Marketing; Manag...
Follow
Find
276 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Michelle Allwright
Scoop.it!

The Number One Mistake Made By Entrepreneurs - Forbes

The Number One Mistake Made By Entrepreneurs - Forbes | Marketing;  Management | Scoop.it
The Number One Mistake Made By Entrepreneurs
Forbes
Only after these areas are handled do they then devote time to marketing. Big mistake.
Michelle Allwright's insight:

It's not just the big companies that make this mistake.

more...
No comment yet.
Scooped by Michelle Allwright
Scoop.it!

Greg Abbott: Fighting for the Full Arc of Human Life From Conception to Death - LifeNews.com

Greg Abbott: Fighting for the Full Arc of Human Life From Conception to Death - LifeNews.com | Marketing;  Management | Scoop.it
Greg Abbott: Fighting for the Full Arc of Human Life From Conception to Death
LifeNews.com
Of course, the size of the state is bigger, our job growth is bigger, our economy is bigger.
more...
No comment yet.
Scooped by Michelle Allwright
Scoop.it!

Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marketing;  Management | Scoop.it
Get customers noticing
more...
No comment yet.
Scooped by Michelle Allwright
Scoop.it!

Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marketing;  Management | Scoop.it
4 misconceptions about social networking
more...
No comment yet.
Scooped by Michelle Allwright
Scoop.it!

The consumer decision journey | McKinsey & Company

The consumer decision journey | McKinsey & Company | Marketing;  Management | Scoop.it
Consumers are moving outside the purchasing funnel—changing the
way they research and buy your products. If your marketing hasn’t changed in response, it should. A McKinsey Quarterly article.
more...
No comment yet.
Scooped by Michelle Allwright
Scoop.it!

Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marketing;  Management | Scoop.it
Is your e-commerce website thriving?
Michelle Allwright's insight:

With the 60kg Gorilla of the online retail environment reducing the tangible retail environment to "showrooming", there is a need to ensure that whatever online presence you do have works and works well...happy reading

more...
No comment yet.
Rescooped by Michelle Allwright from Management: HRM Practices and Ideas
Scoop.it!

The Case for More Meaningful B2B Market Segmentation - ChicagoNow (blog)

The Case for More Meaningful B2B Market Segmentation - ChicagoNow (blog) | Marketing;  Management | Scoop.it
The Case for More Meaningful B2B Market Segmentation
ChicagoNow (blog)
A media company needed to segment advertisers for sales and marketing. These advertisers included national, regional and local advertisers.
more...
Michelle Allwright's curator insight, September 13, 2013 6:52 PM

The case studies are interesting to read because we can't always assume that the same measures will work across different segments. This article definitely gets you thinking, the trick will be "will I think it on the day....'

Rescooped by Michelle Allwright from Marketing Content of interest
Scoop.it!

The Five Biggest Challenges Facing B2B Marketers in 2013

The Five Biggest Challenges Facing B2B Marketers in 2013 | Marketing;  Management | Scoop.it

We asked members of the MarketingProfs B2B Forum Program Advisory Committee what they think the biggest challenges and the most urgent choices facing today's marketers are. Here's what they said.


Via Lucy Ryan
more...
No comment yet.
Rescooped by Michelle Allwright from MarketingHits
Scoop.it!

Infographic: The Social Media Stats Mobile Marketers Must Know | Mobile Marketing Watch

Infographic: The Social Media Stats Mobile Marketers Must Know | Mobile Marketing Watch | Marketing;  Management | Scoop.it

Think you’re a social media marketing guru in possession of all the knowledge you need to make the most of social media in your marketing efforts?

Chances are, you’re still bound to learn something from this highly insightful new infographic from The Website Marketing Group.

 

Check out these 15 key statistics, facts and figures from the world of social media that ALL marketers should know.


Via Russ Merz, Ph.D., Brian Yanish - MarketingHits.com
more...
animedubbedonline's comment, September 9, 2013 3:04 PM
beautiful
Rescooped by Michelle Allwright from MarketingHits
Scoop.it!

Marketing and Human Nature | Social Media Today

Marketing and Human Nature | Social Media Today | Marketing;  Management | Scoop.it
As marketers, it’s our job to use stories to build relationships with our audience that both meet their needs and align with the brand we represent. But how do we know which needs hit the hot buttons that are sure to evoke a response?

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Michelle Allwright from MarketingHits
Scoop.it!

New Facebook Contest and Promotion Rules: What You Need to Know

New Facebook Contest and Promotion Rules: What You Need to Know | Marketing;  Management | Scoop.it
Have Facebook rules stopped you from running contests on your Facebook wall in the past? Are you wondering how the new Facebook promotion changes might benefit your business? Facebook has made a huge shift in how they allow contests to be run.

Via Brian Yanish - MarketingHits.com
more...
Ann-Marie Nielsen's curator insight, September 10, 2013 4:14 PM

This is a must-read for everyone running contests or promotions on Facebook. Remember though, to also check your local, country-specific marketing/contest rules - they may be stricter than Facebook´s rules!

Scooped by Michelle Allwright
Scoop.it!

How to work out when social is right for your brand - Marketing

How to work out when social is right for your brand - Marketing | Marketing;  Management | Scoop.it
How to work out when social is right for your brand Marketing Let's face it: like, dislike it or just fed up of being poked by it, social media has done marketing a big favour by helping the customer's cause, as well as helping marketers reassert...
more...
No comment yet.
Scooped by Michelle Allwright
Scoop.it!

Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marketing;  Management | Scoop.it
14 best practices for long-term social media success
more...
No comment yet.
Scooped by Michelle Allwright
Scoop.it!

Are you an effective leader? Find out with this 10 point check list - SmartCompany.com.au

Are you an effective leader? Find out with this 10 point check list - SmartCompany.com.au | Marketing;  Management | Scoop.it
SmartCompany.com.au
Are you an effective leader?
more...
No comment yet.
Scooped by Michelle Allwright
Scoop.it!

When the Offense Changes, the Defense Needs to Adapt - Gold Seek

When the Offense Changes, the Defense Needs to Adapt - Gold Seek | Marketing;  Management | Scoop.it
When the Offense Changes, the Defense Needs to Adapt
Gold Seek
While the investment world can seem like the same old game with the same old rules, it's always changing around the edges. If you don't adapt, you won't win this game ...
more...
No comment yet.
Scooped by Michelle Allwright
Scoop.it!

Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marketing;  Management | Scoop.it
9 ways you can connect with you
more...
No comment yet.
Scooped by Michelle Allwright
Scoop.it!

Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marketing;  Management | Scoop.it
A case study with answers
more...
No comment yet.
Scooped by Michelle Allwright
Scoop.it!

The 2013 Top Ten Technology Trends for Business

The 2013 Top Ten Technology Trends for Business | Marketing;  Management | Scoop.it
From big data and cloud infrastructure to scenario modeling and gamification, PwC’s 2013 Global Digital IQ Survey unveils today's crucial business IT trends.
Michelle Allwright's insight:

Its always good to keep a check on what the trends are. Yes some may be fads but they continue to push the boundaries to meet the customers demands.

more...
No comment yet.
Scooped by Michelle Allwright
Scoop.it!

Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marketing;  Management | Scoop.it
Do it like the pros
Michelle Allwright's insight:

As a follow on from last week's  Nelson Business Trust guest speaker spot. I think that this article is a very practical approach to how business owners need to measure the success of 'having that conversation" with customers through social media platforms

more...
No comment yet.
Rescooped by Michelle Allwright from Social-Business-Marketing
Scoop.it!

The State Of Social Media Marketing

The State Of Social Media Marketing | Marketing;  Management | Scoop.it

The team at Awareness surveyed 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Respondents came from a cross-section of executives, managers and those who support the social marketing functions within their organizations.

This Infographic summarizes the key findings from The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis

7 items with important business value:

Misalignment Between Business Objectives, Measurement Methodologies and Social Marketing Investment Tighter Integration between Social and Rest of Marketing and Business Overall Social Marketers Are Starting to Measure What Matters Marketers Are Yet to Tap into the True Potential of Social Social Marketing Budgets and Resources Insufficient to Drive Value Top Social Platforms: The Big 3: Facebook, Twitter, and LinkedIn Still Dominate Limited Outsourcing

The State Of Social Marketing Report: 7 Major Findings & In-Depth Analysis http://bit.ly/Tz2qiw

Source. http://bit.ly/VeaJBR


Via maxOz
more...
Phyllis Smith's curator insight, February 10, 2013 10:58 PM

Social Marketing is rising - watch where it's going in 2013.

Rescooped by Michelle Allwright from :Social Media Marketing
Scoop.it!

The 16 Types of Social Media Personalities- Which One Are You ? ~ Educational Technology and Mobile Learning

The 16 Types of Social Media Personalities- Which One Are You ? ~ Educational Technology and Mobile Learning | Marketing;  Management | Scoop.it

Via Lucy Ryan
more...
No comment yet.
Rescooped by Michelle Allwright from MarketingHits
Scoop.it!

11 Best Ways to Provide Customer Service Through Social Media | The Agency Post

11 Best Ways to Provide Customer Service Through Social Media | The Agency Post | Marketing;  Management | Scoop.it

Social media has become the go-to channel for customers and brands to communicate with one another. The conversation can involve anything from questions to complaints to shout-outs, but whatever the context, brands must be ready to respond with stellar customer service. Below are 11 methods to providing customer service through social.

 

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

 


Via Russ Merz, Ph.D., Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Michelle Allwright from MarketingHits
Scoop.it!

Why People Share on Social Media

Why People Share on Social Media | Marketing;  Management | Scoop.it

The most common reason people post on social media is "to share interesting things" (61%), according to a recent report from Ipsos.

 

The next most popular motivation is to "to share important things" (43%), followed by "to share funny things" (43%).

 

Other common reasons for sharing online are "to let others know what I believe in and who I really am" (39%); "to recommend a product, service, movie, book, etc." (30%); "to add my support to a cause, an organization, or a belief" (29%); and "to share unique things" (26%).




Via Ivo Nový, Brian Yanish - MarketingHits.com
more...
Ivo Nový's curator insight, September 8, 2013 6:07 AM

So, what are your reasons to post on social media?

Rescooped by Michelle Allwright from MarketingHits
Scoop.it!

Improve Your Content By Asking Why (Not Just How)

Improve Your Content By Asking Why (Not Just How) | Marketing;  Management | Scoop.it

 

As social media professionals, we’re used to thinking about how people are interacting with social media. Are they tweeting during TV shows? Are they using Instagram to capture their entrées at restaurants? These questions, however, leave out a key piece: thewhy that created these habits initially.  And, if you’ve forgotten thatwhy, your communities may be suffering. Help get back on track by answering these questions and going beyond how they’re using social media to interact with you.

 



Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Scooped by Michelle Allwright
Scoop.it!

Small Business Technology - Yahoo! New Zealand Finance

Small Business Technology - Yahoo! New Zealand Finance | Marketing;  Management | Scoop.it
Tips to manage contacts effectively
more...
No comment yet.