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The 3 F’s of Incredible Landing Page Design

The 3 F’s of Incredible Landing Page Design | Marketing Planning and Strategy | Scoop.it
The user experience ("UX" for you techies out there) is made up of three factors: Focus, Feeling, and Functionality. Understanding these three factors is muy importante to having a successful landing page design.

Via Dotty Scott
Jon Turino's insight:

Great article.

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Dotty Scott's curator insight, January 22, 2013 10:34 PM

I agree with this article about Landing Pages

Marketing Planning and Strategy
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Rescooped by Jon Turino from Business in a Social Media World
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How to Write Copy that Converts: The Customer Comfort Zone

How to Write Copy that Converts: The Customer Comfort Zone | Marketing Planning and Strategy | Scoop.it
How are you feeling?

If you read my stuff often and have come to know and trust me, you probably feel quite comfortable.

Is it your first time? Now that’s an entirely different bale of

Via Cendrine Marrouat - SocialMediaSlant.com
Jon Turino's insight:

Another good scoop by Cendrine.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 28, 6:15 PM


All I could think of while reading Barry Feldman's post is how marketers and small owners need to try their hand at poetry or photography. 


Barry starts with the idea of discomfort, which is exactly what all potential customers experience before they find you. It's your role to make the experience unforgettable for them. 


He then goes on to describe seven things you need to focus on when writing your copy, with examples to help you better absorb the advice. 


Based on the many posts I have read on the topic, this one is hands down the best because it "walks the talk". It is long but has a lot of bulleted parts and short paragraphs, with bolded sentences and sub-headers.

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Your competitive advantage — is YOU! — Medium

Your competitive advantage — is YOU! — Medium | Marketing Planning and Strategy | Scoop.it
A few years ago, a financial advisor from Manhattan and I were chatting about the challenges she had been facing in her business because of…

Via Cendrine Marrouat - SocialMediaSlant.com
Jon Turino's insight:

Cendrine scoops a lot of great content. Read this one.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, August 21, 3:53 PM


A simple conversation can lead to a revelation. 


These are simple words, but the reminder is worth thousands of dollars. 


Sometimes, we spend hours focusing on the wrong things. The answer is always within...

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A 10-Step Plan for Dramatically Attracting New Customers - Entrepreneur

A 10-Step Plan for Dramatically Attracting New Customers - Entrepreneur | Marketing Planning and Strategy | Scoop.it
Seeing a huge increase in inbound-lead growth is possible, regardless of your industry. It's just a matter of making the investment of time, hard work and dedication.
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FYI

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3 Reasons To Break The Content Marketing Rules

3 Reasons To Break The Content Marketing Rules | Marketing Planning and Strategy | Scoop.it
If you restrict your content and make all decisions “by the rules,” it can limit the content from reaching its full potential.
Jon Turino's insight:

Worth a quick read.

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Rescooped by Jon Turino from Business in a Social Media World
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The 3 Surprising Types Of Twitter Retweets

The 3 Surprising Types Of Twitter Retweets | Marketing Planning and Strategy | Scoop.it
What if I told you that there are three distinct types of Twitter Retweets and they can all be used differently to get specific results? Would you be surprised? The fact is that most people are only aware of or consistently using one of the three types and missing opportunities to be effective.You might be surprised to learn that Twitter didn’t even invent the RT. Retweets were actually started by Twitter users, not the social network itself. Back on April 17, 2007, Eric Rice (also from Portland

Via Cendrine Marrouat - SocialMediaSlant.com
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G

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socialmediacombo's curator insight, August 10, 7:23 PM

 

Which type of Twitter RT do you use the most frequently? A very interesting post written by Robert Caruso!

SENAME Interactive's curator insight, August 11, 12:41 AM

 

Which type of Twitter RT do you use the most frequently? A very interesting post written by Robert Caruso!

Venkatesh Iyer (venkyiyer.com)'s curator insight, August 11, 5:46 AM

Damn! Keep learning something new all the time.

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Getting Through the Weeds of Developing a Marketing Plan

Getting Through the Weeds of Developing a Marketing Plan | Marketing Planning and Strategy | Scoop.it
Having a methodical and phased approach for developing a marketing plan is vital for the long-term success of the project.
Jon Turino's insight:

And if you want additional info on doing a marketing plan check out https://www.udemy.com/the-marketing-plan-seminar and request the free eBook from jon@jonturino.com

 

https://www.udemy.com/the-marketing-plan-seminar

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Networking Necessities, Niceties and No-Nos - Jon Turino

Networking Necessities, Niceties and No-Nos - Jon Turino | Marketing Planning and Strategy | Scoop.it
If networking is part of your marketing strategy mix, and for many if not most of us it should be, are you really good at it or is it something you do because you’ve been told that you should do it – like I just did?
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Well worth a read!

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Rescooped by Jon Turino from The Social Media Slant Magazine
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Why Social Media Promotion May Not Work for You...

Why Social Media Promotion May Not Work for You... | Marketing Planning and Strategy | Scoop.it
Years ago, Renee Pawlish gave me much food with her excellent post on the challenges of online book promotion. In it, she mentions two resources that highlight word-of-mouth and reviews as the only ways to sell books.

Via Cendrine Marrouat - SocialMediaSlant.com
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Interesting.

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How to Rank YouTube Videos on the First Page of Google - SEMrush Blog

How to Rank YouTube Videos on the First Page of Google - SEMrush Blog | Marketing Planning and Strategy | Scoop.it
Vinay Patankar, CEO of Process Street, has some great tips on how to get your YouTube Videos to the first page of Google's search results.
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Jon Turino's curator insight, August 3, 5:38 PM

Interesting Info.

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My New Book for You

My New Book for You | Marketing Planning and Strategy | Scoop.it
I spent the month of December, 2014, working on a labor of love in the form of my newest book, Inspiration Now! Inspiration Now! helps its readers define and implement their dreams and desires for personal and professional happiness and success. It explains the process of visualizing and planning to achieve results no matter what the goal. It talks about time and life management issues and explains how to develop practical, workable goals, strategies and tactics for achieving these objectives. Filled with engaging stories from the author's own personal experiences, the book illustrates the im
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Please share this with anyone you know who could use a little Inspiration Now!

 

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Wiper lets you delete text messages after you've sent them

Wiper lets you delete text messages after you've sent them | Marketing Planning and Strategy | Scoop.it
Have you ever sent a text message and instantly regretted it? If only there were a delete button for messages that have already been sent.
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For those messages you should have thought about for 24 hours before sending!

 

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Marketing: 25 Steps to “Yes” Without Sounding Like Ginsu Infomercial

Marketing: 25 Steps to “Yes” Without Sounding Like Ginsu Infomercial | Marketing Planning and Strategy | Scoop.it
Do you want sales to happen naturally? Are you dead tired of Ginsu hacks and tricks? Then check out 25 steps to real marketing - marketing that works.
Jon Turino's insight:

Some great advice from Sheila in this post. Well worth reading -- and heeding!

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Rescooped by Jon Turino from Entrepreneurship, Innovation
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5 Twitter Hashtag Monitoring Tools You Didn't Know Existed

5 Twitter Hashtag Monitoring Tools You Didn't Know Existed | Marketing Planning and Strategy | Scoop.it
I will take you to some Twitter hashtag monitoring tools that are more powerful than your classic hashtags.org, and which will help you use hashtags in your campaign more effectively.

Via Marylene Delbourg-Delphis
Jon Turino's insight:

Some interesting info.

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Amanda Hoffmann's curator insight, July 31, 2013 9:15 PM

NEW TOOLS: 

Travis Haggerty's curator insight, August 1, 2013 1:36 PM

These should prove helpfull for choosing the right hashtag for the right time. 

Rescooped by Jon Turino from digital marketing strategy
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3 Content Marketing Strategies NOT To Overlook In 2015

3 Content Marketing Strategies NOT To Overlook In 2015 | Marketing Planning and Strategy | Scoop.it
Have you developed your strategy yet? Here are 3 Content Marketing Strategies NOT To Overlook In 2015

Via malek
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For my content creation friends.

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20 Cool Tools for Creating Infographics

20 Cool Tools for Creating Infographics | Marketing Planning and Strategy | Scoop.it

Imagine if you could create an infographic in under 10 minutes without being a designer? Discover 20 tools that will help you when creating infographics. Read more

 

Written by Jillian Petrova

 

 


Via John van den Brink
Jon Turino's insight:

Great info here.

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donhornsby's curator insight, August 19, 1:25 PM

Forget about Photoshop and other time-consuming image creation methods.

 

Let’s introduce you to a set of tools that will make creating infographics simpler than ever!



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Technology is never the most important element in influencer marketing - VentureBeat

Technology is never the most important element in influencer marketing - VentureBeat | Marketing Planning and Strategy | Scoop.it
Would you say marketing is art or science? I’d say the best campaigns involve a little of both: You need art to inspire, and you need science to analyze and measure.
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Some interesting insights here.

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Rescooped by Jon Turino from Digital Transformation
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Why Companies' Digital Strategies Are Failing

Why Companies' Digital Strategies Are Failing | Marketing Planning and Strategy | Scoop.it
Strategy, not technology, is the key driver of success in the digital arena, and conservative companies that are too risk-adverse are "unlikely to thrive."

Via Andy Thompson
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Some really good info here.

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The Checklist Manifesto Summary | Abstract Living

The Checklist Manifesto Summary | Abstract Living | Marketing Planning and Strategy | Scoop.it
Checklists are for everyone What do Johns Hopkins surgeons, anonymous big-time investors and World War II pilots have in common? This isn't the set up for a
Jon Turino's insight:

This is great info!

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Presenting Yourself Properly - Jon Turino

Presenting Yourself Properly - Jon Turino | Marketing Planning and Strategy | Scoop.it
If you want to be presenting yourself properly at a networking event, or any other business function for that matter, you must follow some basic rules, even if you think they violate your personal freedom to look like a street person or a wanna be actor in LaLaLand.
Jon Turino's insight:

Very much related to the networking post!

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Inspiration Now! - NEW! - Jon Turino on Amazon.com

Inspiration Now! - NEW! - Jon Turino on Amazon.com | Marketing Planning and Strategy | Scoop.it
Inspiration Now! helps its readers define and implement their dreams and desires for personal and professional happiness and success.
Jon Turino's insight:

You can find more info on this new book, including chapter excerpts, on http://jonturino.com

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Rescooped by Jon Turino from Marketing Planning and Strategy
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How to Rank YouTube Videos on the First Page of Google - SEMrush Blog

How to Rank YouTube Videos on the First Page of Google - SEMrush Blog | Marketing Planning and Strategy | Scoop.it
Vinay Patankar, CEO of Process Street, has some great tips on how to get your YouTube Videos to the first page of Google's search results.
Jon Turino's insight:

Interesting Info.

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The Ultimate Guide to Instagram Marketing

The Ultimate Guide to Instagram Marketing | Marketing Planning and Strategy | Scoop.it
The Rise of Instagram Instagram is the fastest growting social network. It has more users than Twitter and is an amazing tool for driving traffic and sales.
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Philosophy and Wisdom

Philosophy and Wisdom | Marketing Planning and Strategy | Scoop.it
Inspiration Now! helps its readers define and implement their dreams and desires for personal and professional happiness and success. It explains the process of visualizing and planning to achieve results no matter what the goal. It talks about time and life management issues and explains how to develop practical, workable goals, strategies and tactics for achieving these objectives. Order your copy now at https://www.createspace.com/5124589
Jon Turino's insight:

You’ll find more inspiration per page in this book than anything you’ve read before. You’ll love the little boxed bits of advice that appear throughout and you’ll experience a lifetime of wisdom condensed into a wonderfully easy-to-read book!


This is an absolute gem of a book. A must read for sure! Order your copy now at https://www.createspace.com/5124589

 

 

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14 Social Media Tools Used by Marketing Pros | Social Media Examiner

14 Social Media Tools Used by Marketing Pros | Social Media Examiner | Marketing Planning and Strategy | Scoop.it
Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing.
Jon Turino's insight:

Some very interesting tools described in this one.

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Early Adopters & The Fake Orgasm #leanstartup

Jon Turino's insight:

Here's an interesting one. Well worth reading, especially the 9 tips.

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