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Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen

Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen | Marketing Planning and Strategy | Scoop.it
Social media and content marketing require customer trust to help build and extend your 360° brand. Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media.
Jon Turino's insight:

Some very good info from Heidi in here.

Dotty Scott's curator insight, February 1, 12:01 PM

Building Trust is not optional

Sigrid de Kaste's curator insight, February 2, 11:35 PM

Some valid points here...and need to be considered for company and entrepreneur alike...

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Marketing Strategy and Business Entrepreneurship, Innovation Social-Business-Marketing SEO,SMO,Social Media,Internet Marketing and Google Updates Social Media Tips, News, and Tools Content Strategy + Content Marketing
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How to Get the Most Out of Google+ Posts | Social Media Today

How to Get the Most Out of Google+ Posts | Social Media Today | Marketing Planning and Strategy | Scoop.it
Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more!

Via Bonnie Burns
Jon Turino's insight:

Very informativea article, great "cheat sheet."

Bonnie Burns's curator insight, May 16, 12:24 PM

Google Plus has some of the most robust posting & sharing capabilities of any social network. From rich snippets to photo editing to individual circles, there are so many features that can make your post stand out from the pack. Here are some highlights from a cheat sheet that I built (Download and print here) to get the most out of Google Plus posts.

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Landing Page 101: Benefits, Content and Design - Infographic

Landing Page 101: Benefits, Content and Design - Infographic | Marketing Planning and Strategy | Scoop.it
Want leads? Then check out the 15 tips, additional resources plus an Infographic of effective landing pages. Everything to start generating leads.
Jon Turino's insight:

This is a great article from Sheila at The Marketing Bit. Lots of good info and advice plus a super infographic.

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Social Media: 10 Commandments for Business | Heidi Cohen

Social Media: 10 Commandments for Business | Heidi Cohen | Marketing Planning and Strategy | Scoop.it
Social media like many businesses operates under a set of unstated rules. Here are 10 commandments of social media for business and actionable marketing tips to get your business on track. Source: Heidi Cohen's Actionable Marketing Blog.
Jon Turino's insight:

Several of these "commandments" apply not only to social media but to your overall marketing strategy as well. For help with your marketing strategy visit http://jonturino.com/.

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The Shocking Truth About Brand Loyalty | Help Scout

The Shocking Truth About Brand Loyalty | Help Scout | Marketing Planning and Strategy | Scoop.it
The conversation around brand loyalty has been on a steady decline since the advent of social media. Ever since the term
Jon Turino's insight:

Very interesting article.

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Social Login: What CMOs Should Know – Infographic

Social Login: What CMOs Should Know – Infographic | Marketing Planning and Strategy | Scoop.it
Social login makes registration and sign-in easy for users, but what are the impacts on businesses? For one, studies show that socially logged-in users spend mo
Jon Turino's insight:

Very interesting info. I know I like social login.

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Content Isn't King. Trust Is King. | SEOmoz

Content Isn't King. Trust Is King. | SEOmoz | Marketing Planning and Strategy | Scoop.it

Excerpted from article on SEOmoz:
"One of the really big advantages small business owners have over the titans of industry is that you can get much more personal with your target audience than they can. You have a face and a voice. You can be human with your audience. And, as it turns out, one of the best ways to do that is by talking to your customers.

Here are some of my favorite content marketing tips from experts around the web.

1. Don't build on rented land:
Publish your best content on web properties that you personally own (i.e., your own self-hosted website). Social media has hit the business world like a freight train, and there is great value in spreading your message far and wide via these cheap media channels. The point of all that chatter, though, is to get all those eyeballs back to your own site.

2. Help, not hype, your customer:
The goal of content marketing is to allow the potential customer to develop a trusting relationship with you. One of the best ways to develop that trust is by answering customer questions and offering information in a clear, honest, and transparent way.
Trust is not built by pushing sales. Trust is built by selflessly helping people looking for help.

3. Write what people want to read, not what you want to write:
Repeat after me: It's ALWAYS about them, never about you. This is content marketing. It's not sales, and it's not advertising. If you want to do sales and advertising, that's perfectly fine, but just don't do it in your content marketing. Write for the reader, always.

4. Reference industry influencers:
Even if you are the undisputed thought leader in your specific niche or areas of expertise, it doesn't mean that you are the only person with something valuable to add to the conversation. In fact, you make yourself seem more trustworthy and confident when you reference other players in the marketplace.

5. Create content for all types of readers:
Branch out from your normal niche and target readers in a wider variety of related niche. This doesn't mean that you go way off on a huge tangent from your core demographics, but people do have other interests.

6. There is more to content than links:
A link from a reputable site is valuable because of the number of people that will click on it and come learn more about you and your company. And it just so happens that the search engines will love it for that exact reason too; win-win.

7. Don't forget the "marketing" in content marketing:
n general, if you're being helpful, people don't really care if your writing is a little rough around the edges. If you're getting people the information and answers that they're looking for, they will very easily forgive non-perfect writing. In fact, very often it can make you seem even more human to them.

8. It's all about relationships:
The bottom line with social is this: you have to be an active member of the team. It's not enough to just stop in and share a few things here and there, a day or two before you're going to need those same people to share your stuff for you. You have to be active. You have to be part of the team; a member of the community. It's not a wishy-washy kind of thing. It's a commitment; a commitment to your community. Your network depends on you to be there for them, just like they are there for you.

9. Think like a publisher:
Use your site to engage, entertain, and inform. That's all you really have to do. The hardest part is remembering to do that every time you sit down to write another piece of content. One of the quickest/easiest ways to do that is to write content that answers common customer questions. That sounds simplistic, but it's incredibly useful and engaging for people seeking answers.

10. Use other sites to find out what kind of content people want:
Read other good blogs on your topic and then just write similar articles with your own opinions and insights on the same topic, and try to make it better. I'm not suggesting that you copy anything from them obviously; just that you get inspired from them..."

Each tip is analyzed with more and detailed information. Read full original article here:
http://www.seomoz.org/blog/content-isnt-king-trust-is-king

 

 


Via Giuseppe Mauriello
Jon Turino's insight:

Read and follow directions carefully. Do try this at home.

Harmen Batubara's curator insight, May 12, 9:47 PM

absolutly yes...contents is the king and SEO is the quint..It is right?

Sergey Yatsenko's curator insight, May 13, 2:50 AM

  Contents is the  King ,  with  the  real  evidence .

NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight, May 13, 12:41 PM

TRUST

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How to Put On a Killer Event, or Tips to Make Your Event Not Suck

How to Put On a Killer Event, or Tips to Make Your Event Not Suck | Marketing Planning and Strategy | Scoop.it
Everyone has attended a bad event. We have all been there. Think you could do better if you were in charge? You're right, you can. Learn how.
Jon Turino's insight:

Some good points and advice from Jenny at Digital Aptitude for those of us who put on events. Well worth reading. Thank you Jenny.

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42 Tweetable Stats On Inbound Marketing Strategy - Business 2 Community

42 Tweetable Stats On Inbound Marketing Strategy - Business 2 Community | Marketing Planning and Strategy | Scoop.it
42 Tweetable Stats On Inbound Marketing Strategy
Business 2 Community
42 Tweetable Stats On Inbound Marketing Strategy image file 32651286 Truly great marketers are in the business of engaging people.
Jon Turino's insight:

I'm not sure I'd tweet all of these unless they were relevant to my audience but there's sure an interesting bunch of information here.

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22 Ways to Create Compelling Content
When You Don’t Have a Clue [Infographic]

22 Ways to Create Compelling Content <br/>When You Don’t Have a Clue [Infographic] | Marketing Planning and Strategy | Scoop.it
Yep, we're introducing the first-ever Copyblogger infographic. It's about our favorite topic -- creating great content. And, as has been our style since

Via malek
Jon Turino's insight:

You can never have too many tips on spurring your creativity.

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ReciProty News Featuring Local Personal and Business Networking Ideas > MEET TODAY’S RECIPROTY LEADER JON TURINO

ReciProty News Featuring Local Personal and Business Networking Ideas > MEET TODAY’S RECIPROTY LEADER JON TURINO | Marketing Planning and Strategy | Scoop.it
ReciProty News provides advice for local neighborhood and business networking. Discover the secrets behind developing a trusted network of support.
Jon Turino's insight:

My thanks to ReciProty for the nect writeup today. I appreciate it and if I can be of service to you in growing your business please don't hesitate to contact me.

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High-Impact Intensive

High-Impact Intensive | Marketing Planning and Strategy | Scoop.it
Jon Turino's insight:

This looks to be a very interesting and worthwhile event. Let them know that Jon Turino sent you and you can get the special ReciProty low, low $199 price. Then if you WANT more income (optional), we pay you $45 for every attendee you refer, and $20 EVERY MONTH after that for as long as they continue the "Focus on YOU" program. Just call and tell us Jon Turino and ReciProty sent you.

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New Marketing Plan Development Infographic

New Marketing Plan Development Infographic | Marketing Planning and Strategy | Scoop.it
Having been asked many times how I help clients develop their marketing plans I decided to create the accompanying infographic to illustrate the process in seven steps. You can get additional details in my free e-book available at...
Jon Turino's insight:

Here's the 7-step marketing plan development process. You can get more detail in the free e-book at http://jonturino.com/presentation-document-links

Mayer Becker's curator insight, April 27, 11:27 AM

Marketing operations is often charged with developing, tracking and maintaining the department's strategy.

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Strategy Tips from Fans

Strategy Tips from Fans | Marketing Planning and Strategy | Scoop.it
Here's an infographic outlining a 7-step process for developing a marketing plan for your business. If you want more detail you can request the free e-book.
Jon Turino's insight:

Thought I'd share this infographic with you folks. Hope you find it informative and useful

Nat Sones's curator insight, April 22, 4:38 AM

Neat, contained and simple. Of course, the steps are obvious. But it's good to do the obvious stuff easily and automatically. Leaves more room for creativity where it counts. 

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74 Awesome Facebook Marketing Resources

74 Awesome Facebook Marketing Resources | Marketing Planning and Strategy | Scoop.it
A compilation of the best Facebook marketing resources into one easy-to-read blog post. Bookmark this one!
Jon Turino's insight:

This is a large and complete list.

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Leads from LinkedIn: add your email opt in

Leads from LinkedIn: add your email opt in | Marketing Planning and Strategy | Scoop.it
Jon Turino's insight:

This is a great tip for Linkedin users. I just added four projects to my profile at http://linkedin.com/in/jonturino.

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Articles of Jon Turino - exploreB2B

Articles of Jon Turino - exploreB2B | Marketing Planning and Strategy | Scoop.it
Jon Turino's insight:

Selected articles in the 2013 "A to Z" blog series posts.

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Content is Queen: The Anatomy of Good Digital Content - Rassak Experience

Content is Queen: The Anatomy of Good Digital Content - Rassak Experience | Marketing Planning and Strategy | Scoop.it
When you're creating digital content, don't only go for the head ... go for the heart, the gut, the arms, the legs and the hands. This post is a guide to good digital content using simply anatomy as a way to think about it.
Jon Turino's insight:

Great article. Well worth reading.

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A perfect plan for failure

A perfect plan for failure | Marketing Planning and Strategy | Scoop.it
Before presenting an exclusive offer to one small group of consumers, i.e. new subscribers, consider the possible impact on your entire customer base, i.e. loyal customers. Otherwise, you risk cutting off your nose to spite your face.
Jon Turino's insight:

Here's an article my friend Jim Teasley should love. And that cable and wireless and a whole bunch of other companies should take to heart.

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How To Build Your Brand On Pinterest [Research] | Heidi Cohen

How To Build Your Brand On Pinterest [Research] | Heidi Cohen | Marketing Planning and Strategy | Scoop.it
Participants use Pinterest's visual eye candy differently than other social media platforms.
Jon Turino's insight:

This is fascinating info from Heidi about Pinterest.

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16 Ways To Enhance Your Marketing With Visual Content [SlideShare]

16 Ways To Enhance Your Marketing With Visual Content [SlideShare] | Marketing Planning and Strategy | Scoop.it
Do you want to increase your online interactions? Have you seen the huge increase in the use of visual content online? Did you know that on Facebook, photos generate 53% more likes than the average...
Jon Turino's insight:

Some very good info in this post. Well worth reading.

malek's curator insight, May 9, 4:03 PM

a case in infographic

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The Top 50+ Presentation Tools and Resources I Have Found This Year

The Top 50+ Presentation Tools and Resources I Have Found This Year | Marketing Planning and Strategy | Scoop.it
Jon Turino's insight:

A really interesting set of tools in this collection. I would think there would be something useful to almost everyone.

Louise Quo Vadis's curator insight, May 8, 1:22 PM

Great set of tools, here. There is something for everyone.

Harpal S.sandhu's curator insight, May 8, 9:28 PM

presentation

Shaheen Gagan's curator insight, May 10, 8:44 AM

Good stuff 

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3 Numbers Every Entrepreneur Must Know

3 Numbers Every Entrepreneur Must Know | Marketing Planning and Strategy | Scoop.it
There are three critical numbers every business owner MUST know! This article will tell you what you need to know to hit your revenue goals every year.
Jon Turino's insight:

I like the "what if" concept described here. It is very useful for a wide range of issues and variables.

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Facebook Stops Path From Finding Friends After Spam Mishap: Report

Facebook Stops Path From Finding Friends After Spam Mishap: Report | Marketing Planning and Strategy | Scoop.it
Jon Turino's insight:

The latest top stories from Mashable.

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X-Ray Vision - Jon Turino

X-Ray Vision - Jon Turino | Marketing Planning and Strategy | Scoop.it
X-Ray Vision   Wouldn’t it be nice to be able to see inside the minds of our prospects? To know what stimulates them intellectually and causes their rational minds to reinforce their emotional responses?
Jon Turino's insight:

Here's a post with some interesting data you may be able to use or to create your own customer surveys.

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How to Use Pinterest to Promote Your Products | Social Media Examiner

How to Use Pinterest to Promote Your Products | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
Pinterest Marketing: Learn how to use your Pinterest business pages to promote your business.
Jon Turino's insight:

Some great ideas in this article.

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