Marketing Online, Social Media & SEO
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Novedades en Facebook

Novedades en Facebook | Marketing Online, Social Media & SEO | Scoop.it
Parece ser que Facebook quiere dar mayor recorrido y uso a sus usuarios y para ello no duda en sacar nuevas aplicaciones y utilidades para que los internautas permanezcan más tiempo dentro de la red social.

Via Jose Luis del Campo
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An Ethical Dilemma: Should Social Media Affect Google SEO Ranking?

An Ethical Dilemma: Should Social Media Affect Google SEO Ranking? | Marketing Online, Social Media & SEO | Scoop.it

Should the introduction of social media in search affect your Google search engine ranking?

"Between Google+ and Microsoft’s integration of Facebook into Bing, it seems that big brands’ product teams believe social search is the way of the future.

Since day one, Google has strived for relevance in its PageRank algorithm. But what is relevant to one person might not matter to another. As a result, Google has attempted to filter and curate the search results we see based on what knowledge it can ascertain from us.

The idea is that the more it knows about us, the better it can serve us. Will the introduction of social media in search improve search, or does it run the risk of making it worse"?

Read More: http://sproutsocial.com/insights/2012/07/social-media-google-seo/


Via Antonino Militello
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Google Analytics updates July 2012 - Smart Insights Digital Marketing Advice

Google Analytics updates July 2012 - Smart Insights Digital Marketing Advice | Marketing Online, Social Media & SEO | Scoop.it

A summary of recent changes relevant to marketers Value/Importance: Google often announce developments in Google Analytics in bursts. In July we've se. Marketing topic(s):Google Analytics Setup. Advice by Dave Chaffey.

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4 Awesome Types of Successful Twitter Contests | Jeffbullas's Blog

4 Awesome Types of Successful Twitter Contests | Jeffbullas's Blog | Marketing Online, Social Media & SEO | Scoop.it
A Twitter contest is not only a great way to build buzz and increase brand engagement with social media marketing, but it also generates new followers and grows your brand presence.
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72 Fascinating Social Media Marketing Facts and Statistics for 2012 | Business 2 Community

72 Fascinating Social Media Marketing Facts and Statistics for 2012 | Business 2 Community | Marketing Online, Social Media & SEO | Scoop.it
Social media and inbound marketing techniques have been a boon for marketers.

Via Leonidas Athanasopoulos
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How to Create Good Infographics Quickly & Cheaply

How to Create Good Infographics Quickly & Cheaply | Marketing Online, Social Media & SEO | Scoop.it
Nobody likes an irrelevant or boring infographic. Once you’ve addressed the "Who Cares?" factor and know what info you want in your graphic, it’s time to get building. But how? Here are a few easy to use, low-cost, web-based solutions.
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Optimizing Your Social Media Strategy Post Penguin

Optimizing Your Social Media Strategy Post Penguin | Marketing Online, Social Media & SEO | Scoop.it

From The Article: "As you probably know, Penguin is Google’s most recent effort to increase the relevance of search engine results (SERPs) so searchers easily find the information they’re looking for. Unfortunately for some websites, Penguin dropped them off the first page of SERPs, which seriously reduced their traffic.

 

And, since traffic means money, a drop in SERPs means less money in corporate coffers.


So, the question now is:

How Do You Optimize Your Social Media Strategy"?

 

1. CREATE FRESH CONTENT (55% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

2. KEYWORD RESEARCH (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

3. PUBLISH, SOCIALIZE, SHARE (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

4. SEO FUNDAMENTALS (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

5. MONITORING (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

Full Article: http://www.hausmanmarketingletter.com/5-tools-for-optimizing-your-social-media-strategy-post-penguin/


Via Antonino Militello
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Foro Empleabilidad: Impacto de las Redes Sociales en el mercado de trabajo en España

Foro Empleabilidad: Impacto de las Redes Sociales en el mercado de trabajo en España | Marketing Online, Social Media & SEO | Scoop.it

La influencia de las redes sociales en el mercado de trabajo en España segun el primer informe realizado por Infoempleo.com

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How Google+ Has Morphed Over The Past Year & What We Can Expect in 2013

How Google+ Has Morphed Over The Past Year & What We Can Expect in 2013 | Marketing Online, Social Media & SEO | Scoop.it
One year ago, Google+ launched to the world and was greeted with the collective cry, "Not another social network!" But over the past year Google+ has cemented its position as one of the Big Three social networks, alongside Facebook and Twitter.
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Hootsuite Opens Up Google+ Page Integration To All Users | TechCrunch

Hootsuite Opens Up Google+ Page Integration To All Users | TechCrunch | Marketing Online, Social Media & SEO | Scoop.it
Hootsuite, the popular social media management interface, can now offer Google+ Pages access to all of Hootsuite's nearly 5 million users.
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5 Tácticas para el Estudio de Palabras Clave

5 Tácticas para el Estudio de Palabras Clave | Marketing Online, Social Media & SEO | Scoop.it
cinco tácticas para conseguir el éxito en el estudio de palabras clave...
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¿Por qué el Posicionamiento en Buscadores es una estrategia efectiva para las PYMES?

¿Por qué el Posicionamiento en Buscadores es una estrategia efectiva para las PYMES? | Marketing Online, Social Media & SEO | Scoop.it
Para conocer un poco más sobre cómo funciona un buscador como Google...
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Combinar las estrategias de marketing online con el mundo real, una opción ganadora

Combinar las estrategias de marketing online con el mundo real, una opción ganadora | Marketing Online, Social Media & SEO | Scoop.it
Ejemplos de campañas que integran el marketing online con el offine de forma exitosa.
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Fascinting Social Media Marketing Facts

Fascinting Social Media Marketing Facts | Marketing Online, Social Media & SEO | Scoop.it
In this collection of 72 social media marketing facts and statistics find which social network creates the most B2B leads? What marketing technique has the highest close ratio? The best day of the week is for Facebook posting?
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Bitly Launches New Social Search Engine: Realtime

Bitly Launches New Social Search Engine: Realtime | Marketing Online, Social Media & SEO | Scoop.it

Giuseppe Mauriello: Bitly announced new service called Realtime. It's a social search engine in private beta for finding the most clicked on Bitly links. It allows users to filter searches by keywords, topic, social network, country, target domain, language.

From review article on The Verge:
"Bitly's calling it an "attention ranking engine," and that seems apt in our testing so far. Unlike Twitter's trending topics or the competition, you're able to find out which webpages are most shared, rather than simply the most viral comments on those stories.

As reporters, we're definitely fans of the idea: we can see it being a very useful tool for people who want to know what's interesting right this moment.

Of course, the results are only really useful if Bit.ly gains popularity yet again: Most social networks have their own URL shortener these days..."


Request an invite now and try out it: http://rt.ly

 

More info on Bitly Blog: http://blog.bitly.com/post/28157667321/from-bitly-labs-say-hello-to-realtime

 

Read review article on The Verge: http://j.mp/QYCQXM


Via Giuseppe Mauriello, malek
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Prasanth (WN)'s comment, July 30, 2012 7:52 AM
Thanks
Nate McGee's comment, July 30, 2012 8:58 AM
Thank you!
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7 Ways to Drive More Blog Traffic Using LinkedIn | Social Media Examiner

7 Ways to Drive More Blog Traffic Using LinkedIn | Social Media Examiner | Marketing Online, Social Media & SEO | Scoop.it
LinkedIn strategy: Discover ways to drive more traffic to your blog and get more exposure to your Linkedin profile.
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Google "Reveals Index Secrets": Charts Indexing of Your Site Over Time

Google "Reveals Index Secrets": Charts Indexing of Your Site Over Time | Marketing Online, Social Media & SEO | Scoop.it
Yesterday, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.

Via Bonnie Burns
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10 consejos para crear contenidos que venden en redes sociales

10 consejos para crear contenidos que venden en redes sociales | Marketing Online, Social Media & SEO | Scoop.it
Crear contenidos que sean interesantes y aporten valor al lector ya puede ser todo un reto. Realizar esto dentro de un contexto comercial puede complicar mucho la cosa. Cuando compartimos información en un entorno “social” una de las recomendaciones más frecuentes es no intentar a vender.
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5 Things You Didn't Know You Could Do on LinkedIn

5 Things You Didn't Know You Could Do on LinkedIn | Marketing Online, Social Media & SEO | Scoop.it
If it's been awhile since you explored the site, check out this list of five things you might not know you can do on LinkedIn.
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2012 Social Media for Business #Infographic

2012 Social Media for Business #Infographic | Marketing Online, Social Media & SEO | Scoop.it
This infographic summarizes the 2012 Social Media report by socialmediaexaminer.com very, very well.

Via Josepf J Haslam
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Rescooped by Qdq España from Noticias informatica by josem2112
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Movim, para crear tu propia red social

Movim, para crear tu propia red social | Marketing Online, Social Media & SEO | Scoop.it
Un muro con actualizaciones, un sistema de chat, una lista de contactos, galerías de fotos, enlaces con noticias...

Via José M García
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Get Social with Google Analytics [Tutorial]

Get Social with Google Analytics [Tutorial] | Marketing Online, Social Media & SEO | Scoop.it

"Social Reporting was a great addition for Google Analytics. It’s ultra-important to understand the impact of social traffic, what’s being shared across social networks, which influencers are sharing your content, who is engaging that content.

 

It’s also important to analyze specific pieces of content that are being actively shared across social networks".

 

If you want to find and analyze data for a specific post read full tutorial here: http://www.hmtweb.com/marketing-blog/how-to-use-social-reports-in-google-analytics-to-analyze-specific-blog-posts-or-content-tutorial/

 


Via Antonino Militello
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Beneficios del SEO para las pequeñas empresas

Beneficios del SEO para las pequeñas empresas | Marketing Online, Social Media & SEO | Scoop.it
destacamos las siguientes ventajas que el SEO puede suponer para las PYMEs de ejecutarse de forma efectiva...
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La seguridad de los perfiles sociales de tu empresa

La seguridad de los perfiles sociales de tu empresa | Marketing Online, Social Media & SEO | Scoop.it
Consejos para proteger las cuentas sociales de nuestra empresa de accesos no autorizados.
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