Marketing Online, Social Media & SEO

Parece ser que Facebook quiere dar mayor recorrido y uso a sus usuarios y para ello no duda en sacar nuevas aplicaciones y utilidades para que los internautas permanezcan más tiempo dentro de la red social.

Via Jose Luis del Campo

Should the introduction of social media in search affect your Google search engine ranking?

"Between Google+ and Microsoft’s integration of Facebook into Bing, it seems that big brands’ product teams believe social search is the way of the future.

Since day one, Google has strived for relevance in its PageRank algorithm. But what is relevant to one person might not matter to another. As a result, Google has attempted to filter and curate the search results we see based on what knowledge it can ascertain from us.

The idea is that the more it knows about us, the better it can serve us. Will the introduction of social media in search improve search, or does it run the risk of making it worse"?

Read More: http://sproutsocial.com/insights/2012/07/social-media-google-seo/

Via Antonino Militello

Social media and inbound marketing techniques have been a boon for marketers.

Via Leonidas Athanasopoulos

From The Article: "As you probably know, Penguin is Google’s most recent effort to increase the relevance of search engine results (SERPs) so searchers easily find the information they’re looking for. Unfortunately for some websites, Penguin dropped them off the first page of SERPs, which seriously reduced their traffic.

 

And, since traffic means money, a drop in SERPs means less money in corporate coffers.

So, the question now is:

How Do You Optimize Your Social Media Strategy"?

 

1. CREATE FRESH CONTENT (55% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

2. KEYWORD RESEARCH (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

3. PUBLISH, SOCIALIZE, SHARE (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

4. SEO FUNDAMENTALS (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

5. MONITORING (5% OF SUCCESSFUL SOCIAL MEDIA STRATEGY)

 

Full Article: http://www.hausmanmarketingletter.com/5-tools-for-optimizing-your-social-media-strategy-post-penguin/

Via Antonino Militello

In this collection of 72 social media marketing facts and statistics find which social network creates the most B2B leads? What marketing technique has the highest close ratio? The best day of the week is for Facebook posting?

Via Xtreme Advisors

This infographic summarizes the 2012 Social Media report by socialmediaexaminer.com very, very well.

Via Josepf J Haslam

"Social Reporting was a great addition for Google Analytics. It’s ultra-important to understand the impact of social traffic, what’s being shared across social networks, which influencers are sharing your content, who is engaging that content.

 

It’s also important to analyze specific pieces of content that are being actively shared across social networks".

 

If you want to find and analyze data for a specific post read full tutorial here: http://www.hmtweb.com/marketing-blog/how-to-use-social-reports-in-google-analytics-to-analyze-specific-blog-posts-or-content-tutorial/

 

Via Antonino Militello