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Rescooped by Jon Turino from Business in a Social Media World
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Short vs. Long Content (An asinine debate) - The Storyteller Marketer

Short vs. Long Content (An asinine debate) - The Storyteller Marketer | Marketing Planning and Strategy | Scoop.it
The argument is pointless. I have a lot of respect for Joanna Wiebe and her team at CopyHackers. But the debate between long vs. short content has gone on

Via Cendrine Marrouat - cendrinemarrouat.com
Jon Turino's insight:

It has to be good content whether it is long or short!

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, February 12, 2016 8:25 PM

Long, short, short, long. I agree with Jason Quey. This debate on the perfect number of words per post is asinine and useless. 


If you want to attract the right kind of readers and customers, you have to craft your content for them. Period. 

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Blogging on LinkedIn: 11 tips to write winning posts - Social Media Slant

Blogging on LinkedIn: 11 tips to write winning posts - Social Media Slant | Marketing Planning and Strategy | Scoop.it
If you wonder how you could achieve good results with LinkedIn posts, read further. I have a list of quick tips for you. I hope you'll find them useful.

Via Cendrine Marrouat - cendrinemarrouat.com
Jon Turino's insight:

Good info. Thank you, Cendrine.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 27, 2016 6:06 PM


Have you ever considered writing long-form posts on LinkedIn? If not, you should definitely consider that option. 


In this post, I share some quick tips to help you craft content that your readers will crave. 

malek's curator insight, January 28, 2016 7:38 PM

Take a stand. Have a point of view and be willing to share it – knowing that not everyone is going to agree with it

Rescooped by Jon Turino from Business in a Social Media World
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‘The Little Big eBook on Blogging’ gets another 5-star review on Amazon!

‘The Little Big eBook on Blogging’ gets another 5-star review on Amazon! | Marketing Planning and Strategy | Scoop.it
The blessings never stop, it seems. My eBook received another great review today. This one is from Jeff Franz-Lien (@WickedSmartIT on Twitter), and you can also read it on Amazon. “As a relat...

Via Cendrine Marrouat - cendrinemarrouat.com
Jon Turino's insight:

Congratulations Cendrine.  Nice job.

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Samantha Bruce's curator insight, February 4, 2013 11:56 AM

Maybe this is a book I should be looking at. #prprobs

Cendrine Marrouat - cendrinemarrouat.com's comment, February 10, 2013 12:49 PM
Thank you, guys!
Rescooped by Jon Turino from Business in a Social Media World
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Your Blog is the Ultimate “Know, Like and Trust Generation Machine”

Your Blog is the Ultimate “Know, Like and Trust Generation Machine” | Marketing Planning and Strategy | Scoop.it

From the article:

 

"I had the opportunity to meet Bob Burg this week and to hear him speak. Now, he’s a true master of sales, referrals and influence. One of the points he drives home in his books as well as in his lectures is the importance of allowing people Know, Like and Trust you (somehow the phrase “getting people to Know, Like…etc.” sounds a little odd).

 

'All things being equal, people will do business with, and refer business to, those people they know, like and trust.' - Bob Burg

 

Bob is not only a renowned speaker and author, but he’s also a major proponent of blogging as a way to establish authority.

 

Well, listening to Bob talk about influence and authority really clarified my thinking around a subject I’ve been thinking about for quite a while. In fact, I’ve just “soft launched” a course on the topic of blogging for business, and I’ve been looking for the right way to position the importance of a blog for raising one’s authority in the eyes of potential customers and other industry stakeholders.

 

Based on my personal experiences and the experiences of those who have come before me, I realized this fact:"


Via Cendrine Marrouat - cendrinemarrouat.com
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Rescooped by Jon Turino from Business in a Social Media World
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How to Use Content That Isn’t Yours

How to Use Content That Isn’t Yours | Marketing Planning and Strategy | Scoop.it
It’s not creative or sexy, but it will keep you out of trouble – how to ethically and legally use other people’s content on your own platforms. -- Content Marketing Institute

Via Cendrine Marrouat - cendrinemarrouat.com
Jon Turino's insight:

Always good to know what to do and how to do it.

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 30, 2016 4:05 PM


How do you use third-party content? Do you credit authors?

I like asking for permission and/or giving full credit + linking to the sources. 

This post is also relevant to all content curators. 

judyhaar's curator insight, January 31, 2016 11:13 AM

You must know how to use others content

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Why Blog? The Benefits of Blogging for Business and Marketing

Why Blog? The Benefits of Blogging for Business and Marketing | Marketing Planning and Strategy | Scoop.it

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging.

 

"It's for a friend," she said.

 

Sure it was.

 

I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and ... I couldn't find one. Whoops. Quite the meta mistake.

 

So I'm doing it now. If you're trying to explain one of the core tenets of inbound -- business blogging -- to your boss, a co-worker, your mom at Thanksgiving, whomever, then send them this post. I hope it helps....


Via Jeff Domansky
Jon Turino's insight:

Good stuff.

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Dean Ryan G. Martin's curator insight, September 30, 2015 10:46 PM

Not all small businessmen need a website. A website isn't a necessity considering all the online channels you can register to. All small businessmen need to learn how to blog though. Blogging needs to be a part of their daily routine. A blog is their online journal to build connections.  

Andrew Greenyer's curator insight, October 1, 2015 7:22 AM

Great article on why businesses should blog.

Patricia Guzmán Aponte's curator insight, October 8, 2015 3:29 PM

Los beneficios de tener un blog son claros. Cómo justificar no tener uno. 

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Your Blog is the Ultimate “Know, Like and Trust Generation Machine”

Your Blog is the Ultimate “Know, Like and Trust Generation Machine” | Marketing Planning and Strategy | Scoop.it

From the article:

 

"I had the opportunity to meet Bob Burg this week and to hear him speak. Now, he’s a true master of sales, referrals and influence. One of the points he drives home in his books as well as in his lectures is the importance of allowing people Know, Like and Trust you (somehow the phrase “getting people to Know, Like…etc.” sounds a little odd).

 

'All things being equal, people will do business with, and refer business to, those people they know, like and trust.' - Bob Burg

 

Bob is not only a renowned speaker and author, but he’s also a major proponent of blogging as a way to establish authority.

 

Well, listening to Bob talk about influence and authority really clarified my thinking around a subject I’ve been thinking about for quite a while. In fact, I’ve just “soft launched” a course on the topic of blogging for business, and I’ve been looking for the right way to position the importance of a blog for raising one’s authority in the eyes of potential customers and other industry stakeholders.

 

Based on my personal experiences and the experiences of those who have come before me, I realized this fact:"


Via Cendrine Marrouat - cendrinemarrouat.com
more...
No comment yet.