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The one million tweet map #onemilliontweetmap

The one million tweet map #onemilliontweetmap | Marketing;  Management | Scoop.it

Real time map shows tweeting from around the world.  You can zoom in on any location.  Gives you the sense that we are all in this together. 


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Rescooped by Michelle Allwright from visualizing social media
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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Marketing;  Management | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Via Lauren Moss
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Bart van Maanen's curator insight, November 18, 8:00 AM

Door de big data van social media te bekijken, geeft deze infographic je inzicht in de optimale lengte van berichten en posts op social media ea. 

Paul Mendelsohn's curator insight, November 18, 9:24 AM

Another great infographic on social media. This one on effective word count. Summary, to quote Shakespeare, "Brevity is the soul of wit."

Reeda Malik's curator insight, December 21, 9:13 PM

Awesome representation of social media attention span metrics.

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Facebook Marketing Strategy by Life Stage

Facebook Marketing Strategy by Life Stage | Marketing;  Management | Scoop.it
The Web is a virtual sea of unlimited possibilities, and everyone's online habits are different — especially on social media. But how does your everyday life affect your Internet activity?

Facebook recently began a series of studies on how people in different life stages use the social networking platform, and what their interests are. The life stages covered include recent college graduates, engaged couples and newlyweds.

As it turns out, you can learn a lot about consumers based on things like their relationship status on Facebook. The findings are especially important for businesses looking to market to these target groups. Here's what the social networking giant found.

Via Brian Yanish - MarketingHits.com
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5 Trends That Will Change How You Use Social Media in 2015

5 Trends That Will Change How You Use Social Media in 2015 | Marketing;  Management | Scoop.it
Big changes are afoot for the likes of Twitter, Facebook and others.

This year started with a death sentence for Facebook. In January, a research company called Global Web Index published a study showing that Facebook had lost nearly one-third of its U.S. teen users in the last year. Headlines pronounced the network “dead and buried.”

Fast forward to the present and Facebook is reporting record growth. The company earned $2.96 billion in ad revenue in the third quarter of 2013, up 64 percent from just a year ago. More impressively, the network has added more than 100 million monthly active users in the last year.

All of which goes to show how difficult it can be to predict the future of social media. With that caveat in mind, here’s a look into the crystal ball at five ways social media will (likely) evolve in 2015.

Via Brian Yanish - MarketingHits.com
Michelle Allwright's insight:

awesome!

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How To Navigate The Tricky But Rewarding Path To Starting A Nonprofit - Fast Company

How To Navigate The Tricky But Rewarding Path To Starting A Nonprofit - Fast Company | Marketing;  Management | Scoop.it
Fast Company How To Navigate The Tricky But Rewarding Path To Starting A Nonprofit Fast Company “It's as exhausting as it is invigorating, but there's a tangible change.
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How can Startups Initiate with Social Media for Better Brand Awareness and Building Loyal Customers ?

How can Startups Initiate with Social Media for Better Brand Awareness and Building Loyal Customers ? | Marketing;  Management | Scoop.it
Making use of social media for branding can have exceptional and excellent results. Business branding on social platforms cannot be complete without easy access

Via Jesus Alvarez desde www.sercompetitivos.com
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Rescooped by Michelle Allwright from Organisational Development
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Marketing Your Culture to Top Talent

Marketing Your Culture to Top Talent | Marketing;  Management | Scoop.it

Recruiting is an arms war, with rapidly advancing technology and complexity. At stake is the future of your company. Social media has changed the game, raising expectations of the applicant experience and making everything faster and more connected. Employees and prospects have the upper hand and our tactics have to keep up.

But we can all name companies that are snagging (and keeping) top talent. So beyond the most recent recruiting weapons, what one thing is helping them win that race? .....  Company culture


Via Alexander Crépin, David Hain, Lisa McCarthy
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David Hain's curator insight, June 26, 4:04 AM

Not so new, but still too secret?

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Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more

Social Media Marketing Tips 2014: A visual guide to best practices on Facebook, Twitter, Google+ and more | Marketing;  Management | Scoop.it

The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh. The team at Vocus has researched the latest and greatest trends in marketing on Facebook, Twitter, Google+, Flickr, Pinterest, Instagram, Vine, LinkedIn, and YouTube.

See what they found at the link...


Via Lauren Moss
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Issy Wiggins's curator insight, June 24, 10:26 AM

#socialmediatips

Sophie Undreiner's curator insight, June 25, 5:02 AM

tres jolie infographie suur l'état des social medias....

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Evaluating the threat online advice poses to traditional advisers - InvestmentNews

Evaluating the threat online advice poses to traditional advisers - InvestmentNews | Marketing;  Management | Scoop.it
Evaluating the threat online advice poses to traditional advisers InvestmentNews The financial adviser's role is about to change. Within a decade, they may ...
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Apple: Ain't What It Used to Be - TIME

Apple: Ain't What It Used to Be - TIME | Marketing;  Management | Scoop.it
Apple: Ain't What It Used to Be TIME Among the reasons for the apparently soft gross-margin guidance for the holiday quarter is the raft of new products with higher cost structures, lower prices, currency headwinds and an accounting change designed...
Michelle Allwright's insight:
And are now in an equal competitive environment!
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The 10 Commandments of Content

The 10 Commandments of Content | Marketing;  Management | Scoop.it
Scott Donaton who's been an chronicler judge and creator of brand content shares lessons of downright biblical importance for brands looking to...
Michelle Allwright's insight:

Fantastic article for marketers

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Five Social Video Trends to Watch in 2014 - Techvibes.com

Five Social Video Trends to Watch in 2014 - Techvibes.com | Marketing;  Management | Scoop.it
Social Media and online video are fast moving and sprouting quickly into new dimensions. Increasingly, businesses are learning that using
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China overhauls consumer protection laws

China overhauls consumer protection laws | Marketing;  Management | Scoop.it
SHANGHAI (Reuters) - China's top legal body has strengthened consumer rights in the country after it revised the nation's Consumer Protection Law on Friday, the first major overhaul in two decades.The...
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Poll: Traditional retirement out of reach for most Americans now - WWL First News

Poll: Traditional retirement out of reach for most Americans now - WWL First News | Marketing;  Management | Scoop.it
Poll: Traditional retirement out of reach for most Americans now WWL First News In an illuminating sign of changing times and revised visions of retirement, an Associated Press-NORC Center for Public Affairs Research poll released Monday finds...
Michelle Allwright's insight:
They aren't the only country. When do the younger generation get to start their careers?
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A Beginner’s Guide to Social Media Advertising

A Beginner’s Guide to Social Media Advertising | Marketing;  Management | Scoop.it
Last year, internet advertising surpassed newspaper advertising spending for the first time. Advertisers spent $5.1 billion on social media advertising in 2013 and this figure is expected to exceed $14 billion by 2018. In the third quarter of 2014, Facebook brought in $2.96 billion in advertising revenue, 66 percent of which came from mobile ads. Twitter generated 85% of its total revenue from mobile advertising in the same quarter, representing about $320 million.

Still not convinced of the value of social ads?

Via Brian Yanish - MarketingHits.com
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Gerard Downey's curator insight, November 27, 1:14 PM

Were witnessing the growth of "Social Seo" it has a big impact and can be very beneficial for those who make a part of their overall marketing strategy. #local #seo #small #biz #marketing #advertising #branding #startup #business #fav #CRO #refollow #retweet #google+ 

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The Influence of Blogs on Purchase Decisions

The Influence of Blogs on Purchase Decisions | Marketing;  Management | Scoop.it

The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog.


Via Jeff Domansky, Moumita Dasgupta, massimo facchinetti, Lauren Moss
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Michael Seres's curator insight, December 2, 9:36 AM

Is there the same power in health decisions? I think it is growing especially in peer to peer decision making. #nhssm

Smith_Lin's curator insight, December 3, 10:46 AM

Very useful for marketing and brand enhancement

Rachel Turner Dool's curator insight, December 4, 11:02 PM

Some really interesting statistics on how blogs are influencing consumer behaviour when it comes to buying choice.

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Building a Next Generation Organisation means embracing Adaptability - Innovation Excellence (blog)

Building a Next Generation Organisation means embracing Adaptability - Innovation Excellence (blog) | Marketing;  Management | Scoop.it
Building a Next Generation Organisation means embracing Adaptability Innovation Excellence (blog) Looking at these organisations, and others, if there is one lesson, which we all need to take forward into this new period of growth, it is the need...
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The 6-step guide to flipping your classroom - Daily Genius

The 6-step guide to flipping your classroom - Daily Genius | Marketing;  Management | Scoop.it
It’s one of the most talked-about trends in education right now. Right behind the iPad and Common Core. Flipping your classroom is a trend that doesn’t seem to be going away any time soon. That’s great, because it offers a lot of advantages for your classroom regardless of your students’ age or what subject matter you’re presenting in your classroom. If you’re new to the concept, flipping your classroom can feel a little bit overwhelming: How much should I switch around? What is best for the classroom vs at home? Why am I doing this again anyway?

Via Dennis T OConnor
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Tina Jameson's curator insight, August 7, 7:26 PM

Simple infographic that gives clear and simple guidance to the process of 'flipping' a lesson.  Good to demonstrate 'simplicity' of process to sceptical colleagues.

Kristen McGowan's comment, August 9, 5:21 PM
This was an incredibly quick read being an infographic. While flipping the classroom sounds like a daunting process, this 6 step guide provides a clear sequence on how to initiate this change.
Kristen McGowan's comment, August 9, 5:21 PM
This was an incredibly quick read being an infographic. While flipping the classroom sounds like a daunting process, this 6 step guide provides a clear sequence on how to initiate this change.
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It's not all about marketing anymore: 3 paths to social business success - Financial Post

It's not all about marketing anymore: 3 paths to social business success - Financial Post | Marketing;  Management | Scoop.it
Financial Post It's not all about marketing anymore: 3 paths to social business success Financial Post To do this, participant conversations will need to cross functions, locations and devices, blurring the barriers between the internal and...
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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Marketing;  Management | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
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Eyal Levi's curator insight, May 8, 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 4:21 PM

Thanks to Lauren Moss.

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Apple's China Mobile Deal: With 'Growth By Carrier' At An End, A New Phase ... - Forbes

Apple's China Mobile Deal: With 'Growth By Carrier' At An End, A New Phase ... - Forbes | Marketing;  Management | Scoop.it
Apple's China Mobile Deal: With 'Growth By Carrier' At An End, A New Phase ...
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Responsible Leadership In An Unforgiving World - Forbes

Responsible Leadership In An Unforgiving World - Forbes | Marketing;  Management | Scoop.it
Responsible Leadership In An Unforgiving World Forbes Capitalism is returning to a more volatile phase, and managers are going to have to learn to respond to the changing conditions, Harvard Business Professor Joseph L.
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Honest advertising

Honest advertising | Marketing;  Management | Scoop.it
This is how corporate logos might look if they were being honest about the goods and services they sold.
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8 Data Points about the Importance of Customer Experience | paulgillin.com

8 Data Points about the Importance of Customer Experience | paulgillin.com | Marketing;  Management | Scoop.it
How much does the market reward companies that deliver excellent customer experience? Seven of the world's 10 most-admired companies in 2013 excel in that area
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Four Pillars Of Success For Brand Builders In China

Four Pillars Of Success For Brand Builders In China | Marketing;  Management | Scoop.it
I was at a board meeting last night when the guest speaker, the CEO of a Fortune 50 company, said, “The reality today is that success at home means you are successful abroad and, admittedly, we are not there yet.” This is coming from the CEO of one...
Michelle Allwright's insight:

Good article with #Chinabusiness #cultural #goodbusinesssense

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E-Cigarettes: A Nearly $2bn Industry, A Regulatory Wild West - WFSU

E-Cigarettes: A Nearly $2bn Industry, A Regulatory Wild West WFSU That will change soon, but for now, it means there are no limits on advertising. No national ban on sales to minors, no requirement to list the ingredients.
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