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The Startup Dilemma: How to Tell Your Brand Story When You’re Lacking History : Under30CEO

The Startup Dilemma: How to Tell Your Brand Story When You’re Lacking History : Under30CEO | Marketing Planning and Strategy | Scoop.it
The more you share your story, the more your consumers will know exactly who you are and how they are supposed to remember you.
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Top 7 small business online marketing tips

What are the best small business online marketing secrets? Let me start by telling you that all businesses need some type of online marketing plan. This i
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I've always said that a plan in paramount. I even have a course up on Udemy.com about it.
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5 Hacks to Optimize Every Piece of Content for SEO

5 Hacks to Optimize Every Piece of Content for SEO | Marketing Planning and Strategy | Scoop.it

'If you want to drive sustainable organic search traffic and increase visibility in search engines here are five ways to optimize your content for SEO.

 

I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization'.

 

Read More: https://www.searchenginejournal.com/5-hacks-optimize-every-piece-content-create-seo/147513/


Via Antonino Militello
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With the SEO world changing daily we've just got to keep up!

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donhornsby's curator insight, February 9, 8:32 AM

(From the article): As you can see, these five hacks to optimize every piece of content for SEO are very powerful if put to good use. I encourage you to try them out, experiment with your content where applicable and start ensuring that more people can discover your great content through good optimization.

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Short vs. Long Content (An asinine debate) - The Storyteller Marketer

Short vs. Long Content (An asinine debate) - The Storyteller Marketer | Marketing Planning and Strategy | Scoop.it
The argument is pointless. I have a lot of respect for Joanna Wiebe and her team at CopyHackers. But the debate between long vs. short content has gone on

Via Cendrine Marrouat - cendrinemarrouat.com
Jon Turino's insight:

It has to be good content whether it is long or short!

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 12, 8:25 PM

Long, short, short, long. I agree with Jason Quey. This debate on the perfect number of words per post is asinine and useless. 


If you want to attract the right kind of readers and customers, you have to craft your content for them. Period. 

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Social Media Spending Hit a Top in 2016?

Social Media Spending Hit a Top in 2016? | Marketing Planning and Strategy | Scoop.it
Despite all the talk of social media being vital, half of the marketers in APAC say their 2016 social media budget will remain the same as 2015. Here's why.

Via malek
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How about your budget? You do have a plan, right?

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malek's curator insight, February 12, 3:46 PM

the jury is out, but the business faces a lot of challenges

›› Achieving a positive ROI

›› Measuring campaign performance

›› Determining the best social strategies and tactics

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Blogging on LinkedIn: 11 tips to write winning posts - Social Media Slant

Blogging on LinkedIn: 11 tips to write winning posts - Social Media Slant | Marketing Planning and Strategy | Scoop.it
If you wonder how you could achieve good results with LinkedIn posts, read further. I have a list of quick tips for you. I hope you'll find them useful.

Via Cendrine Marrouat - cendrinemarrouat.com
Jon Turino's insight:

Good info. Thank you, Cendrine.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 27, 6:06 PM


Have you ever considered writing long-form posts on LinkedIn? If not, you should definitely consider that option. 


In this post, I share some quick tips to help you craft content that your readers will crave. 

malek's curator insight, January 28, 7:38 PM

Take a stand. Have a point of view and be willing to share it – knowing that not everyone is going to agree with it

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The Anatomy of a Winning Website Design #Infographic

The Anatomy of a Winning Website Design #Infographic | Marketing Planning and Strategy | Scoop.it
Eye-catching, on-brand color schemes. Big, bold images. Striking headlines.

These are all important parts of great website design. After all, they're what can make or break a new site visitor's first impression of your site. But what about the more nitty-gritty parts of great website design -- like helpful navigation menus, strong calls-to-action, and indicators of website security and trust?

Via Brian Yanish - MarketingHits.com
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Nice checklist.

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Jayne Courts's curator insight, October 12, 2015 5:20 AM

or have it designed by Human Interface publications http://humaninterfacepublications.co.uk

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Why Blog? The Benefits of Blogging for Business and Marketing

Why Blog? The Benefits of Blogging for Business and Marketing | Marketing Planning and Strategy | Scoop.it

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging.

 

"It's for a friend," she said.

 

Sure it was.

 

I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and ... I couldn't find one. Whoops. Quite the meta mistake.

 

So I'm doing it now. If you're trying to explain one of the core tenets of inbound -- business blogging -- to your boss, a co-worker, your mom at Thanksgiving, whomever, then send them this post. I hope it helps....


Via Jeff Domansky
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Good stuff.

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Dean Ryan G. Martin's curator insight, September 30, 2015 10:46 PM

Not all small businessmen need a website. A website isn't a necessity considering all the online channels you can register to. All small businessmen need to learn how to blog though. Blogging needs to be a part of their daily routine. A blog is their online journal to build connections.  

Andrew Greenyer's curator insight, October 1, 2015 7:22 AM

Great article on why businesses should blog.

Patricia Guzmán Aponte's curator insight, October 8, 2015 3:29 PM

Los beneficios de tener un blog son claros. Cómo justificar no tener uno. 

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9 Infographic Design Examples That Will Leave You Inspired

9 Infographic Design Examples That Will Leave You Inspired | Marketing Planning and Strategy | Scoop.it
We've compiled a list of our favorite infographic design examples that hopefully leave you inspired and ready to create your own work of art.

Via Ana Cristina Pratas
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Some very good ideas here.

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malek's curator insight, September 27, 2015 5:44 PM

Don't miss this highly diversified infographics.

Marco Favero's curator insight, September 28, 2015 3:14 AM

aggiungere la vostra comprensione ...

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How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day

How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day | Marketing Planning and Strategy | Scoop.it
Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media seeks out strategies that work. Here's how one expert does it.

Via Cendrine Marrouat - cendrinemarrouat.com
Jon Turino's insight:

Great concise list!

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, September 8, 2015 12:16 AM


The other day, a friend and I were discussing how some of the most prominent experts manage their social media presences. Reading about the way Peg Fitzpatrick does it is really interesting!


Loved seeing content curation mentioned! 

Kenresearch Market Research's curator insight, September 8, 2015 1:57 AM

https://www.kenresearch.com/

Penelope's curator insight, September 19, 2015 12:16 PM

 

To build and maintain a large social media platform, this is solid advice from a writer who maintains a huge platform for Guy Kawasaki and one for herself. 

 

Answer these questions before you begin the work on your social strategy:

What need will you fill for the people who will follow you?Why should they follow you?What will you consistently provide to them?


Then read the rest of the article on how to implement your strategy.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.entrepreneur.com/article/247191

 

Suggested by Liz Angelene Verano
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Business Writing Tips: How to Write Processes for Human Beings

Business Writing Tips: How to Write Processes for Human Beings | Marketing Planning and Strategy | Scoop.it
How to be a clear, engaging writer Humans are bad at getting rid of things. Possessions, habits or words, humans are stubborn maximalists at heart, which is why we need to write the way our brain works when taking in new information; it skims, absorbs... #businesswriting #processes #writing
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Good tips.

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3 Content Marketing Strategies NOT To Overlook In 2015

3 Content Marketing Strategies NOT To Overlook In 2015 | Marketing Planning and Strategy | Scoop.it
Have you developed your strategy yet? Here are 3 Content Marketing Strategies NOT To Overlook In 2015

Via malek
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For my content creation friends.

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20 Cool Tools for Creating Infographics

20 Cool Tools for Creating Infographics | Marketing Planning and Strategy | Scoop.it

Imagine if you could create an infographic in under 10 minutes without being a designer? Discover 20 tools that will help you when creating infographics. Read more

 

Written by Jillian Petrova

 

 


Via John van den Brink
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Great info here.

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donhornsby's curator insight, August 19, 2015 1:25 PM

Forget about Photoshop and other time-consuming image creation methods.

 

Let’s introduce you to a set of tools that will make creating infographics simpler than ever!



Thorsten Strauss's curator insight, September 23, 2015 4:43 PM

tools: great list of tools for creating infographics 

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Technology is never the most important element in influencer marketing - VentureBeat

Technology is never the most important element in influencer marketing - VentureBeat | Marketing Planning and Strategy | Scoop.it
Would you say marketing is art or science? I’d say the best campaigns involve a little of both: You need art to inspire, and you need science to analyze and measure.
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Some interesting insights here.

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The Old Days VS New Days of Google [Infographic]

The Old Days VS New Days of Google [Infographic] | Marketing Planning and Strategy | Scoop.it

Today, what we say and ask Google starts to matter less and less.

 

Google tries to understand us before we even ask. It’ll morph or results based on our location, device we’re using, previous behavior, and more. It’s truly an engine of matching intent vs. matching keywords these days.

 

And, of course, that’s changed how SEOs work.

 

Via Antonino Militello
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Here's an infographic definitely worth looking at!

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Stewart-Marshall's curator insight, January 27, 7:23 AM

An interesting infographic that captures the changes that Google has incorporated into its search methodology.

Antonio Fernández Alonso's curator insight, January 29, 6:48 AM

El algoritmo de Google ha cambiado mucho en los últimos años. Sin embargo, todavía muchos siguen aplicando técnicas que ya están obsoletas o incluso pueden producir penalizaciones. 

Esta infografía muestra las principales diferencias entre el ayer y hoy de Google

Jon Turino's curator insight, February 1, 9:53 PM

Really interesting info!

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7 Compelling Reasons Optimizing and Automating Your Marketing Should Be Your First Priority

7 Compelling Reasons Optimizing and Automating Your Marketing Should Be Your First Priority | Marketing Planning and Strategy | Scoop.it
I recently conducted a survey of small business owners.  The lead question asked what their single biggest challenge is.

Via Michael Nelson
Jon Turino's insight:

Anything you can automate gives you more time to do more creative and productive things.

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Michael Nelson's curator insight, February 12, 4:57 PM

I recently conducted a survey of small business owners.  The lead question asked what their single biggest challenge is.


In more than 70% of the responses,  the owners felt marketing was the challenge vexing them the most.  That matches data from the Small Business Administration.  The SBA also found that as businesses grow, the number who list marketing as their biggest challenge only drops to around 56%.

 

They also found that 56% of companies invest less than 1-3% of their revenue on marketing, including infrastructure.  Interesting that one of the biggest problems is getting the least fiscal attention!

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How To Make A Killer First Impression On Your Facebook Page

How To Make A Killer First Impression On Your Facebook Page | Marketing Planning and Strategy | Scoop.it
One way to attract new page likes is to work on creating a killer first impression on your Facebook page. Here’s how.

Via Peg Corwin, malek
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First impressions still count!

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malek's curator insight, February 13, 6:06 PM

Excellent collection of techniques to create this killer first impression

Venkatesh Iyer (venkyiyer.com)'s curator insight, February 15, 11:11 PM

Always good to have a reminder. I am working on my about page after reading this.

Marianne Naughton's curator insight, February 17, 5:48 AM

Great Facebook Pics

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The Old Days VS New Days of Google [Infographic]

The Old Days VS New Days of Google [Infographic] | Marketing Planning and Strategy | Scoop.it

Today, what we say and ask Google starts to matter less and less.

 

Google tries to understand us before we even ask. It’ll morph or results based on our location, device we’re using, previous behavior, and more. It’s truly an engine of matching intent vs. matching keywords these days.

 

And, of course, that’s changed how SEOs work.

 

Via Antonino Militello
Jon Turino's insight:

Really interesting info!

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Stewart-Marshall's curator insight, January 27, 7:23 AM

An interesting infographic that captures the changes that Google has incorporated into its search methodology.

Antonio Fernández Alonso's curator insight, January 29, 6:48 AM

El algoritmo de Google ha cambiado mucho en los últimos años. Sin embargo, todavía muchos siguen aplicando técnicas que ya están obsoletas o incluso pueden producir penalizaciones. 

Esta infografía muestra las principales diferencias entre el ayer y hoy de Google

Jon Turino's curator insight, February 14, 6:53 PM

Here's an infographic definitely worth looking at!

Rescooped by Jon Turino from Business in a Social Media World
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How to Use Content That Isn’t Yours

How to Use Content That Isn’t Yours | Marketing Planning and Strategy | Scoop.it
It’s not creative or sexy, but it will keep you out of trouble – how to ethically and legally use other people’s content on your own platforms. -- Content Marketing Institute

Via Cendrine Marrouat - cendrinemarrouat.com
Jon Turino's insight:

Always good to know what to do and how to do it.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 30, 4:05 PM


How do you use third-party content? Do you credit authors?

I like asking for permission and/or giving full credit + linking to the sources. 

This post is also relevant to all content curators. 

judyhaar's curator insight, January 31, 11:13 AM

You must know how to use others content

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Instead of Business Cards, You Should Do This - Power Networking Tip

Instead of Business Cards, You Should Do This - Power Networking Tip | Marketing Planning and Strategy | Scoop.it
Have you ever given someone a business card and never heard back from them? That’s actually quite common. What if I tell you that I have a business card alternative that will get you a response almost 100% of the time. Yes it is possible, and I have been using this power networking trick for …

Via Cendrine Marrouat - cendrinemarrouat.com
Jon Turino's insight:

Interesting approach worth considering.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, October 10, 2015 3:10 PM

Yes, business cards work less and less. Most of the time, they end up in piles and people never actually follow up.

 

Syed Blakhi shares very smart advice. Also, check out the comment section. He reveals how he usually approaches people. 

Molvi Aslam Khan's curator insight, October 10, 2015 5:57 PM

https://islamicduaforlovemarriage.wordpress.com/2015/10/10/get-my-wife-and-husband-back/

Bill Tilley's curator insight, October 11, 2015 10:58 AM

Great Networking Tip!

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How to Create The Perfect LinkedIn Company Page

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

 

To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....


Via Jeff Domansky
Jon Turino's insight:

Great advice here.

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Maria Rekrut's curator insight, September 21, 2015 8:55 AM

Some great tips on creating the perfect LinkedIn Company Page

Debi Slaver's curator insight, September 23, 2015 2:51 PM

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

Marco Favero's curator insight, September 29, 2015 9:51 AM

aggiungere la vostra comprensione ...

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Top Website Design Mistakes Small Business Owners Make

Top Website Design Mistakes Small Business Owners Make | Marketing Planning and Strategy | Scoop.it
Your website is the central focal point of your online marketing. Cure these website design mistakes that prevent visitors from connecting with your brand. Your website is the virtual front door to y…

Via malek
Jon Turino's insight:

It pays not to forget the basics!

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Marc Kneepkens's curator insight, September 14, 2015 8:29 AM

This is basic, however, sometimes it's right in your face and we don't see the mistakes we make. Every time I see an article like this I examine my own situation.

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7 Best Tools To Track Your Hashtags On Social Media — Smart Website Marketing

7 Best Tools To Track Your Hashtags On Social Media - Smart Website Marketing - Medium

In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags.

 

Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use....


Via Jeff Domansky
Jon Turino's insight:

Good list.

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Jeff Domansky's curator insight, August 12, 2015 1:42 AM

Smart social monitoring toolsand tips to help you manage your hashtags better. Recommended reading. 9/10

Marco Favero's curator insight, August 12, 2015 5:53 AM

aggiungere la vostra comprensione ...

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How to Write Copy that Converts: The Customer Comfort Zone

How to Write Copy that Converts: The Customer Comfort Zone | Marketing Planning and Strategy | Scoop.it
How are you feeling?

If you read my stuff often and have come to know and trust me, you probably feel quite comfortable.

Is it your first time? Now that’s an entirely different bale of

Via Cendrine Marrouat - cendrinemarrouat.com
Jon Turino's insight:

Another good scoop by Cendrine.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, August 28, 2015 6:15 PM


All I could think of while reading Barry Feldman's post is how marketers and small owners need to try their hand at poetry or photography. 


Barry starts with the idea of discomfort, which is exactly what all potential customers experience before they find you. It's your role to make the experience unforgettable for them. 


He then goes on to describe seven things you need to focus on when writing your copy, with examples to help you better absorb the advice. 


Based on the many posts I have read on the topic, this one is hands down the best because it "walks the talk". It is long but has a lot of bulleted parts and short paragraphs, with bolded sentences and sub-headers.

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Your competitive advantage — is YOU! — Medium

Your competitive advantage — is YOU! — Medium | Marketing Planning and Strategy | Scoop.it
A few years ago, a financial advisor from Manhattan and I were chatting about the challenges she had been facing in her business because of…

Via Cendrine Marrouat - cendrinemarrouat.com
Jon Turino's insight:

Cendrine scoops a lot of great content. Read this one.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, August 21, 2015 3:53 PM


A simple conversation can lead to a revelation. 


These are simple words, but the reminder is worth thousands of dollars. 


Sometimes, we spend hours focusing on the wrong things. The answer is always within...

Cendrine Marrouat - cendrinemarrouat.com's comment, September 14, 2015 3:13 AM
Thank you @Jon Turino!
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A 10-Step Plan for Dramatically Attracting New Customers - Entrepreneur

A 10-Step Plan for Dramatically Attracting New Customers - Entrepreneur | Marketing Planning and Strategy | Scoop.it
Seeing a huge increase in inbound-lead growth is possible, regardless of your industry. It's just a matter of making the investment of time, hard work and dedication.
Jon Turino's insight:

FYI

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