Eye-catching, on-brand color schemes. Big, bold images. Striking headlines.
These are all important parts of great website design. After all, they're what can make or break a new site visitor's first impression of your site. But what about the more nitty-gritty parts of great website design -- like helpful navigation menus, strong calls-to-action, and indicators of website security and trust?
I had a co-worker email me the other day asking for a blog post about the benefits of business blogging.
"It's for a friend," she said.
Sure it was.
I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and ... I couldn't find one. Whoops. Quite the meta mistake.
So I'm doing it now. If you're trying to explain one of the core tenets of inbound -- business blogging -- to your boss, a co-worker, your mom at Thanksgiving, whomever, then send them this post. I hope it helps....
How to be a clear, engaging writer Humans are bad at getting rid of things. Possessions, habits or words, humans are stubborn maximalists at heart, which is why we need to write the way our brain works when taking in new information; it skims, absorbs... #businesswriting #processes #writing
If you want to be presenting yourself properly at a networking event, or any other business function for that matter, you must follow some basic rules, even if you think they violate your personal freedom to look like a street person or a wanna be actor in LaLaLand.
Have you ever given someone a business card and never heard back from them? That’s actually quite common. What if I tell you that I have a business card alternative that will get you a response almost 100% of the time. Yes it is possible, and I have been using this power networking trick for …
Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.
To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....
In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags.
Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use....
What if I told you that there are three distinct types of Twitter Retweets and they can all be used differently to get specific results? Would you be surprised? The fact is that most people are only aware of or consistently using one of the three types and missing opportunities to be effective.You might be surprised to learn that Twitter didn’t even invent the RT. Retweets were actually started by Twitter users, not the social network itself. Back on April 17, 2007, Eric Rice (also from Portland
If networking is part of your marketing strategy mix, and for many if not most of us it should be, are you really good at it or is it something you do because you’ve been told that you should do it – like I just did?
Years ago, Renee Pawlish gave me much food with her excellent post on the challenges of online book promotion. In it, she mentions two resources that highlight word-of-mouth and reviews as the only ways to sell books.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.