With the 60kg Gorilla of the online retail environment reducing the tangible retail environment to "showrooming", there is a need to ensure that whatever online presence you do have works and works well...happy reading
The Case for More Meaningful B2B Market Segmentation ChicagoNow (blog) A media company needed to segment advertisers for sales and marketing. These advertisers included national, regional and local advertisers.
As marketers, it’s our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?
Have Facebook rules stopped you from running contests on your Facebook wall in the past? Are you wondering how the new Facebook promotion changes might benefit your business? Facebook has made a huge shift in how they allow contests to be run.
How to work out when social is right for your brand Marketing Let's face it: like, dislike it or just fed up of being poked by it, social media has done marketing a big favour by helping the customer's cause, as well as helping marketers reassert...
When the Offense Changes, the Defense Needs to Adapt Gold Seek While the investment world can seem like the same old game with the same old rules, it's always changing around the edges. If you don't adapt, you won't win this game ...
As a follow on from last week's Nelson Business Trust guest speaker spot. I think that this article is a very practical approach to how business owners need to measure the success of 'having that conversation" with customers through social media platforms
The team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations.
This Infographic summarizes the key findings from The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis
7 items with important business value:
Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing
Social media has become the go-to channel for customers and brands to communicate with one another. The conversation can involve anything from questions to complaints to shout-outs, but whatever the context, brands must be ready to respond with stellar customer service. Below are 11 methods to providing customer service through social.
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.
The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos.
The next most popular motivation is to "to share important things" (43%), followed by "to share funny things" (43%).
Other common reasons for sharing online are "to let others know what I believe in and who I really am" (39%); "to recommend a product, service, movie, book, etc." (30%); "to add my support to a cause, an organization, or a belief" (29%); and "to share unique things" (26%).
As social media professionals, we’re used to thinking about how people are interacting with social media. Are they tweeting during TV shows? Are they using Instagram to capture their entrées at restaurants? These questions, however, leave out a key piece: thewhy that created these habits initially. And, if you’ve forgotten thatwhy, your communities may be suffering. Help get back on track by answering these questions and going beyond how they’re using social media to interact with you.