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Marketing Online Video
Exploring fresh ideas to increase your audience for online video
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Vine Videos Give Sneak Peek at New Features

Vine Videos Give Sneak Peek at New Features | Marketing Online Video | Scoop.it
One day before rival Facebook is rumored to announce a Vine competitor, employees of Twitter's video-sharing service teased several of its new features.
Suzanne Debrunner's insight:

Glimpses of full-screen videos, private messaging between users, possible curated categories and the ability to save drafts and create multiple Vine posts at one time! Thak you Vine!

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Vine Has A Head Start, But There’s Plenty Of Room For An Instagram Video Win | TechCrunch

Vine Has A Head Start, But There’s Plenty Of Room For An Instagram Video Win | TechCrunch | Marketing Online Video | Scoop.it
Facebook is making an announcement later today that we have heard could do with Instagram, its very popular photo app, getting a video service.
Suzanne Debrunner's insight:

Video provides a route to picking up more users, getting those users to spend more time on their networks, and possibly laying the groundwork for brand-friendly advertising.

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Grasping for a Vine: Video for Instagram Will Be Sole Reveal at Facebook Event Thursday

Grasping for a Vine: Video for Instagram Will Be Sole Reveal at Facebook Event Thursday | Marketing Online Video | Scoop.it
We're ready for our close-up, Mr. Systrom.
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Social Video Network Keek Passes 45M Users, Adding Over 24M Users Since Vine’s Launch | TechCrunch

Social Video Network Keek Passes 45M Users, Adding Over 24M Users Since Vine’s Launch | TechCrunch | Marketing Online Video | Scoop.it
Toronto-based social video network Keek has seen some tremendous growth recently, adding on 24 million users in just four months to bring its network to a total reach of 45 million registered members.
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briancanlas7's comment, June 7, 2013 11:37 AM
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RTB Ad Spend Continues Robust Growth - eMarketer

RTB Ad Spend Continues Robust Growth - eMarketer | Marketing Online Video | Scoop.it
eMarketer estimates real-time bidding display ad spending will grow by 73% this year in the US, to account for nearly one in five digital display ad dollars.
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#waywire Brings the Power of Context to Video for the First Time

#waywire Brings the Power of Context to Video for the First Time | Marketing Online Video | Scoop.it
#waywire Brings the Power of Context to Video for the First Time
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Unruly Launches Real-Time Analytics Dashboard for Social Video

Unruly Launches Real-Time Analytics Dashboard for Social Video | Marketing Online Video | Scoop.it
Unruly Analytics is a real-time gauge for brands and agencies who want to know how well they're doing in social video. Users can find out exactly how many shares, views, and comments they're generating during a time period at the touch of a button.
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Lights, camera...Oscar-worthy content marketing | Content Amp

Lights, camera...Oscar-worthy content marketing | Content Amp | Marketing Online Video | Scoop.it
Did you know that sites can double their organic search traffic by including a video thumbnail in search rankings?
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Video Content Marketing: 4 Elements of An Effective Strategy

Video Content Marketing: 4 Elements of An Effective Strategy | Marketing Online Video | Scoop.it
Video may be among the fastest-growing content marketing tactics, but even the top 100 brands sometimes can get stuck at just dozens of views per video. Take a look at how to juice your video conte...
Suzanne Debrunner's insight:

4 critical elements of an effective video content marketing strategy on YouTube:

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4 Tips for Building Smartphone-Optimized PPC Campaigns

4 Tips for Building Smartphone-Optimized PPC Campaigns | Marketing Online Video | Scoop.it
After a series of interviews with SES Chicago speakers, the digital marketing conference is finally here.
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How the World Consumes Social Media

How the World Consumes Social Media | Marketing Online Video | Scoop.it
Social media is trending globally. Check out this infographic to learn about how quickly social media has become prominent around the world.
Suzanne Debrunner's insight:

Check out the top social networks around the world.

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The Comprehensive Online Video Marketing Resource Guide - Business Exchange

This guide is for students studying digital media and media production as well as marketers who are keen to learn more about video production and marketing
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Corporate video production by theft from film genres - Business Exchange

When trying to be creative with ideas for your corporate video production, try using the film and television traditions for inspiration.
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How Vine Climbed to the Top of the Social Media Ladder | Wired Business | Wired.com

How Vine Climbed to the Top of the Social Media Ladder | Wired Business | Wired.com | Marketing Online Video | Scoop.it
Wired chats with Vine's three young founders – Rus Yusupov, Dom Hofmann, and Colin Kroll – about how the fantastically popular mobile video service grew up.
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Vine App Gets New Share Button And UI Improvements - Cult of Mac

Vine App Gets New Share Button And UI Improvements - Cult of Mac | Marketing Online Video | Scoop.it
Twitter's video sharing app, Vine, just got a new update that makes sharing your favorite Vines easier than ever. Vine version 1.1.3 comes with a ne
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5 Great Brands On Vine - Business 2 Community

5 Great Brands On Vine - Business 2 Community | Marketing Online Video | Scoop.it
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4 Storytelling Tips for Making 6-Second Short Films with Vine

4 Storytelling Tips for Making 6-Second Short Films with Vine | Marketing Online Video | Scoop.it
Some time ago I bought vidtwitter.com, thinking I would create a Twitter version of video. Like most of the things I plan to do, I didn't get to it because I was too busy doing something else. I ex...
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Viral Video Recap: Must-Watch Memes of the Week

Viral Video Recap: Must-Watch Memes of the Week | Marketing Online Video | Scoop.it
Exploding paint, ninja cats and dubstep battles -- see which viral videos you might have missed this week.
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U.S. Consumers Love the Brands that Love Them, According to Analytic Partners Survey

NEW YORK, April 16, 2013 /PRNewswire/ -- Analytic Partners, a leading global marketing consultancy, today announced...
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Visual content marketing: The SEO benefits of video vs. written words

Visual content marketing: The SEO benefits of video vs. written words | Marketing Online Video | Scoop.it
Do you know when to or when not to use video content on your blog? I think written content still drives the most SEO traffic, but I cannot deny the value of creative video marketing.
Suzanne Debrunner's insight:

Highly optimized visual content can add another dimension to any content strategy. Video has an engaged and constantly searching audience online, and the quickest way to start reaching new and current customers is to jump in.

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The Content Marketing Landscape Infographic | Content Amp

The Content Marketing Landscape Infographic | Content Amp | Marketing Online Video | Scoop.it
An infographic looking at the content marketing landscape in 2013. A valuable resource for kick starting your content marketing from Content Amp.
Suzanne Debrunner's insight:

A very helpful at-a-glance resource for marketers looking to embrace content marketing this year.

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Pro Tips For Making Your Own Stunning Vine

Pro Tips For Making Your Own Stunning Vine | Marketing Online Video | Scoop.it
Check out our pro tips for making your Vines look as great as possible.
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The Art of Storytelling

The Art of Storytelling | Marketing Online Video | Scoop.it
It doesn't matter what kind of work you do, the best storytellers are the most successful (tweetable). I've been in awe my entire life and followed brands and people who make it look so effortless.
Suzanne Debrunner's insight:

Don’t just tell your story, deliver it.

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What's Wrong With 'The Hobbit' (and Maybe Your Analytics) | ClickZ

What's Wrong With 'The Hobbit' (and Maybe Your Analytics) | ClickZ | Marketing Online Video | Scoop.it
What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts.
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Add new power to your marketing with expert videos - Business Exchange

Leveraging subject matter experts video in your communication greatly improve your company’s credibility and build industry thought leadership.
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