The Web is a virtual sea of unlimited possibilities, and everyone's online habits are different — especially on social media. But how does your everyday life affect your Internet activity?
Facebook recently began a series of studies on how people in different life stages use the social networking platform, and what their interests are. The life stages covered include recent college graduates, engaged couples and newlyweds.
As it turns out, you can learn a lot about consumers based on things like their relationship status on Facebook. The findings are especially important for businesses looking to market to these target groups. Here's what the social networking giant found.
Big changes are afoot for the likes of Twitter, Facebook and others.
This year started with a death sentence for Facebook. In January, a research company called Global Web Index published a study showing that Facebook had lost nearly one-third of its U.S. teen users in the last year. Headlines pronounced the network “dead and buried.”
Fast forward to the present and Facebook is reporting record growth. The company earned $2.96 billion in ad revenue in the third quarter of 2013, up 64 percent from just a year ago. More impressively, the network has added more than 100 million monthly active users in the last year.
All of which goes to show how difficult it can be to predict the future of social media. With that caveat in mind, here’s a look into the crystal ball at five ways social media will (likely) evolve in 2015.
Recruiting is an arms war, with rapidly advancing technology and complexity. At stake is the future of your company. Social media has changed the game, raising expectations of the applicant experience and making everything faster and more connected. Employees and prospects have the upper hand and our tactics have to keep up.
But we can all name companies that are snagging (and keeping) top talent. So beyond the most recent recruiting weapons, what one thing is helping them win that race? ..... Company culture
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.
Apple: Ain't What It Used to Be TIME Among the reasons for the apparently soft gross-margin guidance for the holiday quarter is the raft of new products with higher cost structures, lower prices, currency headwinds and an accounting change designed...
SHANGHAI (Reuters) - China's top legal body has strengthened consumer rights in the country after it revised the nation's Consumer Protection Law on Friday, the first major overhaul in two decades.The...
Poll: Traditional retirement out of reach for most Americans now WWL First News In an illuminating sign of changing times and revised visions of retirement, an Associated Press-NORC Center for Public Affairs Research poll released Monday finds...
Michelle Allwright's insight:
They aren't the only country. When do the younger generation get to start their careers?
Last year, internet advertising surpassed newspaper advertising spending for the first time. Advertisers spent $5.1 billion on social media advertising in 2013 and this figure is expected to exceed $14 billion by 2018. In the third quarter of 2014, Facebook brought in $2.96 billion in advertising revenue, 66 percent of which came from mobile ads. Twitter generated 85% of its total revenue from mobile advertising in the same quarter, representing about $320 million.
The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog.
Building a Next Generation Organisation means embracing Adaptability Innovation Excellence (blog) Looking at these organisations, and others, if there is one lesson, which we all need to take forward into this new period of growth, it is the need...
It’s one of the most talked-about trends in education right now. Right behind the iPad and Common Core. Flipping your classroom is a trend that doesn’t seem to be going away any time soon. That’s great, because it offers a lot of advantages for your classroom regardless of your students’ age or what subject matter you’re presenting in your classroom. If you’re new to the concept, flipping your classroom can feel a little bit overwhelming: How much should I switch around? What is best for the classroom vs at home? Why am I doing this again anyway?
Financial Post It's not all about marketing anymore: 3 paths to social business success Financial Post To do this, participant conversations will need to cross functions, locations and devices, blurring the barriers between the internal and...
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.
Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.
Responsible Leadership In An Unforgiving World Forbes Capitalism is returning to a more volatile phase, and managers are going to have to learn to respond to the changing conditions, Harvard Business Professor Joseph L.
I was at a board meeting last night when the guest speaker, the CEO of a Fortune 50 company, said, “The reality today is that success at home means you are successful abroad and, admittedly, we are not there yet.” This is coming from the CEO of one...
Michelle Allwright's insight:
Good article with #Chinabusiness #cultural #goodbusinesssense
E-Cigarettes: A Nearly $2bn Industry, A Regulatory Wild West WFSU That will change soon, but for now, it means there are no limits on advertising. No national ban on sales to minors, no requirement to list the ingredients.