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Rescooped by Jon Turino from Business in a Social Media World
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Yes, social media is a lot of work

Yes, social media is a lot of work | Marketing Planning and Strategy | Scoop.it
"Social media seems to be so much work! I have a business to run, and I'm not interested in adding more workload to my day." This is the conclusion a potential client drew from a discussion we had ...

Via Cendrine Marrouat - SocialMediaSlant.com
Jon Turino's insight:

It IS a lot of work. Please see http://jonturino.com/voracious-vexing-and-very-very-necessary/ for more on marketing in general and social media in particular.

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Eugene Louicius M.'s comment, April 10, 2013 3:07 AM
Je partage tout a faait votre point de vue.
Cora Dugan's comment, April 10, 2013 9:51 AM
Excellent article!
Cendrine Marrouat - SocialMediaSlant.com's comment, April 10, 2013 2:09 PM
Thanks!
Rescooped by Jon Turino from Business in a Social Media World
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Your Blog is the Ultimate “Know, Like and Trust Generation Machine”

Your Blog is the Ultimate “Know, Like and Trust Generation Machine” | Marketing Planning and Strategy | Scoop.it

From the article:

 

"I had the opportunity to meet Bob Burg this week and to hear him speak. Now, he’s a true master of sales, referrals and influence. One of the points he drives home in his books as well as in his lectures is the importance of allowing people Know, Like and Trust you (somehow the phrase “getting people to Know, Like…etc.” sounds a little odd).

 

'All things being equal, people will do business with, and refer business to, those people they know, like and trust.' - Bob Burg

 

Bob is not only a renowned speaker and author, but he’s also a major proponent of blogging as a way to establish authority.

 

Well, listening to Bob talk about influence and authority really clarified my thinking around a subject I’ve been thinking about for quite a while. In fact, I’ve just “soft launched” a course on the topic of blogging for business, and I’ve been looking for the right way to position the importance of a blog for raising one’s authority in the eyes of potential customers and other industry stakeholders.

 

Based on my personal experiences and the experiences of those who have come before me, I realized this fact:"


Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by Jon Turino from Business in a Social Media World
Scoop.it!

Your Blog is the Ultimate “Know, Like and Trust Generation Machine”

Your Blog is the Ultimate “Know, Like and Trust Generation Machine” | Marketing Planning and Strategy | Scoop.it

From the article:

 

"I had the opportunity to meet Bob Burg this week and to hear him speak. Now, he’s a true master of sales, referrals and influence. One of the points he drives home in his books as well as in his lectures is the importance of allowing people Know, Like and Trust you (somehow the phrase “getting people to Know, Like…etc.” sounds a little odd).

 

'All things being equal, people will do business with, and refer business to, those people they know, like and trust.' - Bob Burg

 

Bob is not only a renowned speaker and author, but he’s also a major proponent of blogging as a way to establish authority.

 

Well, listening to Bob talk about influence and authority really clarified my thinking around a subject I’ve been thinking about for quite a while. In fact, I’ve just “soft launched” a course on the topic of blogging for business, and I’ve been looking for the right way to position the importance of a blog for raising one’s authority in the eyes of potential customers and other industry stakeholders.

 

Based on my personal experiences and the experiences of those who have come before me, I realized this fact:"


Via Cendrine Marrouat - SocialMediaSlant.com
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Rescooped by Jon Turino from Social Media Corporate Management
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The Importance of Establishing a Social Media Strategy

The Importance of Establishing a Social Media Strategy | Marketing Planning and Strategy | Scoop.it
It's surprising how many times I talk to business owners who say their company is on Facebook "because every one else is." While I applaud them for taking the steps to get online, I shake my head a...

Via Roger Koplenig
Jon Turino's insight:

A "must read" article.

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Rescooped by Jon Turino from Business in a Social Media World
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Facebook Fan Pages now have a dedicated feed

Facebook Fan Pages now have a dedicated feed | Marketing Planning and Strategy | Scoop.it

Have you used Facebook today? If so, you may have noticed a new tab called “Pages Feed” in the left sidebar of your homepage.

 

Clicking the tab will reveal a separate newsfeed tailored to only display content from the Pages a user follows. Updates appear in the order they are published, with the latest content at the top.


Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's comment, November 19, 2012 2:17 PM
Thank you for sharing my article!
Jon Turino's comment, November 19, 2012 2:55 PM
You are welcome, Cendrine. You do a good job of curating.
Cendrine Marrouat - SocialMediaSlant.com's comment, November 19, 2012 3:41 PM
I appreciate your kind words, Jon!
Rescooped by Jon Turino from Business in a Social Media World
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New opt-in feature would allow fans to see all updates from Facebook Pages

New opt-in feature would allow fans to see all updates from Facebook Pages | Marketing Planning and Strategy | Scoop.it

Here is some news that should put a lot of business owners at ease (for the time being).

 

Facebook will soon release a new feature that allows fans to get a notification every time a Facebook Page they follow posts something new.

 

What do you think of this new option?


Via Cendrine Marrouat - SocialMediaSlant.com
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Cendrine Marrouat - SocialMediaSlant.com's comment, November 1, 2012 2:01 PM
Merci du partage, Laurence!
Cendrine Marrouat - SocialMediaSlant.com's comment, November 1, 2012 9:02 PM
Thank you for sharing my article, Jon!