Marketing Planning and Strategy
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3 Ways to Promote Your Brand Without Facebook

3 Ways to Promote Your Brand Without Facebook | Marketing Planning and Strategy | Scoop.it
Here's how you can boost your brand without using the world's largest social network.
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Oregon Food Bank Proceeds Night at Amalfi's! | Facebook

Oregon Food Bank Proceeds Night at Amalfi's! | Facebook | Marketing Planning and Strategy | Scoop.it
Facebook is a social utility that connects people with friends and others who work, study and live around them.
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The Marketing Plan OnLine Course

The Marketing Plan OnLine Course | Marketing Planning and Strategy | Scoop.it
Now you can gain insight and inspiration while you learn the secrets to growing your business through better marketing strategies.
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Tips for Creating a Mobile Friendly Website

Tips for Creating a Mobile Friendly Website | Marketing Planning and Strategy | Scoop.it
By making sure your site is mobile friendly you can create one more way for potential clients to connect with you.
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Your Blog is the Ultimate “Know, Like and Trust Generation Machine”

Your Blog is the Ultimate “Know, Like and Trust Generation Machine” | Marketing Planning and Strategy | Scoop.it

From the article:

 

"I had the opportunity to meet Bob Burg this week and to hear him speak. Now, he’s a true master of sales, referrals and influence. One of the points he drives home in his books as well as in his lectures is the importance of allowing people Know, Like and Trust you (somehow the phrase “getting people to Know, Like…etc.” sounds a little odd).

 

'All things being equal, people will do business with, and refer business to, those people they know, like and trust.' - Bob Burg

 

Bob is not only a renowned speaker and author, but he’s also a major proponent of blogging as a way to establish authority.

 

Well, listening to Bob talk about influence and authority really clarified my thinking around a subject I’ve been thinking about for quite a while. In fact, I’ve just “soft launched” a course on the topic of blogging for business, and I’ve been looking for the right way to position the importance of a blog for raising one’s authority in the eyes of potential customers and other industry stakeholders.

 

Based on my personal experiences and the experiences of those who have come before me, I realized this fact:"


Via Cendrine Marrouat - cendrinemarrouat.com
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Just Reusing Your Content Isn’t Working Anymore

Just Reusing Your Content Isn’t Working Anymore | Marketing Planning and Strategy | Scoop.it
The days of just publishing the same piece of content a few times on your site are gone. Today, you need to create at least five variations of content from one piece then share it on multiple platforms for different audiences.
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Facebook vs LinkedIn: Battle for B2B Business Revenue — Integrated Alliances

Facebook vs LinkedIn: Battle for B2B Business Revenue — Integrated Alliances | Marketing Planning and Strategy | Scoop.it
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B2B Content Strategy: How to Ensure Your Content Stars Align

B2B Content Strategy: How to Ensure Your Content Stars Align | Marketing Planning and Strategy | Scoop.it
Content is easy to do wrong because there’s no concrete way of doing it right. So take charge of content strategy from the ground up! Here’s how to understand what you need to accomplish and take the necessary steps to hit the ball out of the park.
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Invaluable Content Marketing Tips

Invaluable Content Marketing Tips | Marketing Planning and Strategy | Scoop.it
Content marketing is also an effective way for businesses to establish their particular brand in cyberspace, as great content and link building helps boost search engine optimization.
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7 Email Marketing Strategies to Build Your Subscriber List

7 Email Marketing Strategies to Build Your Subscriber List | Marketing Planning and Strategy | Scoop.it
by Steven Taylor 7 Email Marketing Strategies to Build Your Subscriber List Email newsletters are one of the cheapest and easiest ways to stay in contact with your readers and customers, but like any other marketing technique, they must be...
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How To Build an Audience on YouTube [Creator's Tip #63]

It's easy to focus on creating videos for YouTube, but the success of those videos is largely dependant on building an audience. How we cultivate a community...


Via Ileane Smith, Dotty Scott
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How to Convert Leads with Hooks, Calls to Action, and Triggers | Business 2 Community

How to Convert Leads with Hooks, Calls to Action, and Triggers | Business 2 Community | Marketing Planning and Strategy | Scoop.it
Want your content to convert leads? Of course you do — it’s practically the holy grail of content marketing!
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Don't Sabotage Your Social Media: 6 Sure Ways

Don't Sabotage Your Social Media: 6 Sure Ways | Marketing Planning and Strategy | Scoop.it
Here's a basic checklist to quickly make sure your social media tactics are on the right track.
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Social Media is a lot like Sex

Statistic sources: slide 3, 4,5 http://benterry.com/social-media-stats-2012/ slide 9 http://www.comscoredatamine.com/2012/01/people-spent-6-7-billion-hours-on-...
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The Marketing Seminar/Workshop - Encore Edition

The Marketing Seminar/Workshop - Encore Edition | Marketing Planning and Strategy | Scoop.it
Don’t fall into the “tactic of the day” trap.” Spend your marketing time and effort on the things that will work for your business!
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Always Have a Marketing Plan for Your Business

Always Have a Marketing Plan for Your Business | Marketing Planning and Strategy | Scoop.it
Always have a marketing plan for your business. You can change the plan, adapt and update the plan, but without a plan, you’ve got no direction, no road map. When you’re running a small...
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Instagram rolls out web profiles

Instagram rolls out web profiles | Marketing Planning and Strategy | Scoop.it

Instagram is expanding its reach. The team behind the social media platform announced the introduction of web profiles on Monday.

 

The profiles, which look like a mixture between Facebook Timeline and Pinterest, are available to all members. They feature a profile photo, bio, and all the pictures uploaded by the account holder.


Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's comment, November 7, 2012 6:40 PM
Thank you for sharing my article, Jon!
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How to Speed Up Your WordPress Site | Social Media Examiner

How to Speed Up Your WordPress Site | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
Learn how to improve the speed of your WordPress website to improve the experience visitors have on your site and for better Google search results.
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5 reasons why your campaign might do way better on email than social media | memeburn

5 reasons why your campaign might do way better on email than social media | memeburn | Marketing Planning and Strategy | Scoop.it
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8 Essential Elements of a First Rate Marketing Plan

8 Essential Elements of a First Rate Marketing Plan | Marketing Planning and Strategy | Scoop.it
According to John Jantsch of Duct Tape Marketing, marketing is as simple as this, Getting someone who has a need to know, like, and trust you.
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A Content Marketing Innovation Cheat Sheet | Copyblogger

A Content Marketing Innovation Cheat Sheet | Copyblogger | Marketing Planning and Strategy | Scoop.it
We all want better content marketing ideas, but it isn't always as simple as just putting on your "better idea" cap.
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Social Media Marketing – Part 1 | Business 2 Community

Social Media Marketing – Part 1 | Business 2 Community | Marketing Planning and Strategy | Scoop.it
Like traditional marketing, social media marketing in Denver requires that you connect with your potential customers in a way that is meaningful to them.
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How to Create Custom YouTube Thumbnails | Social Media Examiner

How to Create Custom YouTube Thumbnails | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
YouTube Marketing: Learn how users can now upload a custom thumbnail image of their choosing for their video.
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