The colors you use throughout your website and for your calls to action can have a profound effect on conversion rates. Here are some tips to help you use color to boost sales and return on investment.
"Content + Smart SEO + Social Media is what it takes today to leverage the web for business purposes. And what never ceases to amaze me is how often we find these things siloed within an organization – no matter the size.
I had lunch yesterday with someone who has one team doing his SEO work, one team doing his content development for a corporate blog and one team doing social media community management.
With more than 1.15 billion registered users and 201 million active mobile users on a monthly basis, GooglePlus is a rocking social networking site that many businesses and brands haven't leveraged yet. Google+ is on the track to beat Facebook and become the most widely used social media.
Eric Pursh's insight:
I'm amazed at the growth of G+ this past year. One comment below the article states " from personal experience...the average post on G+ is getting much better responses and interactions than [Facebook, Twitter, and LinkedIn]." This is likely due in part to the general make up of his network, but it's still speaks to the fact that Google+ is fast becoming a force to be reckoned with in social media circles.
Google claims to use over 200 signals in its search algorithm. While we don't know what exactly these signals are, it's helpful to examine high-ranking pages so that we can begin to understand the characteristic of pages search engines like to reward.
This can give us a "hint" as to the ranking factors the search engines actually use.
The age old to-do list -- a common tool to help get $#&T done. In my years of to-do listing, I've discovered that it is often this common productivity trick that actually prevents me from being optimally productive.
Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with e-commerce platform Shopify. Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn’t been shy […]
It’s no surprise marketers are often big readers. As a book addict myself, finding out what CMOs are reading is one of my favorite questions in our Get to Know interview series. With everything from new releases like Sheryl Sandberg’s Lean In to classics like The One-to-One Future by Don Peppers and Martha Rogers, it […]
Adobe digs deeper into marketing field with Neolane purchase PCWorld Further boosting its presence in the field of product marketing, Adobe is acquiring campaign management software provider Neolane for approximately $600 million in cash.