"I had the opportunity to meet Bob Burg this week and to hear him speak. Now, he’s a true master of sales, referrals and influence. One of the points he drives home in his books as well as in his lectures is the importance of allowing people Know, Like and Trust you (somehow the phrase “getting people to Know, Like…etc.” sounds a little odd).
'All things being equal, people will do business with, and refer business to, those people they know, like and trust.' - Bob Burg
Bob is not only a renowned speaker and author, but he’s also a major proponent of blogging as a way to establish authority.
Well, listening to Bob talk about influence and authority really clarified my thinking around a subject I’ve been thinking about for quite a while. In fact, I’ve just “soft launched” a course on the topic of blogging for business, and I’ve been looking for the right way to position the importance of a blog for raising one’s authority in the eyes of potential customers and other industry stakeholders.
Based on my personal experiences and the experiences of those who have come before me, I realized this fact:"
The days of just publishing the same piece of content a few times on your site are gone. Today, you need to create at least five variations of content from one piece then share it on multiple platforms for different audiences.
Content is easy to do wrong because there’s no concrete way of doing it right. So take charge of content strategy from the ground up! Here’s how to understand what you need to accomplish and take the necessary steps to hit the ball out of the park.
by Steven Taylor 7 Email Marketing Strategies to Build Your Subscriber List Email newsletters are one of the cheapest and easiest ways to stay in contact with your readers and customers, but like any other marketing technique, they must be...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.