Marketing Planning and Strategy
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The 7 Selves of Social Media - Maximize Social Media|Maximize Social Media

The 7 Selves of Social Media - Maximize Social Media|Maximize Social Media | Marketing Planning and Strategy | Scoop.it
Snow White had 7 dwarfs and successful people have 7 habits. There were 7 wonders in the ancient world and 7 deadly sins but did you also know there are 7 selves associated with social media? It's true!
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Keyword Research Step By Step | Business 2 Community

Keyword Research Step By Step | Business 2 Community | Marketing Planning and Strategy | Scoop.it
Keywords are the foundation of your SEO campaign. I get a lot of questions about how to do keyword research and about the best tools.
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Text Marketing - How To Make It Work For You | SMALL BUSINESS CEO

Text Marketing - How To Make It Work For You | SMALL BUSINESS CEO | Marketing Planning and Strategy | Scoop.it
Similar to social media marketing, you must know how to effectively use text marketing and which rules of etiquette to abide by.
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25 Little Email Marketing Experiments That Deliver BIG Results

25 Little Email Marketing Experiments That Deliver BIG Results | Marketing Planning and Strategy | Scoop.it
Learn about the email marketing experiments and A/B tests you can run to improve CTR and lead generation.
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LinkedIn Video Ads: This Week in Social Media | Social Media Examiner

LinkedIn Video Ads: This Week in Social Media | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
Social media news and new developments making social media marketing easier.
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Email Marketers Guide to 35% Higher Read Rates and 50% Lower Spam Rates | Business 2 Community

Email Marketers Guide to 35% Higher Read Rates and 50% Lower Spam Rates | Business 2 Community | Marketing Planning and Strategy | Scoop.it
Some of this data will surprise you.Guy Hanson, Director of Response Consulting at Return Path, recently presented some very interesting data around...
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What Must PR 2.0 Do Differently For Coverage From Journalist 2.0?

What Must PR 2.0 Do Differently For Coverage From Journalist 2.0? | Marketing Planning and Strategy | Scoop.it

Whether you are a PR or own a business, the rules of social media marketing apply equally.

 

Massive pitching does not work anymore. Journalists are looking for PRs who are relationship builders and willing to make their work easier.

 

Members of the media often are under a lot of pressure to produce tons of content, so you have to contact them for the right reasons.

 

"The takeaway is understanding reciprocity. How can you help the reporter out? While these ideas have always been true, there are now more ways for you to do a reporter a solid before you need them."


Via Cendrine Marrouat - cendrinemarrouat.com
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ExaByzness :: 10 Unexpected Things Every Business Plan Needs

ExaByzness :: 10 Unexpected Things Every Business Plan Needs | Marketing Planning and Strategy | Scoop.it
All great businesses may start with an idea, but the first step toward turning your idea into reality is creating a well-thought-out business plan.
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Blogs, Books and Social: How the World Has Changed | Social Media Examiner

Blogs, Books and Social: How the World Has Changed | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
Social Media Marketing Podcast #12: In this episode Guy Kawasaki talks about publishing and the opportunities today for publishers on social media platforms.
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How To Facebook ‘Like’ Your Google Search | Jeffbullas's Blog

How To Facebook ‘Like’ Your Google Search | Jeffbullas's Blog | Marketing Planning and Strategy | Scoop.it
Here is a review about a simple plugin that adds a Facebook 'like' button to every Google search result that shows you how many people liked each of the results and who from your friends already have recommended it...
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Community Driven List Posts: A Tool for Bloggers | Social Media Examiner

Community Driven List Posts: A Tool for Bloggers | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
List.ly: Learn how this tool can help you build collaborative lists, keep them up-to-date and publish them onto your website.
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Email Setup | Your Online Marketing Answer

Email Setup | Your Online Marketing Answer | Marketing Planning and Strategy | Scoop.it
Setting up your business email through Gmail and still keeping your name branding...

Via Dotty Scott
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Discover the Top 10 Best Kept SEO Secrets - Maximize Social Media|Maximize Social Media

Discover the Top 10 Best Kept SEO Secrets - Maximize Social Media|Maximize Social Media | Marketing Planning and Strategy | Scoop.it
Ever wonder why small business owners never seem to get the same great results as professional SEO services? Well today we are going to share the top 10 best kept SEO secrets you never even knew existed.
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Case Study: How Click4Compliance.com Quadrupled their Web Leads

Case Study: How Click4Compliance.com Quadrupled their Web Leads | Marketing Planning and Strategy | Scoop.it
See how we increased Google AdWords conversions by 292.86% while reducing cost per conversion by 69.26%.
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Content Marketing Research: 5 Ways You Should Adapt for 2013 | Business 2 Community

Content Marketing Research: 5 Ways You Should Adapt for 2013 | Business 2 Community | Marketing Planning and Strategy | Scoop.it
In the next few weeks, companies will be working on their marketing plans for 2013 and, for many of them, content marketing will play a part in those plans.
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10 Creative Secrets For Social Media Marketing [Infographic]

10 Creative Secrets For Social Media Marketing [Infographic] | Marketing Planning and Strategy | Scoop.it
You guys love infographics! And we love making them for you!
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6 Ways To Increase The Marketing Effectiveness Of Your Facebook Page (Infographic) | Business 2 Community

6 Ways To Increase The Marketing Effectiveness Of Your Facebook Page (Infographic) | Business 2 Community | Marketing Planning and Strategy | Scoop.it
Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects.
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Do You Make These Small Business Blog Mistakes?

Do You Make These Small Business Blog Mistakes? | Marketing Planning and Strategy | Scoop.it
Here are 25 mistakes most common to small business blogs that you must avoid if you want a successful blog for your company.
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Pinterest brings website verification to profiles

Pinterest brings website verification to profiles | Marketing Planning and Strategy | Scoop.it

Here is a piece of news that should please a lot of people.

 

Pinterest launched on Thursday a new feature that gives members the ability to establish ownership of the website displayed on their profile.


Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's comment, October 26, 2012 3:13 PM
Thank you for sharing my article!
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How USPS Is Helping Small Business America Grow – A Must Read ...

How USPS Is Helping Small Business America Grow – A Must Read ... | Marketing Planning and Strategy | Scoop.it
Realtors(R) serve as great examples of marketing strategies for small business.) Below is a sample for a quick campaign I pulled up to blanket a specific number of ...
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The Jon Turino Daily

The Jon Turino Daily | Marketing Planning and Strategy | Scoop.it
The Jon Turino Daily, by Jon Turino: updated automatically with a curated selection of articles, blog posts, videos and photos.
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Data-Driven Brand Storytelling: 6 Steps to A Credible Story | Business 2 Community

Data-Driven Brand Storytelling: 6 Steps to A Credible Story | Business 2 Community | Marketing Planning and Strategy | Scoop.it
How much more compelling would your brand storytelling be if data were the focus of your content strategy?
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Winning the Content Marketing Game: 4 Types of Killer Content | Small Business Marketing & Business Acceleration | FrontlineMarketingSystems.com

Winning the Content Marketing Game: 4 Types of Killer Content | Small Business Marketing & Business Acceleration | FrontlineMarketingSystems.com | Marketing Planning and Strategy | Scoop.it
Imagine this: you’re a marketing manager tasked with increasing sales through digital channels. Your customer segments vary from VPs to mid-level managers.
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