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4 Ways To Get More Website Visitors To Close And Move Forward | Business 2 Community

4 Ways To Get More Website Visitors To Close And Move Forward | Business 2 Community | Marketing Planning and Strategy | Scoop.it
“How can I close more of my website visitors and get them to move forward in the sales process?
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Why You (Yes, You) Need to Create More Landing Pages | HubSpot

Why You (Yes, You) Need to Create More Landing Pages | HubSpot | Marketing Planning and Strategy | Scoop.it

Excerpted from article:

"Are you creating enough landing pages to really scale your lead generation efforts? For many of you, probably not. Let's find out why -- at least in the case of landing pages -- more is better.

 

Here are four good explanations why the more landing pages, the better your leads number.

 

1) More Landing Pages Means More Conversion Opportunities:

Quite simply, the more landing pages you have on your website, the more opportunities you have to convert site visitors into leads. There's also a huge SEO benefit to having more landing pages, which can have an impact even before visitors land on your website. Think about it: The more landing pages you have, the more landing pages will be indexed in search.

 

2) More Landing Pages Means More Variety:

Creating more landing pages means you'll have a wider variety of offers for your visitors to convert on and for you to promote, which leads us to reason number three...

 

3) More Landing Pages Means More Marketing Collateral:

The more landing pages you have, the more offers you'll have to fuel the rest of your inbound marketing efforts. Remember, content is the heart and soul of any successful inbound marketing strategy. Without it, you'd have nothing to email your contacts, nothing to share with your social media fans and followers, nothing to promote through your website calls-to-action, nothing by which to get found and rank for your keywords in search.

 

4) More Landing Pages Means More Targeting Opportunities:

When you identify various different buyer personas and segments within your audience, you have the opportunity to better appeal to those different audiences' interests and needs with more targeted and relevant offers. And to leverage this savvy thinking, face it: You need more landing pages.

 

How to Increase the Number of Landing Pages on Your Site

1) Invest in a Landing Page Creation Tool (And Control Over Your Website)...

2) Create More Offers...

3) Tweak the Offers You Already Have to Cater to Individual Personas...

4) Repurpose Content You Already Have..."

 

Each tip is analyzed with more information and examples. Read full article here:

http://blog.hubspot.com/blog/tabid/6307/bid/33756/Why-You-Yes-You-Need-to-Create-More-Landing-Pages.aspx

 

 


Via Giuseppe Mauriello
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Is Your LinkedIn Headline Killing Your Personal Brand? | Personal Branding Blog - Dan Schawbel

Is Your LinkedIn Headline Killing Your Personal Brand? | Personal Branding Blog - Dan Schawbel | Marketing Planning and Strategy | Scoop.it
If your LinkedIn headline is like most, it’s actually doing your personal brand more harm than good.
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The Somewhat Surprising State of Online Advertising [New Data]

The Somewhat Surprising State of Online Advertising [New Data] | Marketing Planning and Strategy | Scoop.it
Read through some new data that gives insight into how both consumers and marketers view online advertising.
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Marketing Plan: Why All Small Businesses Need A Solid Plan! | Today's Innovative Woman Magazine

Marketing Plan: Why All Small Businesses Need A Solid Plan! | Today's Innovative Woman Magazine | Marketing Planning and Strategy | Scoop.it
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Marketing for 5 senses - JulienRio.com

Marketing for 5 senses - JulienRio.com | Marketing Planning and Strategy | Scoop.it
Some people are sensitive to odors, others to music and others to touch. Have you ever thought of integrating the five senses in your marketing strategy?
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FACEBOOK: I WANT MY FRIENDS BACK

FACEBOOK: I WANT MY FRIENDS BACK | Marketing Planning and Strategy | Scoop.it
If you want to send Facebook a message, please feel free to use our graphics for your Facebook page THE BIGGEST ‘BAIT N’ SWITCH’ IN HISTORY? This has been brewing since around May.

Via Dotty Scott
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No Money, Mo Problems: 5 Ways to Stay Positive While Starting Up : Under30CEO

No Money, Mo Problems: 5 Ways to Stay Positive While Starting Up : Under30CEO | Marketing Planning and Strategy | Scoop.it
Rather than allow statistics, naysayers or your inner devil’s advocate get the best of you, consider these five tips for staying positive while in start-up mode.
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The 7 Selves of Social Media - Maximize Social Media|Maximize Social Media

The 7 Selves of Social Media - Maximize Social Media|Maximize Social Media | Marketing Planning and Strategy | Scoop.it
Snow White had 7 dwarfs and successful people have 7 habits. There were 7 wonders in the ancient world and 7 deadly sins but did you also know there are 7 selves associated with social media? It's true!
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Keyword Research Step By Step | Business 2 Community

Keyword Research Step By Step | Business 2 Community | Marketing Planning and Strategy | Scoop.it
Keywords are the foundation of your SEO campaign. I get a lot of questions about how to do keyword research and about the best tools.
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Text Marketing - How To Make It Work For You | SMALL BUSINESS CEO

Text Marketing - How To Make It Work For You | SMALL BUSINESS CEO | Marketing Planning and Strategy | Scoop.it
Similar to social media marketing, you must know how to effectively use text marketing and which rules of etiquette to abide by.
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5 Content Strategies for Shaping Exceptional Executive Events | Business 2 Community

5 Content Strategies for Shaping Exceptional Executive Events | Business 2 Community | Marketing Planning and Strategy | Scoop.it
When it comes to content marketing, much is written about narrative-based content (i.e., the written word).
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10 Reasons Your Business Should Use Email Marketing

10 Reasons Your Business Should Use Email Marketing | Marketing Planning and Strategy | Scoop.it
Email marketing has been with us longer than our favourite social networks, yet not every business embraces it.

Via Andrew Barden
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The Marketing Seminar/Workshop - Encore Edition | Facebook

The Marketing Seminar/Workshop - Encore Edition | Facebook | Marketing Planning and Strategy | Scoop.it
Jon Turino Marketing+Connections wrote a note titled The Marketing Seminar/Workshop - Encore Edition. Read the full text here.
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Broadcast (network)TELEVISION ADVERTISING - Small Business Management

Television is often called "king" of the advertising media, since a majority of people spends more hours watching TV per day than any other medium.
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Blogging As Part Of Your Marketing Strategy | Business 2 Community

Blogging As Part Of Your Marketing Strategy | Business 2 Community | Marketing Planning and Strategy | Scoop.it
Last week, the good folks over at Social Media Breakfast Waterloo were kind enough to invite me over to speak to their members.
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23 Hints for Creating Content that Search Engines Love - Infographic

23 Hints for Creating Content that Search Engines Love - Infographic | Marketing Planning and Strategy | Scoop.it

"Since starting this blog I have focused on two key activities. Creating content that is relevant and adds value. The other was building tribes on social networks."

 

So says Jeff Bullas, king of marketing content about content marketing.

 

Nice infographic, though.

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Google Plus: Now Mandatory For Website Owners

Google Plus: Now Mandatory For Website Owners | Marketing Planning and Strategy | Scoop.it

Google Plus has become one of the most important promotional platforms for entrepreneurs.

 

Why? Read Robert Tyson's article for some very valuable insights.

A must-read.


Via Cendrine Marrouat - SocialMediaSlant.com
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5 Tips for Optimizing Your LinkedIn Company Page | Social Media Examiner

5 Tips for Optimizing Your LinkedIn Company Page | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
LinkedIn Company Pages: learn how the new Linkedin layout makes it easier for people to find, follow and engage with your Company Page.
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10 Tips for Writing a Better Blog for Your Business | K.Donovan Consulting

10 Tips for Writing a Better Blog for Your Business | K.Donovan Consulting | Marketing Planning and Strategy | Scoop.it
Business blogs are different than personal blogs. Their purpose is to attract a business prospect. Good writing is part of how to do a blog for business.
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Discover the Top 10 Best Kept SEO Secrets - Maximize Social Media|Maximize Social Media

Discover the Top 10 Best Kept SEO Secrets - Maximize Social Media|Maximize Social Media | Marketing Planning and Strategy | Scoop.it
Ever wonder why small business owners never seem to get the same great results as professional SEO services? Well today we are going to share the top 10 best kept SEO secrets you never even knew existed.
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Case Study: How Click4Compliance.com Quadrupled their Web Leads

Case Study: How Click4Compliance.com Quadrupled their Web Leads | Marketing Planning and Strategy | Scoop.it
See how we increased Google AdWords conversions by 292.86% while reducing cost per conversion by 69.26%.
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Content Marketing Research: 5 Ways You Should Adapt for 2013 | Business 2 Community

Content Marketing Research: 5 Ways You Should Adapt for 2013 | Business 2 Community | Marketing Planning and Strategy | Scoop.it
In the next few weeks, companies will be working on their marketing plans for 2013 and, for many of them, content marketing will play a part in those plans.
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