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Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen

Social Media and Content Marketing: 5 Trust-related Elements Your Marketing Needs | Heidi Cohen | Marketing Planning and Strategy | Scoop.it
Social media and content marketing require customer trust to help build and extend your 360° brand. Without trust, customers won’t believe what your brand represents or what you say on your site, on third party sites or on social media.
Jon Turino's insight:

Some very good info from Heidi in here.

Dotty Scott's curator insight, February 1, 12:01 PM

Building Trust is not optional

Sigrid de Kaste's curator insight, February 2, 11:35 PM

Some valid points here...and need to be considered for company and entrepreneur alike...

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Content Marketing A Guide to Marketing Genius – a Giant Infographic

Content Marketing A Guide to Marketing Genius – a Giant Infographic | Marketing Planning and Strategy | Scoop.it
Content Marketing A Guide to Marketing Genius – a Giant Infographic Did you know that
Jon Turino's insight:

A lot of information packed into an infographic (regardless of its size!).

Doreen Hathaway's comment, June 11, 10:22 AM
A bit large for my wall, but good info.
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Gantt Charts for Business

Gantt Charts for Business | Marketing Planning and Strategy | Scoop.it
Use free PowerPoint timeline maker and gantt chart maker for business planning presentations.
Jon Turino's insight:

Nice tool. Thanks TS.

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[Infographic] Tablet Usage Stats and Figures Cheat Sheet

[Infographic] Tablet Usage Stats and Figures Cheat Sheet | Marketing Planning and Strategy | Scoop.it
It’s no secret that mobile and specifically tablets are emerging as the primary device that people are utilizing to find information, play games, and engage with their friends on social networks. E...
Jon Turino's insight:

A very interesting set of statistics from Google in this infographic.

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7 Best Newsletter Builders for Creating Great Newsletters - Business 2 Community : Business 2 Community

7 Best Newsletter Builders for Creating Great Newsletters - Business 2 Community : Business 2 Community | Marketing Planning and Strategy | Scoop.it
Jon Turino's insight:

Need help with a newsletter for your business? http://jonturino.com/

 

 

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The Anatomy of a Marketing Plan | Marketing content from WealthManagement.com

The Anatomy of a Marketing Plan | Marketing content from WealthManagement.com | Marketing Planning and Strategy | Scoop.it
You can talk as much as you want to about a strategy for growth, but it’s the execution that really matters.
Jon Turino's insight:

There are some good tips in this post for all of us, not just those involved in financial services.

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22 Books for Your Ultimate Summer Reading List

22 Books for Your Ultimate Summer Reading List | Marketing Planning and Strategy | Scoop.it
Check out these 22 books to keep you entertained all summer long.
Jon Turino's insight:

Lots of good info in this issue. For book #23 try http://jonturino.com/packages-pricing/the-a-to-z-blog-book-jon-turino-on-amazon-and-kindle/ but don't wait until Summer!

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The A to Z Blog Book: Jon Turino: Amazon.com: Kindle Store

The A to Z Blog Book: Jon Turino: Amazon.com: Kindle Store
Jon Turino's insight:

This book is a compilation of 2013 blog posts starting with "A" for The Power of the Word "ASK" to "Z" for Zip, Zero, Zilch. You'll find 26 quick, enjoyable and entertaining articles to entertain, inform and intrigue you culled from blog posts that will make you wonder, think and even act differently. While the focus was originally on Business to Business Marketing, the principles in each chapter apply to life in general as well.

 

Free until May 28th.

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How to Get the Most Out of Google+ Posts | Social Media Today

How to Get the Most Out of Google+ Posts | Social Media Today | Marketing Planning and Strategy | Scoop.it
Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more!
Jon Turino's insight:

Very informativea article, great "cheat sheet."

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Landing Page 101: Benefits, Content and Design - Infographic

Landing Page 101: Benefits, Content and Design - Infographic | Marketing Planning and Strategy | Scoop.it
Want leads? Then check out the 15 tips, additional resources plus an Infographic of effective landing pages. Everything to start generating leads.
Jon Turino's insight:

This is a great article from Sheila at The Marketing Bit. Lots of good info and advice plus a super infographic.

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Social Media: 10 Commandments for Business | Heidi Cohen

Social Media: 10 Commandments for Business | Heidi Cohen | Marketing Planning and Strategy | Scoop.it
Social media like many businesses operates under a set of unstated rules. Here are 10 commandments of social media for business and actionable marketing tips to get your business on track. Source: Heidi Cohen's Actionable Marketing Blog.
Jon Turino's insight:

Several of these "commandments" apply not only to social media but to your overall marketing strategy as well. For help with your marketing strategy visit http://jonturino.com/.

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The Shocking Truth About Brand Loyalty | Help Scout

The Shocking Truth About Brand Loyalty | Help Scout | Marketing Planning and Strategy | Scoop.it
The conversation around brand loyalty has been on a steady decline since the advent of social media. Ever since the term
Jon Turino's insight:

Very interesting article.

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Social Login: What CMOs Should Know – Infographic

Social Login: What CMOs Should Know – Infographic | Marketing Planning and Strategy | Scoop.it
Social login makes registration and sign-in easy for users, but what are the impacts on businesses? For one, studies show that socially logged-in users spend mo
Jon Turino's insight:

Very interesting info. I know I like social login.

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Content Isn't King. Trust Is King. | SEOmoz

Content Isn't King. Trust Is King. | SEOmoz | Marketing Planning and Strategy | Scoop.it

Excerpted from article on SEOmoz:
"One of the really big advantages small business owners have over the titans of industry is that you can get much more personal with your target audience than they can. You have a face and a voice. You can be human with your audience. And, as it turns out, one of the best ways to do that is by talking to your customers.

Here are some of my favorite content marketing tips from experts around the web.

1. Don't build on rented land:
Publish your best content on web properties that you personally own (i.e., your own self-hosted website). Social media has hit the business world like a freight train, and there is great value in spreading your message far and wide via these cheap media channels. The point of all that chatter, though, is to get all those eyeballs back to your own site.

2. Help, not hype, your customer:
The goal of content marketing is to allow the potential customer to develop a trusting relationship with you. One of the best ways to develop that trust is by answering customer questions and offering information in a clear, honest, and transparent way.
Trust is not built by pushing sales. Trust is built by selflessly helping people looking for help.

3. Write what people want to read, not what you want to write:
Repeat after me: It's ALWAYS about them, never about you. This is content marketing. It's not sales, and it's not advertising. If you want to do sales and advertising, that's perfectly fine, but just don't do it in your content marketing. Write for the reader, always.

4. Reference industry influencers:
Even if you are the undisputed thought leader in your specific niche or areas of expertise, it doesn't mean that you are the only person with something valuable to add to the conversation. In fact, you make yourself seem more trustworthy and confident when you reference other players in the marketplace.

5. Create content for all types of readers:
Branch out from your normal niche and target readers in a wider variety of related niche. This doesn't mean that you go way off on a huge tangent from your core demographics, but people do have other interests.

6. There is more to content than links:
A link from a reputable site is valuable because of the number of people that will click on it and come learn more about you and your company. And it just so happens that the search engines will love it for that exact reason too; win-win.

7. Don't forget the "marketing" in content marketing:
n general, if you're being helpful, people don't really care if your writing is a little rough around the edges. If you're getting people the information and answers that they're looking for, they will very easily forgive non-perfect writing. In fact, very often it can make you seem even more human to them.

8. It's all about relationships:
The bottom line with social is this: you have to be an active member of the team. It's not enough to just stop in and share a few things here and there, a day or two before you're going to need those same people to share your stuff for you. You have to be active. You have to be part of the team; a member of the community. It's not a wishy-washy kind of thing. It's a commitment; a commitment to your community. Your network depends on you to be there for them, just like they are there for you.

9. Think like a publisher:
Use your site to engage, entertain, and inform. That's all you really have to do. The hardest part is remembering to do that every time you sit down to write another piece of content. One of the quickest/easiest ways to do that is to write content that answers common customer questions. That sounds simplistic, but it's incredibly useful and engaging for people seeking answers.

10. Use other sites to find out what kind of content people want:
Read other good blogs on your topic and then just write similar articles with your own opinions and insights on the same topic, and try to make it better. I'm not suggesting that you copy anything from them obviously; just that you get inspired from them..."

Each tip is analyzed with more and detailed information. Read full original article here:
http://www.seomoz.org/blog/content-isnt-king-trust-is-king

 

 


Via Giuseppe Mauriello
Jon Turino's insight:

Read and follow directions carefully. Do try this at home.

Harmen Batubara's curator insight, May 12, 9:47 PM

absolutly yes...contents is the king and SEO is the quint..It is right?

Sergey Yatsenko's curator insight, May 13, 2:50 AM

  Contents is the  King ,  with  the  real  evidence .

NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight, May 13, 12:41 PM

TRUST

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The A to Z Blog Book - Jon Turino on Amazon and Kindle

The A to Z Blog Book - Jon Turino on Amazon and Kindle | Marketing Planning and Strategy | Scoop.it
The A to Z Blog Book - 26 Articles to Entertain, Inform and Intrigue You. Starting with the letter "A" for The Power of the Word "ASK" and ending with the letter "Z" for Zero, Zip, Zilch,
Jon Turino's insight:

Have you read this yet? Lot's of good stuff in my humble (and prejudiced!) opinion.

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Book Reviews - The A to Z Blog Book - exploreB2B

Book Reviews - The A to Z Blog Book - exploreB2B | Marketing Planning and Strategy | Scoop.it
5.0 out of 5 stars Fun Read with Honest Real World Advice, June 3, 2013



By 

David Baer (Scarsdale, NY USA) - See all my reviews



Amazon Verified ...
Jon Turino's insight:

Thanks to the first two reviewers. Would love to have many more.

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22 Key Performance Indicators - Business 2 Community

22 Key Performance Indicators - Business 2 Community | Marketing Planning and Strategy | Scoop.it
Jon Turino's insight:

A nice list of KPIs if you don't already have your own.

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Marketing - Strategy, Tracking and Evaluation! - Business 2 Community

Marketing - Strategy, Tracking and Evaluation! - Business 2 Community | Marketing Planning and Strategy | Scoop.it
Marketing - Strategy, Tracking and Evaluation!
Business 2 Community
A good marketing plan sets clear, realistic and measurable targets. It includes deadlines, budgets and specific responsibilities assigned to each team member.
Jon Turino's insight:

If the idea of the plan seems like scary work you can make it a fun and profitable activity with some expert help. See http://jonturino.com/ for more info.

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69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools | Marketing Planning and Strategy | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Bonnie Burns
Jon Turino's insight:

Great list. I'm going to save this one and put a synopsis and link to it in the July 1st issue of my Connections(tm) Newsletter (http://jonturino.com/newsletters)

Michelle Gilstrap's curator insight, June 1, 3:54 PM

This is a great composite of many social media monitoring tools, some I knew, but many I did not. Check it out, you may find some good ones for your organization as well.

Luciano Lampi's curator insight, June 4, 9:45 AM

it is time to discover your cyber...environment...

Anthony M Turner's curator insight, June 6, 6:45 PM

some good tips for the 'onliners' 

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a review of The A to Z Blog Book

a review of The A to Z Blog Book | Marketing Planning and Strategy | Scoop.it
Jon is a seasoned marketing professional, advising small business owners in Portland Oregon.

His newest book, The A to Z Blog Book: 26 articles to entertain, inform, and intrigue you, is available from Amazon in paper and Kindle versions.
Jon Turino's insight:

Doreen likes it. Will you? Order yours today via http://jonturino.com/packages-pricing/the-a-to-z-blog-book-jon-turino-on-amazon-and-kindle/

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Three Ways to Simplify Your Marketing Message | MarketingMaven GlobalSpec

Three Ways to Simplify Your Marketing Message | MarketingMaven GlobalSpec | Marketing Planning and Strategy | Scoop.it
If your products are complex, it doesn’t mean your message should be. Your message can’t be complex if you want to engage customers and prospects.
Jon Turino's insight:

This is a very good article. If you need help simplifying your marketing messages, rembember that it's available from http://jonturino.com/.

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74 Awesome Facebook Marketing Resources

74 Awesome Facebook Marketing Resources | Marketing Planning and Strategy | Scoop.it
A compilation of the best Facebook marketing resources into one easy-to-read blog post. Bookmark this one!
Jon Turino's insight:

This is a large and complete list.

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Leads from LinkedIn: add your email opt in

Leads from LinkedIn: add your email opt in | Marketing Planning and Strategy | Scoop.it
Jon Turino's insight:

This is a great tip for Linkedin users. I just added four projects to my profile at http://linkedin.com/in/jonturino.

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Articles of Jon Turino - exploreB2B

Articles of Jon Turino - exploreB2B | Marketing Planning and Strategy | Scoop.it
Jon Turino's insight:

Selected articles in the 2013 "A to Z" blog series posts.

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Content is Queen: The Anatomy of Good Digital Content - Rassak Experience

Content is Queen: The Anatomy of Good Digital Content - Rassak Experience | Marketing Planning and Strategy | Scoop.it
When you're creating digital content, don't only go for the head ... go for the heart, the gut, the arms, the legs and the hands. This post is a guide to good digital content using simply anatomy as a way to think about it.
Jon Turino's insight:

Great article. Well worth reading.

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A perfect plan for failure

A perfect plan for failure | Marketing Planning and Strategy | Scoop.it
Before presenting an exclusive offer to one small group of consumers, i.e. new subscribers, consider the possible impact on your entire customer base, i.e. loyal customers. Otherwise, you risk cutting off your nose to spite your face.
Jon Turino's insight:

Here's an article my friend Jim Teasley should love. And that cable and wireless and a whole bunch of other companies should take to heart.

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