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LinkedIn Video Ads: This Week in Social Media | Social Media Examiner

LinkedIn Video Ads: This Week in Social Media | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
Social media news and new developments making social media marketing easier.
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Email Marketers Guide to 35% Higher Read Rates and 50% Lower Spam Rates | Business 2 Community

Email Marketers Guide to 35% Higher Read Rates and 50% Lower Spam Rates | Business 2 Community | Marketing Planning and Strategy | Scoop.it
Some of this data will surprise you.Guy Hanson, Director of Response Consulting at Return Path, recently presented some very interesting data around...
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What Must PR 2.0 Do Differently For Coverage From Journalist 2.0?

What Must PR 2.0 Do Differently For Coverage From Journalist 2.0? | Marketing Planning and Strategy | Scoop.it

Whether you are a PR or own a business, the rules of social media marketing apply equally.

 

Massive pitching does not work anymore. Journalists are looking for PRs who are relationship builders and willing to make their work easier.

 

Members of the media often are under a lot of pressure to produce tons of content, so you have to contact them for the right reasons.

 

"The takeaway is understanding reciprocity. How can you help the reporter out? While these ideas have always been true, there are now more ways for you to do a reporter a solid before you need them."


Via Cendrine Marrouat - SocialMediaSlant.com
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ExaByzness :: 10 Unexpected Things Every Business Plan Needs

ExaByzness :: 10 Unexpected Things Every Business Plan Needs | Marketing Planning and Strategy | Scoop.it
All great businesses may start with an idea, but the first step toward turning your idea into reality is creating a well-thought-out business plan.
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Blogs, Books and Social: How the World Has Changed | Social Media Examiner

Blogs, Books and Social: How the World Has Changed | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
Social Media Marketing Podcast #12: In this episode Guy Kawasaki talks about publishing and the opportunities today for publishers on social media platforms.
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How To Facebook ‘Like’ Your Google Search | Jeffbullas's Blog

How To Facebook ‘Like’ Your Google Search | Jeffbullas's Blog | Marketing Planning and Strategy | Scoop.it
Here is a review about a simple plugin that adds a Facebook 'like' button to every Google search result that shows you how many people liked each of the results and who from your friends already have recommended it...
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Community Driven List Posts: A Tool for Bloggers | Social Media Examiner

Community Driven List Posts: A Tool for Bloggers | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
List.ly: Learn how this tool can help you build collaborative lists, keep them up-to-date and publish them onto your website.
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Email Setup | Your Online Marketing Answer

Email Setup | Your Online Marketing Answer | Marketing Planning and Strategy | Scoop.it
Setting up your business email through Gmail and still keeping your name branding...

Via Dotty Scott
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6 Free Mobile Apps to Enhance Your Social Media Marketing | Social Media Examiner

6 Free Mobile Apps to Enhance Your Social Media Marketing | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
Mobile Marketing: 6 Smartphone apps to help you manage your social media activities.
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8 Reasons I Won't Follow You on Twitter

8 Reasons I Won't Follow You on Twitter | Marketing Planning and Strategy | Scoop.it
After vetting over 300 new Twitter followers over the past 2 days, I felt inspired to write this week about why I won't follow someone back on Twitter. Let me start out by saying, I love Twitter.  It is the platform I've gotten the mo...
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10 Dead Simple Tips to Take Advantage of Google+ for SEO

10 Dead Simple Tips to Take Advantage of Google+ for SEO | Marketing Planning and Strategy | Scoop.it

Excerpted from article on SEOmoz:

"It's no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms.

There are several ways to take advantage of this SEO domination for your own benefit.

 

1. Follow your profile links:

Google+ not only allows you to link to your other profiles across the web, but you can embed followed links directly into your bio with the anchor text of your choice.

 

2. Embed post links:

Like profile links, Google+ also allows you to insert followed links directly into your posts – as many as you want. Simply insert the full URL and Google will automatically format it as a link.

The value of these links increases the number of times the post is shared, linked to and +1’ed.

 

3. Optimize your G+ title tags:

The first sentence of your Google+ post becomes part of the title tag, which is highly correlated with rankings and greatly influences click-through rates. Choose your keywords carefully and consider that the first sentence will be the first thing most people see.

 

4. Unlimited editing power:

Google+ is just like your own mini personal blogging platform. This means you can fully edit any of your posts at any time. Not so with Facebook or Twitter.

 

5. Index new content lightning fast:

If you share new content on Google+, chances are that Google will index the page very quickly.

Rumor has it that new URLs are crawled almost instantly. This makes complete sense as part of the purpose of Google+ was to replace Twitter when creating Google's Realtime Search.

 

6. Stalk Connect with influencers:

Google+ lists 17 different notification triggers that can help you connect with influencers in your industry.

Depending on the individual's account settings, these notifications can take the form of an email, phone SMS, or the omnipresent red Google notification bar.

 

7. Optimize your author pic for more traffic:

If you successfully implement the author tag and have an eye-catching pic you can often grab free traffic away from even your competitor's #1 ranking.

 

8. Test drive a G+ social media dashboard:

Adam Singer created an awesome social media dashboard that you can use for free. At one glance you can view all your essential metrics from Google+ traffic and all other social networks including:

- On Site Social Actions, i.e. Google +1's;
- Revenue per Visit by Social Network;
- Overall Traffic Stats by Social Source.
Bonus: Install this dashboard for free in your Google Analytics account by clicking here: 

http://www.google.com/analytics/web/permalink?uid=erNMqvwYQIWKDiA7dkHbJQ

 

9. Check your CircleRank:

My favorite new tool is CircleCount. Try it now by pasting in your Google+ URL to chart your daily follower growth, the virality of your posts, and even see your "CircleRank" score compared against all other Google+ profiles.

 

10. Be an awesome (Late) early adopter:

Even with it's explosive growth, only 1 in 4 people use Google+ once a month. The rest log in even less, although this number is growing fast..."

 

Read full interesting article here:

http://www.seomoz.org/blog/tips-to-use-google-for-seo

 


Via Giuseppe Mauriello
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Your Marketing Plan | Business 2 Community

Your Marketing Plan | Business 2 Community | Marketing Planning and Strategy | Scoop.it
So, what goes into your marketing plan?In past blog posts, I’ve covered a few details of ‘what is a marketing plan and why is it important‘ and what...
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The ROI Of Social Media

The ROI Of Social Media | Marketing Planning and Strategy | Scoop.it

Is Social Media Marketing Effective?

That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. 

With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of social strategies.

 

Fortunately, this enlightening Infographic, developed by MDG Advertising, helps clear up the confusion by outlining the objectives, benefits and factors that affect the success of social media marketing.

 

By MDG Advertising.  http://bit.ly/RrFGzx

Source. http://bit.ly/PNKbp9


Via maxOz
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Clare Chen's curator insight, April 4, 2013 6:12 AM

This article shows the effectiveness of Social Media. In the last few years social media has exploded into the business scene. It all really started with Facebook and now it almost seems like businesses cannot survive without it! But how effective is it? In IMC, one of the most important aspects of marketing is the evaluation part at the end where you determine whether your campaign was successful. This is an evaluation of social media on businesses. In this article it clearly shows that businesses tie their success to social media and most are beginning to look beyond sales goal to identify the value of social marketing efforts.Social media also improves businesses appearance in search engines. It is also founded that most businesses did not have social media 3 years ago but started about 2 years ago so we can see what a quick growth this is. However the most important thing before using social media is to identify the businesses objectives since every business is different. In IMC we learn that objectives provide a benchmark against which the success or failure of the promotional campaign can be measured. By identifying objectives, the business will be able to use social media smartly. 

Gillian Ye's comment, April 4, 2013 11:53 PM
It was great to see all the facts and figures relating to the effetiveness of marketing through social media. Its pretty evident that social media is now a huge element in promoting companies especially on popular sites such as Facebook, Twitter, and YouTube. It really is the future as more and more companies are planning to increase their social media efforts as they can see how successful it can be.
Dong Wook Han's comment, April 6, 2013 9:47 AM
Social network has become so powerful over the recent years and it gives opportunities for brands to communicate with their consumers or customers and market and promote their products. I wonder how long it would last as a platform and tool for marketing, promotions and communications.
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6 Ways To Increase The Marketing Effectiveness Of Your Facebook Page (Infographic) | Business 2 Community

6 Ways To Increase The Marketing Effectiveness Of Your Facebook Page (Infographic) | Business 2 Community | Marketing Planning and Strategy | Scoop.it
Facebook is seen by the majority as the ultimate social media marketing platform to engage with your customers and prospects.
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Do You Make These Small Business Blog Mistakes?

Do You Make These Small Business Blog Mistakes? | Marketing Planning and Strategy | Scoop.it
Here are 25 mistakes most common to small business blogs that you must avoid if you want a successful blog for your company.
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Pinterest brings website verification to profiles

Pinterest brings website verification to profiles | Marketing Planning and Strategy | Scoop.it

Here is a piece of news that should please a lot of people.

 

Pinterest launched on Thursday a new feature that gives members the ability to establish ownership of the website displayed on their profile.


Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's comment, October 26, 2012 3:13 PM
Thank you for sharing my article!
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How USPS Is Helping Small Business America Grow – A Must Read ...

How USPS Is Helping Small Business America Grow – A Must Read ... | Marketing Planning and Strategy | Scoop.it
Realtors(R) serve as great examples of marketing strategies for small business.) Below is a sample for a quick campaign I pulled up to blanket a specific number of ...
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The Jon Turino Daily

The Jon Turino Daily | Marketing Planning and Strategy | Scoop.it
The Jon Turino Daily, by Jon Turino: updated automatically with a curated selection of articles, blog posts, videos and photos.
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Data-Driven Brand Storytelling: 6 Steps to A Credible Story | Business 2 Community

Data-Driven Brand Storytelling: 6 Steps to A Credible Story | Business 2 Community | Marketing Planning and Strategy | Scoop.it
How much more compelling would your brand storytelling be if data were the focus of your content strategy?
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Winning the Content Marketing Game: 4 Types of Killer Content | Small Business Marketing & Business Acceleration | FrontlineMarketingSystems.com

Winning the Content Marketing Game: 4 Types of Killer Content | Small Business Marketing & Business Acceleration | FrontlineMarketingSystems.com | Marketing Planning and Strategy | Scoop.it
Imagine this: you’re a marketing manager tasked with increasing sales through digital channels. Your customer segments vary from VPs to mid-level managers.
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The Rise of Visual Content: 8 Thought Leaders Weigh In | Business 2 Community

The Rise of Visual Content: 8 Thought Leaders Weigh In | Business 2 Community | Marketing Planning and Strategy | Scoop.it
Visual content is on the rise and is taking content marketing to new heights.
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Are You In The Content Business Or The Audience Business? | DonCrowther.com

Are You In The Content Business Or The Audience Business? | DonCrowther.com | Marketing Planning and Strategy | Scoop.it
Warning: Paradigm shift coming!I have been getting lots of questions from people who have been hugely burned by Google's algorithm changes, especially...

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Wondering Where To Start With Mobile Marketing? Read This Advice! | Eric Chua : Life, Business and Real Estate in Singapore

Wondering Where To Start With Mobile Marketing? Read This Advice! | Eric Chua : Life, Business and Real Estate in Singapore | Marketing Planning and Strategy | Scoop.it
Are you aware of mobile marketing? Does your business have a set marketing plan in place? If so, do you want to improve it?
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5 Barriers to Implementing a Small Business Content Marketing Plan | Business 2 Community

5 Barriers to Implementing a Small Business Content Marketing Plan | Business 2 Community | Marketing Planning and Strategy | Scoop.it
There can be no denying that a web site is the most essential component for marketing any business today.
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