't need more freakin' words | SEO Copywriting | Marketing Planning and Strategy | Scoop.it
Do you think that the key to B2B SEO is more blog posts, more articles and more content for Google? Maybe...or maybe not. Here's why.
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Facebook Marketing Plan Template

Facebook Marketing Plan Template | Marketing Planning and Strategy | Scoop.it
Developing a formal Facebook marketing plan has many benefits. A marketing plan ensures clear, consistent brand messaging, helps avoid social media blunders, and provides a way to measure success.
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Facebook Permissions: What Marketers Need to Know | Social Media Examiner

Facebook Permissions: What Marketers Need to Know  | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
Facebook Permissions: here's what marketers need to know about collecting data from prospects and how to improve Facebook marketing results.
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Desperate makes us both feel cheap (pricing strategy) « Advertisers.BlogNotions - Thoughts from Industry Experts

Desperate makes us both feel cheap (pricing strategy) « Advertisers.BlogNotions - Thoughts from Industry Experts | Marketing Planning and Strategy | Scoop.it
The BlogNotions Advertisers Blog delivers a diverse series of perspectives provided by thought leaders in the advertising industry.
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21 Reasons Why Your Content Marketing Strategy May Be Headed for Trouble | Social Media Today

21 Reasons Why Your Content Marketing Strategy May Be Headed for Trouble | Social Media Today | Marketing Planning and Strategy | Scoop.it
The role and value of content marketing has dramatically changed in just the past year.
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