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How To Help Your Content Rise Above The Noise [Infographic]

How To Help Your Content Rise Above The Noise [Infographic] | Marketing Planning and Strategy | Scoop.it

Whenever you talk about Content Marketing, you have to start by considering two main obstacles:

 

There is an overload of information on the Internet. Virtually on any topicPeople are busier than ever in history and they are bombarded with thousands of messages each day

 

This infographic provides a few tips you can implement in your content marketing strategy today with the ultimate goal of cutting through the noise to get the attention of your audience...


Via Lauren Moss
Jon Turino's insight:

This infographic has a lot of good advice. Well worth reading.

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TheSoulfulEMU's comment, September 24, 2013 10:13 AM
Truth is right there! Admit & Start working on it! NOW!!!!
Georgianne Hewett's curator insight, September 30, 2013 1:23 PM

Overload is right. You have to make it super easy for someone to stumble upon your story.

Michael Shaw's curator insight, July 31, 10:28 PM

@ashali89 A really interesting infographic with some useful tips to help a message rise above the clutter

Rescooped by Jon Turino from Social Media Corporate Management
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SWOT Analysis Of A Typical Start-Up Social Media Strategy | SEO ...

SWOT Analysis Of A Typical Start-Up Social Media Strategy | SEO ... | Marketing Planning and Strategy | Scoop.it
Then you're trying to do Social Media just as if it were any other old traditional type of Marketing, but the problem is that it's not old, it's not traditional and it's not straight-forward.

Via Roger Koplenig
Jon Turino's insight:

The SWOT analysis is an integral part or the overall marketing planning process itself (which is covered by worksheets available at http://jonturino.com/presentation-document-links/)

 

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Roger Koplenig's curator insight, February 1, 2013 5:13 PM

I also recommend a SWOT analysis after doing a thorough assessment of the socio-economic system. Things are getting clearer for strategical decisions.

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The Importance of Establishing a Social Media Strategy

The Importance of Establishing a Social Media Strategy | Marketing Planning and Strategy | Scoop.it
It's surprising how many times I talk to business owners who say their company is on Facebook "because every one else is." While I applaud them for taking the steps to get online, I shake my head a...

Via Roger Koplenig
Jon Turino's insight:

A "must read" article.

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Three Questions Every Marketing Strategist Should Ask - American Marketing Association

Three Questions Every Marketing Strategist Should Ask - American Marketing Association | Marketing Planning and Strategy | Scoop.it
Local PDX marketer Jon Turino likes to ask three critical questions at several key points in the strategy development process.
Jon Turino's insight:

It was very nice to be asked to do this guest post for the Portland AMA Chapter.

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