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Locked Out? KeyMe App Stores Your Keys in the Cloud

Locked Out? KeyMe App Stores Your Keys in the Cloud | Marketing Planning and Strategy | Scoop.it
KeyMe stores keys in the cloud and makes them accessible at kiosks located in 7-Elevens across New York City -- and now, through a mobile app.
Jon Turino's insight:

This sounds like a great app.

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The Old Days VS New Days of Google [Infographic]

The Old Days VS New Days of Google [Infographic] | Marketing Planning and Strategy | Scoop.it

Today, what we say and ask Google starts to matter less and less.

 

Google tries to understand us before we even ask. It’ll morph or results based on our location, device we’re using, previous behavior, and more. It’s truly an engine of matching intent vs. matching keywords these days.

 

And, of course, that’s changed how SEOs work.

 

Via Antonino Militello
Jon Turino's insight:

Really interesting info!

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Philip Williams's curator insight, January 26, 9:00 PM

#Infolit #edtech

Stewart-Marshall's curator insight, January 27, 7:23 AM

An interesting infographic that captures the changes that Google has incorporated into its search methodology.

Antonio Fernández Alonso's curator insight, January 29, 6:48 AM

El algoritmo de Google ha cambiado mucho en los últimos años. Sin embargo, todavía muchos siguen aplicando técnicas que ya están obsoletas o incluso pueden producir penalizaciones. 

Esta infografía muestra las principales diferencias entre el ayer y hoy de Google

Rescooped by Jon Turino from Business in a Social Media World
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How to Use Content That Isn’t Yours

How to Use Content That Isn’t Yours | Marketing Planning and Strategy | Scoop.it
It’s not creative or sexy, but it will keep you out of trouble – how to ethically and legally use other people’s content on your own platforms. -- Content Marketing Institute

Via Cendrine Marrouat - SocialMediaSlant.com
Jon Turino's insight:

Always good to know what to do and how to do it.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, January 30, 4:05 PM


How do you use third-party content? Do you credit authors?

I like asking for permission and/or giving full credit + linking to the sources. 

This post is also relevant to all content curators. 

judyhaar's curator insight, January 31, 11:13 AM

You must know how to use others content

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Instead of Business Cards, You Should Do This - Power Networking Tip

Instead of Business Cards, You Should Do This - Power Networking Tip | Marketing Planning and Strategy | Scoop.it
Have you ever given someone a business card and never heard back from them? That’s actually quite common. What if I tell you that I have a business card alternative that will get you a response almost 100% of the time. Yes it is possible, and I have been using this power networking trick for …

Via Cendrine Marrouat - SocialMediaSlant.com
Jon Turino's insight:

Interesting approach worth considering.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, October 10, 2015 3:10 PM

Yes, business cards work less and less. Most of the time, they end up in piles and people never actually follow up.

 

Syed Blakhi shares very smart advice. Also, check out the comment section. He reveals how he usually approaches people. 

Molvi Aslam Khan's curator insight, October 10, 2015 5:57 PM

https://islamicduaforlovemarriage.wordpress.com/2015/10/10/get-my-wife-and-husband-back/

Bill Tilley's curator insight, October 11, 2015 10:58 AM

Great Networking Tip!

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How to Create The Perfect LinkedIn Company Page

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

 

To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....


Via Jeff Domansky
Jon Turino's insight:

Great advice here.

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Maria Rekrut's curator insight, September 21, 2015 8:55 AM

Some great tips on creating the perfect LinkedIn Company Page

Debi Slaver's curator insight, September 23, 2015 2:51 PM

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

Marco Favero's curator insight, September 29, 2015 9:51 AM

aggiungere la vostra comprensione ...

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Top Website Design Mistakes Small Business Owners Make

Top Website Design Mistakes Small Business Owners Make | Marketing Planning and Strategy | Scoop.it
Your website is the central focal point of your online marketing. Cure these website design mistakes that prevent visitors from connecting with your brand. Your website is the virtual front door to y…

Via malek
Jon Turino's insight:

It pays not to forget the basics!

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Marc Kneepkens's curator insight, September 14, 2015 8:29 AM

This is basic, however, sometimes it's right in your face and we don't see the mistakes we make. Every time I see an article like this I examine my own situation.

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7 Best Tools To Track Your Hashtags On Social Media — Smart Website Marketing

7 Best Tools To Track Your Hashtags On Social Media - Smart Website Marketing - Medium

In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags.

 

Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use....


Via Jeff Domansky
Jon Turino's insight:

Good list.

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Jeff Domansky's curator insight, August 12, 2015 1:42 AM

Smart social monitoring toolsand tips to help you manage your hashtags better. Recommended reading. 9/10

Marco Favero's curator insight, August 12, 2015 5:53 AM

aggiungere la vostra comprensione ...

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How to Write Copy that Converts: The Customer Comfort Zone

How to Write Copy that Converts: The Customer Comfort Zone | Marketing Planning and Strategy | Scoop.it
How are you feeling?

If you read my stuff often and have come to know and trust me, you probably feel quite comfortable.

Is it your first time? Now that’s an entirely different bale of

Via Cendrine Marrouat - SocialMediaSlant.com
Jon Turino's insight:

Another good scoop by Cendrine.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 28, 2015 6:15 PM


All I could think of while reading Barry Feldman's post is how marketers and small owners need to try their hand at poetry or photography. 


Barry starts with the idea of discomfort, which is exactly what all potential customers experience before they find you. It's your role to make the experience unforgettable for them. 


He then goes on to describe seven things you need to focus on when writing your copy, with examples to help you better absorb the advice. 


Based on the many posts I have read on the topic, this one is hands down the best because it "walks the talk". It is long but has a lot of bulleted parts and short paragraphs, with bolded sentences and sub-headers.

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Your competitive advantage — is YOU! — Medium

Your competitive advantage — is YOU! — Medium | Marketing Planning and Strategy | Scoop.it
A few years ago, a financial advisor from Manhattan and I were chatting about the challenges she had been facing in her business because of…

Via Cendrine Marrouat - SocialMediaSlant.com
Jon Turino's insight:

Cendrine scoops a lot of great content. Read this one.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 21, 2015 3:53 PM


A simple conversation can lead to a revelation. 


These are simple words, but the reminder is worth thousands of dollars. 


Sometimes, we spend hours focusing on the wrong things. The answer is always within...

Cendrine Marrouat - SocialMediaSlant.com's comment, September 14, 2015 3:13 AM
Thank you @Jon Turino!
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A 10-Step Plan for Dramatically Attracting New Customers - Entrepreneur

A 10-Step Plan for Dramatically Attracting New Customers - Entrepreneur | Marketing Planning and Strategy | Scoop.it
Seeing a huge increase in inbound-lead growth is possible, regardless of your industry. It's just a matter of making the investment of time, hard work and dedication.
Jon Turino's insight:

FYI

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3 Reasons To Break The Content Marketing Rules

3 Reasons To Break The Content Marketing Rules | Marketing Planning and Strategy | Scoop.it
If you restrict your content and make all decisions “by the rules,” it can limit the content from reaching its full potential.
Jon Turino's insight:

Worth a quick read.

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The 3 Surprising Types Of Twitter Retweets

The 3 Surprising Types Of Twitter Retweets | Marketing Planning and Strategy | Scoop.it
What if I told you that there are three distinct types of Twitter Retweets and they can all be used differently to get specific results? Would you be surprised? The fact is that most people are only aware of or consistently using one of the three types and missing opportunities to be effective.You might be surprised to learn that Twitter didn’t even invent the RT. Retweets were actually started by Twitter users, not the social network itself. Back on April 17, 2007, Eric Rice (also from Portland

Via Cendrine Marrouat - SocialMediaSlant.com
Jon Turino's insight:

G

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socialmediacombo's curator insight, August 10, 2015 7:23 PM

 

Which type of Twitter RT do you use the most frequently? A very interesting post written by Robert Caruso!

SENAME Interactive's curator insight, August 11, 2015 12:41 AM

 

Which type of Twitter RT do you use the most frequently? A very interesting post written by Robert Caruso!

Venkatesh Iyer (venkyiyer.com)'s curator insight, August 11, 2015 5:46 AM

Damn! Keep learning something new all the time.

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Getting Through the Weeds of Developing a Marketing Plan

Getting Through the Weeds of Developing a Marketing Plan | Marketing Planning and Strategy | Scoop.it
Having a methodical and phased approach for developing a marketing plan is vital for the long-term success of the project.
Jon Turino's insight:

And if you want additional info on doing a marketing plan check out https://www.udemy.com/the-marketing-plan-seminar and request the free eBook from jon@jonturino.com

 

https://www.udemy.com/the-marketing-plan-seminar

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Networking Necessities, Niceties and No-Nos - Jon Turino

Networking Necessities, Niceties and No-Nos - Jon Turino | Marketing Planning and Strategy | Scoop.it
If networking is part of your marketing strategy mix, and for many if not most of us it should be, are you really good at it or is it something you do because you’ve been told that you should do it – like I just did?
Jon Turino's insight:

Well worth a read!

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Blogging on LinkedIn: 11 tips to write winning posts - Social Media Slant

Blogging on LinkedIn: 11 tips to write winning posts - Social Media Slant | Marketing Planning and Strategy | Scoop.it
If you wonder how you could achieve good results with LinkedIn posts, read further. I have a list of quick tips for you. I hope you'll find them useful.

Via Cendrine Marrouat - SocialMediaSlant.com
Jon Turino's insight:

Good info. Thank you, Cendrine.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, January 27, 6:06 PM


Have you ever considered writing long-form posts on LinkedIn? If not, you should definitely consider that option. 


In this post, I share some quick tips to help you craft content that your readers will crave. 

malek's curator insight, January 28, 7:38 PM

Take a stand. Have a point of view and be willing to share it – knowing that not everyone is going to agree with it

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The Anatomy of a Winning Website Design #Infographic

The Anatomy of a Winning Website Design #Infographic | Marketing Planning and Strategy | Scoop.it
Eye-catching, on-brand color schemes. Big, bold images. Striking headlines.

These are all important parts of great website design. After all, they're what can make or break a new site visitor's first impression of your site. But what about the more nitty-gritty parts of great website design -- like helpful navigation menus, strong calls-to-action, and indicators of website security and trust?

Via Brian Yanish - MarketingHits.com
Jon Turino's insight:

Nice checklist.

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Jayne Courts's curator insight, October 12, 2015 5:20 AM

or have it designed by Human Interface publications http://humaninterfacepublications.co.uk

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Why Blog? The Benefits of Blogging for Business and Marketing

Why Blog? The Benefits of Blogging for Business and Marketing | Marketing Planning and Strategy | Scoop.it

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging.

 

"It's for a friend," she said.

 

Sure it was.

 

I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and ... I couldn't find one. Whoops. Quite the meta mistake.

 

So I'm doing it now. If you're trying to explain one of the core tenets of inbound -- business blogging -- to your boss, a co-worker, your mom at Thanksgiving, whomever, then send them this post. I hope it helps....


Via Jeff Domansky
Jon Turino's insight:

Good stuff.

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Dean Ryan G. Martin's curator insight, September 30, 2015 10:46 PM

Not all small businessmen need a website. A website isn't a necessity considering all the online channels you can register to. All small businessmen need to learn how to blog though. Blogging needs to be a part of their daily routine. A blog is their online journal to build connections.  

Andrew Greenyer's curator insight, October 1, 2015 7:22 AM

Great article on why businesses should blog.

Patricia Guzmán Aponte's curator insight, October 8, 2015 3:29 PM

Los beneficios de tener un blog son claros. Cómo justificar no tener uno. 

Rescooped by Jon Turino from Digital Delights - Digital Tribes
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9 Infographic Design Examples That Will Leave You Inspired

9 Infographic Design Examples That Will Leave You Inspired | Marketing Planning and Strategy | Scoop.it
We've compiled a list of our favorite infographic design examples that hopefully leave you inspired and ready to create your own work of art.

Via Ana Cristina Pratas
Jon Turino's insight:

Some very good ideas here.

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malek's curator insight, September 27, 2015 5:44 PM

Don't miss this highly diversified infographics.

Marco Favero's curator insight, September 28, 2015 3:14 AM

aggiungere la vostra comprensione ...

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How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day

How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day | Marketing Planning and Strategy | Scoop.it
Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media seeks out strategies that work. Here's how one expert does it.

Via Cendrine Marrouat - SocialMediaSlant.com
Jon Turino's insight:

Great concise list!

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, September 8, 2015 12:16 AM


The other day, a friend and I were discussing how some of the most prominent experts manage their social media presences. Reading about the way Peg Fitzpatrick does it is really interesting!


Loved seeing content curation mentioned! 

kenresearch Market Research's curator insight, September 8, 2015 1:57 AM

https://www.kenresearch.com/

Penelope's curator insight, September 19, 2015 12:16 PM

 

To build and maintain a large social media platform, this is solid advice from a writer who maintains a huge platform for Guy Kawasaki and one for herself. 

 

Answer these questions before you begin the work on your social strategy:

What need will you fill for the people who will follow you?Why should they follow you?What will you consistently provide to them?


Then read the rest of the article on how to implement your strategy.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.entrepreneur.com/article/247191

 

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Business Writing Tips: How to Write Processes for Human Beings

Business Writing Tips: How to Write Processes for Human Beings | Marketing Planning and Strategy | Scoop.it
How to be a clear, engaging writer Humans are bad at getting rid of things. Possessions, habits or words, humans are stubborn maximalists at heart, which is why we need to write the way our brain works when taking in new information; it skims, absorbs... #businesswriting #processes #writing
Jon Turino's insight:

Good tips.

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3 Content Marketing Strategies NOT To Overlook In 2015

3 Content Marketing Strategies NOT To Overlook In 2015 | Marketing Planning and Strategy | Scoop.it
Have you developed your strategy yet? Here are 3 Content Marketing Strategies NOT To Overlook In 2015

Via malek
Jon Turino's insight:

For my content creation friends.

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20 Cool Tools for Creating Infographics

20 Cool Tools for Creating Infographics | Marketing Planning and Strategy | Scoop.it

Imagine if you could create an infographic in under 10 minutes without being a designer? Discover 20 tools that will help you when creating infographics. Read more

 

Written by Jillian Petrova

 

 


Via John van den Brink
Jon Turino's insight:

Great info here.

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donhornsby's curator insight, August 19, 2015 1:25 PM

Forget about Photoshop and other time-consuming image creation methods.

 

Let’s introduce you to a set of tools that will make creating infographics simpler than ever!



Thorsten Strauss's curator insight, September 23, 2015 4:43 PM

tools: great list of tools for creating infographics 

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Technology is never the most important element in influencer marketing - VentureBeat

Technology is never the most important element in influencer marketing - VentureBeat | Marketing Planning and Strategy | Scoop.it
Would you say marketing is art or science? I’d say the best campaigns involve a little of both: You need art to inspire, and you need science to analyze and measure.
Jon Turino's insight:

Some interesting insights here.

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Why Companies' Digital Strategies Are Failing

Why Companies' Digital Strategies Are Failing | Marketing Planning and Strategy | Scoop.it
Strategy, not technology, is the key driver of success in the digital arena, and conservative companies that are too risk-adverse are "unlikely to thrive."

Via Andy Thompson
Jon Turino's insight:

Some really good info here.

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The Checklist Manifesto Summary | Abstract Living

The Checklist Manifesto Summary | Abstract Living | Marketing Planning and Strategy | Scoop.it
Checklists are for everyone What do Johns Hopkins surgeons, anonymous big-time investors and World War II pilots have in common? This isn't the set up for a
Jon Turino's insight:

This is great info!

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Presenting Yourself Properly - Jon Turino

Presenting Yourself Properly - Jon Turino | Marketing Planning and Strategy | Scoop.it
If you want to be presenting yourself properly at a networking event, or any other business function for that matter, you must follow some basic rules, even if you think they violate your personal freedom to look like a street person or a wanna be actor in LaLaLand.
Jon Turino's insight:

Very much related to the networking post!

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