Marketing Plannin...
Follow
Find tag "blogging"
2.9K views | +2 today
Marketing Planning and Strategy
Your new post is loading...
Your new post is loading...
Rescooped by Jon Turino from Business in a Social Media World
Scoop.it!

‘The Little Big eBook on Blogging’ gets another 5-star review on Amazon!

‘The Little Big eBook on Blogging’ gets another 5-star review on Amazon! | Marketing Planning and Strategy | Scoop.it
The blessings never stop, it seems. My eBook received another great review today. This one is from Jeff Franz-Lien (@WickedSmartIT on Twitter), and you can also read it on Amazon. “As a relat...

Via Cendrine Marrouat - www.socialmediaslant.com
Jon Turino's insight:

Congratulations Cendrine.  Nice job.

more...
Samantha Bruce's curator insight, February 4, 2013 11:56 AM

Maybe this is a book I should be looking at. #prprobs

Cendrine Marrouat - www.socialmediaslant.com's comment, February 10, 2013 12:49 PM
Thank you, guys!
Rescooped by Jon Turino from Business in a Social Media World
Scoop.it!

Your Blog is the Ultimate “Know, Like and Trust Generation Machine”

Your Blog is the Ultimate “Know, Like and Trust Generation Machine” | Marketing Planning and Strategy | Scoop.it

From the article:

 

"I had the opportunity to meet Bob Burg this week and to hear him speak. Now, he’s a true master of sales, referrals and influence. One of the points he drives home in his books as well as in his lectures is the importance of allowing people Know, Like and Trust you (somehow the phrase “getting people to Know, Like…etc.” sounds a little odd).

 

'All things being equal, people will do business with, and refer business to, those people they know, like and trust.' - Bob Burg

 

Bob is not only a renowned speaker and author, but he’s also a major proponent of blogging as a way to establish authority.

 

Well, listening to Bob talk about influence and authority really clarified my thinking around a subject I’ve been thinking about for quite a while. In fact, I’ve just “soft launched” a course on the topic of blogging for business, and I’ve been looking for the right way to position the importance of a blog for raising one’s authority in the eyes of potential customers and other industry stakeholders.

 

Based on my personal experiences and the experiences of those who have come before me, I realized this fact:"


Via Cendrine Marrouat - www.socialmediaslant.com
more...
No comment yet.
Rescooped by Jon Turino from Business in a Social Media World
Scoop.it!

Your Blog is the Ultimate “Know, Like and Trust Generation Machine”

Your Blog is the Ultimate “Know, Like and Trust Generation Machine” | Marketing Planning and Strategy | Scoop.it

From the article:

 

"I had the opportunity to meet Bob Burg this week and to hear him speak. Now, he’s a true master of sales, referrals and influence. One of the points he drives home in his books as well as in his lectures is the importance of allowing people Know, Like and Trust you (somehow the phrase “getting people to Know, Like…etc.” sounds a little odd).

 

'All things being equal, people will do business with, and refer business to, those people they know, like and trust.' - Bob Burg

 

Bob is not only a renowned speaker and author, but he’s also a major proponent of blogging as a way to establish authority.

 

Well, listening to Bob talk about influence and authority really clarified my thinking around a subject I’ve been thinking about for quite a while. In fact, I’ve just “soft launched” a course on the topic of blogging for business, and I’ve been looking for the right way to position the importance of a blog for raising one’s authority in the eyes of potential customers and other industry stakeholders.

 

Based on my personal experiences and the experiences of those who have come before me, I realized this fact:"


Via Cendrine Marrouat - www.socialmediaslant.com
more...
No comment yet.